Music Trade Review

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THE MUSIC TRADE
REVIEW
43
"What we do we do well," is the legend in-
scribed on the back cover of an interesting book-
let entitled "Some Valuable Information," issued
by one of these concerns. This has been scat-
tered broadcast among embryonic song writers
throughout the country, and if the "firm" that is-
sues it is to keep in business we respectfully
suggest that "whom we do, we do well," would
be a far more appropriate text.
The Bait Well Chosen.
The object of the 'bogus publisher in present-
COMMENTS B Y - „
ing this paragraph is apparent. As the toymaker
paints the toy in the most gaudy colors to at-
tract the childish eye so the "publisher" paints
the title-page as a bait to the embryonic poet,
who, in his mind's eye, sees his name amid
Enquiry among the local retail music tra-de
gaudy
surroundings, and bites with avidity at
during the week has invariably called forth the
the tempting morsel to gratify his own insuffer-
complaint that "things are quiet." This is to
able vanity. Little does he realize, however,
A Wall of Misrepresentation.
be expected considering the time of year and it
It would be sheer waste of valuable time to wade what this wonderful title-page which is sub-
is no cause for anxiety that business is at pres-
ent poor. The holiday season is invariably dull, through this booklet, and indeed several others sequently graphically described in a half type-
and this.year is no exception to this well defined of a like calibre, to point out the utter reckless- written, half-printed letter, as the work of "the
," who "designs
rule. Rumors have been, and indeed are, rile ness and misrepresentation with which it teems. weil-known artist Mr. J
that things are not too harmonious among the One or two quotations made haphazard will suf- and executes every title-page we produce," is
five firms that control the American Music fice to show the incipient poet that if there is nothing more nor less than a poorly executed
Stores. At least one of the shareholders of the anything more foolish than writing song poems "stock" cover, printed in two colors, to which
concern has lately suffered acutely with cold it is endeavoring to publish them with these the name of the poor dupe's song, and indeed
Here is a sample paragraph: every other, published on the same terms is add-
pedal extremities which were no doubt induced land sharks.
by the fact that the American Music Stores have "While there is a large demand for good songs ed, in a third tint when the money demanded for
net been paying very heavy dividends. All of there is considerable competition in this busi- publication comes along. "We desire to warn
which goes to prove that "the cobbler should ness and it is ABSOLUTELY NECESSARY to place a all authors against the operations of several self-
stick to his last." An interesting development song on the market with an ATTRACTIVE THREE- styled 'publishing houses' who are apparently
of the week is the impudent attitude assumed by COLOKED TITLE-PAGE. Unless it is, it will surely trying to follow our methods," is another in-
a certain jobber towards a firm of music publish- prove to be a failure. No other firm publishing genious paragraph, which appears in the same
ers who resolutely refused to supply their sheet music on the royalty basis can produce such booklet. Heaven knows the warning is needed,
music to this jobber at his own terms. The self elegant title-pages as we prepare for all our and to this we may add our own warning
same jobber threatens to publish a song bearing songs, and not one will agree, as we do, to print that publishing houses doing business on the
a similar title to one which is at present the yours in three or more colors." The argument basis described above should be treated with the
best seller of the publisher in question, if he that a song "will surely prove to be a failure" same consideration as that usually extended to
(the publisher) does not come to terms. All of if it is not put out in an attractive three-colored a mad dog.
A Few Questions Answered.
which may show considerable enterprise. But title page will come as a startling surprise to
There is yet another phase of the bogus pub-
such firms as Messrs. Chappell and, Messrs.
more of this anon.
Boosey, who publish 90 per cent, of their high lishing industry which for certain reasons which
The Bogus Publisher Again.
The coming week may prove an eventful one class songs in a plain black and white cover. may be apparent later, we will not attempt to go
for some of those miserable parasites who have Messrs. Witmark & Sons, who publish entirely into at this writing. For the present we will
so long disgraced the popular music publishing on royalty, will no doubt start a-wondering how content ourselves with answering a few of the
trade by taking advantage of that unfortunate it is that their "Love Me and the World Is Mine," numerous questions which we receive daily from
class of society which fondly imagines itself with its plain title, is such an enormous seller amateur song writers, seeking information on
capable of writing marketable songs. Lying and in the face of this valuable information. No the mode of placing songs with legitimate pub-
gross misrepresentation may fool the innocent doubt Jos. W. Stern & Co., who also publish on lishers. At the outset it should be said that any
resident of country towns, but we very much royalty, will hasten to get out a gaudy title in song for which a writer has to pay the expenses
doubt if our astute District Attorney can be bam- three colors, for "With You in Eternity," a song of publication is clearly not worth the paper it
boozled by literature containing assertions which which up to now has been selling in thousands is written on. First class publishers—and their
name is legion—are always glad to consider and
make Ananias look like the patron saint of truth. in a plain black and white title-page.
c
M«KINLtY10 MUSIC
ALL SONGS IN
LOLA FROM BERLIN
There's Not
Another
Girl
In the World
LIVe You
LULU GLASER'S
Successful
Musical Comedy
By
JEROME & SCHWARTZ
Published by
UNTER DEN
LINDEN
IN
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LIVE DEALERS RIGHT NOW ARE
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Costs You 3 Cents
Write To-Day for Samples and Special Offer
McKINLEY MUSIC GO. WM. McKINLEY, Pres.
158 Harrison St., Chicago
74 5th Ave., N. Y.
VICTOR KREMER CO.
NEW YORK
1431 Broadway
CHICAGO
59 Dearborn St.
THE MOST POPULAR
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Published in the following books
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15 West 30th Street, - New York
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OUR "NEW ISSUE"
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F. B. Haviland Pub. Co.
125 W. 37th Street, New York
31-33-35 West 15th Street, New York City
Michael
A Rose of Old D e r r y
McGinnity
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AND
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Published by
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