Music Trade Review

Issue: 1907 Vol. 45 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE
REVIEW
The Business
Creating Power
ofEstey
The Estey dealers must be placing
strong emphasis on the selling end
of the business, judging from the
manner in which the demand keeps
up for Estey instruments during the
summer. The only way to win
trade is to keep everlastingly at it
and when you have the Estey pro-
ducts to talk about there is quality
there is standing and there is character
all behind you to support arguments
which are put forth for the Estey
instruments.
THE ESTEY PIANO COMPANY
Southern Boulevard & Lincoln Avenue, New York
THE ESTEY ORGAN COMPANY
Factories, Brattleboro, Vermont
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
SCHAEFFER CO.'S NEW STYLE 6 CABINET GRAND.
SomeTrade"Straws'
Here are some excerpts taken at random
from the many letters which we have re-
ceived from dealers, tuners and salesmen
who enthusiastically endorse "Theory and
Practice of Pianoforte Building."
Here is what the Phillips & Crew Co.,
Savannah, Ga., one of the leading firms in the
South, say regarding "Theory and Practice of
Pianoforte Building":
"We beg to hand you herewith our check
for $2 to cover cost of one copy of "Theory
and Practice of Pianoforte Building," which
has been received with thanks. The book is all
that you claim it to be and should find a ready
place with all those connected with the trade.
With our very best wishes, we beg to remain,"
etc.
George Rose, of the great English house
of Broadwood & Sons, and one of the lead-
ing piano makers of Europe, writes:
"I have perused the book with much pleas-
ure, and Theory and Practice of Pianoforte
Building' should be in the hands of every prac-
tical and interested man in the trade."
One of the most popular creations ever placed
on the market by the Schaeffer Piano Manufac-
turing Co., of Chicago, is their new style 6 cabi-
net grand, illustrated herewith. Its graceful
architecture, its careful finish and construction
throughout, as well as its charming tone quali-
ties, make an impression on the piano buyer that
is irresistible—at least that is what the dealers
all say, who are handling this style; for instance,
Benjamin Curtaz & Son, of San Francisco, write
the Schaeffer Co. under date of August 5 as fol-
lows: "The style 6 Schaeffer piano has just come
to hand, and we want to tell you how much we
think of it. We like everything about it, and pre-
dict that it will be a big seller."
Now, this expresses the general feeling of the
dealer toward this beautiful Schaeffer piano,
which is destined to win increased popularity the
coming fall. It is made in oak, mahogany and
fancy figured American walnut, and is 4 feet 8
inches high, 5 feet 4 inches long and 2 feet 3%
inches deep. According to the description this
Schaeffer style 6 has 7 1-3 octaves, three unisons,
copper-wound strings in bass, full iron plate,
bronzed and ornamented exposed pin block,
double repeating action, compound wrest plank
of rock maple, built up maple bridge, eight thick-
nesses, ivory keys, double veneered case; exten-
sion music desk, rolling fall-board; carved and
ornamented pilasters and trusses, nickel-plated
continuous hinges on fall-board and top; three
pedals, mouse proof; third pedal muffler; beauti-
fully finished and poHshed with the best slow-
drying varnish.
terial, $140; 2 cases piano players and material,
$593.
Pianos and Other Musical Instruments Shipped
La Paz—2 pkgs. talking machines and mate-
Abroad from the Port of New York for the rial, $182.
Week Just Ended—An Interesting Array of
Liverpool—3 cases music, $135; 9 cases organs,
Musical Specialties for Foreign Countries.
$2,000.
London—12 cases organs, $278; 5 cases pianos
(Special to The Review.)
and material, $3,050; 11 cases optical goods,
Washington, D. C, Aug. 12, 1907.
$4,603; 3 pkgs. talking machines, $100; 39 cases
The following were the exports of musical in- music, $3,055; 13 cases organs, $651; 1,065 pkgs.
struments and kindred lines from the Port of talking machines and material, $9,112; 27 cases
New York for the week just ended:
piano players and material, $7,975; 2 cases music,
Berlin—138 pkgs. talking machines and mate- $273; 5 pkgs. talking machines and material,
rial, $1,996.
$354; 3 cases pianos, $850.
Bombay—11 pkgs. talking machines and mate-
Manchester—6 pkgs. talking machines and ma-
rial, $719.
terial, $300.
Buenos Ayres—6 pkgs. talking machines and
Paramaribo—2 pkgs. talking machines and ma-
material, $225; 10 cases pianos and material, terial, $110.
$1,100.
Port de Paix—4 pkgs. talking machines and
Colon—6 pkgs. talking machines and material, material, $117.
$474; 3 cases musical instruments, $120.
Rio de Janeiro—16 pkgs. talking machines and
Curacao—1 case pianos and material, $123.
material, $1,802.
Glasgow—33 pkgs. talking machines and ma- Rome—2 cases pianos, $376.
terial, $177; 2 cases pianos and material, $205.
St. Petersburg—6 pkgs. talking machines and.
Gothenburg—1 case organs and material, $110. material, $140.
Hamburg—12 cases organs, $400; 6 cases piano
Southampton—1 case pianos, $500.
players and material, $1,800; 5 cases musical in-
Vera Cruz—25 pkgs. talking machines and ma-
struments, $300.
terial, $953.
Havana—6 pkgs. talking machines and mate-
rial, $180; 16 pkgs. talking machines and mate-
ELECTROLIAN ORGAN CO. SELLS OUT.
rial, $391.
The plant and good will of the Electrolian
Havre—31 pkgs. talking machines and mate-
Organ Co., Hoboken, N. J., has been purchased
rial, $1,465.
Kingston—2 cases musical instruments, $105; by the Wirsching Organ Co., Salem, O., who will
3 pkgs. talking machines and material, $100; 9 remove the plant of the former company to
Salem. They will utilize the patents of the Elec-
cases organs, $303,
La Guayra—4 pkgs, talking machines and ma- trolian Co. in their instruments.
OUR FOREIGN CUSTOMERS.
H. A. Brueggemann, a dealer in Fort
Wayne, Ind., writes: "I have one of your
books, 'Theory and Practice of Pianoforte
Building,' and will say that it is just the kind
of a book I have been looking for for many
years. I have been tuning pianos for fourteen
years, and from studying the book, 'Theory and
Practice of Pianoforte Building,' I have
learned something that I never knew before."
John G. Erck, for many years manager of
the Mathushek & Son retail piano business,
and now manager of the piano department of
a big store in Cleveland, writes: "You cer-
tainly deserve strong commendation, for your
latest effort, 'Theory and Practice of Piano-
forte Building' is a book written in such an
instructive and concise form that certainly no
piano player or piano professional enthusiast
should lack it in his or her library. It gives
to the salesman the highest knowledge of in-
struments and is invaluable."
Henry Keeler, of Grafton, W. Va., says: "I
most heartily congratulate you for launching
such a worthy book. I consider it the best
work ever written upon the subject, and I
hope that its ready sale will cause the reprint
of many editions."
George A. Witney, head of the Brockport
Piano Mfg. Co., himself being a scale draughts-
man of national repute, writes: " 'Theory and
Practice of Pianoforte Building' is a valuable
book for those interested in piano construc-
tion."
Every man, whether manufacturer,
scale draughtsman, superintendent
dealer, or salesman, should own
a copy of the first work of its kind
in the English language.
The price for single copies, delivered to
any part of the United States, Canada
and Mexico is $st. All other countries,
on account of increased postage, $z.ao:
If the book is not desired after examination, money
will be refunded.
EDWARD LYMAN BILL, Publisher
1 MADISON AVE., NEW YORK CITY

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