Music Trade Review

Issue: 1907 Vol. 45 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GEO. B. KEIJLEB,
W. H. DYKES,
F. H. THOMPSON.
BMILIB FRANCOS BAUHR,
L. B. BOWERS, B. BBITTAIN WILSON, WM. B. WHITE, L. J. CHAMBERLIN, A. J. NICXLIN.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414; Automatic 8643
„ MINNEAPOLIS and ST. PAUL t
ST. LOUIS:
BOSTON OFFICE:
ERNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
R. W. KAurFMAN.
ADOLF EDSTEN.
CHAS. N. VAN BURBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento S t
CINCINNATI. O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
69 Basinghall St., E, C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter,
SUBSCRIPTION, (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.
Directory of Plaao
The directory of piano manufacturing firms and corporations
_:
: ~
found on another page will be of great value, as a reference
M»nultelnrer»
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. .St Louis Exposition, 1904
Gold Medal. .. .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 174S and 1761 GRAMERCY
Connecting all Departments.
Cable address: "Elblll New York."
NEW YORK, SEPTEMBER 21, 1907
EDITORIAL
"\ X 7HETHER justly or unjustly among the shortcomings at-
V V tributed to the average New Yorker is his inability to
readily grasp the fact that his city, great though it be, is by no
means the United States. We have had in this city for years a class
of men belonging to the idle rich who make annual pilgrimages to
Europe who are not in touch with the developments of the great
West and South. As a result of this narrowness" of view which
has reached active business channels there are a great many people
who come to the metropolis from other sections of the country who
have difficulty in understanding New York, and not unfrequently
this lack of understanding of the conditions which surround the
visitor acts to the detriment of the New Yorker.
The recent serious depression in Wall Street perhaps alarmed
New Yorkers to considerable extent and in a degree which was not
approached by any other section of the country. This condition of
alarm, when the rest of the country is so prosperous, is not neces-
sary, but perhaps we are too near the seething maelstrom of Wall
Street not to be infected with its poison.
The anomalous nature of the situation was recently portrayed
in an emphatic manner in a cartoon in the Evening Mail of this
city, in which the artist depicted "Uncle Sam" reclining in ease and
tranquility amid great sheaves of wheat, and holding between his
fingers that emblem of good luck, a four-leaf clover. The cartoon
was headed, and aptly so, "A Panic in Wall Street."
B
ECAUSE the price of certain stocks has declined some New
Yorkers have worked themselves up to the delusion that the
whole country is on the down grade, and because they are so un-
fortunate as to be unable to rid their minds of this error, they seek
relief by telling their forebodings to everyone around, including
out-of-town buyers. As a matter of fact, some piano men who
have been in these offices recently, came to this market enthusiastic
over the outlook in their particular section, but they have listened
to pessimistic tales poured forth here and have read the New York
papers, which are more or less charged with pessimism, an.d as a.
REVIEW
result have bought in smaller quantities than they had originally
planned, and will go home not as enthusiastic as they came, and
what is a mighty sight worse they will spread abroad in their re-
spective cities the fact that New Yorkers seem afraid of the business
outlook.
N
OW the best possible,advice that can be given to pessimistic
manufacturers, merchants and salesmen, is to become ac-
quainted with the actual conditions outside of their own immediate
environment. All those who do this will surely speedily emerge
from the gloom into which they have unwisely permitted themselves
to drift, and they will become as optimistic as they had been previ-
ously down-hearted. As a matter of fact if a man must discuss busi-
ness conditions with his customers, it is better to confine himself to
general conditions, and if he knows nothing more 'of them than he
has imbibed from the sensational reports from the Street he had
better remain quiet. It isn't the time for croakers. New Yorkers
should look over this vast country, study its boundless resources and
get busy. The great West and South will form splendid markets
for pianos during the next three months. There is unquestionably
a good brisk trade ahead of us and the way to win it is by the
adoption of optimistic methods and getting away from pessimism as
far as possible.
M
OST active brains work overtime. Most of a man's planning
and figuring and real head work must be done outside of
regular business hours. Thousands of men neglect the opportunity
of doing a little thinking, because they are employes and expect the
boss to do the planning. There's the rub. Such a man thinks he
is working for the boss instead of for himself. The biggest mis-
take an employe can make is to deceive himself with the idea that
he is simply working for someone else for so much a day. Every
employe, whether a one thousand or ten-thousand-dollar-a-year man
or a dollar-a-day man, is first of all working for himself, and when
he concludes that he is working for the boss and lets the boss do his
planning, he is giving himself a life sentence at hard, disagreeable
labor and small pay. It pays to take a personal pride in adding to
your skill. Be a part of the institution. If you have a boss give
him the benefit of all the planning you can; he needs it. And, be-
sides, it gives you practice in planning. Some day you may be at
the head of an institution yourself. What then ?
T
HE parcels post men are active and that leads us to ask what is
being done in this trade to counteract the influence of the
organization supporting the proposed parcels post legislation? If
this bill once becomes a law musical merchandise dealers all over
the land will feel its effect. It would seem that with the splendid
dealers' association, an organization representing hundreds of men
in every part of the country, considerable force could be brought to
bear against the passage of this bill. Possibly the officers of the
association have not acquainted themselves with just what effect this
bill would have upon the music trades of this country. Depend
upon it its effect would be far-reaching and harmful.
P
OSTMASTER-GENERAL MEYER'S recent declaration of
his intention to recommend to Congress the authorization of
an experimental parcels post has already begun to bear fruit, and
it is a foregone conclusion that the coming session of Congress will
witness the most spirited contest on this question that has ever
marked this paternalistic movement. That the parcels post pro-
moters are fairly well organized and provided with a considerable
fund is evidenced by the work they have done since General Meyer
made his original declaration at Nantasket Point, Mass., some few
weeks ago. The press reports of his speech on that occasion and
the interviews which he subsequently gave in New York have been
reproduced in facsimile by photolithography and are being widely
circulated, accompanied by copies of bills pending in the late two
congresses designed to carry out various features of the Postmaster-
General's, recently announced policy.
Thus far this parcels post literature has been circulated anony-
mously, but its form and appearance show conclusively that it ema-
nates from a common source, although the envelopes containing the
matter received here are variously postmarked to indicate that they
were mailed at New York, Boston and Washington. The fact that
none of this literature appears to emanate from Chicago is interest-
ing, but to those familiar with this movement indicates merely that
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
the promoters desire that it shall not be attributed to the great cata-
log houses located in that city. The catalog houses are busy.
They are not working in the open, and the regular dealer should
not be asleep.
T
HE policy of progressiveness is necessary if the piano dealer
is to succeed. He cannot hope to place in a good stock of
instruments and expect the public to find him out. He cannot stop
there. He must let the people know just exactly what he is doing
and what line of instruments he carries. Persistent hounding is
what counts. Too much cannot be said on the subject of persist-
ency when advertising. Nine-tenths of those who are wont to tell
of non-paying advertising, way down deep in their hearts, know full
well that the cause for their failure to make good was due to spas-
modic advertising.
Keeping everlastingly at it is one of the rules of successful
advertising
T
HE stupendous undertaking of separating the two American
hemispheres by cutting a ditch through the Isthmus of Pan-
ama serves to dwarf in comparison some of the great canal digging
jobs in the course of development in the United States. We are
apparently entering upon an era of canal building as enthusiastically
as we did upon railroad building a quarter of a century ago. Canal
projects are looming up in all parts of the country.
It's strange when we stop to consider that in the early days
canals were blighted by the railroads, and now the pendulum has
swung back and we are witnessing a period of canal building the
like of which has never been seen.
The enlargement of the Erie Canal is the vast work which
New York State has on hand. Canada is improving her canal sys-
tem and canals are projected in a number of other points. The old
Cape Cod canal which has been hanging fire since the Pilgrim
Fathers considered it for the first time is now revived again and
will be cut through. Then there will be an inside waterway reach-
ing from Boston to Florida by canals. The Chicago Drainage
canal will be extended. There is no doubt of that. Canals are
necessary to-day, because the population has increased at a marvel-
ous rate and manufacturing, agriculture and mining are all making
such strides that the railroads are absolutely unable to carry the
products.
M
USIC trade men in Chicago have taken a great interest in
this Chicago Canal and the chairman of the Chicago Com-
mission is Col. E. S. Conway, who is known to be a prodigious
worker in behalf of anything he undertakes. Other prominent men
in the music trade are working with him and there is no question
but that this canal will come all right in time and the products of
the West will move down the Mississippi Valley by water to the
sea. Wonderful changes are going on in the transportation line
and in the end it will mean a cheapening of freight because a water
route means a free route so to speak. A direct connection of the
Illinois and Mississippi rivers is made by canal by extending the
present drainage canal to swell the commerce of the Mississippi
River and give a free outlet from the lakes to the Gulf of Mexico.
All the people residing in the Mississippi Valley are in favor of this
project and, although the desired appropriation from Congress was
voted down at the last session, there is a strong belief that it will
pass at the next session. The benefit to the people of the great
Middle .West, by such a system of canals and rivers from the Great
Lakes to the Gulf, would undoubtedly be enormous. Traffic on
the Mississippi has never kept pace with the growing importance
of the section through which it passes, and river commerce is likely
to increase tremendously in the next twenty years. The canal
scheme, like the western irrigation schemes, is backed by such a
large and important section of the country that it is merely a ques-
tion of time before the Federal Government will be forced into do-
ing the work. But such an extensive appropriation will not be
obtained unless a similar one is made for improving and developing
the inside w T ater route from New York to Florida. The advocates
of the two schemes must pair off their demands and either com-
promise or totally defeat each other. In the present mood of the
people for more and better transportation facilities, both canal
schemes must eventually come to pass, and it will be possible then
almost to circumnavigate the eastern half of the United States by
water, without venturing outside on the ocean at any point.
Advertise intelligently.
Profit is honesty's worst enemy.
Freakishness doesn't indicate individuality.
A man's true wealth is the good he does in this world.
"The noblest study of mankind is man"—and the most profitable for
the advertiser.
Sellers of goods that are wanted only for a brief season should tell
their story early and often.
It is a paradoxical fact that when you get the best of a man you im-
mediately develop his worst.
Unpriced goods that are in the show-window miss an advantage, The
marked low prices invite buyers.
The man who puts in all his time waiting for a prospect to turn up
wonders why his salary is never raised.
Even in these days you can't successfully substitute electric light
for sunshine when it comes to making hay.
"Do you go to Sunday school regularly, my little man?"
sometimes I'm so sick that I stay home and enjoy myself."
"No, sir;
Build up an advertisement in the way it should go, and when it gets
into the printer's hands see that it does not depart from that way.
Mrs. Swim—I didn't think much of the close of the sermon.
Mr. "Swim—Perhaps you were thinking more of the clothes of the
congregation.
AT REGULAR RATES.—Miss Matilda Owens hung on the arm of the
editor of the Lanceville Bugle, to whom she had been engaged for three
years, and endeavored to turn his gaze toward the sky.
"Just notice the moon, William!" she said, in a melting voice.
"At the usual rates, Matilda, I shall be happy to do so," he replied.
Come, come, you knocker, don't you know that advertising space that
is really worth anything at ail is far too expensive to be used as a knocker's
scheme? Talk business—your business. The other fellow may have short-
comings—many of them—but leave it to the dear reader to find out for
himself. He will appreciate them more.
HE LEFT THE HOUSE.—While a lady was feeding a .hungry tramp
the other day she discovered he was pocketing her silver spoons.
Opening the door, she exclaimed: "Drop those spoons, you scoundrel,
and leave the house!"
"But, madam
"
"Leave the house, I say!" screamed the infuriated woman. "Leare
the house!"
'I go, madam," said the tramp, as he reached the front gate, "never
to return, but before I go I would like to say that I did not intend to take
your house. -
IMPROVIDENT.—"You don't mean to say that Spender is on his
uppers. Why, I thought he had money to burn!"
"So he did have, but unfortunately for Spender he carried no fire in-
surance."
i
A CHANGE.—"He was utterly crushed when his wife died, wasn't he?"
"Seemed so. But he got utterly mashed on a young widow six
months later."
HER SENSE OF HUMOR.—"You laughed right in the midst of the
ceremony," said the bridegroom, almost reproachfully.
"Well," responded the bride, "that ridiculous minister made me
promise to obey you, and it struck me as too funny."
TAKE CARE.—Eric—May I go out and look at the comet, mummy?
Mummy—Yes, dear; but don't go too close.
VERY SIMPLE.—Towne—Sleep well these sizzling nights?
Subbs—Like a top—never lose a wink.
Towne—Great Scott! What do you take?
Subbs—An alarm clock to my room, and then set the alarm for half
an hour after I go to bed. As soon as it rings I naturally roll over and
go to sleep!
• •>..
NOT THE SAME.—"How's the weather your way?"
"We are sleeping under
"
"Don't spring that old blanket yarn on me!"
"Under difficulties, my boy,"-

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