Music Trade Review

Issue: 1907 Vol. 45 N. 25

mm
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
[4USIC TIRADE
VOL. X L V . N o . 2 5 . Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, December 21,1907.
IMPORTANT INSTALMENT CASE.
Heard Before the Appellate Division of the Su-
preme Court—Judgment of the Lower Court
Which Was Against the Appellant O. W.
Wuertz Reversed and a New Trial Ordered
—Some Interesting Details.
A case of much interest to piano dealers sell-
ing on instalments has just been up before the
Supreme Court, Appellate Division, Second Judi-
cial Department, on an appeal by Otto W.
Wuertz from a judgment of the Municipal Court
of the City of New York, Fifth District of the
Borough of Brooklyn, in favor of Irma Braun and
Isidor Braun. The presiding judges were:
Messrs. Hirschberg, Woodward, Jenks, Miller and
Hooker. The decision which follows was writ-
ten by Judge Hooker:
"This action is to foreclose a lien on a piano.
The appeal is by the plaintiff from a judgment
dismissing the complaint upon the merits. The
case was ibefore this court on an appeal from a
judgment dismissing the •complaint at the first
trial (Wuertz v. Braun, 113 App. Div. 459), and
we then held that the plaintiff made out a prima
facie case and should not have been dismissed.
"The defendant, Irma Braun, is the wife of the
defendant, Isidor Braun; she alone was person-
ally served and alone answers. Her husband
deserted her between the time of the purchase
of the piano and the commencement of the
action.
"The facts which were admitted by the defend-
ant entitle the plaintiff to a judgment of the
foreclosures of his lien. Irrespective of the
evidence offered on behalf of the plaintiff,
it appears from the evidence of the defendant
and admissions made by her that she talked with
the plaintiff about the purchase of a piano by
her husband as a present for her son; that the
piano was delivered at her house to her hus-
band, who at that time paid $10 on account of the
purchase price and executed the chattel mortgage
in evidence, and for whose foreclosure this action
was brought; that some payments have been
made on the purchase price, but she is unable
to state the exact status of the account; that
when her husband abandoned her, she went into
possession of the piano, and it is now with her
parents. The record shows indisputably that at
the time of the commencement of the action the
piano was in her possession, and failure to con-
sent to the sale for the purpose of applying the
proceeds in payment of the amount due is evi-
dent from the fact that upon her motion an order
was made in the Municipal Court, soon after the
commencement of the action, vacating a warrant
of seizure which had theretofore ibeen executed.
"The plaintiff sold the piano, the purchase
price was not all paid, he took a chattel mortgage
to secure the balance; there was due at the day
of the trial the sum of $77.90, and the plaintiff
is entitled to the foreclosure of his lien irre-
spective of whether the answering defendant or
her husband executed the chattel mortgage. The
complaint does not demand any personal judg-
ment against the answering defendant, and it is
therefore evident that the only possible defense
that she could urge was that she had not been
in possession. But the piano was seized at the
time the action was commenced while under her
physical control, and her only defense fails.
"The judgment should be reversed and a new
trial ordered, costs to abide the event."
C. Bertram Plante was the lawyer for the
appellant.
THE LOANING OF PIANOS.
The Plan Adopted by the Piano Dealers of
Denver Might Well be Followed by Dealers
Throughout the Country.
The efforts of the piano dealers of Denver,
Col., to abolish the custom of loaning grands
for concerts, etc., as recently announced in the
Review, have already ibegun to show results, and
one of the leading musical organizations of the
city have solved the question by buying a Stein-
way grand for their own use from the Knight-
Campbell Music Co. The dealers will he very
happy to see other societies follow suit, for it
will mean a great saving of expense to them, as
things became so toad that when the various
concerts took place the dealer was expected to
furnish the piano free of charge and pay the
cartage both ways. In addition the piano house
had to carry a liberal advertisement in the pro-
gram, at a high rate, for which cash was
demanded. Many houses only complied with the
requests for instruments to prevent some other
dealer from getting what little advertising
resulted from having their leader used in the con-
cert and now that practically all the dealers have
joined together in an effort to stamp out the
nuisance it appears that success is certain.
DOING AWAY WITH COMMISSION FIENDS.
The various piano houses in Jersey City, N. J.,
are uniting in an effort to do away with the com-
mission fiends who recently have made their
appearance after nearly every sale and put forth
innumerable arguments as to their being entitled
to a "rake-off." Judging from the majority of
those who claim percentages, it would seem as
though half of the population of the city were
engaged in the selling of pianos. As competition
is very strong pianos are being sold on a very
close margin and it has become almost impossible
to pay a commission and clear any profit on the
deal. As individual efforts have proven fruitless
+
,o do away with the evil, the dealers hope to
settle the matter for all time by united action.
SUFFERS LOSS THROUGH SMOKE.
The Plymouth Piano Co., Brockton, Mass., suf-
fered $2,000 damage through smoke during a
fire in the basement of their store recently. The
loss was fully covered by insurance.
AGAINST TRADING STAMP EVILS.
The retail merchants in Lowell, Mass., are
up in arms against the trading stamp evil and
have joined together in order to make their
action more effective. Louis Grunewald, Jr., the
Ring Music Co., and the Columbia Phonograph
Co., are those in the music trade who have
joined in the movement, which it appears will
be successful,
SINGL E
$ ».O?°PER S VEAR ENTS -
BAYLY TO CONTINUE THE BUSINESS
Of J. F. Ellis & Co. as Directed by the Will of
the Late Mrs. Mary A. Ellis.
(Special to The Review.)
Washington, D. C, Dec. 16, 1907.
The will of Mrs. Mary A. Ellis, widow of the
founder and proprietor of the piano and music
house of John F. Ellis & Co., was admitted to
probate last week and Chas. B. Bayly and J. J.
Darlington appointed executors under a bond of
$100,000. The value of the personal property is
estimated at $75,000 and the real estate at $35,000.
A daughter, Miss Mary R. Ellis, is named as sole
heir. The will directs that the business !be con-
tined under the management of Charles B. Bayly,
who is bequeathed all the published music, manu-
scripts and copyrights belonging to the estate and
other employees and friends are to receive
bequests aggregating $5,800 in value. "In settling
the remainder of the estate to the daughter,
various provisions are made for its future dis-
posal at her death.
AN ODD PIANO DEAL.
The western dealer who took cattle in ex-
change for pianos is not in it with John J.
Kelly, a salesman with the Smith & Miller Piano
Co., Cincinnati, O. In order to close a deal for
the sale of a Clough & Warren piano to an old
German woman, Mr. Kelly took three fine cana-
ries and a score of gold fish as first payment,
and caused great amusement when he walked
into the store with the collateral. The woman
made her living by breeding and selling canaries
and goldfish.
WILL REMOVE TO NEW QUARTERS.
McCall & Alnut, who only started in the piano
business in Savannah, Ga., last spring, have had
such success with their various lines, which in-
clude the Hallet & Davis, Krell, Conway and
Royal, that after the first of the year they will
have to move to new quarters to handle their
business. Their new building, which is being
entirely remodeled, is about twice as large as
their old quarters, and is fitted up in a way best
suited to the needs of a piano business.
TALK OF REPEALING BANKRUPTCY LAW.
Business interests in all sections of the coun-
try will be anxious regarding the statement cred-
ited to a well known congressman, that the
present Congress would, at an early date, make
an effort to repeal the present Federal Banruptcy
Law. The present law, while not perfect, has
proven so satisfactory that it "is questioned
whether, in an effort to improve it, Congress
might be lead to pass some far less satisfactory
measure.
The Trafford Co., Mason City, la., have had a
most succesful season in their section selling the
various high grade instruments in their line,
including the Everett, Mehlin, Fischer, Llndeman
& Sons, Cable, Harvard, A. B. Cameron and other
pianos.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
ITHE
MUJIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPHXANE, Managing Editor
Executive and Reportorlal Staff x
Q BO. B.
W. H. DTKHS.
P. H. THOMPSON.
J . HAYDHN CLARENDON.
B. BBITTAIN WILSON,
L. J. CHAMBHELIN,
A. J. NICTELIN.
L. D. BOWERS,
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. VAN HASLINGEN. 105-197 Wabash Ave.
TELEPHONES : Central 414; Automatic 8«45
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
RRNBST L. WAITT, 278A Tremont S t
PHILADELPHIA 1
B. W. KAUITMAN.
ADOLF EDSTBN.
SAN FRANCISCO:
CBAS. N. VAN BUHEN.
69 Baslnghall S t , B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entertd at tht Ntw Ytrk Post Office ms Stand Class Matter.
SUBSCRIPTION, (Including postage). United States and Mexico, |2.00 per year;
Canada, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
The directory of piano manufacturing firms and corporations
~
:
~
found on another page will be of great value, as a reference
M m m e f r c r s
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900
Silver Medal. Charleston Exposition 1902
Diploma. Pan-American Exposition, 1901
Gold Medal... St Louis Exposition, 1904
Gold Medal. . . .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES—NUMBERS 4«77 and 4678 GRAMERCY
Connecting all Department*.
,
Cable address: "Elblll New York."
NEW YORK, DECEMBER 21, 1907
EDITORIAL
A
WELL-KNOWX dealer in a Western city, in commenting
upon an editorial in last week's Review, writes: " I was
much interested in your leading editorial hitting at the men who
attempt to undermine the value of artists' testimonials. I read
your article carefully and it seems to me that you have touched
upon a very important subject and I hope you will not cease in
your efforts until you have made the people who are endeavoring
to belittle the good work of piano manufacturers heartily ashamed
of themselves. I know that one dealer in this city has been in-
dulging in the kind of advertising which you hit so hard in your
article and I don't believe that the article made very pleasant read-
ing for him.
"As you say, we owe a great debt to the piano manufacturers
for the work they have done in maintaining the artistic side of the
industry. This they have done through the employment of great
artists and every dealer has profited by the advertising and ex-
ploitation which the artists and pianos have received in the columns
of the various daily papers and trade journals throughout the
Union. I believe with you that the publicity alone has given tre-
mendous impetus to the selling end of the business and I con-
gratulate you upon the clear cut way in which you have presented
the true inwardness of the situation."
W
it has resisted to a certain extent many of the encroachments of
commercialism. Cut out the artistic piano element—the artistic
environment, and what is there to sustain piano making and selling
above other lines of special trades, furniture for instance? With
the commercial forces hammering away to cheapen the product and
to cheapen methods, and with other elements hammering away to
endeavor to destroy the value of artists' testimonials, we would
have a fine condition in the trade if both of these forces should
succeed in demolishing the very bulwark of the piano industry.
All honor to the men whose enthusiasm has been clearly manifest
along lines of artistic development and who have never hesitated
to support their sincerity in piano making by enormous monetary
expenditures.
We should be pleased to receive from our readers copies of
any local papers containing advertisements which are calculated
to undermine the value of artists' testimonials.
S. H. GRAY, 2407 Sacramento S t
CINCINNATI. O.: NINA PUGH-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
REVIEW
E may say in this connection that we have received a num-
ber of communications written along similar lines to the
one from which the above excerpt is quoted. Too much credit
cannot be given to the great leaders of the piano industry who,
whether times were good or bad, have never faltered in their
earnest, praiseworthy endeavors to place their creations before the
public through the mediumship of the greatest artists in the world.
Suppose that for the past half century the work of concertizing
had not been carried on. What position would piano making and
the instruments themselves occupy in the estimation of the public?
It has been the artistic work carried on by the great piano manu-
facturers which has kept piano making on an elevated plane where
T
HE usual souvenirs for the New Year in the shape of superb
calendars are now beginning to put in their annual appear-
ance. It is a question whether all of the money which is laid out
for beautiful calendars at the first of the year is wisely expended
or not. In the piano line a dealer cannot find space in his office
for all the handsomely gotten up calendars which are sent to him
else the walls of his office would be pretty well covered with them.
They are too expensive to give away to the retail purchasers, there-
fore if these calendars which cost so much money find their way
to the waste basket or are hung in some obscure place the money
is unwisely expended.
Of course everyone sending out a calendar trusts that his will
be the one which will occupy the place of honor, but it must be con-
sidered that all cannot hold the leading vantage ground and that
some must be relegated to a rear position. We are rather inclined
to believe that there are other ways in which advertising appropria-
tions could be laid out to much better advantage than for calendars.
There are so many clever and useful souvenirs which can be almost
in constant us"e throughout the year. We have in mind at this time
of writing three which appear on the desk from which this article
is dictated—a rule, a paper cutter, and a paper weight. These three
articles, which bear the manufacturer's name, have been in use for
a number of years, and they are likely to be in service for some time
yet. The advertising benefit of such articles is seen in the fact that
every time one uses them the eye usually notes the name across the
article. Perhaps we can say of advertising what the Kentuckian
said of whiskey, "There is no poor whiskey but some of it is a
powerful sight better than others.*' Now there may be no poor
advertising as long as the name is mentioned in connection with
the advertisement, but it is certain that there are some kinds where
a man should get much better returns for his money than in others.
T
H E utterances of Governor Hughes upon the business situation
as recently voiced at a banquet in this city are well worthy
of perusal by every business man in this country:
"We are," he said, "passing through a period which tries men's
souls. Speaking with reference to the institutions of the State of
New York, where the trouble has been most acute, I desire to say
we have reason to congratulate ourselves that the State financial
institutions have so far withstood the unprecedented strain, and
in our criticisms of the few we must not forget to recognize the
soundness of the many. And in order that any needed changes in
the laws regulating the banks and trust companies may be made
we have taken steps to obtain the best expert opinion and the most
thorough consideration.
"It is a time for the exercise of sagacity and business prudence
and I believe the highest sagacity will be found in the endeavor to
see not to what extent credit may be restricted, but how far it may
be granted; to see not how many plants may be shut down, but
how many may be kept open; to see not how many men may be
discharged, but how many men may be employed; to see not how
many orders may be cancelled, but how much work can be car-
ried on.
"It is idle for those to lament the evils of general distrust who
fail to avail themselves of every opportunity to diminish it. Of
course every man will act with decent regard for the interests con-
fided to his care, but if the desire is to avoid any unnecessary
contraction of effort and individuality, to the fullest extent possible,

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