Music Trade Review

Issue: 1907 Vol. 45 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THL
REVIEW
flUSIC TIRADE
VOL. X L V . N o . 1 1 . Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, September 14,1907
SINGL E
S
CENTS
-
$ 2 .OO°PER YE°AR
plied with wind by the rotary fan blower. Al- nection with the Nordheimer exhibit, owing to
ready more than half of the new instruments that the fact that M. W. Glendon, manager of the
Robt. Hope Jones Gives an Interesting Account
are built are furnFShed with these electrically Canadian interests of the Foster-Armstrong Co.,
of Old Time Devices as Compared With the
driven machines. By skilful arrangement the found it impossible to secure a separate space
noise can be suppressed and the other defects this year.
Improved Methods Now in Vogue in the Con-
enumerated are likely to be reduced as time goes
struction of Pipe Organs.
on.
MUSIC AT SEA.
Twenty years ago the great "Willis," and one
In the August number of the New Music Re-
Steady
Increase
in Number of Ships Provided
view, Robert Hope Jones writes on revolutionary or two other builders, supplied organs in some of
with Bands or Orchestras—Advance Over
new methods of supplying wind to organs, and which no fluctuation in wind pressure could be
the "Scrub" Bands of Other Days—Music at
gives an interesting account of old-time devices: detected; but almost univer3ally organs of that
Meals Often Distasteful to Persons Seeking
One of the earliest recorded means of supply- date suffered from unsteadiness of wind which
After Complete Rest and Quiet.
ing wind to organs was the following: The wind- robbed the music of dignity and caused distress
chest or sound-board was connected with the to a sensitive ear. Curiosly enough, organists
The custom of band playing on merchant ships
upper end of a large, rigid recaptacle containing had grown so used to the defect as to deem it
originated on the German liners. Afternoon
air. Water was then forced into the lower part inseparable from the organ. Indeed, many of
of this receptacle, thus gradually filling it and them (and organ builders, too), failed even to concerts were given by improvised bands, gen-
expelling the air through the pipes. History fails distinguish the imperfection when pointed out! erally recruited in the steward's department, and
to record what happened when all the air was ex- Now the chief cause of unsteady wind was the the same Hans who had spilt sauce on the lapel
pelled and the water reached the pipes. As practice (at that time universal) of putting of one's coat at breakfast could be seen earnestly
Handel's "Water Music" had not at that date weights on the bellows. For hundreds of years blowing the trombone while the band was mur-
been written, it is presumed that the organ-beat- this curious custom had prevailed in all parts dering "Heil dir in Siegeskranz," or a selection
er (as the man who thumped the keys was of the world, in spite of the fact that so little from "Freischutz." These primitive musical at-
tempts have progressed like everything else, and
called), had to take a rest till the water ran out thought was needed to show its absurdity.
to-day professional orchestras are by no means
again. In spite of any "organ-beaters' union"
uncommon on passenger steamers.
which may have existed and have opposed the in-
WEBER BROS. CO. REORGANIZED.
The most conservative of British lines has been
novation, the unfortunate musicians were soon
obliged to follow suit, and very soon it will be
deprived of their excuse for periodic rest by the
New People Take Hold and Weber Brothers
impossible to escape from this flood of harmony
gradual but universal introduction of the familiar
Will Act in an Advisory Capacity.
on the broad Atlantic as it is now to find actual
bellows and feeder arrangement with its pump
rest, and for a week at least remain out of the
handle attachment. Before, however, this be-
(Special to The Review.)
reach of Wall street news. Whether this evolu-
came universal, many curious arrangements were
Lawrence, Kans.. Sept. 10, 1907.
tion of the steamship into a floating hotel, with
to be found. The writer remembers playing on
According to the Gazette of this city, the all the discomforts of the latter, as well as its
Schultzes great and celebrated organ in Doncas-
ter parish church, England, less than fifteen Weber Bros.' Piano Co. have been entirely re-' advantages, constitutes a real improvement re-
years ago. Several men behind the instrument organized and new capital secured to put the mains as yet to be proved. The question may be
were kept busy stepping on to vertical slides business upon a sound foundation that is ex- asked in all seriousness whether steamship com-
which in falling caused their weight to operate pected to mean dividends in the near future. The panies are not now giving their patrons more
huge reservoir feeders. As the air was used, Weber brothers have sold out their interests in than they really expect for their money, and cer-
the men sank down into a pit. On touching bot- the concern but may remain in a purely advis- tain it is that there are many—and among these
tom they ran up ladders, and, stepping on to a ory capacity to assist in the further development the genuine lovers of music—who would prefer
to eat their dinner in peace and silence.
fresh slide, started another journey into the of the enterprise.
The directors of the new company are C. V.
bowels of the earth.
It is said that music as a feature of the din-
Jones, C. P. Nellist, C. C. May, T. J. Sweeney,
It was about this time that the writer first W. D. Stevenson and J. E. Wilson. These men ing-room has become in vogue owing to the pre-
attached rotary fans to his organs. He used will take active charge of the work, and all of vailing dulness of the present age. Conversation
for the most small fans driven at from 3,000 them are men with capital sufficient to do what- is a lost art, and nothing better than music could
to 7,000 revolutions per minute, and producing ever is necessary to be done to make the manu- be found to enliven the atmosphere while all are
wind pressure of from five to twenty-five inches. factory a success. They all have invested money maintaining an awkward silence. To the few,
Thanks largely to the inventions of Mr. Cousans, in the industry. They have taken the factory however, who need the spice of agreeable talk
of Lincoln, Eng. (introduced into this country as it is, and will go to work at once to make to facilitate digestion, music at table is a posi-
by R. P. Elliot), and to the subsequent efforts pianos. Already arrangements have been made, tive nuisance. The man making a trip to ban-
ish unpleasant memories from his mind will not
of two energetic American engineering firms,
it is said, for the sale of the first hundred pianos take kindly to the heart-rending notes of "I
the series rotary blower is quickly becoming the
the factory can turn out, and other orders are Pagliacci" or to Schubert's "Serenade." The
most popular supplier of wind to organs. Sev-
ready as soon as assurance can be given that flighty music of Puccini may become perfectly
eral fans are placed on the shaft, revolving at a
they can be filled.
abhorrent to him who has just been apprised
speed somewhere between 600 and 1,200 revolu-
by wireless of enormous financial losses, says
tions per minute. The first fan raises the pres-
Shipping Illustrated, while the inexperienced,
sure of the air some two or three inches and
PIANOS AT TORONTO EXHIBITION.
making his first trip, who may be thinking of
passes it on to the next, and the next, and the
"the girl he left behind him," will become un-
next—the process being repeated over and over
(Special to The Review.)
nerved when the orchestra unfeelingly reminds
again until the wind pressure has been stepped
Toronto, Ont, Sept. 4, 1907.
him
that "la donna e mobile." In short, music
up to the required amount. The enemies of this
Among the many pianos, chiefly of Canadian
system have truth on their side when they say manufacture, exhibited at the Canadian National should be restored at sea to what it originally
that its mechanical efficiency is low; that when Exhibition in Toronto recently, were several was. Nothing is better than an open-air concert
on the boat deck on a calm afternoon, but let
the organ is silent 75 per cent, of the current that may claim the States as their native land.
necessary for operating the "full organ" is still
The Nordheimer Piano & Music Co., Ltd., the atmosphere of the dining-room at least re-
absorbed; that the wind becomes unduly heated; agents for Steinway & Sons in Toronto, included main free from all melody save that produced
and that the apparatus is noisy in action. In a handsome Steinway grand in their extensive by the clinking of glasses, the popping of corks
spite of these defects, however, the indications exhibit. A number of Haines Bros.' and Mar- and the soft murmur that rises over an assem-
blage of well-bred folks gently conversing.
are that the organ of the future will be sup- shall & Wendell pianos were also shown in con
ADVANCE IN^RGAN BUILDING.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
People will walk by and won't know where you are, and they forget
mighty easy in these days. The man who is not persistently and
intelligently before the public mind quickly drops out of all con-
sideration.
T
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GBO. B. KELLER,
W. H. DYKES,
F. H. THOMPSON.
EMILIB FRANCES BADKH,
L, E. BOWERS, B. BRITTAIN WILSON, WM. B. WHITE, L. J. CHAMBKRLIN, A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. VAN HARLINGEN. 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS :
ERNEST L. WAITT, 278A Tremont S t
PHILADELPHIA :
R. W. KAUFFMAN.
ADOLF EDSTEN.
CHAS. N. VAN BDRBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento S t
CINCINNATI. O.: NINA PTJGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON. ENGLAND:
69 Basinghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New Ytrk Post Office ms Second Class Matter.
SUBSCRIPTION, (including postage). United States and Mexico, ?2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
.
Directory of P l u t o
The directory of piano manufacturing firms and corporations
'
~ ~
found on another page will be of great value, as a reference
Wnnlicturtn
f o r Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Stiver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. .St Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 1745 and 1761 GRAMERCY
Connecting a l l Departments.
Cable address: "Elblll New York."
NEW
YORK, SEPTEMBER 14, 1967
EDITORIAL
B
USINESS conditions in the East have materially brightened
since the breaking up of the prolonged drought. Up to the
latter part of August serious conditions confronted the farmers of
the East and South and the lack of rain at one time promised to be
a very serious calamity, but the past two weeks everything has
changed and the rainfall and brilliant sunshine has helped to secure
millions of dollars of crops and the gloomy condition has been
re'placed by one of optimism.
Trade has materially brightened and some of the best posted
men in the music industry do not hesitate to say that we are going
to have a fall of record-breaking proportions. Certainly the present
conditions indicate plenty of activity along industrial lines. The
financial atmosphere has cleared up materially and confidence in a
large degree has been restored. The country is going ahead and
there will be plenty of business all around this fall.
A
RE you doing your share to secure a large slice of the fall trade
which is going round? Are you letting the people know
what you are doing, what product you manufacture and sell? Are
you advertising in a manner that befits your business? You might
as well expect to win a foot race with your feet tied as to hope to
increase your sales in these days without persistent, systematic
advertising. Make up your mind now that you will increase your
sales 25 per cent, this fall—more if you can, but no less. Lay your
plans for a generous and well-planned advertising campaign that
will make folks in your neighborhood sit up and take notice. Get
all the help you can and then determine to spend a liberal sum your-
self. It will all come back to you with interest—in increased sales.
Just do things. Wake the echoes.
'
T
F by the sweat of your brow and the expenditure of the "good
coin of the realm you have put together a flawless product,
that is, as near so as you consider possible, what's the next thing?
Let- the people know what you are doing—what you are making.
You can't get business in these, days if you keep the lid
HE piano dealers of this country who have handled talking
machines intelligently and in a progressive manner have been
amply repaid by the returns, but the ones who have taken on talking
machines simply as an adjunct to their business and who have
handled them in an indifferent manner have been badly disappointed
because the department has not made money and money liberally
at that. The talking machine business should be separate and apart
from piano selling, and must be treated as an independent business.
The man in charge of the talking machine department must have
faith in the talker. He must be acquainted with the history of its
development. He must be a believer in its future and not regard it
simply as a toy or as a passing fad.
T
HE talking machine cannot be treated in such a manner, be-
cause it demands better treatment, and if it receives proper
encouragement it will shows immediate and satisfactory returns.
We were in a large piano store recently when a lady came in
and asked about talking machines. The man whom she asked some
questions regarding the machines replied in an indifferent and
almost discouraging way: "Yes. madam, we have some as good
as any in the market. The man down there will show them to you,"
pointing to the rear end of the store, where, in a dark and dingy
environment, talking machines were displayed.
T
HINK of it, in 1907, and three huge manufacturing con-
cerns spending princely sums annually advertising talking
machines and records in the magazines and piano men stowing
away this self same talking machine product in some corner of
their store. Why the sharp ones are getting the advantage of all
of this publicity which is going around through the daily papers
and the magazines. Of course, they are getting returns and they
are mighty glad that a lot of dealers are handling machines in such
a slipshod manner. They are pleased—dee-lighted in fact and pray
that the slow ones will remain in their comatose condition. They
will not endeavor to arouse them. It is funny how business men
to-day expect to put in a department, treat it indifferently and hope
to win golden results from it. There's nothing worth winning that
it is not necessary to work for intelligently.
A great many dealers treated the piano player in the same semi-
scornful manner when it first appeared, but the wise ones saw that
special equipment was necessary to win results, and the sequel is
they have been pounding away and getting splendid returns. •
VERY common fault with salesmen in all lines is a lack of
enthusiasm. Men of this sort pour out a lot of loud,
effusive talk in the prospect's ear, but their talk does not ring true.
The prospect doubts if they really believe what they try to make
him believe. The lack of enthusiasm apparent in the salesman's
manner gives the customer the impression that his facts are false-
hoods even when such is not the case. The difficulty in such a case
is that a salesman doesn't care whether his facts are true or not.
He has little interest in the goods, little interest whether his cus-
tomer is satisfied so long as he closes the sale. He is not earnest
and that fact shows in his voice and manner no matter how care-
fully he may affect enthusiasm. Such a man could not be called a
business getter. The salesman who wins is the one who throws a
certain amount of enthusiasm in his talk—a kind of ginger in his
argument that sways the customer. They say, well here's a fellow
who believes in the piano he is selling. He is right. He is a good
man to buy from and I think we will stop right here and make a
purchase.
A
H
OW many piano merchants are there who spend a fair
amount of time in educating their customers up to the
proper standard? How many are endeavoring to create a quality
position in the minds of the purchasing public ? How many are there
who shortsightedly fail to take into account the result of educating
the wrong way—in other words, to make a customer feel that the
price is the desideratum to be considered in the purchase of a piano
rather than quality? There must be a good many, because this
shows in the fact that a jiuni-be/ are urging the manufacturers to

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