Music Trade Review

Issue: 1907 Vol. 45 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
EDWARD LYMAN BILL • Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GBO. B. KELLEB,
W. H. DYKES,
F. H. THOMPSON.
BMILIE FRANCES BAUFB,
L. E. BOWERS, B. BRITTAIN WILSON, W J I . B. WHITE, L. J. CHAMBEBLIN, A. J. N I C U . I N .
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. VAN HAKLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ERNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
R. W. KAUFFMAN.
A. W. SHAW.
SAN FRANCISCO:
CHAS. N. VAN BUREN.
S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUOH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
69 Basinghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $1.00.
ADVERTISEMENTS. ?2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Plaao
The directory of piano manufacturing firms and corporations
._
-
.
found on another page will be of great value, as a reference
MinnUelnreri
f o r ,j ea iers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal. Charleston Exposition 1902
Diploma. Pan-American. Exposition, 1901
Gold Medal... St. Louis Exposition, 1904
Gold Medal. .. .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 1748 and 1761 GRAMERCY
Cable address: "Elblll New York."
NEW
YORK, JULY 13, 1907
EDITORIAL
W
E open a small book with a black covering, around which
runs a neat gilt border. On the front of the book is
stamped the words, also in gilt, "Patrick Joseph Healy. An Appre-
ciation." This little book contains much of interest to every mem-
ber of the music trade because in it are stray leaves culled from
the life of the late Mr. Healy in which is reflected that keen business
judgment, quaint humor and gentleness of nature which endeared
him to legions of friends in every section of the country. The
book is issued by his associates and it is rare indeed that we find
in this busy workaday world of ours that business men depart from
their regular daily duties to the extent of preparing an artistic
volume, filled with memories of one who is gone, not alone as a
memorial, but to show as well his nobility of character and how his
indomitable will power triumphed over all obstacles. In this case
it is a volume which in itself constitutes an enduring monument to
their beloved associate. The present officers of the great firm
which was founded by Mr. Healy have in this "appreciation" paid
a high compliment to the memory of a great and modest man and
they have also shown a refinement of taste which is most praise-
worthy in the preparation of this beautiful volume.
REVIEW
grade of the grammar school. His spelling was a source of won-
derment to the small Bostonions and exceeding delight to his
teacher. For, on the first spelldown, when he spelled 'shew,' and
the class objected, the teacher smilingly remarked: 'That's cor-
rect; that's the way Healy and I always spelled it when we were
boys together.' This teacher, William T. Adams, to whose dis-
cernment young Healy owed so much, was afterwards widely
known as 'Oliver Optic,' the author of the widely-known series of
boys' books."
i t / " \ N E day a clerk reported to Mr. Healy that a certain red-
V ^ headed stripling, who had grown up in the store, was
impudent to him, and must be discharged.
"'Very well,' said Mr. Healy, 'discharge him.'
"Presently the clerk came back and said: 'I have discharged
him, and he won't go. Won't you please sign a written order for
his dismissal ?'
"Mr. Healy signed the order with his customary bold flourish.
"In a few moments the clerk returned again, in a high state of
indignation, and blurted out: 'He won't go. I gave him your
written order, and he read it and tore it up, and then said, 'Oh,
you go to blazes!'
" 'Well/ replied Mr. Healy, turning to his correspondence,
'since you've discharged him and I've discharged him and he won't
go, I don't see what further can be done.' "
W
H E N he left Boston, Oliver Ditson had said by way of en-
couragement : "If you have good luck in ten years' time
you will do a business of $100,000 per year." The new firm passed
that figure before the first twelvemonth had expired. Yet Mr.
Healy found time to make a few friends, to give long and careful
attention to the problems that needed it, and from the first to be-
stow kindnesses with an open hand upon all who asked either his
advice or his assistance.
In those days one of the best known of Chicago's capitalists
was a certain old gentleman, who chanced to be Lyon & Healy's
first landlord. One day, after the new firm had been established
three or four years, he dropped in for a short chat. "Healy," said
he, "don't you want to borrow some money to help increase your
business ?"
"I couldn't afford to pay 10 per cent.," rejoined Mr. Healy;
"and that's what the trade tell me they have to give you."
"Well," replied the old gentleman in a whisper, with his bony
finger to his cautious lips, "it won't cost you 10 per cent."
And this was probably as high a compliment as the old gentle-
man ever paid to anyone.
T
O Lyon & Healy's one day came a pale and worn man, carry-
ing a violin under one arm and a roll of manuscript music
in his hand. He was tired and discouraged, for his regular pub-
lishers would not advance him further royalties. He approached
Silas G. Pratt (since so well known as a composer and conductor,
then a bright young salesman), and asked him if he could close a
contract with Mr. Healy. Pratt said, "We have talked somewhat
of getting out a new Sunday-school song book and if you like I
will ask Mr. Healy to give you an audience."
As Mr. Healy came out from the office into the store to hear
some of the musician's ideas, he took in the situation at a glance.
The delicate, refined face of the musician, drawn with a deep
anxiety, told its own story of financial distress, and of the thousand
rebuffs that had broken the heart of one of the gentlest men that
BRIEF review of the pages of the Healy biography does not ever lived.
convey a correct impression of the work. The story is so
When his music came to an end, the stranger asked anxiously:
charmingly and interestingly told it is best to preserve the individu- "How do you like it?"
ality and word phrasing of the anonymous biographer, who tells of
"That's all right," responded Mr. Healy, and he then and there
Mr. Healy's early struggles, his strength of will to overcome re- contracted for a work to be known as "The Signet Ring."
verses, and through it all runs such a spirit of gentleness that makes
About a year afterwards people began coming in to ask for
one glad to have read the book.
"The Signet Ring," and chiefly because of one certain song it con-
In telling of the early boyhood of Mr. Healy in an Irish coun- tained. At first no attention was paid to these indications, but
try village, the biographer says: "Yielding to the inevitable, the finally the song was printed separately, and edition after edition
Healy family gave up the struggle to make headway amid the was published and sold.
pretty but impoverished vales of Burnfort, and when Patrick was
In the meantime Pratt had gone to Europe to study. Three
ten years of age they planted his small feet in the classic city of years passed, and he returned to New York City. "As the boat
Boston. He had already acquired a remarkable stock of knowledge came up to the pier," he says, "the band was playing a simple tune
for one so young, and his first day in school in America was sig- that seemed familiar. As I alighted the porters were humming this
nalized by a flying jump from the primary room into the highest same air, then when T reached the street the newsboys were
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
whistling it. At the first corner a street musician was singing it,
and then it flashed over me all at once that this was the song that
had made the success of Lyon & Healy's 'Signet Ring-' It was,
in short, the song that was to become one of the most popular ever
written, the song that, but for the great heart of Patrick J. Healy,
might never have seen the light of day, 'The Sweet By and By.' "
T
HEN the biographer tells how Mr. Healy went through the
great fire of '71.
To the regard, admiration and personal loyalty with which
Mr. Healy never failed to inspire all his close associates, must be
ascribed the readiness with which his Eastern friends faced the
rebuilding of the business. In the case of almost anyone else they
would have abandoned a field so fruitful of appalling disaster. As
it was, they brought about pressure to bear upon him to make cer-
tain changes, but he stood firm. "The house of Lyon & Healy must
go on just as it is," were his words, uttered with a determination
which carried all before it. The new store was located right in the
heart of the retail shopping district. The rent at that time seemed
enormous, and signs of an approaching panic were not wanting.
But somehow during these troublesome days of the early '70's,
Mr. Healy managed not only to keep afloat, but to make some
progress. In looking back, it is hard to realize the conditions of
business in those days, and hard to understand that many things
that are now a matter of course were then daring experiments.
Mr. Healy did things. Older men in the trade shook their heads
and presaged failure. He sold pianos for almost nominal payments
down, gave long time on the balance, and scarcely ever repossessed
a piano. "Men who want to steal," he said, "have no use for
pianos." He sold sheet music at a heavy discount from list prices.
C. A. Zoebisch, the leading small-instrument importer of the time,
in one of his early trips to New York hunted him up and said:
"Healy, I see you have gotten out a picture book. I am sorry about
it. You will surely ruin your business. And Mr. Zoebisch was
considered the oldest, shrewdest and wealthiest man in the musical
importing trade.
The "picture-book" to which he referred was an illustrated
catalog, by far the most elaborate and expensive of the kind issued
by a business house up to that time. Contrast this method of
merchandising with the secret-cost and sales-from-samples-only
style, and one sees why Lyon & Healy went forward by leaps and
bounds. Later, the first catalog ever printed containing half-tone
engravings of goods, and portraits of prominent artists recommend-
ing them, upon each page, was issued by Lyon & Healy. News-
paper advertising was handled by Mr. Healy in the same broad
manner. His ideas were many years ahead of the times. From
the first he had the true advertising instinct. "A good advertise-
ment of a good thing, in a good paper, is a good investment/' was
one of his maxims.
r
I ^HE biography is rich with many of the clever sayings of Mr.
L
Healy. Here is one on the subject of banking. He said:
"Never defer borrowing money from a bank until you actually need
the money."
Here's a story which will show his quickness of thought:
"A certain seminary not far from Chicago had decided to put in
a number of high-grade pianos, and one of the salesmen was sent
to endeavor to sell them. Next day this young man telegraphed
Mr. Healy: 'What shall I do for a starter?'
"Quick as a flash Mr. Healy telegraphed back: 'Start home' "
Another story:
" 'What do you think of the effort of Blank to make an artistic-
piano?" he was once asked. He replied: 'He will change a first-
class second-class piano into a second-class first-class piano.' "
M
R. HEALY was thoroughly practical and did not believe in
paternal treatment of workmen. He stated, "pay cash to
the workman for everything he does. Do not attempt to spend
money that is not yours to spend for the bettering of his condition.
Pay him the highest market price and let him work out his own
salvation. The moment you begin to handle trust funds or to build
up benefits the workman becomes suspicious."
Mr. TTcaly lived to see the Lyon & Healy banner carried to
every part of the civilized world. One of his maxims were: "Be
conservative in your speech and eventually your wisdom will receive
credence where the claims of the boastful man will he passed by.
REVIEW
He was extremely modest and with advancing years his desire
to evade publicity became more marked. At the dinner given by
Lyon & Healy to the dealers' and piano manufacturers' Convention
in the Chicago Athletic Club in 1901 on account of his extreme
diffidence he did not address his guests. He said afterwards: " I
could not for the life of me get on my feet and say even a few
words, though never had I so desired to put in strong language
what my heart felt."
O
N asking favors of any kind he agreed with Emerson, "pay
in the beginning for pay you must in the long run." On the
ever recurring idea of discharging uncompromising clerks and fill-
ing their places, he stated, "it is better to shake hands with a devil
you know than the devil you don't."
Of truthfulness in advertising, he said: " I was seldom more
pleased than when an old Scotchman, who happened to be in our
store, said to me, T see ye advertise ye sell Everything Known in
Music. I'd like to see a pair o' bagpipes,' and I could turn to a
clerk and directed him to bring down those Edinburgh bagpipes
that had been appearing in our inventory for heaven knows how
many years." On judging ability: "Judge by results. Many a
man holds his peace to good purpose."
Mr. Healy was a generous giver and none were ever turned
away from his door without alms having been granted by the tender-
hearted Healy.
Recently his secretary was asked why a certain charity com-
mittee was closeted with him, as the same committee had been there
a few mornings before:
"Well," the secretary said, "Mr. Healy gave them a carriage
the last time they were here, and to-day they came for the horses."
O
NE incident will serve to show Mr. Healy's boundless confi-
dence in advertising. Tn the early days of his house, about
1876, he made a single contract with an advertising agency to ad-
vertise band instruments to the amount of fifteen thousand dollars.
This was a very large sum thirty odd years ago to the young house,
and Mr. Healy said it completely staggered some of his associates
when he reported his action. "Did it pay?" he was asked in the
year 1901, twenty-five years later. "Well," he replied, "the returns
are not all in yet."
Mr. Healy amassed a fine library. His taste for reading
naturally ran along extremely solid lines, and his knowledge of
the world's history was gleaned from a hundred sources. For
Thomas Babington Macaulay's narratives and style he had great
admiration. No detail was too small to interest him when he
undertook to read up on a subject, no speculation too great to dis-
courage him in following the master minds of literature. As in
everything else, he had his bon mot in connection with his reading.
"Of all my books," he said, "Gibbons 'Decline and Fall of the
Roman Empire' is the most valuable. It usually puts me to sleep."
ERE are some beautiful sentiments expressed in this work:
"The seeds P. J. Healy planted were Integrity, Industry and
Kindness, and the world of affairs owes more to him than
can be computed. For here was a man who, beginning with noth-
ing but his strong right hand and clear brain built up the greatest
business of its kind in the world ; a man who early in life tasted of
the sweetness of success, and yet remained unspoiled and unsullied;
a man who carried honesty to that rare degree that he scorned to
have his money work for him in enterprises in which he could not
personally sanction every move; a man who was loyal to every
trust and to every friend.
"His name will endure when names of mere fortune builders,
mere amassers of wealth, shall have been forgotten. Far greater
than the traits of shrewdness and business ability he displayed was
his example of stern virtue in affairs both private and public. He
was not clever in concealing things, but wise in having nothing to
conceal, and his spotless character will illumine the pages of Chi-
cago's history for all time.
H
HE full measure of success won by Mr. Healy is vouchsafed to
but few in this world. He believed in encouraging young men
and to his remarkable understanding of human nature may be
attributed many of the reasons for his great success. He was in
truth a splendid example of the American business man who, while
creating a great business structure, never forgot to scatter seeds of
human kindness all about him.
T

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