Music Trade Review

Issue: 1907 Vol. 44 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
VALUE OF SEPARATE ROOMS.
Many a Sale of Talking Machines Is Lost
Through Their Absence—Splendid Agents
for Displaying Machines in Suitable Environ-
ment—Customers Like Them.
Almost every week we read of some progress-
ive firm having their quarters redecorated and
in almost every instance the fact is mentioned
that separate rooms have been arranged and spe-
cially decorated for the purpose of displaying
the various lines handled.
The larger dealers everywhere are realizing
that best results are obtained when a machine
may be tested and its good points brought out to
much better advantage, while it is separate from
the general stock. "Where the customer is con-
fronted with only three or four Styles he or she,
as the case may be, is not confused, and a selec-
tion is more readily made because the mind is
concentrated upon the contents of the parlor
alone instead of an open wareroom, where other
customers are examining and testing instru-
ments. Of course, many dealers will remark
that there will be the increased cost of fitting up
the rooms attractively. Even so, it may be
safely said that of five sales that are lost on the
wareroom floor because the prospective customer
could not arrive at a decision, two will be saved
by the separate room where comfortably seated,
among attractive surroundings, the tendency to
find objections is reduced to a minimum and the
salesman finds a more fertile field for his argu-
ments.
And a word about'the decorative treatment of
these rooms. It is always best to consult a good
decorator even at increased c,ost, for the after-
results will warrant it. Then the style of decora-
tion is considered. Say one be in Empire, al-
ways effective and alluring for great originality
possibly in the application of its various forms.
Fit the second out in Flemish style, imposing,
but nevertheless suggesting comfort, and why not
an adoption of the German idea in the new art
lor the third room, a style beautiful for its broad-
ness?
After the walls are treated in a satisfactory
manner the furnishings should receive consid-
eration. No matter what style the other decora-
tions, an Oriental rug of good quality, not neces-
sarily an expensive antique, hardly ever looks
out of place, and always lends an air of rich-
ness to an apartment. Furniture, that is, chairs,
settees and small desks, should, of course, con-
form with the general treatment. When the en-
tire decorating and furnishing is completed a fine
talking machine placed in such an environment
has its effectiveness enhanced many fold.
The separate showroom is not a decided inno-
vation, merely an evolution following the grow-
ing tendency to place talker selling on a higher
plane rather than looking upon it as a purely
commercial proposition, and even rehearsing the
natter in a purely commercial light, the benefit
accruing from an adoption of the above system
for displaying talking machines will result in
more big sales and increased profits that will pay
the cost of the necessary alterations in a re-
markably short time.—Talking Machine World.
CLEVELAND ENTERTAINS WITH GRAPH-
OPHONE.
Hayward Cleveland, the manager of the retail
branch of Columbia Phonograph Co., at 853
Broadway, entertained the Jamaica Branch of the
L. I. R. R. T. M. C. A. last Thursday evening
with a graphophone concert at their rooms at
Jamaica, L. I. Mr. Cleveland is one of the noted
chess players of the country, and during the con-
cert entertained the guests with an exhibition of
scientific chess playing.
N. A. SPERRY IN OLD QUARTERS.
N. A. Sperry, talking machine dealer, of Hart-
ford, Conn., whose stock, as related in The Re-
view recently, was destroyed by fire, has re-
opened this week at his old stand, 85 Pratt
street, with a handsome stock.
. Every month all the purchasing people of
the United States see a full-page advertisement
of the Victor in the leading magazines.
Victor Talking Machines
and Records
These customers are looking to you to
supply their wants. It doesn't matter where
you are located, you can't get away from this
demand. There is just one way to meet it, if
you are wide-awake and business-like in any
sense of the word.
Show every Victor, from the Junior Gramo-
phone up to Victor VI. Show the Victrola and the
Aux-e-to-phone—they attract great attention and
help sell the whole line while they sell themselves.
Keep all the Records, especially all the
"New Records, every month and play them
freely for any person who comes near your store.
Above all, keep everybody talking about
you and the Victor; advertise in your local
paper; give your window display close attention,
and go out after trade with good circulars and
free concerts.
Then watch your sales grow.
Victor Talking Machine Company
Camden, N. J.
Better try this method, if you haven't bejjun already:
Place your standing monthly orders for the new records with
your distributer, and push this feature. (It keeps your customers
calling at least monthly—they look for them.)
Artistic monthly supplements furnished free for this purpose.
43
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THE
COLUMBIA BR1EFLETS.
Some Handsome Windows Arranged by Mr.
Godwin—Binder
in Washington—Camp-
bell to. Europe—Changes in Collection
Bureau—-Dorian as a Dog Fancier.
"Have you noticed the Columbia Phonograph
Co. window?" This is a question which all the
trade and customers are asking each other lately..
Traffic has been blocked on Broadway: in front
of the 353 Broadway branch ever since Harold
Godwin got into the window dressing and dis-
play advertising department of the company. His
window display of music from the Red Mill was
such an attraction that several telephonic orders
had to be rushed from the factory to supply the
demand for records of songs from that opera.
The center of the window was taken up by a
Dutch mill, red, of course, with big moving
wind vanes. Vines were climbing around the
windows, and little Dutch girls were walking
about the door yard. Little signs pointed down
gravel paths which led to various machines.
* * * *
At the Myrtle avenue branch of the company
Mr. Godwin installed a window advertising Co-
lumbia records, and especially that hit of Billy
Murray's, "A Lemon in the Garden of Love."
The principal feature was a huge trellis, on
which lemon vines were growing, with the real
fruit hanging in profusion. In the center a big
lemon-shaped sign bore this inscription: "We
will hand you 'A Lemon in the Garden of Love,'
by Billy Murray." The manager of the store
telephoned over to headquarters early Saturday
morning to either send over two barrels of this
selection or take out the display. He said that
his place was besieged by clamorous customers,
all asking for that one record. And when they
would buy one it was mighty easy to sell, an-
other.
* * * *
His latest effort is the creation of a Wash-
ington window at 353 Broadway, the wholesale
headquarters of the company. It represents
young George in the act of chopping down the
famous cherry tree, and as his arm is worked
mechanically, he is to all appearances carrying
out the tale. This advertises George Cohan's
latest hit in "George Washington, Jr."
* * * *
The spirit of patriotism has struck Hayward
Cleveland, the manager of the retail branch at
872 Broadway, and he has evolved a very artis-
tic window display as a sequence. The entire
north window is backed by a large American
flag, and standing on a handsome cabinet in the
center is a Majestic graphophone. Leaning
against the cabinet is a large picture of George
Washington, while facing it is a card on which
is inscribed "An estimate of Washington: Well
endowed mentally, of exceptional poise, under-
standing and judgment, morally almost without
a blemish, magnanimous, just. Physically a
giant. In all the first man of the age—a king
uncrowned." Another card on the graphophone
reads: "The 'Majestic' graphophone—First in the
hearts of the lovers of music." The floor of the
window is relieved by a sprinkling of cherries
Snd a few crossed hatchets. The extreme sim-
plicity of this display adds greatly to its attract-
iveness.
* * • *
J. W. Binder, manager of the commercial de-
partment of the Columbia Phonograph Co., has
been spending part of the past week in Wash-
MUSIC TRADE
REVIEW
ington, D. -Ov,
A. Lee Lowe,
district, and
wreck on the
appointing a successor to the late
who was their manager for that
who was recently killed in the
B. & 0. R. R. near that city.
* * * *
S. S. Campbell, who was formerly the manager
of the Columbia wholesale department at 353
Broadway, sailed for Europe last Saturday, and
will in all probability connect himself with the
London office of that company.
* * * *
G. P. Bartholemew, the head of the collection
bureau of the. Columbia wholesale department at
353 Broadway, has been making a number of
changes in the organization and development of
that part of their businessithat has won for him
high, praise £rx>m-.his .superiors. Under the plans
that he has formulated; Mr. Bartholemew has met
with great success, and that important branch
of the business is now considered as well-nigh
perfect.
* * * *
Among the names of tire purchasers of valu-
able stock at the bench show that lately closed
in this city was that of J. H. Dorian, the man-
ager of the wholesale department of the Colum-
bia Phonograph Co., at 353 Broadway, who won
the distinction of becoming the owner of "Young
Mahomet," the son of the $5,000 "Champion Ma-
homet." Like his father, "Young Mahomet" is
a big white bulld'og, and has all of his sires
good points; and the best judges say that in time
he will be a champion of his class. Mr. Dorian
is a great fancier and breeder of this class of
dog, and among the noted ones in his kennels
is "Nairods Pluto," son of Imported King Pluto
and nephew of Champion Bernes, the last year's
prize winner in New York. Boston and Philadel-
phia. Mr. Dorian has at present seven regis-
tered bulldogs in his kennels, four of which are
imported and from the finest stock bred in Eng-
land. At the last meeting of the Long Island
Kennel Club, Mr. Dorian was unanimously elect-
ed as its secretary.
BUSINESS GOOD IN CINCINNATI.
Manager Strief of the Wurlitzer Co. Makes
Splendid Report—What Other Houses Say.
(Special to The Review.)
Cincinnati, O., Feb. 16, 1907.
Mr. Strief, of the talking machine department
of the Rudolph Wuriitzer Co., says that business
has been exceptionally good in his line when the
weatiier and flood conditions are taken into ac-
count. He further states that for the month, of
January, if the weather had not been so in-
clement-and we had had no flood, their sales in
the talking machine department would have
amounted to $10,000. As it is, for the month
of January, their business was 100 per cent,
better than that of last January. Mr. Strief
is especially gratified over the many sales they
are making of "Victrolas." This company puts
every disc in an envelope, and they have found
it something that the customer more than appre-
ciates. Joseph Dittrich, special representative of
the Victor department of this house, has been
making an Eastern trip.
At the Smith & Nixon Co. the report is that
since they have added the talking machine de-
partment to their concern they find that, their
profits have increased materially. Their business
for the month of January was somewhat ham-
pered by the existing conditions, but the outlook
for February, if the balance of the month can
be judged by the first two weeks, looks as if the
month would be a record breaker.
At the Columbia Phonograph Co.'s store busi-
ness is excellent. It is said that their business
so far this year has exceeded that of last year
by a good margin. The show window of this
store is certainly a business producer. The dis-
play is arranged so artistically that the eye of
the passerby is immediately attracted and after
that the machines talk for themselves.
NEW EDISON GOLD MOULDED RECORDS.
(. AIAKCII
SUIT NOW UP BEFORE JUDGE KEOGH.
94S2
According to Judge E. W. Hatch, the counsel,
the suit of the New York Phonograph Co. against
S. B. Davega, jobber, New York City, the nomi-
nal defendant for several hundred other jobbers
and dealers in the State for handling Edison
goods, is now on trial in the Supreme Court of
Westchester County, before Judge Keogh. It has
been on for two days, on the preceding Satur-
days, but no date has been agreed upon for the
case to be called again. The trade is familiar
with the issues, originating in the controversy
between the complainant and the National
Phonograph Co. and others regarding alleged ter-
ritorial contract rights.
9483
SUFFERS LOSS BY FIRE.
9484
9485
948U
9487
9488
9489
9490

9491
9492
9493
9494
In the destruction by fire of the Mowry Hotel
and the Andrews Building in Syracuse, N. Y.,
last week, F. E. Norton, a dealer in ' talking
machines, sustained a loss of $1,000.
9495
The Columbia Phonograph Co. have closed their
store in Houghton, Mich., and it is said they
will shortly open new branches in Calumet, Mich.,
and Duluth, Minn.
9499
J. H. Cramblett has announced his intention
of opening a music store in Coshocton, O., some
time during March.
9490
9497
9498
9500
9501
9502
9503
9504
9505
LIST.)
The Uhlan's Call (EiLenberg)
EdLson Concert Band
The Mountain King (Phillips)
Frank C. Stanley
My Irish Rose (Jerome and Schwartz) . . . .
Ada Jones
Memories of Home (Friedrich)
. . . .
Edison Venet ian Trio
Wo Have No One to Care for l"s Now
(Henry)
Byron G. Harlau
l'edro, the Hand Organ Man (Original)....
I^en Spencer
I've Got a Vacant. Room for You (Williams
and Van Alstyne)
Bob Roberts
High School Cadets March (Sousa)
Edison Military Band
In a Chimney Corner (Von Tiizer)
Harry MacDonough
Will There Be any Stars in My Crown?
(Sweney)
Anthony and Harrison
All In, Down and Out (Smith and .Johnson)
Arthur Collins
Not Because Y'onr Hair Is Curly (Orig-
inal)—Xylophone medley made up of
three popular songs : "Not Because Your
Hair Is Curly." "Won't Y'ou dome Over
to My House" and "Alice, Where Art
Thou Going?"
Albert Benzler
Good Bye, Nellie Darling (Morley)
W. II. Thompson
Flanagan's Troubles in a Restaurant (Orig-
inal)
Steve l'orter
Waiting for a Certain Girl (Carle)
Billy Murray and Chorus
Lain, Ma Lubly Queen (Myddleton)—A
charming selection
Edison Concert Band
We'll Be Sweethearts to the End (Rose)..
J. W. Myers
Bake Dat Chicken Tie (Duinont)
Collins and Harlan
I Miss You in a Thousand Different Ways
(Cobb and Edwards)
Irving Gillette
The Guardmount 1'atrol (Eilenberg)
Edison Symphony Orchestra
Merry Whistling Darkey (Anonymous)
S. II. Dudley
Rudolph and Rosie at the Roller Rink
(Original)
Ada Jones and Den Spencer
Beauty's Eyes (Tosti) ....Edison Male Quartet
The Record March (Englemann)
Edison Military Band
Our Trade Mark looks like the dollar sign. It means dollars in your pocket
if you handle our line of
TRADE L
MARK
Talking Machine Supplies
We manufacture all style HORNS, CRANES, STANDS, CARRYING CASES and general supplies
HAWTHORNE & SHEBLE MFG. CO., - Philadelphia, Pa., U. s. A.

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