Music Trade Review

Issue: 1908 Vol. 46 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
fflJJIC TRADE
VOL. XLVI. No. 1 8 .
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, May 2,1908.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
BRINSMEAD'SJJHERICAN VISIT.
FREIGHT RATES TO 0 0 UP.
RUDOLF DOLGE RETURNS
Gives His Views on His Visits to the Angelus,
Simplex and Foster-Armstrong
Plants—
Amazed at the System of Costs in Vogue at
the Latter Place—Interesting Chat.
Eastern Trunk Lines Now Said to Have Come
to an Agreement.
From Venezuela and Chats About the Troubles
Which the Orinoco Corporation Have Had
With the Authorities of That Country.
Herbert J. Brinsmead, of J. & J. Goddard, of
London, who has been on a flying trip to
America, visiting New York, Meriden, Boston,
Worcester, Rochester, Chicago, Portland, Van-
couver, San Francisco and Los Angeles, where
he visited Alfred Dolge's new hammer felt plant,
and Riverside, where he stayed with his brother,
Reginald, who owns an extensive orange grove
in that part of the country, has been giving out
some interviews to the London trade papers on
his experiences since his return home. When
asked by our London namesake to give a detailed
description of his visits to the various piano
factories he said:
"In Meriden I had a most enjoyable day going
over the Angelus player factory. Here I found
a very fine factory, producing work of the high-
est character, and noticed particularly the care in
the selection of the best materials. When busy
this firm turns out one hundred players a week.
"At Boston I visited several houses in connec-
tion with the firm of J. & J. Goddard, and also
some of the retail depots (not shops, please),
where I found the windows set out very attract-
ively, in some a turntable was fixed, upon which
was a piano that revolved, showing the interior
and back portions, an attraction that well repaid
the outlay.
"In Worcester I visited more houses on behalf
of my firm, and had the pleasure of being taken
over to the Simplex player factory by the presi-
dent of the company, Theodore Brown. Here I
was much interested in seeing many experiments
in hand for improving this well-known player,
and saw many novelties on the way that will soon
be in the hands of Mr. Heiden-Heimer, the agent
in this country."
"You mentioned Rochester as one of your
places of call?"
"Yes! and I here found a regular 'eye-opener'
while visiting the Foster-Armstrong factory—or
rather factories—known in the States as 'The
Great Four.' The origin of this title is tnat there
were four large makers cutting each other in
price, and eventually they amalgamated. Fancy
an output of 20,000 pianos per annum, an average
of 386 per week, and this is not the largest
piano factory in the States. The figures were a
revelation to me. I was much interested in the
splendid system of costs in vogue here; they can
tell to a nicety what each piano costs. Another
feature was the specializing. Even the 'finishing'
is divided into three or four branches. This firm
was astounded at the low prices at which our
cheap pianos are sold in our country, and queried
the policy of turning out such articles. The
cheapest 'Foster-Armstrong' pianos were about-
double the price of our low-priced instruments."
Mr. Brinsmead traveled some eight thousand
miles in thirty-two days—a record, by the way,
worthy of a full-fledged Yankee. His mother, who
was visiting Reginald Brinsmead at Riverside,
Cal., returned home to London with him.
It was stated in usually well-informed quarters
in Wall Street Thursday that the presidents and
traffic officers of the trunk lines east of Chicago
have finally agreed to an advance in freight
rates both as regards class and commodity
freight. Schedules of new rates are being pre-
pared in accordance with the ideas of the trunk
line people, upon which an agreement has already
been made. It is expected that these schedules
will be filed within a few weeks. It is said that
the advance in class rates will amount to from
10 to 12y 2 per cent. There is no intention of
making a sweeping advance in commodity rates,
but the price of transporting a large line of com-
modity freight under the new schedules will be
increased.
Railroad officers think that the advances will
be scarcely noticed by the general public, but
they will considerably increase the revenues of
the railroads. For instance, it is understood that
under the new schedules the revenue of the Penn-
sylvania will be increased $3,000,000 a year. It
is said that one of the foremost men in bringing
about the rate advance was F. B. Underwood.
PHILIP WERLEIN^ FOR MAYOR.
The Prominent Piano Man of New Orleans May
be So Honored.
According to reports from New Orleans, La.,
there is a strong probability that Philip Werlein,
the prominent music dealer of that city, will be
nominated for Mayor of the city on the Demo-
cratic ticket, a number of the ward leaders being
in favor of him. Mr. Werlein is quite active in
local politics, and is a member of the State Cen-
tral Committee.
COMPLAIN OF RAILROAD SERVICE.
The piano houses of Denver, Col., have many
complaints to make regarding the railroad serv-
ice in that section and the excessive rates
charged. The Columbine Music Co. recently or-
dered a carload of Lester pianos, which had been
sent by mistake to Pueblo, Col., forwarded to Salt
Lake City. The railroad notified them that the
pianos had left Pueblo, and shortly after sent in
a bill for $125 for storing the pianos in Pueblo.
The music company will fight the case in court.
THE HARDMAN IN LOUISVILLE.
Fred. W. Lohr, traveler for Hardman, Peck &
Co., recently placed the agency for his line with
the Crippen-Allen Co., Louisville, Ky., who al-
ready handle a very strong line of pianos.
KIMBALL PIANO FOR STOCKHOLM.
Andrews, Schubert & Co., Milwaukee, Wis.,
recently shipped a Kimball piano to Stockholm,
Sweden, having sold the instrument to S. Bdling,
chief engineer of the Atlas Machine Co., of that
city. The piano was cased in tinfoil and se-
curely packed to stand the long and hard trip.
Rudolf Dolge, son of Alfred Dolge, and who,
with a number of prominent piano men, is in-
terested in the concession held by the Orinoco
Co. in Venezuela, and which has resulted in some
differences with the authorities of that country,
arrived in New York on the steamship "Zulia"
Tuesday. It is his intention to give the Presi-
dent and Congress all the information he has
gathered about the disagreement between his
company and the authorities of that country.
Chatting of the fight which the Orinoco Co. is
making for the validity of its concessions Mr.
Dolge said:
"The Orinoco Corporation since 1901 is the ex-
clusive legal owner of the famous Fitzgerald con-
cession, which embraces a very valuable grant of
8,000,000 acres of rich mineral and timber lands
in the Orinoco Delta. Its rights under the Fitz-
gerald contract were recognized by the interna-
tional tribunal which passed upon that question
in 1903, as well as in 1906 by the Venezuelan
Federal and Cassation Court, which is the high-
est court of that country.
"In spite of this recognition and of the fact
that the Orinoco Corporation and its predecessor
companies have at all times strictly complied
with the letter and spirit of Venezuelan law and
international law, a certain powerful political
clique has placed practically insurmountable diffi-
culties in the way of the Orinoco Corporation,
which has firmly resisted these efforts at every
step and has appealed to President Castro and his
Ministers, and also petitioned the last Vene-
zuelan Congress. It has always been ready to
have its rights tested in the courts, but all its
conciliatory efforts have been disregarded and
its rights overridden.
"Therefore, no other remedy remained for the
Orinoco Corporation but to appeal to its own
Government for help. It has submitted a state-
ment of the facts to the Department of State
which referred it to the Senate. Congress now
has the matter under consideration, and I feel
confident that an equitable and satisfactory ad-
justment of the company's difficulties will be
brought about."
MICHAEL SONNENBERG'S WILL.
The will of the late Michael Sonnenberg, of
New Haven, Conn., was filed for probate last
week. Included in the bequests was $2,000 to
Mrs. Effie Metzger, his sister; $5,000 to Louis M.
S. Sonnenberg, a son; $500 to the New Haven
Orphan Asylum, and the balance to be held in
trust, one-half of the income to go to the widow
and the other half to the children. The estate
has been estimated at $100,000 to $150,000.
A Stieff piano has been donated to the Amer-
ican Salvation Army Home, Harrisburg, Pa., by
the manufacturers through their local branch.
Hern & McDonald are a new firm of piano
dealers In the Rand Block, Taunton, Mass.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportoiial Staff:
W. II. DYKES,
F.H.THOMPSON,
J. HAYDEN CLAHENPON,
B. BRITTAIN WILSON,
I,. J. CHAMBERLIN,
A. J. NICKLIN.
OEO. R. KELLER,
L. E. BOWERS,
CHICAGO OFFICE:
BOSTON OFFICE:
ERNEST L. WAITT, 100 Boylston St.
PHILADELPHIA:
E. P. VAN HARLINGEN, 195 197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8t>43.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
It. W. KAUFFMAN.
ADOLF EUSTEN.
CHAS. N. VAN BUREN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: BERNAKD C. BOWEN.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND: 69 Basinghall St., E. C. W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada. $:i.">o : all other countries, $4.00.
ADVERTISEMENTS. $2,00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00 ; opposite
reading matter. $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Music Publishers*
An interesting feature of this publication Is a special depart-
Department ^ V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Orand l'rix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal. . . .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elbill, N e w York."
NEW
YORK, MAY
2 , 1908
EDITORIAL
T
HE surprising success which has attended recent bond dealings
in this city proves conclusively that there is ample money
seeking profitable investment. There is an improved tone in the
bond market emphasized by the heavy over-subscription to the
Pennsylvania Railroad loan. Quieter conditions in business result
in one way—in larger accumulation of funds or cheap money.
This condition, too, presages healthful industrial recovery. There
is no mistaking the fact that general business conditions are im-
proving. Of course, pianos and musical merchandise are not mov-
ing quite as rapidly as most of us desire, nor do we believe that
there will be a pronounced activity until the fall. Merchants every-
where and of every class are now considering the problem, "how
long is the depression going to last?" "When will we recover
from the effects of the panic?" "How slow will the wheels turn—
how will readjustments affect my particular business?" and conse-
quently are buying to meet present requirements only. When we
speak of panic in the ordinary use of the word we mean the depres-
sion or economic crisis which is sure to follow. Now this crisis
may be turned to a man's advantage if he understands and will
apply the fundamental laws of business and credit to his own in-
terests. Credit and money which are directly and summarily
affected by the panic do not of themselves bring a man success or
failure. They are useful mediums, as they help and support trade,
but credit is the force on which the business of the world is done.
Trade is the exchange of one surplus for another. It is supplying
the needs of one man with the overplus of another. It is an ex-
change for mutual good. The keynote of trade then is service.
REVIEW
volume of business, lower prices and curtailments of loans, must
curtail their accommodations. The merchant and manufacturer will •
be able to borrow for their legitimate needs, but it is well for them
to understand that a new law over which the banker has no control
will force the latter to curtail lines for new enterprises. The mer-
chant must shape his business to meet these new conditions of the
commercial and financial world.
In a time of contraction the first thing to do is to trim the
sails to meet the storm, let it be light or heavy. To do this the indi-
vidual must get ready to be reasonably independent of credit asking.
And under the present conditions can anyone expect the same ac-
commodations in the near future which he had in the past? Re-
adjustment means bringing living down to a basis of rational,
wholesome living. To meet this condition requires study on the
part of business men who deal with the masses. Success in spite of
panic comes to him who makes service his motto through all the
deviations of his business.
H P HERE is really no need for a man to get pessimistic in times
J.
like the present. There is always business to be secured if
we go at it right and there is more to business than the mere ac-
cumulation of dollars. Commerce is a great civilizer and the man
who has performed his task well in trade has helped humanity.
Dollars merely measure activity and good work for self and others.
Therefore, it is best for men to study the situation. To serve is to
help and the man serves best who studies the interests closely of
those with whom he comes in contact. There are some who never
look on the philosophic side of business. If they did they would
understand more. Industrial crises come and men in their
eagerness to get rich and enjoy wealth and power overstrain the
capacity of credit to serve and over expand the possibilities of com-
merce. The present condition is one which is the result of our
own over living and over spending. The consumer is the gauge
on the business of the world. When everything is flush all along
the line men are prone to have the best. When wages and profits
are reduced they may buy the same at a lower level and it is in-
evitable that they must select the needful and pass by the luxuries.
Here is the safety of those who are in ordinary lines of business
to-day.
W
E have accustomed ourselves to an expansive condition and
so we are prone to find fault with a trade reduction, but we
still have to endure these conditions whether we like them or not.
Business cannot go on at all times expanding. If it did even in an
unbroken way for a number of years and prices kept going steadily
up, what a fall there would be when the parting suddenly came.
There must be periods of depression and expansion and contraction
will come automatically, and no matter how carefully we may plan
we cannot avoid meeting them. They teach man after all, with all
his boasted power, that he can't control even temporary matters.
They teach us, too, to be more careful. A characteristic of the
present condition is the number of small orders placed. This indi-
cates a disposition on the part of merchants to keep stock down and
to purchase very guardedly for actual needs. While on general
principles this may seem the wisest policy, yet it entails necessarily
a good deal of expense upon the piano manufacturers who are com-
pelled to carry a complete stock on hand subject to the varying
whims of the trade. It seems to be up to the manufacturer to bear
the heavy burden in these times, and under present conditions there
seems to be no way out of it.
S
OME men are in the habit of saying that they do not buy ad-
vertised products because they do not care to pay for the
advertising. We have heard some piano salesmen state that they
sold certain instruments cheap owing to the fact that there were no
large advertising charges included in the price of the pianos. These
salesmen argued that because a piano manufacturer is not a large ad-
E do business not wholly with money, and it may be said now
vertiser, for that reason he can sell cheap. Some time ago Franklin
that when banks have gotten back to their normal condition
Hobbs, a well-known advertising expert, began an investigation, in
it will be no more a question of money that will affect trade. It will
which he made tests of various advertised and unadvertised goods.
be a question of credit. It is to this, through the banks that we are Full and complete comparisons were made of their respective quali-
to look for our mainstay. Credit makes the wheels turn. It fur- ties. This man priced goods and bought goods in stores which
nishes the sinews for new enterprises and carries us over hard times.
did not advertise and in stores which did advertise and compared
Credit will be a somewhat diminished quantity for the present year.
prices and qualities, and after all this he stated: If asked the
But this is one of the things we cannot control, since the banks
question, who pays for the advertising. I would answer the question
losing their volume of deposit—because of the reduction in the in a word. But as the cost of advertising is distributed among so
W

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.