Music Trade Review

Issue: 1907 Vol. 45 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Small goods manufacturers have thrived here, and music publishers
as well. It will be seen that lists of each trade will be found in this
issue, which will be preserved as a reference volume on account of
the condensed information which it contains regarding the music
trade of this city.
I
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
G»o. B. KBTJ.BB,
W. H. DYKES,
P. H. THOMPSON.
J . HATDEN CLARENDON.
I* B. BOWERS, B. BRITTAIN WILSON, WM. B. W H I T E , L. J. CHAMBBRLIN, A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B, P. VAN HAHLINGEN. 195-197 Wabash Ave.
TELEPHONES : Central 414; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
HJRNBST L. WAITT, 278A Tremont S t
PHILADELPHIA :
E. W. KAOFFMAN.
ADOLF BDSTBN.
SAN FRANCISCO:
CHAS. N. VAN BURBN.
S. H. GRAI, 2407 Sacramento S t
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Baslnghall S t , B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Pott Ojfiee *s Second Class Matter.
SUBSCRIPTION, (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman BUI.
^ _
Directory ol P i u w
The directory of piano manufacturing firms and corporations
'
;
~
found on another page will be of great value, as a reference
MannUtlureri
f o r d e a i e r s and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. .St Louis Exposition, 1904
Gold Medal. . . .Lewls-Ciark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 6RAMERCY
Connecting all Department*.
Cable address: "Elblll New York."
NEW YORK,
NOVEMBER 30, 1907
EDITORIAL
HIS issue of The Review is rather unique in some respects, as
it emphasizes the music trade industry of a single city.
Sometimes we get into the habit of speaking of the resources of a
particular town without the slightest thought as to how extensive
and varied these resources may be. It is, therefore, we believe a
matter of interest to our subscribers in every city and hamlet to
show in a condensed form what New York possesses in the way
of music trade resources. The industry, of course, is not young
here, for it is a far cry from the time when the old Dutch burghers
sat around Bowling Green smoking their long pipes and drinking
their schnapps to the time when the Manhattan skyscrapers cast
their shadows over this island, and during all the intervening years
Gotham has been an enormous market for musical instruments of
all kinds.
John Jacob Astor recognized the fact that there was. money in
pianos and it was his custom to bring over quite a number from
London which he sold at a good round price in order to cut down
his expenses in handling furs. Others followed after a while, and
soon there were a number of establishments, shops they were called,
in old New York where musical instruments could be purchased.
The papers in those early days contained a number of advertise-
ments of the houses where musical instruments could be purchased.
T
FTER the close of the Civil War, New York began to boom
as a piano manufacturing center, and as the great West de-
A
veloped the demand for these products became more and more
accentuated. It has been impossible in a single number to present
illustrations of all the piano factories. Many of the views shown
in this number were taken by The Review photographer for illus-
tration in this issue and enough pictures will be seen to impress
everyone with the fact that New York has excellent resources as a
music trade city.
Then, too, New York has been from the start, headquarters
of the supply industry. Great houses supplying piano hardware,
piano actions, piano felts and everything which enters into the con-
struction of pianos make their business home in New York City.
T is our intention within the near future to present extended
descriptive articles showing the wonderful development ai the
music trade in Chicago and Boston, and other manufacturing points.
This trade as a whole is larger than many people imagine, and
when we see such a splendid grouping in a single issue of repre-
sentative concerns of a single city we can have a greater respect for
the industry. The plainer the facts are set forth the more advan-
tage to the members who are engaging in retailing special products.
The greater the knowledge the greater the selling force.
T
HIS is the time when business men are desirous of having the
fullest information in regard to the financial and commercial
conditions which prevail throughout the country. The communi-
cations therefore which we have received from many leading piano
dealers bear directly on this subject and appear in another section
of this paper. It will be seen by a careful perusal of the letters
which we have printed that the condition of the trade throughout
the country is optimistic and the feeling of depression is to a large
extent becoming eliminated. The situation as expressed by some
of our correspondents is well worth perusing. The present trade
problem is such as to command the most careful consideration by
all men. It is universally agreed that the disturbance is primarily '
and essentially financial rather than commercial. Whether it is to
be credited mainly to Wall Street, to the defects in our banking
system, which should have been long ago corrected, or to other un-
toward influences, there is no doubt that the trouble results from
the disappearance of money from circulation, causing a scarcity
which is embarrassing to all'merchants and manufacturers, and to
none more than those who are obliged to meet payrolls which call
for the prompt and regular outlay of large sums of money.
I
T is gratifying to note that there is a substantial agreement
among our correspondents that the financial skies are clearing
all the while and the settled conviction that there will be no return
of the bad conditions of last month. The efforts of the great bank-
ers of the country supplemented so efficiently by the Treasury De-
partment, and the good sense, the sober second thought of the
American people, who begin to realize that they were stampeded
with a needless fright, have already contributed to the return of
confidence in the soundness of our monetary institutions and to a
recognition of the great prosperity of the country furnishing ground
for a hopeful view of the outcome.
T
HERE is an interesting condition in connection with the recent
panic which shows how closely the entire country is knit
together. The trouble developed in New York, which is the center
of finance and trade, and with which all parts of the country have
the closest relation. It was not long before its influence was felt
in the West and South and in the great States that skirt the
Pacific. We are thus reminded not simply that the whole country
shares the prosperity or adversity of each section, but of the more
important fact that the existing disturbance is the result
of conditions which prevail in every section. The malady is not
local, but general. The disturbance is naturally most emphasized
in the great centers, but reaches to every State and hamlet. The
farmers who cannot sell their grain and the planters who held
their cotton too long are companions in misfortune with the hold-
ers of depreciated securities, the manufacturers who are discharging
workmen and the railroads which are obliged to postpone better-
ments. The unity of the country in its business relations has been
emphasized in an impressive manner. In a similar way it is to be
hoped that there will soon be a united restoration of confidence
and a gradual return of normal business conditions and a renewed
prosperity in every section.
T
HERE is, however, the recognition also of the fact that the
country is at present experiencing a reaction from the ex-
treme activity which has characterized business and is suffering
the penalty of a long continued prosperity. There has been under
the stimulus of great crops a sustained and growing volume of trade
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
and an unparalleled increase in wealth, commercial, industrial and
financial expansion accompanied by lavish expenditure in prac-
tically every department of life. The country has been going too
fast and must stop to take breath. The indications of the coming
reaction were seen by some who began curtailing enterprise early
in the year and made preparation for the reckoning to which there
has been so imperative and abrupt a summons.
W
ITH the great wealth which the country possesses, with its
resourcefulness and recuperative power, with its sound-
ness, monetary and commercial, it is not too much to hope for an
early return to normal conditions and the regular course of profit-
able trade. The cheerful tone of the advices of our correspondents
is notable and significant. They do not write as those who are
confronted with disaster, but rather as those who are looking out
upon a subsiding disturbance whose passing will leave better con-
ditions and renewed opportunities for enterprise and effort. A
good many write us that they expect to do a holiday trade in the
piano line of splendid proportions. They figure that while there
may not be such an accentuated demand for the higher priced in-
struments there will still be a good healthy call for pianos of the
intermediate class.
T
H E R E is no doubt that the parcel post will be a prominent
subject for discussion at the coming session of Congress and
that the Post Office Department will recommend action regarding
the carrying of merchandise in the mails on an increased scale.
The adoption of the system o'f the parcels post will have widely
different tendencies. On one side there is a conservative respect
for the public service giving increased facilities for the carriage of
packages in the mails and using the machinery of the Post Office
Department for the convenience of the people generally. When
the proposed change in the law becomes operative it will be then
that it will bring about new conditions in the delivery of merchan-
dise that will in our opinion operate to the disadvantage of local
merchants. The great mail order houses will profit materially by
the change. So far as it effects this industry it will place dealers
in the smaller towns who handle musical merchandise on the out-
side. In other words, the trade of the smaller towns will steadily
gravitate to the big mail order houses. Still the Piano Dealers'
Association does not seem to be worrying over the outcome. It's a
mighty sight easier to take these matters up for consideration before
the new law is enacted by Congress, because once in force it will
not be probable that it will be repealed for a term of years.
T
H E very few bank failures that have occurred even when those
institutions were subjected to the most persistent "runs" in
the history of finance, shows that general banking conditions are
sound and healthy.
The press has performed its work in this crisis in a most praise-
worthy manner. Its advice has been tempered by good judgment
and wisdom. By remaining calm when business men were fright-
ened nearly out of their wits, and by steadily advancing arguments
that showed the baselessness of the money scare the newspapers
have succeeded in turning the tide of panic. Confidence is now
being restored and within a few weeks, probably by January I,
business will be back in its normal condition.
I
N The Review of last week there was an item containing in-
formation which is well worth emphasizing. We refer to the
statement made that the Regina Company distributed as a Thanks-
giving gift to the employes of that concern over $8,000 in cash.
This was a voluntary act on the part of the directors of this com-
pany to share with their employes the profits of an excellent busi-
ness year, which is in striking contrast to the action of many
institutions throughout the land who at the first breath of the panic
began to cut down expenses and discharge men. Not so with the
Regina Company; instead of laying aside this sum as a reserve they
have paid it out so that their workmen may share in the good times
with them. It is truly an act deserving of highest praise and it
shows the broad spirit of the men behind the Regina enterprise.
The same week a double page advertisement of the Regina
wares appeared in the Saturday Evening Post. Here is a concern
that goes ahead and does business. General Manager Furber does
not believe in sitting down and crying pessimism, He does things.
More power to his elbow,
REVIEW
Don't bottle your enthusiasm.
Let it out.
Hot air and cold feet seem to go together nowadays.
There's a vast difference between merely talking and talking well.
The fact that a man turns you down abruptly doesn't prove that you
should never try him again.
Brains are of no value unless they are united with energy, grit and
a determination to succeed in face of all obstacles.
We can't expect to reap a big harvest unless we sow some seed and
you can't expect to do good business unless you do some advertising.
The trade newspaper man who prints rumors affecting the standing
of concerns nowadays is akin to a man who throws a bomb into a public
gathering.
The kind of a salesman who can go back after a man who has de-
liberately destroyed his card before his eyes and land him is the kind
that is wanted.
In these times of graft and exaggerated reports of graft it sometimes
seems as if all business were crooked and all men dishonest. Such a
conclusion, however, would be hasty and unwise.
Good salesmanship consists not only in knowing your proposition
and in making a clever and skilful approach, but in talking from the
other man's point of view about his interests and necessities.
This is a time when by pursuing a policy of moderation the workmen
of the country will hold up the hands of employers threatened on one
hand by prattling politicians and on the other by mercenary stock
gambling.
WELL POSTED.—"I represent the Anti-billboard League," announced
the stranger. "We wish to beautify American landscape. Are there many
people against billboards in this town?"
"Wai, I should say so," replied the postmaster of Bacon Ridge. "Go
over in the public square and you'll find a hundred against them now. If
it wasn't for the billboards the loafers wouldn't have any place to lean
against when they are tired from doing nothing."
CIRCULATION LACKING.—The doctor bent over the dying man and
took his hand.
"I'm afraid the end is approaching," he said. "Your circulation is at
a low ebb."
With a herculean effort, the man sat up in bed. "You're a liar!"
he shouted. "It went up to 80,000 last week, and I can show you the books
to prove it!"
And the Great Editor fell dead.
AN UNFORTUNATE LOAN.—"Lend my dress suit? Not on your
tintype," replied the head tuner in a big western piano house. "And get
it in.the neck the way Jackson did, eh?"
"What happened to Jackson?"
"Well, two years ago a fellow whom he knew slightly borrowed Jack-
sen's dress suit to go to a dance. Next thing Jackson heard was that the
fellow had dropped dead of heart disease. Jackson went to the funeral to
do the right thing. When he peeked into the casket he noticed the de-
ceased had on his dress suit. The undertaker had picked it out because
it was the only dark suit in the fellow's wardrobe. Jackson wept real
tears when he saw them lowering the coffin into the grave. That was his
first and last dress suit. He vowed he'd never get another."
TWO SPEED SINGER.—There was "no half-way work" about Abner
Riggs' praise for anything he approved. Consequently, the person who
asked him about his niece's musical ability was prepared for an enthu-
siastic answer.
"That gall is chock-full o' music," announced Mr. Riggs, "chock-full
and running over with it. In my opinion she will be the greatest
musician that's ever come out of New England, if not of these United
States.
"Sings like a bird, plays the piano, melodeon, pipe organ, banjo and
guitar. Most anything that can be played that girl plays it—right off,
as you might say. Lately she's taken up the fiddle and the cornet, and
she's doing fine work with both of 'em."
"She must be remarkably gifted," said the listener. "Is her voice
soprano or contralto?"
"Either," said Mr. Riggs promptly, "just according to what's wanted
and the nature of the song; she's got both qualities. And as for playing
—well now, I'll tell you, that girl can get more music out of an iron spoon
and a tin dipper than most could out of the best harmonica that was ever
made?"

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.