Music Trade Review

Issue: 1908 Vol. 46 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
CONVENTION TOPICS.
Many Members Have Made Suggestions for
Discussions at the Coming Convention,
Others Are Invited—No Exhibit Will be Al-
lo'wed at the Hotel Astor.
(Supplied by Chairman Press Committee.)
Topics for discussion at the next annual con-
vention of the National Association of Piano
Dealers of America are pouring in from various
quarters. Blmon Arm-
strong, of Kansas City,
Mo., wrote a letter to
President Crew urging
that the New York con-
vention shall show some
strenuous results. Mr.
Armstrong calls atten-
tion to the competition
in mail order houses,
which must be met by country dealers, and ex-
presses hope that the association can organize
itself and take action in such a way as will
result in eliminating this undesirable competi-
tion. He also hopes that the stencil question
with all its evils may be settled permanently,
and that a systematic and business-like method
of selling goods should be universally adopted.
In closing his letter, Mr. Armstrong says: "Can't
we pass some resolutions with penalties attached
to them? Sentiment is a good thing, but if our
resolutions are only to be passed for the senti-
mental effect we will never accomplish anything
of any consequence in a business way."
* • • *
Other members of the association urge that
some definite action be taken relative to the
disposition of the old square piano and other
antiquated instruments which are so liberally
taken in trade by dealers. This is one of the
influences which forbids absolute adoption of a
one-price system. These old relics of by-gone
days are practically worthless. The furniture
dealer would laugh at the suggestion that he take
an old bedroom suite in part payment for a new
one, and the clothing dealers have not started
the custom of taking old winter clothes in part
payment for a new spring suit. Many fond hus-
bands would hail the day when the milliner
would take wife's old hats and credit them on
the bill for a new one, but there is no evidence
of any "hailing" as yet.
Some owners of these old instruments labor
under the false impression that the various par.ts
"DISTINCTIVELY HIGH GRADE"
BAe CHRISTMAN
STUDIO GRAND
is the greatest success of the day.
It possesses a scale of rare even-
ness, a tone of remarkable sonority
and richness, with a quality that
is highly orchestral. Our latest
styles of Grands and Uprights
mark a decided advance in the art
of piano-making. We court inves-
tigation. Some territory still open.
CHRISTMAN SONS, Manufacturer,
FACTORY AND OPFTCE:
WARKKOOMS-
Si9-«73 East 137th St.
35 W«ut 14th St.
BTEW YORK
MUSIC TRADE
are of value, and can be used in making new
instruments. It is also thought by some that
these old instruments can be made over, and be
as valuable as when new. Both these impres-
sions are wrong, as no particular part of an old
instrument is of any special value in building
a new one, and in the majority of cases the old
organs and square pianos are not of sufficient
value -to justify the expense of rebuilding them.
These are elements in connection with the old
square which the public does not generally
understand, and. it will require vigorous action
to impress upon the minds of the prospective
purchasers the true state of affairs. Whether or
not the association can at this meeting develop
a plan which can be universally placed in suc-
cessful operation should be determined, so claim
a number of members.

*
*

»

Among other topics suggested are the adoption
of prompt and business-like methods for the col-
lection departments to prove that the music
trade is real business and not haphazard play.
Banks, for instance,' collect small notes just as
methodically as they collect large ones.
The necessity for keeping stock in tune and
prime condition may appear to be a trivial sub-
ject, but many country warerooms show that no
sort of attention is paid to the condition of
stock.
Another interesting topic suggested is the
benefits of regular musicales by piano houses,
which, wherever tried, appear to arouse interest
and stimulate sales.
The time-worn subject of insisting on larger
instalments from first to last of the contract has
also been suggested.
In the matter of advertising, less sensational
methods in the point of advertising bargains
should be earnestly recommended for decency's
sake. In most of our large cities it is possible
to find three or four houses who seem to be for-
getful that the piano trade is entitled to any
semblance of decency. By their methods of ad-
vertising they lowered the standard of the trade
to the level of a second-hand junk shop.
Members should continue to send in sugges-
tions of topics for discussion. President Crew
will do his utmost to see that they are taken up
and given the amount of time necessary for dis-
cussion and disposition. It will be Mr. Crew's
intention to have very few prepared papers, but
the various subjects will be taken up impromptu
on the floor of the convention.
• • * •
The Press Committee has this week sent out
to all members of the association a publicity
sheet submitting a number of stories on associa-
tion topics, with the request that the members
have these stories printed from time to time In
their local newspapers. This is the first time
any concerted plan of this nature has been
adopted by the Press Committee, and it ought to
result as a widespread educational feature.


*
Do You Wish
To Know
Something
About Player
Mechanism?

The disposition of the stencil piano question, in
accordance with the resolution which was passed
at the last meeting of the officers will very natu-
rally come up for a considerable amount of argu-
ment and attention, and it is earnestly hoped
that this problem which has been facing the
dealers and manufacturers for the past several
years may be disposed of in such manner as
will work out satisfactorily to all concerned.

11
REVIEW
*
Many manufacturers of instruments have made
the usual inquiry as to the possibility of making
a display of pianos at the Hotel Astor during
the convention. The rules of the Hotel Astor
will not permit any pianos to be delivered at
the hotel for exhibition purposes, and it will
therefore be useless for the manufacturers to
make any overtures to the hitel management.
BRADLEY OPENS WAREROOMS.
J. E. Bradley has opened a permanent office
and exhibit parlors at 1026 Fourth street, Santa
Rosa, Cal., and is displaying a very fine line of
Knabe, Peerless, Mason & Hamlin, Packard, Ijud-
wig and seventy-five more different styles of pi-
anos represented by the Wiley B. Allen Co.
€]J We have a book that will
tell you how to regulate, re-
pair; explains to you in detail
the functions of the different
parts including control and
technique. In this volume the
leading piano. player systems
are described in detail.
^ Do you wish to have all
player problems easily solved
and made perfectly clear? Do
you wish all this information
in a neat, compact volume,
illustrated and printed in an
artistic manner with an attrac-
tive binding?
•I We have precisely such a
volume and it is the result of
long and careful study and
examination of the principal
player products in this country.
C| We have established quite
a reputation for technical litera-
ture and we feel confident
that our new book, which is
entitled "A Technical Treatise
On Piano Player Mechanism,"
will enhance our reputation
along these lines. Every
player, tuner, repairer, dealer
and salesman should own a
copy. It will cost but $1.50
delivered to any part of this
country.
EDWARD LYMAN BILL
Publisher ..
No. 1 Madisoa Avenue, New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
12
A RUN AROUND JERSEY CITY TRADE.
Conditions
Reviewed—Dulness With
Large
Plants Effects Business—Lauter's Report—
Wissner's Player Piano Popular—A Good
Record by Jacob Doll's Manager—Brunton
Remodeling Warerooms—Doll
Pianos for
Hoboken Schools—Other Items.
(Special to The Review.)
Jersey City, N. J., April 27, 1908.
In making the rounds of the trade in this city,
it is an exceedingly difficult proposition to get a
consensus of opinion regarding conditions, almost
every store having a different report. With one
or two exceptions, however, it appears that trade
for April has been running behind March, which
was a very good month. Collections during the
present month have also fallen behind the March
record, due, some dealers claim, to the demand
for new Easter outfits, including Merry Widow
hats. At least the married men claim that is the
cause.
The commission "fiend" is also strongly in evi-
dence in this city, and dealers are making strong
efforts to stamp out that nuisance. They can
hardly hope for success, however, until they all
unite and take concerted action in the matter.
The great railroad terminals in Jersey City and
Hoboken, employing thousands of men, have been
cutting down in all departments, and as the piano
trade, as do others, depend largely on the patron-
age of the railroad men, it is naturally affected
by that condition. The trade with the well-to-do
class on the Heights, however, helps considerably
the sales records of those fortunate enough to
control a portion of that business.
At the Lauter Co.'s store, 127 Newark avenue,
Manager Wright stated that while his was one
of the branches to do an amount of business in
March exceeding that of the same month last
year, April so far had proven a disappointment
both in sales and collections. Many prospects
have been brought up to the critical point but
have put off purchasing for the time being, at
least, and with their business to look forward to,
MUSIC TRADE
REVIEW
the prospects in the future are far from gloomy. roads being badly felt by them, in view of the
However, the Lauter staff are hustling in order fact that a large proportion of their business is
to close enough sales by May 1 to make a good with railroad men.
average for April.
At the F. G. Smith Co. store on Montgomery
The Wissner warerooms, 138 Newark avenuer street business was declared to be rather poor,
in charge of J. Franklin, have enjoyed a very though March had been a very good month in
good April business, they being one of the houses view of general conditions. I t was stated that
who are enabled to report sales for the present the rumor of a 10 per cent, cut in wages on the
month exceeding those of March. They haVe had railroads and the demands of the Easter season
considerable success with the Wissner player- had had much to do with the dulness apparent
piano equipped with the Electrelle player mechan- during April.
ism.
Andrew Brunton, at 80 Montgomery street, is
Any dealer who desires his storage batteries of busy remodeling his quarters and is having in-
energy and enthusiasm recharged, should drop stalled three rooms for displaying the various
into the local branch of Jacob Doll & Sons at Mo pianos in his line, as well as a room for the
Newark avenue, of which Thomas S. Knight is talking machines, he handling both Edison and
manager, and absorb some of the hustling spirit Victor lines. In pianos he handles the Kranich
of the staff of salesmen. Mr. Knight reported a & Bach, the Hardman, Peck & Co. line, and the
very satisfactory condition of trade, owing to Brunton as well as the Autotone. Mr. Brunton is
hard work on the part of the staff, even Sunday very enthusiastic over that new player wonder,
sales being frequent. On one Sunday recently the "Artist Style" Autotone, and has already ne-
Mr. Knight closed three sates, and a salesman gotiated several sales of that instrument. The
two more, making five sales with which to start Brunton line is well advertised locally and a
business on Monday. According to Mr. Knight, branch is maintained in Bayonne to handle the
O. S. Spence, assistant manager, if he were not trade in the Greenville and Bayonne sections as
such a bashful and diffident young man (joke)
well as a portion of Staten Island.
could tell some startling tales of piano selling.
Wlnterroth & Co. also maintain a branch store
When the Review called, he had just closed a at 75 Newark avenue, where a very satisfactory
cash sale for a player-piano, and while naturally business has been done, although trade at the
in a pleasant mood, he was with difficulty pre- present time is rather dull.
vailed upon to acknowledge the fact that the
On the whole, the piano houses in this city
player-piano made the fifth instrument sold by compare favorably with those in any other large
him in five days.
city. Those who conduct the stores are as a rule
Mr. Knight stated that the present month was hustlers of the first order and can get whatever
fully equal to March, which had been most satis- business is to be had, very little of it going totho
factory, and that 40 per cent, of the sales were New York houses.
for cash. The branch has been established less
than a year, but over three hundred pianos have
TRADE BETTERMENT IN INDIANAPOLIS.
already been disposed of.
Jacob Doll & Sons, through the local branch,
The piano business in Indianapolis, Ind., has
succeeded in landing an order for seven pianos improved sufficiently to warrant the increasing
for the Hoboken public schools.
of the sales staff of the various leading houses.
At the local warerooms of the Mathushek & Both the Starr Piano Co. and Arthur J. King
Sons Piano Co., 150 Newark avenue, a considera- have each engaged two first-class salesmen to
ble drop in both sales and collections was re- handle the surplus trade, and prospects are
ported, the cutting down of forces by the rail- bright for the future.
The BEHNING piano is a remarkable instrument and by its splendid merits has
steadily advanced in the estimation of music lovers everywhere.
THE
Behning
is a wonder and in many essentials far surpasses any.of the player products now on the
market. The BEHNING PLAYER-PIANO should be seen and examined by every
dealer who is interested in player-pianos and that reminds us—what progressive dealer
is not interested in player-pianos ?
The player piano has a selling force which cannot be overlooked by progressive
men in all sections of the country.
BEHNING PIANO CO.
of Pianos a»rvd PI ».yer-Pianos
The
BlocK 131st to 132nd Street
NEW YORR

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