Music Trade Review

Issue: 1908 Vol. 46 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSIC TRADE
TH
42
PESSIMISTS TAKING A BACK SEAT
When It Comes to Discussing Conditions in the
Musical Merchandise Trade—Buyers Are
Cautious and Selecting Stock With Care—
Credits More Closely Scrutinized and the
General Tone of the Market Is Healthy—
Some Talk of a Drop in the Price of Foreign
Musical Merchandise.
Frankly, it must be admitted there is a disposi-
tion to "knock" the market in certain quarters,
which, however, is strongly opposed elsewhere,
in other words, business is not so bad as the
pessimists would lead the superficial observer to
Lelieve. No one pretends to hold out glittering
promises or is chasing rainbows, but there is a
great deal of very encouraging talk along the
entire line, especially by those who have been out
in the trade recently. Briefly, there is an air cf
expectancy in the establishment of every impor-
tant distributer of small goods, and the effort to
dissemble or exaggerate conditions to mislead
is almost wholly absent.
Buying is cautious on the part of firms of un-
impeachable standing. There is a marked ten-
dency, however, to strain credit for obvious rea-
sons. The "shopping around," so marked a fea-
ture of the current situation, is not for the pur-
pose of gaining an advantage in price, so figured
by the wholesalers, as it is to accumulate a
stock of goods on easy terms for themselves, but
probably risky for the seller. This effort of the
"slick articles" in the trade has not escaped the
eagle eye of houses shipping out of spot stock.
The result has been credits are more closely
scrutinized than ever. Dealers who are attempt-
ing to overbuy have their orders cut in half, and
some are "turned down" promptly.
Talk of a drop in the price of foreign musical
merchandise is not entirely wanting, but it is
also candidly admitted that this may never ma-
terialize. Labor conditions in the small goods
producing and exporting centers of Germany are
assuming such a formidable opposition to old-
time methods that "cheap" lines of string, brass
and wood-wind instruments are things of the
past. The "violin family" is in the same cate-
gory. With these facts before the trade, a re-
turn to the more favorable prices that prevailed
in former years can scarcely be expected, as much
a.s they be desired by the importer, wholesaler
and dealer.
ERNEST KOCH TO EUROPE.
Tuesday week, Ernst Koch, managing partner"
of the American branch of Ands. Koch, manufac-
turer of the Koch harmonicas and accordions,
sailed for Europe on the "Kronprinz Wilhelm."
He went direct to Trossingen, Germany, via
Cherbourg, France.
F\
REVIEW
UNITED HOHNER HARMONICA BANDS.
build up character and moral cleanliness in man.
The bureau is supported entirely by the firm of
A Great Movement to Popularize the Harmonica M. Hohner, aud local clubs are charged nothing
Inaugurated
by M. Hohner—Encourage for all its privileges, some of which have beeu
Formation of Bands—Book on How to Or- mentioned. Our bureau is ever on the alert for
ganize Them Just Issued.
ideas and suggestions that will help the local
bands, and the same will always be freely given
"How to Organize a Local Branch of the out. Inquiries should at all times be addressed
United Hohner Harmonica Bands of America" is to the Hohner Harmonica Band Information Bu-
the title of a sixteen- reau, 475 Broadway, New York City."
page and cover hook-
The emblem of the "United Hohner Harmon-
let issued hy M. Hoh- ica Bands of America," shown herewith is at-
ner, 475 Broadway, tractively gotten up, with solid metal in the
New York, and pre- shape of a badge. One of these will be fur-
pared by Edward E. nished free of charge to all the members.
Braendle,
organizer
and director of the MANAGER MOCK DISCUSSES BUSINESS.
first organization of
Speaking of sales, J. Mock, secretary and man
this kind. The neat ager of the Wm. R. Gratz Import Co., 35-37 West
publication gives full .".1st street, New York, said: "Orders for direct
instruction regarding import continue to come in fairly good volume.
the formation and conducting of a Hohner band. No one is expecting or is looking for a rush, but
Chapter I deals with "The origin of both the we have no reason to complain, particularly of
first Hohner Harmonica Band and the Informa- the business we are doing, when everything is
tion Bureau"; Chapter II, "A Few Encouraging considered. The string situation is becoming
Remarks for Organizers"; Chapter III, "How to very interesting. Gut strings have been ad-
Organize the Band," which includes the By-Laws;
vanced to correspond with the increased cost of
Chapter IV, "Instructions for the Playing of the raw material. In this connection, we can refer
Band."
with confidence to our 'Genuine Susse' violin
Relative to the scope and purpose of those strings, that are noted for purity of tone and
unique organizations, Mr. Braendle says:
strength. Each string is wrapped in a doub'e
"All the Hohner harmonica bands will be fed- waxed envelope, a sure protection against cli-
erated into a league which will be called the matic influences. Every string is tested and fully
'United Hohner Harmonica Bands of America,' warranted for tone and extraordinary durability.
and a handsome charter will Le sent to each new They are extra white in color."
society. The advantages which each band gains
from this union are obvious. Besides being
WALTER GRETSCH RETURNS.
lepresented by the most progressive and larg-
Walter
Gretsch, of the Fred Gretsch Mfg. Co.,
e-t harmonica manufacturers in the world, all
the societies have the benefits that may be de- 104 South Fourth street, Brooklyn, N. Y., who
recently returned from a trip through the Middle
rived from the harmonica band bureau, which
is conducted by experienced men in organizing West, furnished fresh evidence, via his order
harmonica bands, who are constantly engaged book, that the Eagle brand drum and banjo
in looking after the interests of the clubs. This heads, 20th Century drums, Rex banjos, mandolins
bureau prepares booklets and other helps for and guitars, are factors in the trade. Walter's
the harmonica band workers and supplies infor- pleasing personality and energetic methods are
mation on various subjects. The bureau will, also telling factors when it comes to landing
from time to time, distribute new ideas that business.
may develop and will, at all times, be prepared
to suggest programs for entertainments and
give information as to the ways and means of
generating enthusiasm in the local clubs. The
Hohner Harmonica Band Information Bureau,
howeyer, does not exercise authority over the
local clubs, each society being self governed.
AND
Naturally the question will arise in regard to
HIGH-CLASS
TRIMMINGS
the compensation the bureau will receive for
its service to bands. In answering, we can as-
sure everyone that we are not working for
money but for the advancement of the harmon-
113-115 UNIVEPSITY PLACE
ica, as well as to create in the community a love
One block west of Broadway
N E W YORK
for music which, without doubt, will help to
VIOLINS
BOWS, STRINGS
BUEGELEISEN & JACOBSON
B . IBLJRNTST&L
CO
THE NEW NOVELTY LINE OF PIANO SCARFS
It will pay yon to write for a line of samples to be sent on approval.
8 1 N . J . R . R . A V E . , N E W A R K , N . %3.
The MORRIS DUET PIANO BENCH
Superior in Style, Strength and Finiah
CHICAGO
Eagle Brand Drum and Banjo Heads; 20th Century Drums,
Rex Banjos, Mandolins and Guitars.
FACTORS
The Eminent Violinist and
BLACK DIAMOND Strings
GENTLEMEN : —
L. D. MORRIS <& CO.
Room G1S, INo. 17 Van B u r e n Street
Prof. Hugo Heermann
THE TRADE.
I am sailing to Australia next week, and shall
pass through N.ew York between the 5th and
8th of May ("Blucher," Hamburg-Amerlka Line).
Will you send enclosed order for Violin G
strings KLACK DIAMOND to address given be-
low, or do you have a Dealer's shop In New
York where I might find your strings? If so,
please let me know at the same address.
The strings arc most excellent.
Yours sincerely,
II. HEERMANN.
Frankfort o/M., April, 1905.
NATIONAL MUSICAL STRING COMPANY
New Brunswick, New Jersey
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REGARDING SCARF PRICES.
No Change in Prices Contemplated—Dealers
Ordering Cautiously—Preparing to Enter-
tain Visitors to the Conventions—Some New
Scarf Styles.
MUSIC
TRADE
REVIEW
can buy. This elegant scarf is a novelty that
harmonizes splendidly with the art finish
pianos."
BRASS BAND INSTRUMENTS.
Like Pretty Much Everything Else They Can be
Bought Second Hand.
After Charles T. Kaffenberger, of Kaffenberger
& Cantor, the "big piano cover house," 7 and
"Is there such a thing as second-hand brass
9 West 18th street, New York, had descanted
upon the outlook from the scarf point of view, band instruments? Why, certainly," said a mu-
he said: "There will be no change in prices sical instrument dealer to a reporter of the New
whatever. Dealers are low on scarf and cover York Sun. "Why shouldn't there be? You can
stocks and are buying cautiously, but later on buy second-hand yachts, pianos, steam boilers,
they will be tumbling over themselves to get bricks, second-hand anything on earth; why not
goods. Of course, it is now too late in the sea- second-hand band instruments?
"How do they come to be offered second hand?
son for any such thing to happen. In the fall,
however, you will see a scramble. Our business Why, just as anything else does. Somebody gives
is fairly good. It cannot be compared with last up using an instrument and then he sells it; or
year, which was phenomenal. It is as strong, somebody wants to buy a better instrument and
then he sells the old one.
"Take for instance, an
amateur who thinks he'd
like to learn to play a cor-
net and he doesn't know
whether he'll want to keep
on after he's begun. He
drops in and buys a new
cornet for say $10.
"He does very well with
it; finds he can learn to
play on it and improves in
. 1037.
• n i s p l a v i n g a n d becomes
though, as in 1905 and 1906, and to me the entire really interested in it, and then he wants a
piano trade sizes up on the same basis. Just better instrument but he doesn't want to
now dealers show a disposition to hold up ship- waste or throw away the old one, and he doesn't
ments, but that will soon adjust itself. During have to. He comes in and selects a new cornet,
the convention in June we will be prepared to buying one this time that costs maybe $20 or $30,
meet our many friends in the trade. Our place and if the old cornet is in good condition, why,
will be specially fitted up to entertain all callers, we take that and allow a fair amount for it in
and in a way that K. & C.'s hospitality will be exchange.
remembered among the joyous spots in New "So there, you see, we have on hand a second-
York at that time. Both Mr. Cantor, myself and hand cornet which has come to us in the most
our entire traveling force will be the hosts, with natural way in the world, just as many sorts of
a couple of automobiles on tap for the conveni- second-hand goods come into possession of dealers
ence of our guests.
in various things. And the amateur may later
"Our new styles? Sure. Our No. 1037 silk want a still better instrument—he can pay about
scarf is a pretty floral effect, and which comes in $60 for a cornet of the very highest quality, or
all colors, and a heavy double-knotted silk $100 or more for such a cornet gold plated—and
fringe adds to the rich effect of the beautiful and so from such a player we may take in the course
dainty design. The very latest thing in scarfs of time more than one cornet in exchange, and
is the Roman stripe, in a great variety of color- from all such players together we may accumu-
ings, with a double-knotted fringe. The goods late a considerable stock of second-hand cornets,
are a fine organzine silk, the best that money including instruments of high grade.
" " " T H E TRIO CORNET '
" T H E VIENNA WONDER AND
MILANO ORGANETTO ACCORDEONS
WRITE TO
WM. R. GRATZ IMPORT COMPANY, 35 and 37 West 31st St., New York
THE
NAME
CONN
AND THE
Union Label
ARE SYNONYMOUS
43
"Individual professional players in bands may
exchange brass instruments in just the same
way; buy a better instrument and turn in the oM
one in part payment; or, an instrument may be-
come worn and they want a new one.
"The life of a brass instrument? I t depends,
of course, largely on the amount of use to which
it is subjected, though it depends also somewhat
on the manner of its use. One man might carry
one for ten years in perfect playing order, while
with another player the same instrument might
have kept in that condition not more than five
years or less before the valves would need re-
fitting.
"At the same time something might depend on
the instrument itself, for no two brass instru-
ments are exactly alike. You might turn out a
doien cornets made from the same patterns and
the same stock, and no two of them would be ab-
solutely alike in operation.
"And so from one source and another second-
hand brass instruments are accumulated. A large
dealer in musical goods might accumulate hun-
dreds of such instruments and even issue catalogs
of them. And for all these second-hand instru-
ments there is a market.
"They may be sold to beginners or to players,
and such a thing has been heard of as a new
band equipping itself throughout with second-
hand instruments for the sake of economy."
E. E. BRAENDLE RETURNS
From His Western Trip Well Pleased With the
Situation as a Whole.
Edward B. Braendle, manager of the publicity
department of M. Hohner, got back to New York
from a western trip Thursday of last week. He
went as far as Kansas City, Mo., and in referring
to trade as he met it, said: "I was not too san-
guine as to conditions when starting away, but I
must frankly say business is very satisfactory.
It is always the case with a standard article,
like Hohner's, than with a less popular line. The
tendency is toward caution, and the buying is
in that spirit. The trade are doing business, and
therefore they must buy goods. That is about
the sum and substance of the situation in a few
words."
H. Hohner, of the firm, is still in Mexico, where
he will remain for some time.
PERSISTENCE IN ADVERTISING.
The late Samuel Fessenden, of Connecticut
used to say "God Almighty hates a quitter." In
a not too elegant way this explains the trouble
with some advertising campaigns. The new
advertiser, in many cases, wants to acquire, w th
two or three insertions, the same success that
old advertisers have won by years of effort. Not
every beleaguered city strikes its flag at the first
shot; sometimes it requires a siege. If you have
an advertising possibility don't lie down at the
first disappointment. Give it a trial commen-
surate with the importance of its possible suc-
cess.
The "pied" advertisement contest conducted by
the Starr Piano Co. in Indianapolis, Ind., has
been closed and the prizes, ranging from $1 to
$20, have been awarded the winners. H. T.
Spain, local manager, states that the contest was
most successful.
SMITH ACADEMY
GUITARS a n d MANDOLINS
AND THE
Genuine Distinguishing Marks of Superiority
Which Will In Future Be Found On All
Wonder and American Model Band
and Orchestral Instruments
MADE BY
C. G. CONN COMPANY,
Cannot Be Duplicated lor the Money
A trial order Is all we ask
WRITE FOR A CATALOGUE OF SALABLE GOODS
Koerber-Brenner Music Company
ST.
LOUIS
Exclusively
Wholesale

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