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THE
MUSIC
TRADE
REVIEW
JERSEY CITY NEWS BUDGET.
NET PRICES WITH CATALOGS.
Business Compares Favorably for Mid-Lent
With a Year Ago—Lower Newark Avenue
Becoming the Retail Center—Players in De-
mand at Brunton's—Reeside & Co. Find
Music Helps Piano Sales—H. A. ' Peek &
Sons' Warerooms Now on Ground Floor.
Consular Assistance Available in Promoting
Direct Sales—Some Valuable Pointers.
Consul Roger S. Greene, of Dalny, reports that
much more effective work could be done by his
Consulate in the way of introducing American
manufactures to merchants and consumers in
Manchuria if the exporters were willing to fur-
(Special to Tne Review.)
nish their net prices at the same time that they
Jersey City, N. J., March 23, 1908.
Mid-Lenten season has found the music trade send their catalogs. The Consul says further:
in Jersey City doing business enough to com-
"Perhaps the failure of most to do this is
pare favorably with the same season of other partly caused by their fear of embarrassing their
years. The effects of the financial depression, agents and the wholesale trade abroad, but even
now rapidly disappearing, of course are respon- if this is true, the argument would not apply to
sible for the difference in the volume of business. newly opened ports where they have no estab-
But taken altogether, the trade can certainly ished connections. From such experience as 1
congratulate itself upon the showing it has made have had it would seem as if a safe general rule
compared to what other lines of business have would be to send prices and discounts to all
done.
places whore they have no trade to protect, and,
With the exception of one or two concerns, in cases where they already have such trade, to
the principal firms have located their ware- give the names and addresses of the nearest
dealers to whom application should be made. At
rooms on lower Newark avenue. Here some of
the finest show places in the entire country are present it is very seldom that either of these
to be seen. It has been a good move for the courses is taken.
trade. The last one to move from further down
"If necessary these prices and discounts might
town to this center was the Mathushek & Son be given in a confidential letter with instructions
Piano Co., who have fitted up a very attractive that they should be used with great care and
place.
only given to bona fide inquirers. As a matter
The sale of Bradbury and Webster pianos at of fact, however, I doubt whether all such elabo-
the local agency, 95-97 Montgomery street, has rate precautions against prices becoming known
been very encouraging, and the prospects for busi- to rivals at home or abroad are of very great
ness on the same scale as last year are bright. value, as, in many cases, they are known ap-
October of last year, 1907, showed the business proximately already, and when not known the
of the P. G. Smith Co. to be very fine. The sales simplest stratagem is sufficient to secure them.
for January and February of this year were very
"While the inquirer abroad is waiting for a
satisfactory, and March has proven all that was reply he may be persuaded to give his order to
expected of it.
an agent for a foreign article of the same char-
Andrew Brunton, of the Andrew Brunton Co., acter who is able to furnish him prices and all
the local home of the Kranich & Bach, Hardman other necessary information immediately. Thus,
and Capen pianos, states that the sale of in- in avoiding an imagined danger, a real oppor-
struments has been about the same as last year. tunity to do business may be lost, and next time
Quite a number of players have been sold, three the inquirer does not go to a consul who can
being disposed of the first of last week. The only show him pictures and say that he hopes
approach of Easter brings a number of con- to get full details in two months.
certs, mostly church affairs, a t which instru-
"In short, in such new fields as this district
ments from the Brunton Co. are used.
the American exporter should, in my opinion,
When seen last week, Mr. Walsh, the local copy as closely as possible the methods of the
representative of the Keith-Proctor Amusement mail-order house, giving the net prices f. o. b.
Co., would neither confirm nor deny the rumor at seaport, terms of payment required, full de-
that his company had purchased the Bayonne scriptions, shipping weights, etc. Even when
this information for certain promising lines is
Theater, forging another link in their chain of
theaters. The various music firms are greatly requested in reports by consular officers the re-
sponse is not always satisfactory. Manufactur-
interested in this matter.
The Kern Music Co., of 70 Newark avenue, ers would find that the adoption of such a policy
have given up their agency for Keith-Proctor's would make the work of this and perhaps many
theater tickets, claiming they were too close to other American consulates much more practical
and more fruitful in results."
the theater to do any amount of business.
Reeside & Co., who handle the Howard pianos,
and the only firm selling instruments on a
STONE'S EDUCATIONAL PUBLICITY.
straight cash basis, report that business is on
the boom. William Reeside, the genial head of
Stone's Music House, Fargo, N. D., of which
the firm, expects to do a record business this C. R. Stone is president, takes a fall out of the
spring. They are also the only house that runs "below cost" and "$100 off" sales of pianos in
a sheet music department and give demonstra- the following pertinent paragraphs which were
tions every evening, finishing the week with a published in the local newspapers:
special one on Saturday evening, featuring some
"To make a good piano takes money, it takes
one of the song and instrumental hits of the brains, it takes the very highest class of skilled
day. These demonstrations have proved to be labor, and it takes time. Any one of these
a big drawing card. Their phonograph business requisites in itself is not enough, but there must
shows satisfactory returns.
be an ensembling of the whole, then a piano of
The newly fitted warerooms of the H. A. Peek quality and durability will be the result. Pianos
& Son Piano Co., at 104 Monticello avenue, have made under any other conditions are merely
made quite an impression. Formerly the ware- 'shiny boxes,' like the 'gold brick,' that looks, on
rooms were located on the second floor in the the surface, like the real thing, but whose inside
same building, but arrangements were made by worth is only the price of so much junk.
which they secured the ground floor store. The
"Don't buy a gold brick piano and don't be
sale of instruments has been very regular. An fooled with the old 'three hundred dollar piano
outside salesman will be put to work next week. for two hundred dollar' proposition. No busi-
This firm handle the Opera, the Hasbrouck and ness man on earth can afford to give you a hun-
the Peek pianos. They are the special eastern dred dollars, and Carnegie and other charitably
agents for the Tel-Electric piano player, made by inclined persons have not yet extended their good
the Tel-Electric Music Co., of 285 Fifth avenue, deeds to the piano question. We have been sell-
New York. Henry B. Peek has developed a very ing pianos throughout the Northwest for four-
creditable amount of business among the finest teen years, and can refer to thousands of satis-
people in the city, and has disposed of quite a
fied customers."
number of these players.
New York retail trade is improving.
Hart Bros, are closing out their piano business
in Bucyrus, O.
STANDARD
MUSIC ROLL CO.
SALESROOMS
341-347 FIFTH AVENUE, N £ W YORK
FACTOhY AND MAIN OFFICE
29-35 CENTRAL AVENUE, ORANGE, N. J.
1908 M A R C H 1908
CLASSIC.
75929 Chant d' Amour, Op. 26, No. 3. U flat
Stojowski $1.00
1335 Concerto, Op. 16. In A minor
E. Grieg 1.75
Last movement Allegro mode ra to molto e
inarcato.
76749 Introduction Und Brillante Polonaise, Op. 3,
Key of C
Chopin 1.75
OPERATIC.
75955 Auto Race. Selection
Klein 1.50
Introducing: (1) Opening Act 2; (2) Those
Days Gone By; (3) Snow Carnival; (4)
Sweet is the Perfume of Summer Flowers;
(5) Starlight Maid; (0) Riding in a Motor
Car.
*76059 Girl Behind the Counter
Lincke .75
Cherry in the Glass.
74519 Luoia di Lammermoor, Overture.... Donizetti 1.75
Four Hand Arrangement.
3001 Martha Overture
Flotow 1.75
Arranged for four hands by Czerny. This
famous overture has been uewly edited for
the "ELECTRA" music rolls.
75959 Moon Beams. Playing the Ponies.'.
Morse 1.00
75838 Naila (Pas l>es "Fleurs")
Delibes 1.50
75587 Siegfried-Idyll
Wagner 1.75
Transcription by Jos. Rubinstein.
•76089 Soul Kiss. My Diabolo Beau
Clark 1.00
•76095 Soul Kiss. Rah! Rah! Rah!
Chapel .75
75667 Waltz Dream. (Eiu Walzertrum)
Strauss 1.50
Waltzes.
"The Waltz Dream" is the newest operetta
now running in New York, and its success is
attributed to its really pretty music and to
the great praise earned by it abroad, wherp
it is still being produced before appreciative
audiences. The set of waltzes In this roll
are really charming.
75707 Waltz Dream. (Ein Walzertraum)
Strauss .75
Gavotte.
Much of the success of the operetta is due
to the lovely melody and the engaging the-
mntic swing of this gavotte.
75945 Waltz Dream. (Ein Walzertraum)
Strauss 1.75
Potpourri No. 1.
Not including the Waltzes or Gavotte, both
of which are on independent rolls. (Nos.
75607 and 75707.)
75947 Waltz Dream. (Ein Walzertraum)
Strauss 1.75
Potpourri No. 2.
This is the better of the two selections, but
does not include the Waltzes or Gavotte.
75C09 Waltz Dream. (Ein Walzertraum)
Strauss .50
Piccolo, Piccolo. Buffo-Duett.
•76097 Waltz Dream. Sweetest Maid of All... Strauss 1.00
Kiss Duet.
•76049 Waltz Dream. (Ein Walzertraum)... .Strauss 1.00
Love's Roundelay.
9506 Zampa Overture
Herold 1.76
Our new "ELECTRA" roll renders thlB world-
famous overture in a faultless manner.
POPULAR.
72707 Electra. Intermezzo Caprice
Theodore Levy 1.00
Like the "Electra" music roll, a superior
production.
•76015 I'm Afraid to Come Home in the Dark
Van Alstyne 1.00
8867 Le Crepuscle. (Twilight)
T. J. Guy .75
75687 School Days. Medley Overture
Edwards 1.50
Introducing: (1) Bye, Bye, Dear Old Broad-
way; (2) Won't You Be My Baby Boy?; (3)
That's What the Rose Said to Me; (4) You
Can't Give Your Heart to Somebody Else and
Still Hold Hands with Me; (5) That Wel-
come on the Mat Ain't Meant for Me; (6)
You Are My Firebug; (7) School Days.
•76065 Since My Mariutoh Learned the Merry Widow
Waltz
Fitzgibbon 1.00
75575
75729
75647
8009
•76067
75785
75579
•76069
75619
8477
75447
8294
61499
68277
DANCE.
Classmates. Waltzes
Herriok
Frivolity, March and Two-Step
Macquinn
Girl in White. March and Two-Step
Lyons
Grande Valse Brillante
J. Sohulhoff
Happy Days. March and Two-Step
Levi
Hornpipe Polka
Smith
Manhattan Beach. March
Sousa
Miss Hook of Holland. March
Rubens
Arranged by Dan Godfrey.
Possum Rag. Slow Drag
Dobyns
Tripping On the Green. Two-Step
T. Herbert Reed
Victorious Eagle. March and Two-Step.. Rosey
Yale Boola
A. M. Hirsh
Yale College Life. Two-Step.. T. Herbert Reed
MISCELLANEOUS.
Dixie Land
Robert Goldbeok
Concert Paraphrase.
1.25
.75
1.00
1.25
1.00
.75
.75
1.26
.50
1.00
1.00
1.00
1.00
.75
•NOTE—Rolls designated by a star ( • ) will not appear In
the Trust Catalog until April or May.
Liberal discount to the trade.