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THE
MUSIC TRADE
REVIEW
FALSE IDEA OF_SOUND VOLUME
Apparent When Listening to a Talking Machine
Through Ear Tubes—Amusing Situations.
Any one desiring an amusing experience at
the cost of a cent or two should go into one of
the numerous penny arcades and watch for two
or more people coming in together. One will go
to a machine, drop a cent in the slot and wait
expectantly for the first strains of the music.
Then the fun begins. It is his greatest desire to
inform his friend of the beauty of the selection,
and assuming what he thinks is a low tone of
voice he proceeds to impart the information. In-
stead of speaking in a whisper, however, h e
roars as though he were using a megaphone, it
being a peculiar fact that, with the tubes to the
ears, it is impossible for one to gage the volume
of his tones. Another amusing creature, he may
almost be called a pest in some instances is he
who persists in humming the tune he is listening
to. His voice, generally quite ordinary, even
under normal conditions, becomes absolutely
harrowing, and he gazes with utmost wonder at
those who look at him with amused grins. The
above just goes to show that all the fun in ar-
cades is not confined to the machines.
A CONVENIENT RACK.
The Small Monarch Just Introduced by the
Syracuse Wire Works Holds 200 Records and
Possesses Many Features of Merit.
The Syracuse Wire Works, Syracuse, N. Y.,
are introducing a new rack which is practically
a small edition of the Monarch holding only 200
records. It is equipped as is the Monarch, with
ball bearings so- that it makes a very attractive
fixture. It is small enough so that it sets read-
ily on an ordinary counter and every record is
within easy reach. The dealer can set this
rack on his counter along side his demonstrating
machine, and keep in it all the latest and best
selling records; practically four months. At the
end of each month he can pull out the oldest
month's records and fill in the one side with
the latest records. In this way he has before
him everyone of the latest records within easy
reach, and he knows where to find everyone of
them by merely revolving the rack. Under the
circumstances there is no running back and
forth for anything. The rack will sell to the
dealer for $10.
ALBERT W. ATKINSON WELCOMED.
(Special to The Review.)
Camden, N. J., June 22, 1908.
When Albert W. Atkinson, assistant secretary
of the Victor Talking Machine Co., returned to
the works recently after having been in Europe
for several months on business for the concern,
he was given a very cordial reception, the em-
ployes having decorated the building and dis-
played flags in honor of the event. Not know-
Ing just what day Mr. Atkinson would return,
the "Victor men had everything in readiness the
day previous, but the fact that they were a day
ahead of time had no effect upon their en-
thusiasm and Mr. Atkinson realized this when
he was weclomed home.
MAY TAX "TALKERS" IN GERMANY.
In order to help fill the coffers of the German
Empire it has been suggested by one high in
authority that a talking machine tax be inaugu-
rated in an endeavor to meet the deficiency at
least in part.
Gustavo Figner, of Sao Paulo, Brazil, S. A.,
arrived in New York last week, coming via
Europe. He is one of the leading talking ma-
chine men in the Brazilian empire, and is in the
United States on a very brief visit. He sailed
for Europe again aboard the "Deutschland" on
Thursday.
C. W. Young will shortly open a store in Wit-
tenberg, Wis., for the sale of pianos, organs,
sheet music and talking machines,
Victor Red Seal records
mean dollars for dealers
Push grand opera records—there is money
in them for you.
Victor advertising has everywhere stirred up
a tremendous interest in opera. Thousands
of people are buying the Victor in order to
hear this grand music, sung by the greatest
singers in the world. And thousands who
originally bought the Victor for the light and
catchy music—and who now realize what a
wealth of added enjoyment grand opera holds
out—are buying Red Seal records and higher
priced Victors.
The dealers who are getting all this good
money are the dealers who are helping to wake
people up to an appreciation of grand opera.
There are thousands of people yet to be
educated to operatic music—the field hasn't
begun to be developed. Hundreds of these
prospective Red Seal customers are in your
territory. Go after them and get your share
of this profitable business. It will pay you
handsomely.
Victor Talking Machine Co,
CAMDEN, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors
To preserve your records and get best
results, use only Victor Needles
37