Music Trade Review

Issue: 1908 Vol. 46 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Repoiiorlal Stall:
fl»o. B. K"T.T.»»,
L. B. BOWERS,
W. H. DYKES,
F. H. THOMPSON.
J. HATDBN CLARENDON.
B. BBITTAIN WILSON,
L. J. CHAMBERLIN,
A. J. NICTLLJIS
CHICAGO OFFICE:
B. P. VAN HARLINQEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8B4S
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
BOSTON OFFICE:
BtBNBST L. WAITT, 278A Tremont S t
PHILADELPHIA!
R. W. KAUFTIIAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CHAS. N. VAN BUREN
S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O . : NINA PUGH-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Baulnghall S t , E. C.
W. Lionel Sturdy, Manager
Published Every Saturday at 1 Madison Avenue, New York
REVIEW
Then the retailers should figure that there has been a constant
encroach upon the regular trade by the department stores and by
mail order houses for the past ten years. In New York it is
known that the sale of pianos in department stores reaches many
thousand annually. We also know that there are very few cities
throughout the United States which do not have one or more de-
partment stores at which pianos are sold. It is true they may not
sell large numbers of them, but every piano that is sold outside of
the regular stores means a sale lost to the piano dealer. We know
also that the catalogue and mail order houses have sold many pianos
and organs and this kind of competition has been creeping in on
the regular trade for ten years. The retail piano man should know
that the newspaper advertising is a necessity to their business. It
reaches thousands of "can be made customers" every day. The
player manufacturers have seen the advantage of this enormous
circulation of the newspapers and magazines and have helped their
local dealers in every section of the country by their general ad-
vertising. All kinds of publicity is helpful to trade and the activity
which prevails in the player trade to-day may be attributed to the
special advertising treatment which this department has received.
Entertd at the New Ytrk Post Office ms Stcond Class Matter.
SUBSCRIPTION. (Including postage). United StateB and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special dlicount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
.
Directory of Plaao
The directory of piano manufacturing firms and corporations
*
~ z
found on another page will be of great value, as a reference
Miinlitlurtri
f o r dealers and others.
Exposition Honors Won by The Review
Grand Priw
Paris Exposition, 1900 Silver Medal.Charleston Exposition 1902
Diploma. Pan-American Exposition, 1901 Gold Medal.. . S t Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition. 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Department*.
'
Cable addreaa: "ElblU New York."
I
T will require plenty of hustle this year to keep business up to
anything approaching a satisfactory point. Orders are not
coming easy and dealers are not inclined to increase their obliga-
tions by placing orders for large shipments. The tendency of the
trade during iyo8 will be to place small individual orders. Busi-
ness will be somewhat fitful both from a manufacturing and retail
viewpoint, but some prominent financiers whose views are generally
considered conservative have predicted that the business for the
year 1908 will be equal to that of the past year. While trade has
been stagnant for the past two months of the year there are still ten
months left to make good.
NEW YORK, FEBRUARY 29, 1908
UST because Mr. B-
-, a rich piano man, reached success
I in his old-fashioned way, does not mean that the same plan will
work out successfully in 1908. It is dollars to doughnuts that it
EDITORIAL
won't. Every man in business to-day who proposes to move ahead
during 1908 has got to be up and doing. He has got to spend money
and he has got to put forth the exerticfn no matter whether he is
URING the past two weeks business has shown material
manufacturing pianos or selling them, the same energy and judg-
signs of betterment, particularly in the agricultural sections
ment is required. It is not the time to lie down and simply say that
of the country. In New England the retail trade has not exhibited
because business is dull it does not pay to put forth any extra exer-
much activity. In fact, it seems as if business in the crop pro-
ducing states is much better than in those localities where there are tion. On the contrary it is just the time when men should redouble
large manufacturing interests. This condition is, of course, due their energies and the business men must show their faith and con-
to the fact that many of the plants throughout the country are run- fidence in the future of this country and in its industries, particularly
with which they are specially identified, by proceeding with the plans
ning on greatly reduced time and consequently a large number of
which will mean the outlay of some money, and which in the end
men are unemployed, so as a natural sequence business in the manu-
will be business getters. There is no use to display over-conserva-
facturing centers shows a decrease. There is, however, a more
tism.
Up-to-date, progressive manufacturers supplement the work
optimistic feeling prevailing throughout the music trade and many
of
their
salesmen by an extra amount of trade newspaper advertising.
of the leading members of the industry have not hesitated to state
These
men
realize that salesmen cannot do it all. They know that
to The Review that they consider that business in future will be
the
dealers
read interesting trade papers and they know that the
run on much sounder lines. They figure that a little dulness now
more
their
instruments
are exploited in the columns of these papers
will not be harmful in a large way to trade interests, and men will
the
easier
it
will
be
for
their
salesmen to arrange for agencies. They
be forced to conduct business on a more conservative basis.
know
that
a
piano*
that's
not
talked about is quite out of the game.
One thing worthy of emphasis in connection with the trade at
They
know
that
dealers
themselves
are loath to enter into an alliance
the present time is the activity which prevails in the player field,
with
pianos
that
are
not
well
advertised
in the leading trade papers,
for it must be admitted that the manufacturers of piano players,
and
why?
Simply
because
the
dealer
himself figures that if the
both cabinet and interior, are running their factories on much closer
manufacturers
are
not
progressive
enough
to advertise their own
to a normal basis than the manufacturers of regular pianos. This
products
they
are
hardly
the
proper
men
to
tie
to. We do not know
condition is somewhat surprising, for the player piano represents,
that
his
judgment
is
so
far
wrong
when
he
says
this. Successful
of course, a larger investment than the piano without the player
business
men
to-day
want
to
work
hand
in
hand
with practical
mechanism, but this activity demonstrates the effect of special ad-
progressive
men.
They
feel
that
their
interests
will
be
served in a
vertising. The larger player concerns have been carrying on an
better
manner
by
an
alliance
with
a
man
who
will
be
in
sympathy
effective publicity campaign, thus arousing and well maintaining
with
their
methods
than
with
those
who
are
indifferent
to
the
higher
public interest in piano players. If it were not for this splendid
laws
of
publicity.
advertising campaign presumably the player business would not be
so active.
EW YORK has witnessed sdme strange scenes during the past
F there is any business under the sun that needs newspaper pub-
few months. The names of those who stood high at one time
licity constantly and creditably, it is the retail piano concern,
in the financial world have been dragged in the dust, and several of
and the reason is obvious. In the first place, the necessity of hav- those who a few months ago were alleged to be owners of millions
are now dead, dishonored or in flight. When will we quit deluding
ing a piano in the home is a story which must 'be told over and over
again and told so persistently and entertainingly that the reader ourselves with the idea that there is happiness and permanent satis-
faction in selfish money grabbing?
will after a while begin to believe that his home is not as it should
be unless it contains a piano.
After all, the reputation of the great financiers and industrial
D
I
N
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
leaders is fleeting compared with those who have given something
to the world in the way of music and art treasures. The names of
the great composers will last for centuries while the names of the
modern industrial princes and leaders of high finance die with them.
Where the classic marble structure of the Knickerbocker Trust
Co. stands at the corner of 34th street and Fifth avenue, A. T.
Stewart, the merchant prince of New York, once reared his beauti-
ful marble palace. Stewart was not a promoter. He was the best
merchant of his time and an honest one. He built up a great busi-
ness ; he built his superb palace, filled it with pictures and then died.
His corpse was stolen, and after awhile the beautiful palace was
rented to a club. Then the club mefved away and the marble palace
was torn down. On the site was reared the structure of the Knicker-
bocker Trust Co. One great extravagance made room for another
building which was the headquarters of high finance. The name
of Stewart has practically vanished. John Wanamaker occasionally
revives it by placing it in an obscure corner o'f his advertisements.
Barney, who was president of the Knickerbocker Trust Co., owner
of the superb structure, killed himself.
OMPARE the reputation of our modern industrial and financial
leaders wjth the reputation of the men whose musical compo-
sitions will be heard for ages; with the men whose poetry will live
as long as the English language endures; with men like Peter
Cooper, who built a special building devoted to the education of
young men and women. His name will live after the glories of
millionaires, who planned selfishly, will be entirely forgotten. The
name of Carnegie will be perpetuated through his libraries. This
is, however, but one instance. How many men of our generation
will live in history respected and honored? The man whose acts
contribute only to his own selfishness and vanity fails miserably,
but the man who does something for the world his name is forever
gratefully remembered. Still most of us will go on struggling, cold
and selfish, to the end of the chapter, trying to heap up a few more
dollars, gather in a few more pictures, build some houses containing
a few more ro'oms, a record-breaking structure for height like the
one in which the Review offices are located, own another yacht or
two, and have some more automobiles. Such is life—modern life
at least.
C
W
E are over-fond of talk and over-fond of pretending to
do things we actually fall short of ever accomplishing.
Take Mr. Bryan for illustration—a man of splendid oratorical
powers, who has talked dollars into his pocket for a number of years,
and yet what has he done? He pretends to be a believer in the
Jeffersonian doctrine, and yet Jefferson impoverished himself serv-
ing his country. Then, after his work, as President, was done, he
did not become inoculated with the money germ. He devoted his
energies to education and built up the University of Virginia, a task
which interested him far more than the building up of a fortune
could possibly have done. He was proud of his memorial in this
great university.
We all, perhaps, are influenced by our environment which is
money grabbing and money getting, and in the meanwhile we are
losing' sight of the best that's in us. We are not developing the
finer instincts, and through the pursuit of money we have grown
suspicious of each other. And, peculiar, is it not, that through the
constant hammering of the publicists of our time at the successful
rich, we have developed an extremely suspicious feeling which is
un-American, for we, as a people, are confiding and trustful, and now
we regard each other with distrust, and as a result credit is impaired.
As a final sequel, business has been seriously affected. It would be
funny if in this country the end of it all should be a turn about to
such an extreme that people would actually respect men o'f high
ideas instead of humbling ourselves to the men possessing great
wealth. In China men of learning are looked up to. In that alleged
heathen country superior education or literary talent occupies a
higher position than mere wealth.
One thing is certain, it will be necessary to restore confidence
if business is to regain its former elasticity and ease of movement.
When confidence is lacking either in the individual, the corpora-
tion, or the Nation, development halts, and all of us should be
impressed with the necessity of helping to restore business confi-
dence. Are we all contributing as we should to this end? No
honey is ever stored in the hive by the bee who doesn't get busy
among the flowers. Hustle should be the watchword.
REVIEW
No great success in any line can be achieved through deceit.
Enthusiasm adds weight to a piano sale argument which no other
quality can give.
The man who sits down and sighs over dull trade will not win big
results this season.
Failure in business is often synonymous with lack of confidence
in one's own ability.
A sure way to lose a sale is to say something which will tend to
lower you in the prospect's regard.
If you study what your competitor is doing, do not copy him, but
try and improve on his methods if you can.
Yes, there is a difference between trade newspapers—a difference
which even a casual observer can see without studying very hard.
SUBURBIA.—Boarder—Do you subscribe for the village newspaper?
Inhabitant—No. The village dressmaker boards tew our house.—Life.
When a man tells you that he is doing an enormous trade in these
times you naturally figure that he is not quite up to the George Wash-
ington standard of truth telling.
DESCRIPTIVE.—Operator—What do you think of the new foreman,
Jimmie?
DeviT—Say, dat feller could print all he knows in display type en a
postage stamp without canceling the stamp.—Monotypit,
MARKED DOWN.—Mr. Harddrive—It's my opinion that the influ-
ence of bargain-sales is immoral, if not positively irreligious.
Mrs. Harddrive—Why, dear, even the Bible speaks approvingly of the
ninety and nine!—Puck.
It looks very much as if we would have the hold-up trade news-
paper always with us, and still some people laugh at the hits made on
others, never thinking that it may be their turn next. Most men, how-
ever, say it matters not whether the blackguardly newspapers damn or
praise, either is ineffective.
NO REASON FOR ALARM.—A Kansas editor is guilty of the fol-
lowing: A couple were recently married. The ceremony over, the wife
began to weep copiously. "What's the matter?" asked the new husband.
"I never told you that I didn't know how to cook," sobbed the bride.
"Don't fret," said he, "I'll not have anything to cook; I'm an editor."
AN OLD COMPLAINT.—A subscriber to a provincial weekly sent
this query recently: "What ails my hens? Every morning I find one or
more of them keeled over to rise no more."
The astute editor's reply was:
"The fowls are dead—it is an old complaint, and nothing can be
done'except to bury them."
THE RYLEY-MURPHY TETE-A-TETE.—Mr Ryley—Why are yez
decoratin', Mrs. Murphy?
Mrs. Murphy—Me b'y Denny is comin' home the day.
Mr. Ryley—I fought it wuz for foive years he wuz sint up?
Mrs. Murphy—He wuz; but he got a year off for good behayvure.
Mr. Ryley—An' sure, it must be a great comfort for ye to have a
good b'y like that.
AT LAST.—The publisher advertised for a circulator; one that could
give the advertiser returns.
An applicant stood before him.
"What are your qualifications, sir?"
"For seven years, when a young man, I published a paper known as
'The Lyre.' Then I had several kinds of luck, but for the past seventeen
years I have been a weather forecaster in the employ of the gov
"
But the editor, waiting to hear no more, fell upon his neck weeping:
"My boy! My boy!"
And he named his own salary.—Western Publisher.
MIXED METAPHORS.—Edwin Markham, at a dinner, said of mixed
metaphors: "When I was teaching in Los Angeles I used to read every
week a little country paper whose editor's metaphors were an unfailing
joy to me. Once, I remember, this editor wrote of a contemporary: 'Thus,
the black lie, issuing from his base throat, becomes a boomerang in his
hand, and, hoisting him by his own petard, leaves him a marked man for
life.' He said in an article on home life: 'The faithful watchdog or his
good wife, standing at the door, welcomes the master home with an honest
bark.' In an obituary of a farmer he wrote: 'The race was run at last.
Like a tired steed, he crossed the harbor bar, and, casting aside whip and
spur, lay down upon that bourne from which no traveler returns.'"—
Home Magazine.

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