Music Trade Review

Issue: 1907 Vol. 45 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
KMFW
EDWARD LYMAN BILL • Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GBO. B. KELLEH,
W. H. DYKES,
F. H. THOMPSON.
EMILIE FRANCES BADKB,
L. E. BOWERS, B. BRITTAIN WILSON, WM. B. WHITE, L. J. CHAMBERLIN, A. J. NICHXIN.
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. VAN HARLINGEN. 195-197 Wabash Ave.
TELEPHONES: Central 414; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ERNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
R. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CHAS. N. VAN BUREN.
S. H. GRAY, 2407 Sacramento St.
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Basinghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, ?2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Plaao
The directory of piano manufacturing firms and corporations
~
:
~
found on another page will be of great value, as a reference
Minuliclureri
f o l . dealers and others.
REVIEW
agement, and a desire to do too much business with extremely lim-
ited capital.
X T ATURALLY men are anxious to increase their business, and
1M some figure that they can afford to take their chances and
spread out exceedingly thin; that by so doing they stand a chance
of securing a larger trade. Such a policy is fraught with grave
danger. The stability of the nation is all right, and as a matter
of fact, a large number of individuals and concerns all over the
country have been exercising conservatism in their expenditures for
over a year past, and because such a condition exists it has helped
to lessen the business failures. We should exercise care, however,
and not become over-conservative. We should not be afraid of the
business future, and we should not get into the habit of predicting
that the end of good times has come, for if that practice becomes
general, it will help to facilitate the termination of good business.
When we hear people all about us talking of floods, earthquakes,
wars and pestilences, it is pretty apt to affect us in a depressing
manner. Then is the time when we should fill our minds with sun-
shine, serenity and peace. Get away from pessimistic influences
if we are to-achieve good results in business.
T
HE theory of the control of railroads is only one manifestation
of the wave of socialism which is sweeping over the country.
The attitude of our people towards the railroads at the present time
may be characterized as a strange phenomenon when we come to
think of the part which the railroads have plaved in the building of
the country and in our daily lives, for outside of agriculture the
Exposition Honors Won by The Review
* railroad is the most important industry in the country. It employs
Grand Prim
Paris Exposition, 1900
Silver Medal.Charleston Exposition 1902
more men than any other industry except agriculture and it pays
Diploma.Pan-American Exposition, 1901
Oold Medal.. . S t Louis Exposition, 1904
Gold Medal. ...Lewis-Clark Exposition, 1905.
out about 850 millions a year in wages, being 60 per cent, of the
LONG DISTANCE TELEPHONES-NUMBERS 174S and 1761 GRAMERCY
total operating expenses. It pays in dividends 238 millions. The
Connecting all Departments.
wages and taxes paid by the railroads amount to nearly four times
Cable address: "Elblll New York."
as much as the dividends paid by railroad stock. In fact, the divi-
NEW YORK, AUGUST 24, 1907
dend payments amount to only 3.6 on the stock. Ten years ago the
dividends paid amounted to 1.7, a little more than 37 per cent, of all
railroad stock in the country.
These few figures will give an idea of what the prosperity of
EDITORIAL
the railroads means to working people, manufacturers and traders
of the country, and they give us a notion of the really small returns
HE fall is rapidly approaching, and it behooves every business
which the railroad properties make to their owners.
institution to be in the best possible condition to receive the
impelling force of the first favoring trade breezes. There is no
HE prosperity and happiness of everyone depends more or less
reason why ample preparations should not be made for a good
on the prompt, cheap "and regular movement of freight over
trade, the predictions of the prophets of disaster to the contrary
the railroads of the United States. There are always two sides to
notwithstanding. If our whole business world were bounded by
every question and it is well to figure that the side of the railroad
Wall Street, the outlook would be indeed depressing, but the divorce-
should be heard as well as the cry of the antagonistic element. As
ment of the great agricultural interests of the West and South from
a matter of fact we have the cheapest freight rates in the world
the gambling center of America has been clearly established for and the best freight service. Still we are not satisfied, and if pianos
some years past, and men in the western and southern cities do not are held up on some side track for a while there is usually much
scan with anxious eyes as formerly the latest reports from Wall
complaint, but the question is, do we not get better service by the
Street.
free play of commercial forces uncontrolled by the Government than
we would with a mass of governmental red tape behind our railroad
'"INHERE is no denying the fact that the effect of the stock
system.
X depression upon business in New York City and nearby
The business of the country, it is true, has grown too rapidly
points is considerable. Paper values have crumbled and the business
for the railroads to take care of it speedily and as a consequence
interests in this city, and other eastern points will continue to be there will be considerable delay in the shipment of freight this fall,
more or less affected by stock conditions. Some of the best-posted
but through the attack upon the railroads and other great com-
men predict an early adjustment of the financial affairs of the panies the railroads are unable to sell their bonds in the markets of
country so that the necessary relief will be afforded to the legitimate
the world in order to supply money which they need for road bet-
commercial interests. It certainly does not seem* possible that the terments. If the railroads are going to continue to do their part in
administration will adopt a policy which will disrupt the business
the further development of the country it is obvious that they must
interests' of the country. Millions should not be compelled to suffer
not be hampered or crippled. This applies to their administrative
for the misdeeds of the few. It is not a good time for government as well as to their financial credit.
by prejudice. Nobody believes that the railroads of the country
are an unmixed evil; if they are, and if the liberties of the people
EARLY every establishment has a policy which it pursues
can be subserved in no other way, we would favor rooting them out
either from a definite settled purpose, or unconsciously. This
and getting rid of them entirely. The talk and actions of some
policy, whichever it be, has much to do with the estimate placed
people might indicate they are favorable to that sort of a policy.
upon it by the community. The policy of a store springs largely,
The general business of the country is in better shape than ever
if not entirely, from the personality of its head. If a hustling, ener-
before, and the strength of the music trade industry never was
getic
man is at the head of things, the business is inclined to go for-
illustrated in a more forcible manner than is evidenced in the few
ward
uninterruptedly. And it is the personality of the chief which
failures which have occurred in both the manufacturing and retail
will
create
a reputation for the store.
departments of the trade for the past year. The limited number
We have in mind a piano establishment in which the character
which have taken place have been directly traceable to poor man-
of the head dominates its policy to a remarkable degree. Possessed
T
T
N
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
of an easy, quiet manner, and a courtesy of the old school, the busi-
ness moves along without unpleasant friction. Whenever the ex-
aggerated claims of piano salesmen react upon the establishment he
leaves the office to adjust matters with complaining customers, and
everyone departs from his presence with pleasant thoughts of the
chief. The policy of the head of the house has permeated the very
soul of the working force, to which he is not the "boss," nor even
"the old man," but simply the chief, who believes in extending fine
business courtesy to everyone high and low. It pays, and it is sur-
prising that there are people in business to-day who do not fully ap-
preciate the true value of the words, business courtesy.
ECEPTION has no place in successful merchandising. Every
.man, firm, or corporation to succeed in business must deliver
the goods every time. Making fair promises which are but partly
kept explains the finish of many merchants. Information spreads
too rapidly in these days for such practices to remain long un-
covered. Publicity and travel soon lift the lid, and it is all off with
the man of shady methods.
D
ND now Mexico is falling into line with the centennial cele-
bration procession. President Diaz is arranging to com-
memorate the one hundredth anniversary of the beginning of the
revolt against Spain which led ultimately to the independence of the
republic. The celebration will begin on September 15, 1910. The
exposition germ still thrives. The Jamestown Exposition is not at-
tracting a large share of attention, and as far as the music trade is
concerned it cuts no appreciable figure.
A
OSTMASTER-GENERAL MEYER is now favoring the par-
cels post plan, and it is proposed, according to his sugges-
tions, to send articles which will weigh as much as ten pounds by
mail.
The parcels post scheme has been periodically up before
Congress, and it has been believed by many that the great catalogue
houses were behind the ocheme at various times, because if they could
ship bulk merchandise by parcels post to the country towns, they
would soon be able to put the country merchant out of business.
With their perfect system, enormous purchases and vast capital
always at command, they could sell many things which are usually
sold by the small merchant at a good round profit. The catalogue
houses figure on a net profit on a great volume of trade, and when
a house does thirty or forty million dollars of business annually,
ten per cent, on the total makes a pretty fair yearly income, and yet
what country merchant is there who could do business on a ten per
cent, margin?
P
HE parcels post legislation occupies a different position now
than in other years when the subject has been agitated, for
it is the first time that any postmaster-general has himself favored
the plan, and it is therefore believed that when Congress convenes
again we shall see more agitation regarding the new postal laws than
for the past few years. While it cannot affect the piano business
greatly, because it is a long time in the future before we will be
able to deliver pianos by mail, yet the increase in weight of mailable
packages would at once affect the sale of small goods and acces-
sories. Even under the present conditions it is generally admitted
that the catalogue houses have secured a large slice of the small
goods trade of the country. They are selling thousands of people
who formerly made their purchases from the nearest music store.
They have a strong argument on their side, for the cry in all lines
of trade to-day is, the boiling down of expenses, and the catalogue
house people claim to save the middle man's profit.
It certainly cannot be denied that they sell merchandise at low
prices, but how about the product? Certainly the pianos which
they offer for $87.50 do not cut much figure; but the tendency of
the times is concentration, and these colossal business organizations
which have developed so rapidly within the past few years are des-
tined to exert a greater influence than ever upon the mercantile
interests of the country, for it cannot be denied that they have a
perfect system, enormous capital and great power behind them.
They may be likened unto the Standard Oil and competing interests.
Then there are always so many ways in which rebates may be
made in purchases and in transportation, favoring the larger and
more influential competitor.
T
REVIEW
Whenever you run across a man who works overtime shouting "I'm
honest—honest I am"—look out for him. It's a good idea to let the other
fellow trade horses with him.
REDUCED FROM ONE DOLLAR.—Mrs. Byers—Mrs. Cassidy next
door was talking to-day about her Irish blood and "the struggle of '98."
I wonder what she means by that?
Mr. Byers—Sounds like a fight at a bargain sale.—Catholic Standard
and Times.
VENTNOR'S CHARM.—An advertisement of the charms of Ventnor
contains the following statement taken from a distinguished writer:
"Best of all, the place is certainly cold rather than hot in the sum-
mer time."
We see nothing very exceptional in this.—Punch.
Slowly, TWV* great /&*'*£.
If
a bod -y trust a bod-y'
And foil to Ret prompt pay.
1
J.
J
May a bod-y
-

JVJ m I i t
a tody
to - day?
There is a clever dentist in
Delhi, N. Y., who has a rubber
stamp of the musical parody repro-
duced herewith, and he uses it as
an attention arrester on his month-
ly duns.
Guest—I'm sorry, waiter, but the bill for this meal takes all I have
and I can't tip you.
Waiter—Let me count it up again, sir.
ALMOST HUMAN.
Oh, what are the wild waves saying? They wonder how Jinks can afford
The thirty per week he is paying for a seven-by-nine and his board.
They own that young widow is pretty, but wonder where she gets her
bleach—
Does she have the stuff sent from the city, or buy it right here at the
beach?
Oh, what are the wild waves saying? They say it's a sin and a crime
The game that Miss Flirty, engaged to six men at a time!
They say that Tanque's wife is home walking the floor while he guzzles
and soaks;
In brief, the wild waves do their talking quite after the manner of folks.
—Washington Herald.
ALL A MISTAKE.—"Didn't you tell me the other day that Mrs.
Screecher had lost her voice?"
''Yes. Hasn't she?"
"Not by several octaves. I heard her using it on her husband this
morning. She still has it, and it's worse than ever."—Chicago Tribune.
REGULAR SOLDIER.—Patience—She's engaged to a military man.
Patrice—Is that so?
"Yes; a captain."
"Regular army?"
"Of courser. You didn't think he was in the Salvation Army, did
you?"—Yonkers Statesman.
EASY.—"It was Atlas, wasn't it. who was represented as supporting
the world on his shoulders?"
"Yes; but that was easy compared to the task of supporting an auto-
mobile wife on a motorcycle income."—Chicago Record-Herald.
SHREWD.—Two duellists were taking the early train for Fontaine-
bleu, their place of meeting.
"A return ticket," said the first duellist to the ticket agent.
"Single for me," said the other man, quietly.
"Aha!"' blustered the other, "you are afraid you won't come back, are
you? As for me I always take a return."
, "I never do," said the second man, "I always take my return half
from the dead man's pocket."—London Opinion,

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