Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
•48
long, and comes in a fancy hinged box, with gilt
lettering. They retail for twenty-five and fifty
cents, respectively, and both are reported good
sellers.
MUSIC TRADE REVIEW
SUCCESS IN SELLING VIOLINS.
An Interesting Chat on This Very Vital Subject.
"Success in selling violins depends in a great
measure upon the methods employed in offering
them for sale. Unfortunately, there are still a
Ands Koch, manufacturer of harmonicas and
number of dealers who have not yet hit upon
accordeons, 296 Broadway, New York, has add- the right methods. Selling violins becomes an
ed quite a list of novelties to the line of har- easy proposition if a well-thought-out plan is
monicas for fall, and among the number is the devised," remarked S. Buegeleisen, of the house
"Esisterreicht," illustrated herewith. This in- of Durro, to The Review.
strument has a double air chamber that carries
"Time was when most retail talking machine
the tone to the brass horns, giving the richest
establishments resembled a country store. Bvery-
SOME KOCH NOVELTIES.
lins than in any other line of musical instru-
ments, including pianos and talking machines.
People who buy violins generally are of a class
who are devoted to the cultured things in life.
Therefore, when a proposition is made to them
it should be made in a manner that will attract
them.
'.'Art should be the keynote in everything done
pertaining to the sale of violins. One idea will
bring a multitude of others. Instead of dis-
playing them in the same way as accordeons,
harmonicas and like instruments, a good plan
would be to select a choice corner in the store
and fit it up in artistic fashion. At my sugges-
tion a Western dealer erected and furnished a
booth i n his place and displayed his violins in
that. It paid him, too. The local papers com-
mended him upon the plan and he got a lot of
publicity in other ways.
W. H. WADE A VISITOR.
W. H. Wade, buyer for Lyon & Healy, Chicago,
111., spent the past week in the local market,
and placed liberal orders for large and small
goods. Mr. Wade also attended the National
Music Show in Madison Square Garden, and was
much interested in the various exhibits.
VIOLINS
BOWS, STRINGS
AND
HIGH-CLASS
effeets and in greater volume than was possible
in the instruments first introduced. In other
words the horns on the old style were attached
to the back of the harmonicas and with but
a single air chamber. The new style have the
horns directly over the reeds, thus giving rich
clear notes that can be increased in volume at
will.
TRIMMINGS
thing but harmony reigned. In one room a dozen
machines were playing as many different pieces
at one time. Under such conditions talking ma-
113-115 UNIVERSITY PLACE
chines were being exploited disadvantageously.
One block west of Broadway
NEW YORK
Their musical possibilities could not be satisfac-
torily demonstrated in such discordant surround-
ings. To-day there are sound-proof compartments
SMITH ACADEMY
and those who want music but cannot produce
it themselves, are convinced, under most con-
GUITARS a n d MANDOLINS
The Regina Co., Broadway and Seventeenth genial circumstances, that the talking machine is
street, New York, carried large advertisements as much a part of the pleasures of life as any
Cannot Be Duplicated for the Money
in last Sunday's papers, announcing a sale of
othar musical instrument.
musical instruments beginning Monday, Sept. 16,
"This evolution in talking machine selling
A trial order Is a l l w e a s k
including pianos, player pianos, Regina music methods is a lesson to the dealer in small goods
WRITE FOR A CATALOGUE OF SALABLE GOODS
boxes, Reginaphones, chime clocks, tune discs, —especially to those dealers who aspire to do a
etc. They state that the need of floor space for paying business in violins. There are many
showing their new fall stock makes this sale such, and only naturally, too. In proportion to
necessary.
the amount involved there is more profit in vio-
ST. LOUIS
BUEGELEISEN & JACOBSON
Koerber-Brenner Music Company
Exclusively
THE TRIO CORNET"
"THE HAMBURG 20th CENTURY",,,*
MILANO ORCANETTO ACCORDEONS
WM. R. GRATZ IMPORT COMPANY, 35 and 37 West 31 st St., New York
THE
NAME
CONN
A.ND
THE
Union Label
ARE SYNONYMOUS
AND
THK
Genuine Distinguishing Marks of Superiority
Wholesale
MR. DEALER:
You Need Two Tilings This
New Year
1st—LYON & HEALY MANDOLINS, GUI-
TARS AND VIOLINS.
2nd—SIEGEL-MYERS' MUSIC LESSONS
TO GIVE AWAY WITH THEM.
Hundreds of dealers all over the country are
doubling their sales.
No cost whatever nor trouble to you, but a mag-
nlflicent extra value for your customers.
You Increase your sales by giving free $25.00 or
$50.00 worth of lessons with every instrument.
Write for full particulars.
LYON & HEALY,
Chicago
YORK
Band Instruments
SEMD FOR AfEW
ILLUSTRATED
CATALOGUE
Which Will In Future Be Found On All
Wonder and American Model Band
and Orchestral Instruments
MADE BY
C. G, CONN COMPANY,
J.W.YORK
Makers of the highest grade
Ba.nd Instruments
GRAND RAPIDS
MICH*