Music Trade Review

Issue: 1907 Vol. 45 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
RLMFW
THE
MUJICTMDE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
. Executive and Reportorlal Stall:
GBO. B. K"n>T.T.imt,
w . H. DTKBS,
P. H. THOMPSON.
B M I U B FRANCM BAUBB,
Lk E. BOWERS, B. BBITTAIN WILSON, WM. B. WHITB, L. J. CHAMBBBUN, A. J. NICKLIN.
J. HAYDEN CLARENDON.
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. VAN HABLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 4 1 * ; Automatic 8643.
MINNEAPOLIS and ST. PAUL t
ST. LOUIS:
BJBNKBT L. WAITT, 278A Tremont S t
PHILADELPHIA :
R. W. KACFFMAN.
A D O U BDSTBN.
REVIEW
out. Financial writers, looking at the market technically, announce
that the market is grossly oversold and that the over-extended bear
interest is about to be overwhelmed, yet the bears gather fresh
profits. The investor is told that the present panic prices offer him
an opportunity he is not likely again to have in a generation, yet
he comes forward, when" he comes at all. gingerly and ready to fly
away again. Why the extraordinary conflict between the testi-
mony coming from the country at large concerning business condi-
tions and the testimony coming from the ticker? Have Wall street
transactions lost their barometric quality? Is there merely a local
attack of hysteria against which the remainder of the country is
able to maintain an effective quarantine? Has insanity suddenly
attacked a set of men who boast their strength of understanding—
so gripped them that they are anxious to sell dollar bills for ninety
cents ?
• CHAS. N. VAN BUBBN.
A
S to which is right—the country at large with its optimism or
Wall street in its pessimism—is a question that can be
LONDON, ENGLAND:
69 Baslnghall S t , B. C. W. Lionel Sturdy, Manager.
answered only by time. But if we are at the threshold of a general
depression—if we are up against the real thing—certain it is that
Published Every Saturday at 1 Madison A venae. New York.
the historians of panics will need to record one that has come on as
Enttrtd at the New York Post Office *f Second Class Matter.
no
one has ever come before. Never has there been such leisurely
SUBSCRIPTION, (Including postage), United States and Mexico, |2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
approach. In 1837, when a bubble of over-speculation burst, it
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
didn't take a year for the trouble to mature itself when once it be-
yearly contracts a special discount 1B allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
gan. Nor in 1857, when an Ohio failure touched off the powder,
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
nor in 1873, when Jay Cooke failed. Nor in 1893 was there any
Directory of Piano
The directory of piano manufacturing firms and corporations
long period of debate over whether the depression was to come or
_r
found on another page will be of great value, as a reference
Mtnnlaetnren
f o r dealers and others.
not. When it knocked it knocked in such fashion as every man,
Exposition Honors Won by The Review
even in the remotest hamlet, recognized the character of the visitor.
Grand Prim
Paris Exposition, 1900 Silver Medal.Charleston Exposition 1902
If there has been over-expansion during recent prosperous years,
Diploma.Pan-American Exposition, 1901
Gold Medal.. . S t Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
if speculation has been unsound, it is certainly most mysterious that
LONG DISTANCE TELEPHONES—NUMBERS 4677 and 4678 GRAMERCY
the failure record is as clean as it is—that no firm or institution of
Connecting all Department*.
the first magnitude has been caught. With an almost perpendicular
Cable address: "Elbill New York."
fall in the prices of the collaterals by whose hypothecation money
NEW YORK, OCTOBER 26, 1907
is commonly borrowed it is a most amazing indication of health
that so few weak places have been discovered.
While the markets are anxious the gold miners are busy add-
EDITORIAL
ing at the rate of half a billion a year to the basic money of the world,
and thus providing foundation for a new series of credit. The
purchasing
power of a given amount of gold is declining, thus
HE pessimistic tone is still evident in business and financial
steadily
adding
to the nominal value of property, an increment in
circles in the East, although general trade conditions have
which
stocks,
as
representative of property equities, should share.
improved materially during the past week. Retail trade at the
Here
is
one
influence
that does not make for a depression of long
various music trade establishments of this city all report increased
duration
or
great
rigor.
With general business good, with the
sales and, what is particularly gratifying, the increase has been
credit
situation
sound,
as
evidenced
by the successful endurance of
marked in the sales of medium and high grade pianos.
a
most
grievous
strain,
and
with
a
new
money supply making for a
While discussing business conditions, frequently gloomy views
continued
increase
in
nominal
values,
the
optimists seem to have the
prevail, and it is well to compare some of the records of this
better
of
the
argument.
Buckle
on
the
armor
and get busy. Sell
year with those of 1906, which was considered the banner year of
pianos.
Stop
talking
trade
calamity
and
the
clouds
will roll by.
trade. Bankers say that the financial atmosphere is clearing all the
time. September's iron report showed an average daily production
A READER writes: "You have had a number of splendid edi-
of 7,000 tons higher than during September a year ago. Last week,
l \ torials on the one price question and you have given some
outside of New York City, bank clearings were 7 per cent, larger
than during the corresponding week last year. The gross earnings good arguments along these lines and I wish you would take up
the question of special discounts. Do you think it is proper to give
of the railways, the figures that show whether the gross volume of
discounts to certain classes of people?"
business is larger or smaller, continue to exceed the high record
The question of discounts is one of the old legacies of the
of a year ago. The country's exports for the nine months ending
piano and other industries which originated years ago and
October I were of the value of $1,332,000,000, a gain of $229,000,-
has clung to the trade with tenacity ever since. In a general way
000 over the same months of 1905, a year of abounding prosperity.
Imports for the nine months are $336,000,000 higher than in the there is no greater evil in merchandising than the principle of giv-
ing discounts to favored classes, and still such a custom prevails
nine months of 1905, indicating no falling off in the consumptive
to a considerable extent in the retail trade in all lines. Even the
demand. The crops of the country, while not up to the bumper
railroads make a special discount to clergymen and others, but the
record of last year, are a fair average, and promise to be exchange-
able for as much money. Wholesale and retail trade, except as to question of discounts after all does not work out satisfactorily be-
cause special reductions in prices comes from one of two sources,
a few articles of luxury, is almost uniformly reported good. Jobs
either in the ordinary profits of the business or increase of general
are still hunting men. There is employment for the vast number
average
selling prices, probably the latter source in most cases.
of emigrants which we are receiving monthly. There has been, of
The
general
public—the backbone of the business—those who pay
course, some shrinkage in the output over last year, but compared
for
goods
at
marked prices invariably pay an increased cost for
with former years the figures make a good showing. More talking
their
merchandise,
even though it may be a comparatively slight
machines have been sold this year than ever before during a like
percentage so that the favored classes may enjoy the advantage of
period.
an inside price.
ET, despite these data proving the existence and implying the
maintenance of prosperity, standard securities continue to be
ERCHANTS in other trades decry the habit of special dis-
sold at lower and lower levels. We are told one day that the
counts quite as much as in the music trade, and still con-
"worst has been seen," and the next day a worse "worst" stalks tinue to grant special privileges. This must be conceded wrong in
SAN FRANCISCO:
S. H. GRAY, 2407 Sacramento S t
CINCINNATI. O.: NINA PUGH-SMITH.
BALTIMORE. MD.: A. ROBERT FRENCH.
T
Y
M
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
theory because, applying the same rule which is operative now in
the railroad world there should not be preferential rates on any-
thing. One man under the law can secure freights just the same
as another and. no advantage is offered the larger shippers. It
would seem as if we must revise a good many of our old time
habits in order to come down to sound modern business principles.
One price should mean absolutely no discount or special privileges.
In the piano trade there should be no graft in the way of commis-
sion for services which were never performed. We have always
noticed that the houses that have held to one price long enough to
convince the people that they were rigid upon the price question
at all times, have gained tremendously in public esteem. There is
no adequate reason why favored classes should be given discounts
of any kind, particularly when no services are rendered. At a
recent meeting of an organization of retail merchants this fall in
Buffalo the list of professionals and institutions securing discounts
covering a variety of trades and professions numbered to the amount
of twenty-six.
In the piano business it is perhaps no more than right to pay
for services rendered, and if a music teacher or any other profes-
sional develops patrons they should be remunerated for their work,
but there are many fraudulent claims made upon piano men for
services and for discounts which do not merit the slightest con-
sideration, and yet the conditions are such in this industry that
many of the dealers have been afraid to resist these influences sim-
ply because they are afraid that their trade will go elsewhere and it
is in many instances a form of petty blackmail.
C
AN store equipments be too lavish is a question which is pro-
pounded more or less by merchants in all trades. In equip-
ping a store it all depends on what kind of wares one has to offer
and to what kind of trade one is directly catering. For an ex-
clusive trade, store equipments cannot be too expensive or too im-
pressive because they give to the beholder a most desirable impres-
sion upon entering a business establishment, but in the music trade
line over-sumptuous store betterment may act as a deterring force
and in the end react against the business.
We have in mind a well-known establishment in which a
splendid piano business was built up. Generous advertising, court-
eous treatment and a democratic atmosphere in the store drew
thousands of purchasers and as a result the business grew vastly
each month, but this same establishment has now gone to the other
extreme and conducts a most elegant and artistically arranged store.
The effect upon entering is almost overpowering and the magnifi-
cence is such that it actually frightens away timid persons, and
under these conditions the business does not show the growth that
would have been expected. In this case it was simply carrying
store betterment to the other extreme. One has got to consider the
kind of trade upon which dependence is placed for patronage and
the intermediate classes are not favorably affected by overpowering
store magnificence. They do not buy as readily and they think that
perhaps they are called upon to pay for some of that lavish adorn-
ment. The equipment of a store needs careful consideration and
the most experienced dealers to-day agree that it can be overdone
for certain purposes.
T
H E crop reports of the Department of Agriculture show that
the corn crop will run ahead of 1904 and 1905. In other
words a good average crop of corn is practically assured.. The
wheat crop runs nearly one million dollars behind that of 1906,
and this will be seventy million bushels greater than the total wheat
harvest of 1904. The average yield of oats is also not big and
although the crop of barley is thirty-million behind that of 1906
it is ten million bushels greater than that of 1905. With the higher
prices now prevailing for cereals which are probably destined to
continue there is every reason to believe that the condition of the
farmers of 1907 and 1908 will be no less satisfactory than it has
been for some years past, and as we have stated in previous issues,
the battleground for piano trade this year is the Middle West
where these great crops are adding such material wealth to the
country.
O
NE piano dealer recently placed a placard bearing the follow-
ing announcement in one of his show windows: "Some
piano men have bargain days—we give bargains every day." Not
bad, surely.
REVIEW
Persistence pays good dividends.
Quality is the keynote of the piano business to-day.
Negative measures never accomplish anything in the way of prog-
ress. Don't watch the clock.
The world is always seeking a man who has an original way of doing
things.
There are no dull seasons in trade for the man who understands his
business.
If you want to succeed and get to the top of the tree devote all your
thoughts to your profession or your business.
When I see "a-best-in-the-world" ad I think of the truth of the saying
of the immortal bard: "Thou dost protest too much."
The Cackling Old Woman of Paris slipped on a large stencil tack
recently and she has been sputtering ever since.
The effect of irregular hours on the road may be largely overcome
by an enforced regularity in the other matters of living.
If the President would only turn some of his surplus energy to the
regulation of the stencil family he might meet with excellent results.
The man who wanted to attend the customer with no coat on might
do well in a barber's shop, but he is certainly out of place in a piano
store.
The salesman who knows his goods and knows how to present them
is confidently aggressive in his work, and people speak of his personality
as forceful.
It isn't always the largest ad that is the best ad. What would you
think of a man who took the largest pair of shoes in order to get the
biggest value? The shoes must fit, and the ad must fit.
WHY HE FAILED TO MAKE A PIANO SALE.—He talked too
much; he gave the prospect no chance to explain his needs or position.
He couldn't answer questions and objections intelligently, concisely and
convincingly.
Absolute belief in the merit of your instruments is the only thing
that enables a salesman to put the pressure on. There is no "short cut"
to business success, or successful salesmanship, for the reason that sys-
tematic work is operative in the conduct of every sale.
THOROUGH PREPARATION.—"You say you are giving your son a
thorough classic education, supplemented by a course in ten modern lan-
guages. What profession do you expect him to follow?"
"He hopes to get a job doping out names for cigars, sleeping cars and
apartment buildings."
No man should patronize a trade paper simply for good will. There
are those who think that to stay out of a paper will bring down upon
them the ban of displeasure; but it is belief without foundation. Any
paper that assumes such a position need not be feared; its influence is
nil, and whatever course it pursues will have no result that need be taken
into consideration.
"N. G."—Great men are not always good spellers, as is instanced in
the case of an eastern Congressman who, last session, was making out
with his secretary a list of appointments for speeches in the neighborhood
of Philadelphia.
"What's the matter with Trenton?" asked the secretary, as he ran
his eye down the list.
"Nothing at all!" exclaimed the Solon,surprised. "Why do you ask?"
"I see you have marked it 'N. G.' "
"Well, that's all right, isn't it?" asked the statesman, irritated.
'N. G.' stands for 'New Jersey,' doesn't it?"
ALL RIGHT AFTER ALL.—Passenger Manager W. W. Jeffries, of
the International Mercantile Marine, was discussing in New York the
other day the record-breaking army of tourists that is now returning
from Europe.
"The size and the opulence of this multitude," said Mr. Jeffries,
"speaks well for our grand country's prosperity. The people are bring-
ing back many things with them from abroad. And the men are bring-
ing back, among other things, some good stories.
"A Chicagoan told me yesterday of an incident that happened in a
Highland inn.
"In the smokeroom of the inn the Chicagoan complained that he very
much regretted his inability to speak Scotch.
" 'Hoot, mon,' said the pretty, rosy-cheeked barmaid, 'ne'er mind
that so long as ye can swaller it.'"

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