Music Trade Review

Issue: 1907 Vol. 45 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
THE
fflJJIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPDLLANE, Managing Editor
Executive and Reportorlal Stalls
OHO. B. IfWf.t.TBH,
Lk E. BOWERS,
W. H. DTKES,
F. H. THOMPSON.
J. HATDBN CLARBNDON.
B. BBITTAIN WILSON,
L. J. CHAMBBRLIN,
A. J. N I C I M N .
••STON «FFICE:
CHICAGO OFFICE:
B. P. VAN HARLINGBN. 195-197 Wabash ATC.
TELEPHONES : Central 4 1 * ; Automatic 8648.
MINNEAPOLIS a a d ST. PAUL J
ST. LOUIS:
INBST I* WAITT, 278A Tremont S t
PHILADELPHIA I
B. W. KAUTOCAN.
ADOLF EDSTBN.
CHAS. N. VAN BUBDN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON. ENGLAND!
69 Basinghall S t , B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entertd at the New Y»rk Pest Office as Sec*nd Class Matter.
SUBSCRIPTION, (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Plaao
The directory of piano manufacturing firms and corporations
~
~ "
found on another page will be of great value, as a reference
MainUctnren
f o r Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 Stiver Medal. Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901 Gold Medal.. . S t Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
^^^__
LONG DISTANCE TELEPHONES—NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Department*.

Cable address; "Elblll N e w York."
NEW YORK, DECEMBER 28, 1907
EDITORIAL
SUBSCRIBER to The Review in Portland, Ore., writes an
enthusiastic letter to this publication in which he extols the
condition of the banks in the Pacific-Northwest. H e is positively
exuberant over the showing which they make. He says that the
last returns made to the Comptroller of the Currency show that the
financial institutions of Oregon are richly laden with funds, in fact,
gorged with yellow metal. It seems that twenty-nine out of forty-
five National banks in Oregon, outside of Portland, report an aver-
age cash reserve against deposits of forty-four per cent. This is
three times the amount required by law, and it is just this excess
of the reserve required by law which is, in our opinion, creating
most of the trouble throughout the country to-day. The enormous
reserves which our friend from Oregon says reflect great credit
upon the soundness of the Oregon financial institutions have been
withdrawn from the business arteries and therefore, instead of
assisting trade, are helping to stagnate it. Right in favored Oregon
regular money has been replaced by temporary mediums of ex-
change. Clearing house certificates and railroad checks have been
circulated in the money gorged cities on the Pacific slope.
A
In our humble opinion bank reserves should be decreased in
times of panic rather than increased and certainly they should not
be built up at the expense of the business interests of the country.
It is this same hoarding of funds which to our minds is accentuating
all the trouble. There is just as much money in the country to-day
as ever and surely confidence is returning, but cash has been with-
drawn from circulation and in many instances it is being hoarded
by financial institutions.
B
ANKS, of course, have great responsibility, and to the ever-
lasting credit of banking men be it said that throughout this
entire strain but few weak institutions have been discovered. Re-
sults have demonstrated that the banks are run upon a sound basis.
A few men in New York who were using the financial institutions
as pawns in their great gambling games have been removed from
their position of power. They are down and out, but when we
scan the entire country over it must be admitted that the banks of
REVIEW
this country have demonstrated their soundness and their fitness
to stand any strain, even an extraordinarily hard and sudden one.
But at the present time it seems to us that instead of boasting of
vast reserves in cash the banks should loosen this money and thus
aid the circulating medium of the country. It is just that very
reserve which is being piled up and is therefore inactive which has
been the great lubricator of business. It is the over-legal reserve
which has helped men to meet their obligations, but if it is piled up in
bank vaults it becomes useless as far as its functional powers are
concerned. The banks must aid industry, else in the end there
will be no necessity for banks. Money is their merchandise and it
forms, with confidence, the life of trade.
B
USINESS institutions must have funds in order to carry on
their enterprises and to meet their maturing obligations.
Great factory payrolls require an enormous distribution of cash
weekly to employes and the workmen after all are the great dis-
tributing mediums of money. Suppose for illustration a factory is
located in a town of 30,000 people. The weekly payroll of the
factory is $10,000. Now this money which is paid out to the work-
men is kept in local circulation, it reaches the banks again before
the end of the week, because after it leaves the hands of the wage-
earners it goes to the butcher, the baker and candlestick maker,
and by them is again deposited in the bank at the close of the week.
So that the money which is paid out on Saturday reaches the bank
for distribution again by next Saturday and in the meanwhile it
has paid many thousands of dollars of obligations.
Let us go beyond that and suppose that this amount was ob-
tained from a bank by good commercial paper placed with it by the
manufacturers, who distribute the proceeds of the notes in wages.
Suppose the bank refused to discount, what follows? The manu-
facturers cannot meet their payrolls, the men are discharged and
all the local merchants are forced to close, all real estate depreciates,
capitalists who own business blocks are unable to lease their
buildings at fair rentals, and ruin faces everybody, simply because
there was a stoppage in the circulation of money, and the money
instead of being distributed was piled up in the form of reserve
in the vaults of the banking institution. It may as well be old iron
for that matter, because it is not fulfilling its duty as a circulating
medium. What we illustrate in the case of a small city may apply
with equal appropriateness to the largest enterprises in the greatest
municipalities. So if banks will continue to increase their reserves
and our readers in Oregon and elsewhere gloat over this fact as
evidence of the great prosperity and stability of the country we
rather incline to the belief that what we need is education showing
the fallacy of such a course of reasoning. It isn't the inactive bank
reserves that we require to better the business conditions. Far
wiser it would be to cut down the reserves and get the money out
where it will do good, where it will pay bills and keep factory
wheels spinning. That is where the money should be.
The resources of the country were never greater or manufac-
turing in all lines healthier, but we need an active dollar not a dead
one.
T
H E country banks have stood the strainvremarkably well and
all credit should be given them, but is it not a false policy
to go on now increasing and strengthening their reserves when
the money is vitally needed for commercial purposes? The quicker
we get rid of the idea that accumulated money is a good sign the
better it will be for the commercial interests everywhere. It isn't
the money that is hoarded in banks, in stockings and old tea pots
that makes the factory wheels spin round. On the contrary, be-
cause the money is in those convenient receptacles is just what is
preventing the wheels from spinning. This is an extremely un-
healthy and dangerous sign, and until that money is out perform-
ing its full duty we will continue to face a menace to the business
interests of this country.
Bank reserves look very good to the Comptroller of Currency
but they look' also mighty poor to the business men, because they
show hoarded money rather than active money, and it is the nimble
dollar which helps business.
A large Texas dealer writes: "The New York banks are to
be censured for their action in holding money when we of the
Southwest need it so much to move crops." It sounds very well,
but why should New York be blamed when the Texas bankers are
not doing their full duty. If we study the reports recently sent
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
forth by some of the big banks in Texas we find that they dilale
upon the fact that they are carrying extensive reserves. Some of
them four times what the law requires of them and still the Texas
music dealers are desirous of blaming New York for what should
be laid at the door of their own local banks. They are holding
vast sums of money in reserve which should go out to move the
crops. It would be a mighty sight better sense to bring a little
argument of the right kind to bear on the Texas bankers than to
censure New York.
Let every business man do his full share to bring about normal
conditions—Sound argument to the right people will accomplish
much more than grumbling mingled in generous proportions with
abuse.
S
AMUEL GOMPERS, President of the American Federation of
Labor, stated in an address before the Civic Federation that
there must be no attempt to reduce wages in times like these.
It seems rather a peculiar utterance coming from the execu-
tive of labor's great organization. In other words, if a large em-
ployer who finds that he is suffering loss every day he keeps
running should say to his employes that conditions were such that
he must close up indefinitely or else they must be content to work
on a lower wage scale, then according to Mr. Gompers 1 plan to
close up would be better than to lower the wages. In other words,
there is no half loaf to it, a whole loaf or not a crumb is desired.
The workmen must have full wages or nothing.
Mr. Gompers has failed to make clear just how the employers
would be able to pay these wages if the business depression con-
tinued. In other words, the Federation head is establishing new
political economy laws wherein wages are no longer dependent on
or related to production. We must close up shops and at the same
time regulate what wages we shall receive. Peculiar, is it not?
We believe in the main that most employers of labor are just
and humane, but to say that they can go on and pay the same scale
of wages through a depression which might continue is a peculiar
kind of philosophy, to say the least. The larger the wage scale the
greater the purchasing power of the people; the more necessities
and luxuries will be purchased, the more pianos will be bought and
sold and the large wages which the American workmen have re-
ceived has given a tremendous purchasing power to the masses.
Everyone who has given the subject even light thought admits that,
but at the same time we know of no power that can be applied to
compel men to pay for something when they haven't the cash with
which to make the purchase, and if manufacturers cannot obtain
money to pay men, who is going to supply it? Mr. Gompers has
neglected to explain this fully in his address.
W
E are glad to observe that Philip Werlein, former president
of the Piano Dealers' National Association, has expressed
himself as adopting The Review's term of "special brand" as a sub-
stitute for the wornout word "stencil" when designating pianos of
doubtful origin.
We have frequently stated that we had outgrown the word
stencil and it was meaningless when applied to pianos. The term
"special brand" is generally conceded by leaders in all industries to
be the most appropriate term by which to designate products bear-
ing other names than those of the manufacturers. Piano dealers
may have instruments made for them bearing either their own
names or certain trade marks which may be adopted by theim. The
brands adopted by these men designate a special product which
they produce to supply a special trade. They desire this particular
brand and therefore why is it not proper to say that the former
stencil piano should be known as "special brand" piano? It tells
exactly what it is.
T
H E R E are some men who are running music trade establish-
ments who figure to-day that when they have made sales
which run into good figures weekly their business is a success,
but is it ? We can point to a number of men who have been working
on the lines of quantity sales and they haven't made such an amazing
success of their business enterprise, as the figures which they give
out would indicate. It is not at all times the amount of the sales
which tells of business advance, but the quality sales. Pianos sold
to people who can meet the deferred payments promptly are instru-
ments well sold, but pianos that are put out indiscriminately to men
whose salary does not permit them to meet their instalments are
poorly sold.
IN
Strike your gait and keep it up.
How is your collection account?
Get ready for the new year and help put money in circulation.
Talk happiness. The world is sad enough without your woe.
Fighting against a mail order house is fighting for possession of
the consumers' trade.
Yes, the men of the music trade industry have stood up like a rock.
Proud of it! Of course we are.
Sand is one of the important ingredients of business success. And
it's a mighty good thing to have just now.
A poor man's son who does not work becomes a hobo. A rich man's
son under like conditions becomes a cynic.
The mill never grinds with water that has passed—applied it means
you can't run a business on last year's advertising.
Christmas trade was knocked into smithereens but there are a whole
lot of people who did not go to pieces when business slumped.
Repetition fastens a matter in the mind. An advertisement appear-
ing ten times is more effective than one ten times as large appearing once.
A piano man once said, "I advertised yesterday and the day before."
Very good, but this is not an excuse against or a reason for not adver-
tising to-day or to-morrow.
When the next Review appears 1907 will have been laid to rest and
the latter part of it has been somewhat tiresome, but why talk about it.
Let us turn to the brighter page.
Careful study of the symposium of the Civic Federation leaves one
in doubt whether we most need elastic currency, the army canteen,
lower wages, centralization of power or dirigible balloons.
NOTHING DOING.—Baggs—What do you say to your wife when you
come home late at night?
Jaggs—Foolish man! What makes you think I get a chance to talk?
A BRIDEGROOM'S ERROR.—At a recent wedding in London the be-
wildered bridegroom mistook the register for a hotel visitors' book, and,
instead of merely signing the former, wrote, "We have had a very pleasant
time. I hope to come again soon."
"What's old man Groucher kicking about?" asked the hardware dealer.
"Wanted ten pounds o 1 nails," replied the clerk, "an' wouldn't trust
us to send 'em. Insisted on taking them with him."
"Huh! I hope he'll sweat for it."
"I'll bet he will. I sneaked five or six extra pounds of 'em in the
package."
Brown (soobing)—The deceased was so kind, so noble, so good-
hearted!
Friend—But I hear she cut off her own family without a penny and
left everything to a distant connection.
Brown—Yes; I'm the distant connection.
GOD'S HELP.—It is said that the people along the coast of Newfound-
land are expert wreckers—not in that they wreck vessels to rob them
but in that they know how to avail themselves legitimately of the oppor-
tunities afforded. In this connection Sir Wilfrid Laurier used to tell
of meeting a priest in charge of a parish near Cape Race and the bishop
of his diocese. "How will your people do this winter?" asked the bishop.
"Very well, I think, your reverence," replied the priest cheerfully,
"with the help of God and a few wrecks."
ON GOOD AUTHORITY.—A certain Boston man doesn't go to church
often, but a week or so ago he was persuaded by his wife and they at-
tended services together. Upon their return home he regarded her with
a teasing look and asked:
"Now look here, my dear; which is worse, not to go to church at all,
or to go and pay absolutely no attention to the service?"
"If you mean that for me I think you are horrid," she replied.
"Well, you didn't; you were looking at all those diamonds the woman
in front of you had on all the time."
For an instant she blushed, for she is an honest little woman, but
quickly recovered her poise.
"Oh, well, suppose I W$s," she retorted; "didn't you ever he.ar of
sermons in stones?"

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