Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THIS IS FOR YOU,
MR. PIANO DEALER
v.
You probably don't know how great are the money-making possibilities of an
up-to-date line of violins and modern musical merchandise—properly handled.
Some dealers hold that the small goods department is a necessary evil. That's
their fault. It can be made a live factor all the year 'round.
The difference between complete success and half-hearted tolerance lies in the
character of the goods you handle and the methods you adopt to foster sales.
You could double your income if you handled the right line in the right tv'ay—
Install a line of
DURRO VIOLINS, BOWS AND STRINGS,
and instead of offering them for sale over the counter like a sack of corn meal,
set aside that spare quiet corner so a "prospect" can try a few instruments
leisurely, something like the way they buy talking machines and records.
Violin lovers can be easily attracted to this Violin Mecca, not alone by the
refined environment, but by the character of DURRO VIOLINS. These instru-
ments appeal irresistibly to those who demand, and justly expect, a wealth.of tone,
workmanship and finish at a decidedly reasonable price. The DURRO is famed
in your locality for unusually high quality in these particulars.
WHILE YOU ARE IN NEW YORK
you will undoubtedly look 'round for new ideas to promote your business and
means for increasing your income. Toward this end, we invite you to spend an
hour with our Violin Connoisseur and Sales Expert.
He has made the violin proposition a life study and would be happy to tell
you how he helped others to instant success with this line. The benefit of his
experience is at your disposal.
BUEGELEISEN & JACOBSON
113-115 UNIVERSITY PLACE
At
13th
NEW
Street
YORK