Music Trade Review

Issue: 1908 Vol. 46 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
MEW
EDWARD LYMAN BILL - Editor and Proprietor
,
J. B. SPILLANE, Managing Editor
Executive and Rcportorlal Staff:
GBO. B. KELLER,
L. HJ. BOWERS,
w. H. DYKES,
P. H. THOMPSON.
J . HAYDBJN CLARENDON.
B. BBITTAIN WILSON,
L. J. CHAMBBBLIN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
.. B.
- P. VAN HARLINQEN,
195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8«4S
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ERNEST I,. WAI~TT, 10D Boylston St.
PHILADELPHIA:
R. W. KAUJTMAN.
AIKU.K EDSTEN.
CHAB. N. VAN BURIN.
SAN FRANCISCO: S. H. URAI, 2407 Sacramento St.
CINCINNATI. O.: NINA PCGII SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
«9 BaBlnghall S t , B. C.
W. Lionel Sturdy. Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office us Second Class Matter.
SUBSCRIPTION, (Including postage). United States and Mexico, 12.00 per year;
Canada. $3.50 ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, dingle column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter. J7.Y0O.
REMITTANCES, In other than currency form, should be made payable to Edward
l.yniHii
Hill.
Directory ot P i a i o
~
:
~
Msnnlsclurtri
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
and others.
f o r de alers
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Qold Medal.. . S t Louis Exposition, 1904
Gold Medal. . . .Lewis-Clark Exposition. 19O.~>.
LONG DISTANCE TELEPHONES—NUMBERS 4077 and 4678 GRAMERCY
Connecting a l l Department*.
Cable address: "Elblll N e w York."
NEW YORK, MARCH 7, 1908
EDITORIAL
CCUSATIONS have been freely made that some piano sales-
men have been bribed to sell certain pianos, and with many
A
there has been no doubt that money has been paid to some piano
REVIEW
the courts will not assist the seller in any efforts he may make to
obtain payment. In other words to apply this legal interpretation
directly to the piano trade, if a manufacturer through his traveling
representative disposes of instruments to a dealer who may learn
some months after that his buyer has been bribed to place those
instruments in stock, refuses to pay for them, the manufacturing
concern would have no* recourse. One point, however, it is im-
portant to bear in mind, that payment can be refused only when the
merchant or firm for whom the pianos were purchased was not
aware prior to the receipt of the instruments that the bribe had
been offered or given. It will be seen that it is not merely necessary
to give the bribe, but simply to offer it.
W
E may say that this decision referred to above was obtained
by Henry Siegel, a well-known department store mer-
chant, in whose store by the way pianos are sold. It is not the first
time that Mr. Siegel has endeavored to discourage the practice of
bribing, because it was something over twelve months ago that he
brought into the toils a New York manufacturer whose firm had
been so careless or so ignorant of the law as to send out a letter to
a great number of buyers, both in New York and in various other
cities, offering the buyer a special commission of 5 per cent, on the
purchase of their regular line. After the manufacturer had been
tried and punished under the law, Mr. Siegel refused to pay the bill
on the ground that since the order had been obtained pursuant to
unlawful, fraudulent and criminal design and agreement and that
the whole transaction had been against public policy, illegal, void and
contrary to statutory laws of the State. The court declined to con-
sider this on the grounds that % Mr. Siegel had previous to the
delivery of the goods been aw^are of the buyer's acceptance of the
bribe.
In another case, however, which was decided last week, the
buyer of the 14th street store went ahead without the knowledge of
Mr. Siegel, and the result is that not only has the buyer been com-
pelled to pay a fine, but it is now adjudged that the courts will not
assist the manufacturer in his efforts to obtain payment for the
merchandise in connection with whose sale a bribe was given. This
court decision should at once finish all bribing in the piano trade
so far as New York State is concerned, for, under the present rul-
ing, it should be understood that no pianos would have to be paid
for provided the buyer bribing can be established. Even an offer
to bribe cuts the figure in the eyes of the law.
buyers to place particular instruments in their wareroo'ms and push
them, of course to the disadvantage of the instruments on which a
j* VERY individual who stands at the head of a news gathering
special rake-off was not given.
-/ and distributing institution can aid materially in helping to
Happily the grafters are few in number—but the number should
restore business to a satisfactory state, but the great trouble with
be lessened.
the conductors of daily papers is that they constantly give prom-
We have frequently stated that if this bribery plan were to
inence to those matters which represent the seamy side of life rather
obtain generally in the music trade quality and value would cease
than the industrial. And instead of placing in prominent positions
to become considerations in the wholesale purchase of pianos. It
the announcements that many industrial institutions are constantly
would simply be a question of bidding against each other to secure
placing back men and that the wheels of industry are revolving with
the salesman's influence. The man who would give the greatest
greater rapidity all the time, these items are stowed away in some
bribe would capture the business.
obscure position in the paper while the divorce suits and sensa-
Of course this is radically wrong and is opposed to all rules
tional matter is flamboyantly heralded oil the most prominent
of mercantile decency. It is also in New York State opposed to
positions.
the laws. In this connection we might say that by court decisions
Now, all newspapers, whether of the trade or general class,
rendered recently danger of a new and startling character has been
rely upon the prosperity of the country to make advance, and it is
fastened upon the offering or giving of bribes to buyers or others
the duty of the different divisions of the press to print information
located in this State.
which shall help to restore confidence and thus aid business men in
No doubt most Review readers are aware that in this State the every section of the country. It is difficult to overcome habit, how-
offering, giving or acceptance of such bribes, or in legal phrase-
ever, and habit in most daily newspapers is to play up the sensational
ology, "gifts or gratuities, or promises to make a gift under an
rather than the substantial, and too often evil news is magnified and
agreement, or with an understanding, that the buyer shall act in good news is diminished. Why should not the editors of the dailies
any particular manner to his employer's business" is, according to
use some of their space to help bring about prosperity ? If it were a
the statutes, a misdemeanor and is punishable by a fine of not less
fixed principle on the part of every paper in this country to print
than $500 or by such fine and imprisonment for not more than one
all the encouraging news that reaches them concerning trade
year. Now, however, a different coloring is placed upon it, for this
affairs it would help in a month to bring about a new condition of
law is not merely one of the useless statutes which incumber our
affairs. If all should preach the gospel of optimism confidence
legal records, but is a mighty active force.
would be quickly restored.
E
COURT in high authority has ruled that if subsequent to de-
N the whole trade newspapers have done their duty and the
A
O
livery and acceptance of goods the merchant or firm to whom
trade newspaper man fully appreciates the advantage of
they have been sold discovers that a bribe or commission was prom-
aiding to bring about an optimistic feeling. The trade newspaper
ised, or given a buyer by the seller, the merchant or firm by whom
the goods were bought and to whom they were delivered can hold the
goods and refuse to pay for them, and under such circumstances
representative is brought in close contact with industry. He is in
sympathy with it and believes in doing what he can in assisting
its growth. The power of the press both public and class is tre-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE! REVIEW
mendous and the most serious consequences are the outcome when
it seeks to distort the moral vision of the community by sensationally
throwing into unwarrantable prominence spectacular happenings
of little worth or of harmful nature and by forcing into obscurity
the real helpful, vitalizing things of life.
It is to be regretted that in 1908 there are still some papers in
the trade newspaper field that have not evoluted above the stand-and-
deliver methods. Cunningly worded phrases where leading music
trade concerns are held up for criticism in some sheets mean noth-
ing more than simply an open declaration of blackmail war. In
other words, they mean you pay up and we will call off the dogs of
war. Such men should be kicked out from every decent business
place, but the great trouble is all men are not strong, and when they
are attacked personally they show fear which oftentimes tapers
down to an early capitulation to the terms offered by the journalistic
blackguard.
While we may criticize daily papers for certain things which
they fail to accomplish and certain moves, yet we do- not have to
go outside of trade newspaper circles to find men whose actions
entitle them to lasting contempt of all fair minded men.
T
RADE journalism has made surprising advance because it has
a field peculiarly its own, for it is the medium between the
manufacturer and the retailer. It is the power and force that
creates demand with the retailers. It has, it is true, restricted circu-
lation, but it gets closer to the people who read and who are inter-
ested in the product advertised than any other class of publication.
The dealers do not place confidence in the abusive sheets. They
frequently never open them, and they are tossed with contempt into
the nearest waste basket. The clean trade paper, however, has a
force in every special field of human industry. Advertisers may
put forth thousands of circulars and beautiful printed matter among
those interested and produce a certain effect, but the mere fact that
this matter is sent forth by the manufacurer has a tendency to' cur-
tail its influence and importance. The music trade dealer looks to
his trade paper to learn the facts and to secure reliable information
with reference to lines of merchandise, market conditions and other
special divisions of his business.
Every trade paper editor must be honest with his readers if he
expects to win a position of respect, and trade journalism is thor-
oughly entitled to respect. The trade paper is the friend of the
business man, and it is the best booster of the salesmen, no matter
whether a man is on the road, on the floor of the wareroom or
behind the sheet music counter. The trade newspaper is looking
after him day and night. It helps the manufacturer because it
helps to introduce his wares to prospective buyers before the sales-
man gets to them. It keeps the retailer posted so that the salesman
has less trouble in finding the middle ground on which to meet him.
Of course it lauds the men who do things and it is a great force
that puts new ideas and new thoughts before the retailer in con-
densed, crystalized form. It is the cement of the business structure.
There are but few readers who realize the time, expense and effort
that it costs to produce such a trade paper publication as The
Review weekly, maintaining as we do offices in four cities and cor-
respondents at over forty points. It will be seen at a glance that this
trade paper institution requires an outlay of no mean proportions
monthly.
T
H E supply industry is perhaps one of the best indexes to trade
conditions, and a recent inspection of the big Wickham plate
plant at Springfield, Ohio, revealed a condition of activity which
was most gratifying. This institution it should be understood is
the largest producer of piano plates in the world, and when we state
that it is now running at a fair productive capacity, it shows that
pianos are again in active demand. It should also be understood
that this concern is not creating reserve stock. It is simply running
on present orders, and the fact that it is producing such a large
number o*f plates per diem shows that piano manufacturers must
have instruments in order to meet their demands.
The same condition prevails in some of the larger piano action
plants, and all this goes to show that trade is not as slow as some
are inclined to believe. It is, of coiirse, useless to say that business
is active because it isn't, but it is also unwise to deny that trade is
a great deal better, for it is and news of this character should be
most gratifying.
Misrepresenting goods is taking chances with your reputation.
Stick to a system.
It's system that counts nowadays in every line of
trade.
It's not so hard to be tactful, courteous and accommodating, and it
pays.
Lack of concentration has kept thousands of men from climbing up
the business ladder.
Keep appointments. Always be on hand at the time that you are
expected and never keep anyone waiting.
The man wtfo sits back and waits for fate to make him great will
not get very high on the business ladder.
As a drawing card in the store the pessimistic salesman is about as
attractive as a case of smallpox. Brace up.
Honesty is necessary to success, but honesty without aggressiveness
is not enough. It requires hustle coupled with it to succeed.
Do not think because the head of the business has a roll top desk
and a private office that he has a dead easy cinch, for he has not at the
present time.
"What have you got in the shape of cucumbers this morning?" asked
the customer of the new grocery clerk.
"Nothing but bananas, ma'am."
The story-telling drummer has gone out of business. Time was
when a lot of these dapper fellows would take up half a business man's
morning telling him the latest. Now they get down to business and cut
out stories. Men haven't time to bother very much with a lot of useless I
talk nowadays.
During a spring cold snap, the occupants of an uptown boarding-
house were startled one evening by a terrible noise proceeding from one
of the upper rooms. The man was yelling "Fire!" at the top of his voice.
Immediately the other boarders were all excitement and anxiously in-
quired where the fire was.
"In every house in town but this one," he replied.
Cardinal Gibbons recently told the students of the Baltimore Woman's
College an anecdote of Patrick Gilmore, the bandmaster, who was famous
for his rendition of Mozart's "Twelfth Mass." Once he played the piece
in a small North Carolina town. The next day the local paper, averse to
any undignified abbreviation, came out with the announcement that Gil-
more's band had "rendered with great effect Mozart's 'Twelfth Massachu-
setts.' "
A farmer was the father of twelve children, all of whom had been
rocked in the same cradle by the same great toe. He was rocking the
newest arrival one evening when his wife remarked:
"John, that cradle is nearly worn out; it's so rickety I'm afraid it
will fall to pieces."
"It's about used up," replied her husband. Then handing her $10, he
added: "The next time you go to town get a new one, a good one, one
that will last."
AMBIGUOUS.—A Washington correspondent who used to run a news- ,
paper in Iowa tells how the heavy advertiser of the town once entered \
the editorial offices and, with anger and disgust depicted in every line of
his face, exclaimed:
"That's a fine break you people have made in my ad. this week!"
"What's the trouble?" asked the editor, in a tone calculated to mollify j
the indignant one.
;
"Read it and see!" commanded the advertiser, thrusting a copy of the !
paper in the editor's face.
1
The latter read: "If you want to have a fit wear Blank's shoes."
A regiment of regulars was making a long, dusty march across the
rolling prairie land of Montana last summer. It was a hot, blistering
day and the men, longing for water and rest, were impatient to reach the
next town.
A rancher rode past.
"Say, friend," called out one of the men, "how far is it to the next
town?"
"Oh, a matter of two miles or so, I reckon," called back the rancher.
Another long hour dragged by, and another rancher was encountered.
"How far to the next town?" the men asked him eagerly.
"Oh, a good two miles."
A weary half-hour longer of marching, and then a third rancher.
"Hey, how far's the next town?"
"Not far," was the encouraging answer. "Only about two miles."
"Well," sighed an optimistic sergeant, "thank God, we're holding our
own, anyhow!"

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