Music Trade Review

Issue: 1907 Vol. 45 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . X L V . N o . 2 3 . Published Every Saturday by Edward Lyman BUI at I Madison Ave., New York, December 7,1907.
DEALERS LOOK FORJtf EADY IMPROVEMENT.
Another Batch of Letters That Interestingly Summarizes Conditions in Various Sections of the
Country—Progressive Piano Men Are Optimistic and Pushing Hard for Trade—Say the
Country Is All Right and That the Financial Flurry May be Blessing in Disguise—Will Put
the Country on a Healthier Basis—Frenzied Finance Will be Eliminated.
Detroit, Mich., Nov. 26, 1907.
Edward Lyman Bill, New York:
Dear Sir—Replying to yours of the 19th inst,
would say that I have given the financial news
from all parts of the country very careful atten-
tion, and so far as my judgment goes there is
no reason why a shortage of currency should
cause any extended depression in trade. While
it is true that the using of cashier's checks and
other kinds of paper used to take the place of
currency has caused working people some un-
easiness, thereby having an effect on the collec-
tions and sales, as soon as the people get accus-
tomed to it, or at least as soon as there is plenty
of currency again in circulation, this uneasiness
will be forgotten. I cannot see where "hard
times" talk can come in when there is every
evidence that the country is not suffering from
any great amount of over-production, and there
seems to be no reason why any factories should
be closed for any length of time. The splendid
condition of the country's agricultural interests
is too well known to require any comment. All
these things considered ought to lead one to have
faith in the stability of our prosperity. On the
other hand, I for one will welcome a slight set-
back in good times if thereby some of the "high
finance" evils could be eliminated. I am heartily
in accord with the eastern gentleman who made
the statement that the President of the United
States is not responsible for our present troubles,
and that while he is responsible for turning on
the light, this did not make him responsible for
what the light revealed, and I am thoroughly
of the opinion that if we ever have a setback in
trade it will be because of criminal manipulation
of business affairs in high places. Yours very
truly,
J. HENRY LINO.
Indianapolis, Ind., Nov. 26, 1907.
Edward Lyman Bill, New York:
Dear Sir—Yours of the 19th inst. received. I
consider the present panic merely that of a
banker's, and, as soon as the banks are able to
pay on demand business will gradually open up
all right. The banks have merely extended too
much credit. For instance, I know of one bank,
a small one, with $250,000 deposits, that only had
$35,000 in cash when the trouble originated in
New York. The bank is perfectly solvent and is
making money, but is doing so at a risk. This
has been about the condition of the banks
throughout the country.
In the long run, this depression will be a
benefit to all trades. We anticipated this depres-
sion a year ago and, for this reason, reduced our
loan at the bank $17,000 in twelve months. Most
firms were branching out and trying to do more
business; we merely confined ourselves to cash
and short-time sales,, and our salesmen were in-,
structed to investigate the character of the per-
son who was sold; in other words, they were
advised not to sell a $300 piano to a man who
was only making $12 or $15 per week, but to
sell him a second-hand upright or nothing.
Our collections up to the present time have
been equal to those of any that we have had for
the last twelve years. We have recently noticed
some "shut-downs" on the collections, as many
of our factories are closed or at least running
on "short time." This, we think, will straighten
out within the next thirty or sixty days. Very
SINGLE COPIES. 10 CENTS
$8.00 PER YEAR.
savings, until money is easier and they are sure
of working full time. Up to the present writing
collections have been fully equal to last year,
while sales have been somewhat better in every
department. We see no reason why we should not
take an optimistic view of our local business in
the immediate future. We do not believe in
shouting "fire" just because we see a little smoke
in our neighbor's back yard. Just say, "Who's
afraid?" and keep pushing. Yours very truly,
S. R. LELAND & SON.
Fargo, N. Dak., Nov. 18, 1907.
The Music Trade Review, New York:
Dear Sir—With reference to the financial situ-
ation in our locality, will say that we cannot
see it in the light of being very serious, from the
respectfully yours,
CARLIN & LENNOX,
fact that while our wheat crop is not as large as
Per Wm. Carlin.
it was a year ago, we undoubtedly raised nearly
55,000,000 bushels of wheat; the crop of flax and
Atlanta, Ga., Nov. 25, 1907.
barley and oats is as good as that of a year ago,
The Music Trade Review, New York:
and the prices this season are so much higher
Dear Mr. Bill—In reply to your esteemed favor than they were then that the returns will net
of the 20th inst., we beg to say that general probably more money, and while the money in
business and money matters were moving along circulation seems to be a little scarce, we have
in the usual channels here in Atlanta until about got the crops here, and we believe that you east-
two weeks ago. Up to that time we knew noth- ern people will have to get the money our way
ing about any money stringency or any uneasi- in order to secure the crop; so it does not appear
ness in banking circles, except what we read in to the writer as though it is going to affect us
the New York papers.
very much in this locality. We have been having
Apparently as a matter of precaution and pro- exceedingly good business until the last ten days
tection against any possible excitement, our banks or two weeks, and during the last few days it
resolved to restrict the payment of currency to has improved considerably, and we believe it will
any one person to $50 a day or $100 within one be a very short time before normal conditions
week. On top of this they issued certificates to will prevail, and we are looking for the best
the amount of $2,000,000 or $3,000,000, and by Christmas trade we have ever had. Very truly
these two acts created more uneasiness than yours,
STONE'S MUSIC HOUSE,
could possibly have been produced by anything
Per C. R. Stone.
else.
People who knew nothing at all about any
Fort Wayne, Ind., Nov. 30, 1907.
panic, and were buying and selling in the usual The Music Trade Review, New York:
way, were alarmed and thereby induced to hoard
Dear Sir—In answer to your favor of a recent
whatever currency they had. Business was im- date, asking my views on the trade and financial
mediately affected by this sudden feeling of
situation in our locality, would say trade has
alarm in all lines, and especially in articles of
kept up wonderfully with us so far, and see no
luxury, such as pianos.
reason why it should not continue. Our banks
So much has been written in the daily papers and financial institutions are absolutely sound,
and current magazines as to the cause of this and while they do not make any loans, it does not
state of affairs, it is unnecessary for us to say seem to affect the general public. Collections
anything on the subject.' Up to the first of No- are as good as last year at this time, if not
vember our collections were up to the average better. Crops have yielded a fair average, and
and quite as good, or better, than they were last prices are satisfactory to the farmer, which
year; naturally, since then, collections have means some cash deals. If matters do not change
fallen off to a marked degree. There being no for the worse we hope to close a successful year.
real cause for this unsettled condition of affairs, Yours very truly,
GEO. JACOBS.
we look for a gradual improvement as soon as
people get over their alarm and nervousness.
Kansas City, Mo., Nov. 26, 1907.
Yours very truly,
PHILLIPS & CKEW CO.,
By R. B. Toy, Secretary.
Worcester, Mass., Nov. 27, 1907.
The Review, New York:
Gentlemen—In reply to favor of the 20th inst.,
we send the following: When manufacturers lay
off help, refuse orders or run on short time,
owing to inability to procure from the banks
money for running expenses, is it not reasonable
to expect that those dependent upon them, who
are buying goods on instalments, will fall behind
in their payments, and those who contemplated
purchasing; will. postpone drawing upon their
Editor Music Trade Review.
Gentlemen: Trade in Kansas City has been
about the same with us this year as last, except
that our cash payments and our cash collections
have passed the last year mark. I attribute this
to the financial flurry, as the common expression
terms it, as the parties we deal with have been
paying us in cash instead of checks.
I find the demand for better grade pianos to
be prevailing largely among my prospects, much
than last year.
As to the inside player-piano, I am surprised
(Continued on page 15.)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
ITHE
MUJIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPELLANE, Managing Editor
Executive and Reportorlal Staff:
Quo. B. KBTiiiiBB,
W. H. DYKES,
F. H. THOMPSON.
J. HATDDN CIARDNDON.
L. B. BOWBRS, B. BBITTAIN WILSON, WM. B. WHITB, L. J. CHAUBERLIN, A. J. NICTCLIN.
••STON OFFICE:
CHICAGO OFFICE:
B. P. VAN HAHLINGKN, 195-197 Wabash Ave.
TELEPHONES : Central 414; Automatic 8645.
PHILADELPHIA!
MINNEAPOLIS u d ST. PAUL i
ST. LOUIS:
R. W. KA0JTMAN.
ADOLF BDSTBN.
CHAS. N. VAN BUBBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
BBNXST L. WAITT, 278A Tremont S t
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Baslnghall St, B. C.
W. Lionel Bturdj, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the Ntw Y»rk Pett Office *r Stc0nd Class Matter.
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ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
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reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
^
Directory ol Plaao
The directory of piano manufacturing firms and corporations
~
~ 1
found on another page will be of great value, as a reference
MMnliclurcn
f o r Exposition Honors Won by The Review
Grand Prig
Paris Exposition, 1900
Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. . S t Louis Exposition, 1904
Gold Medal. . . . Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Department*.
Cable address: "Elblll New York."
NEW YORK, DECEMBER 7. 1907
EDITORIAL
leadership. It demands good commanders in order to direct the
forces successfully. Such times as we have encountered during
the past month and part of the present month are not particularly
pleasant for the timid business men, and some of them are so timid
that they are engaged in frightening each other. This country is
all right. It is perfectly sound and it is not going to the demnition
bow wows. Even if we are frightened ourselves we should not try
to scare our neighbors to death by yelling fire.
It is a good time if we have any money to spare to take up
bargains either in stocks, real estate, pianos or other good.mer-
chandise. If you have a small business- try to make it bigger and
not let foolish fear frighten you into making it smaller.
I
T is the time to do business along business lines and exercise
sound judgment in making sales. It is the time for quality
sales and not quantity sales. It is the time to sell to people who
can meet their obligations. Whether in wholesale or retail lines it
is the time to be careful of credits. It is the time to extend busi-
ness legitimately on the profits of the business and not on the ability
of the proprietor to float paper with hot air and other like methods.
It isn't the time for red light hurrah policies, but the time for good
sober judgment and the time above all things to keep cool. If you
have men at work it is best to keep them there. If you have sales-
men who are doing fairly well it is best to hold them and not reduce
the selling efficiency of your business to too low an ebb. It is not
the time to get frightened into discharging them because it will
hurt your business needlessly. It is the time to keep solidly at work.
Work harder than ever. Keep your head on your shoulders be-
cause this is the time when money can earn money. Join the class
that doesn't get frightened without knowing what about. If you
belong to the not easily frightened class and use your chances now
you will look back to these times as your good times when you
took a step forward.
T
HE country is sound. It is richer than ever and it is by far
the richest in the world. The panic is purely artificial and
should be so estimated. In such times as these there are always
a lot of people who are willing to be rumor carriers and to add to
the complexity of the business situation rather than to assist in
clearing it up. They love to be bearers of bad news and while
we haven't kept exact tab ion the reports it is safe to say that no
less than thirty to forty firms in the music trade have been re-
ported in a bad way financially during the past few weeks. As a
matter of fact there hasn't been a single failure in the music trade
industry since the beginning of the panic. What a record that is!
There has been an extremely small number of failures in com-
mercial lines. The way in which rumors of approaching failures
have been started maliciously is hardly understandable. Some
papers through maliciousness and damnphoolishness have aided and
abetted* these rumors, and this is one of the most amazing features
of this recent depression. How any paper through maliciousness
can be the medium of rumor vending from one establishment to
another in such times as these is beyond our comprehension. No
man whose moral instincts are so blunted and whose ideas of life
and principles are so warped could obtain a position on this paper
for fifteen minutes when such facts were known.
\ DEALER who has been a subscriber for The Review for more
1~\,
than a quarter of a century writes: "I congratulate you
upon your issue of last week. It certainly is an amazing publica-
tion, one that reflects great credit upon your enterprise and ability
to have produced such a paper in such times. It shows confidence
and its whole influence is helpful. It encourages one and helps
along confidence and that's what we need in these days. I had
supposed that I knew the New York music trade industry pretty
well, but I am surprised at some of the facts which you have
brought forth in this publication showing the music trade resources
of a single city. Well may New York be proud of the music trade
industry and well may it be proud of The Music Trade Review. It
does not falter in the slightest in its good work whether times are
good or not."
Naturally such a letter is pleasant reading from an editorial
viewpoint because it pats us sort o' smoothly and gently like on
the back and tells us what nice boys we are and most men had
rather be praised than damned, but there is a special point made in
HE right way to restore confidence is for everyone to do his
the communication which is well worth emphasizing in a large
part and not believe in or assist in circulating false and even
way and that is that publicity of the right kind helps to restore
malicious stories about individuals and business interests. Business
confidence. That was one of the reasons that prompted us to bring men will at once understand the correctness of this statement and
forth such a publication just at the present time. The more people
none but those of warped visions will yield to impulses to listen to
that can be influenced to thinking right the better it will be for the
and aid in circulating idle stories. It is a mean, cowardly and
country, and the people who have cold shivers running down their cruel offense and all right-minded persons should avoid men who
backs simply because we have struck an unexpected slump, are not
dispense evil tales in their presence regarding the standing of indi-
the ones who are business builders.
viduals.
This is the time when we should be extremely careful what we
say regarding credits.
EN who are easily rattled at the first blow of adversity are
not Empire creators. They would not make good soldiers
because they would turn their backs to the enemy at the first rattle
OR two weeks we have been presenting a variety of views of
of musketry. What we need is good, courageous chaps who can
leading dealers in the various sections of the country upon
face the guns and listen with composure to the rattle of the stray
existing trade conditions and this week we are continuing the
volleys which are being directed toward them. Life is a great
same plan. Our object in this is to show the true condition of
battleground and commercial war is waged more unrelentingly than
affairs in every part of the country, and it is pleasing to note that
bloody encounters on hard fought fields. It requires, too, good
there is a dominating feeling of optimism in these communications.
T
M
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