Music Trade Review

Issue: 1907 Vol. 44 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TIRADE
VOL. XLIV. No. 5.
Published Every Saturday by Edward Lyman Bill at I Madison Ave., New York, February 2,1907
SINGL
»1OO 0 PEI S VEA£ E N T S
of music in Belgium, located at Brussels, Ghent,
Liege and Antwerp, all of international renown.
There are also two schools of music at Louvain
Transportation Companies Endeavoring to Relieve Themselves of Their Common Law Liability
and Bruges. These numerous excellent musical
and Squeezing Up Rates Besides—Some important Facts Presented by Thos. C. Moore..
institutions indicate that the Belgians are a
Which Will Interest Manufacturers and Dealers Alike—Forcing Bill of Lading
on the
music-loving people, and the retail trade in mu-
Smaller Companies Particularly—Interstate Commerce Commission Advised.
sical instruments of all kinds is good. The sale
of pianos is principally confined to uprights,
this office, and from correspondence had with tnere being also a fair demand for the 'baby
(Special to The Review.)
many shippers that the transportation com- grand.' The best manner for introducing
Review Office, 195 Wabash avenue,
panies have again started in on an active cam- American pianos and organs, piano players and
Chicago, 111., Jan. 28, 1907.
J. P. Byrne, president of the National Asso- paign for eifiorcing this document.
phonographs into Belgium would be through
ciation of Piano Dealers, has just received the
"It is doubtful whether any shipper has the personal French-speaking representatives, who
following important communication from Thos. right to accept the conditions of the bill of lad- would sell goods direct from manufacturer to
C. Moore, freight traffic manager of the associa- ing, as immediately after freight is delivered to dealer. The duty on pianos and organs and all
tion, which should be read and acted upon by a transportation company it becomes the prop- other musical instruments is 10 per cent, ad
every piano dealer throughout the United States: erty of the transportation company and the con- valorem." (Dealers in various musical instru-
"Dear Sir—1 desire through you to call the signees, and the consignor parts with his rights. ments at Brussels are named, and the addresses
attention of all piano dealers to the fact that In other words,

would have no right can be obtained from the Bureau of Manufac-
the transportation companies are again endeav- in making a shipment co
'- to sign this tures, Washington, D. C.)
oring to enforce the uniform bill of lading with bill of lading and its conditions, as so soon as
its obnoxious conditions upon the general the property was received by the railway com-
EBERHARDT & HAYS BRANCH OUT.
public.
pany
it would belong to your firm,
"You no doubt are familiar with the fact that and the transportation company would have no
under the uniform bill of lading the transpor- right to deliver it to any one else except on an Secure an Additional Building Which W i l l
Give Them 14 Separate Rooms for the
tation companies are endeavoring to relieve order bill of lading. If
accepted the
Various Branches of Their Business.
themselves of their common law liability, or if uniform bill of lading and signed it, thus re-
they assume that liability, which they have al- leasing the transportation companies from all
(Special to The Review.)
ways heretofore assumed, they insist that the risk of damage, you would have to look to them
Wichita, Kans., Jan. 28, 1907.
shippers shall pay them 20 per cent, higher rates to reimburse you in case of loss, and not to
The Eberhardt & Hays Music Co. are making
than have prevailed heretofore. Under these the transportation company.
conditions if you were to ship a carload of
"I have written the cxiairman of the Interstate extensive improvements at their present quarters
pianos from New York to Chicago via the Penn- Commerce Commission to-day, asking his de- at the corner of Douglas and Emporia avenues.
sylvania Co., or any other of the trunk lines, cision as to the legality of this bill of lading, The old Goodyear Hotel, back of the present
having its terminus on the New Jersey side of and whether we are not justified in refusing to quarters of the firm, has been leased and a con-
the river, and these pianos were lightered sign or accept the same, and whether it is not nection with it is made in the rear, so as to give
across the river, and the lighter sunk, they a violation of the Hepburn bill for a transporta- the firm about three times as much space as they
would not hold themselves liable for the loss tion company to have two tariffs for the trans- formerly occupied.
of such shipments, unless you had paid 20 per portation of one kind of freight. I am not an
In the hotel building the firm will have about
cent, more than the regular tariff rates. Or if attorney, but 1 believe my opinion on this mat- fourteen separate rooms. On the first floor there
these same pianos should meet with a railway ter is sustained by attorneys of prominence, who is a phonograph room, three piano parlors and
accident, such as is occurring daily on so many have given the matter a great deal of study, two store rooms. In the center of the building
of our roads at the present time, and should be and who view this from a legal standpoint.
there is a stairway leading up to the second floor,
badly damaged, the transportation companies
"I know that the transportation companies are where the building is divided into a piano-
would not pay your claim for damage, unless not insisting on all shippers accepting the uni- players room, two organ rooms, three stock
you had paid them 20 per cent, over the pres- form bill of lading and its conditions, but they rooms and the factory. An elevator has been
ent tariff rates. To illustrate: In order to se- seem to be forcing it upon small firms who have put in at the rear of the building to be used in
cure yourself against loss or damage via rail or no thoroughly organized traffic department with moving the pianos from the first floor to the fac-
water, instead of paying the present tariff rate which to consult. I am ready to give my serv- tory on the second floor. In this factory and
of 75 cents per hundred from New York to ices without charge to the members of both as- repair room the equipment is such that a piano
Chicago you would be compelled to pay the sociations in protecting their rights against this may be repaired and entirely rebuilt if neces-
transportation companies a rate of 90 cents per and any other encroachments which the trans- sary.
hundred, or stand your own loss. This seems to portation companies may attempt to make in
be simply a method for increasing the freight their freight dealings.
PRAISE AEOLIAN ENTERPRISE.
rates of the railroads 20 per cent., and only
"I think you should advise all dealers, no mat-
give the shippers the protection which they ter what the size of their shipments may be, to
J. T. Miller, manager of the Munson Music
have the right to under the common law, and decline to receive or accept the uniform bill of Co., Zanesville, O., was the subject of a column
the ordinary tariff rates.
lading with its unfair conditions, or to pay the article in the "Times-Recorder'- of that city re-
"The transportation companies are now insist- 20 per cent, advance over tariff rates for non- cently, in which the superb recitals "offered sev-
eral times each week by the Aeolian Co. at their
ing that the railroad receipts and the bills of acceptance of the same."
hall in New York, several of which he enjoyed,
lading shall be signed by the shippers, accept-
were referred to, as well as the size and scope of
ing the conditions of the uniform bill of lading,
PIANO PROSPECTS IN BELGIUM
the business of that great company.
releasing the transportation companies from
their common law liability. This matter has As Reported by Our Consul at Brussels—Up-
been under discussion for several years past, and
FIRE DAMAGES PIANOS.
rights and Baby Grands Most in Demand.
we have had conference with the railway of-
ficials, and after fighting this matter for a long
During a fire in the warerooms of Reich &
(SDeeial to The Review. 1
time they receded from their position, and agreed
Plock, piano dealers, of Meyersdale, Pa., thirteen
Washington, D. C, Jan. 28, 1907.
not to enforce the uniform bill of lading with
Consul-General George W. Roosevelt, of Brus- pianos were rendered worthless, either by flames
its very obnoxious clauses. Recently, however, sels, in a report of the musical instrument trade or water. The loss, although heavy, was fully
I have learned from the bills of lading sent to in Belgium, says: "There are four conservatories covered by insurance.
TRADE SHOULD RESIST ENFORCEMENT OF BILL OF LADING.
i
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
KMFW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPHXANE, Managing Editor
Executive and Reportorlal Staff:
UHJO. B. K.BLLKB.
W. N. TYLEB.
F. H. THOMPSON.
EMILIB FRANCES BACKE.
L. EJ. ROWERS. B. BBITTAIN WILSON, WIT. B. WHITB. L. J. CHAMBKKLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B>NBST L. WAITT, 278A Tremont St.
E. P. VAN HARLINGBN, 185-197 Wabasb Ave
TELEPHONES : Central 414 ; Automatic 8643
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
PHILADELPHIA:
R. W. KAUFFMAN.
A. W. SHAW.
CHAS. N. VAN BTJRKN.
SAN FRANCISCO: S. II. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUOH-SMITH.
BALTIMORE, MD.: PAUL T. LOCKWOOD.
LONDON, ENGLAND:
69 Baslnghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, (2.00 per
ypar; all other countries, $4.00.
ADVERTISEMENTS, |2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter. $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
l.yraan Bill.
Directory ol Piano The directory of piano manufacturing flrme and corporation
found on another page will b« of great value, as a reference
Manufacturer* for dealers and others.
Exposition Honors Won by The Review
trtand Prix
Paris Exposition, 1900 Silver MedoI.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal..St. Louis Exposition, 1804
gold Medal.Lewis-Clark Exposition. 1905
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
Cable address: "Elblll N e w York."
NEW
YORK, FEBRUARY 2, 1907
EDITORIAL
W
E have received a number of communications from readers
of The Review anent the table which appeared in last
week's publication, showing the increased cost to manufacture pianos
of what is colloquially termed the commercial and high-grade lines.
One dealer writes: "I have read with much interest your article,
and it seems to me that the reasons which you put forth, showing
the necessity of an advance, are absolutely beyond the power of
argument to disprove. I have no doubt that you have gone into
this matter fairly and have given us an accurate statement. It is the
first that I have seen, and I feel that the manufacturers under these
conditions are doing perfectly right in asking for an increase on
their manufactured products, and it is simply up to the dealer to
get more at his end of the line."
Quite right, and if the truth were told it would be found that
some of the concerns who did a large business last year made very
little profit, nothing to what they should have made when consider-
ing the total volume in dollars which their business amounted to.
I
T does not pay for the business man, or the manufacturer, or the
merchant to fool himself with the idea that because he is doing
a large business he is making money. In such times as the present it
pays to give the closest scrutiny to every department of the business.
The rising tide of cost has swept far and away beyond what many
had counted upon, and the end is not yet.
It is pretty difficult to adjust all matters satisfactory to this
rising tide. A good many metal manufacturers are unwilling to
take orders to-day for future deliveries at the present market prices,
and some are insisting upon inserting the clause: "Subject to ruling
market prices in all future orders."
All these things have to be carefully considered in fixing prices
on manufactured products, and it is difficult for a piano manufac-
turer to adjust his net price when all materials are constantly going
up in cost.
As shown by the table in The Review last week, the actual cost
to manufacture instruments has advanced from $io to $25 per piano.
That is a conservative estimate, and one which is the result of care-
ful figuring and an analysis of the increased cost of all things which
enter into piano construction.
A
READER of The Review writes: "I have read your publica-
tion for over a quarter of a century, and I feel that I can't
keep house without The Review as a regular visitor. 1 like your
way of departmentizing. because for the busy man it makes it easy
to look up what is desirable, and my department managers find much
in your special departments to interest them. The small goods
people, the talking machine men and the musical publishers are not
all interested in what you say about pianos, and they like their own
special departments."
The trade paper is supposed to be the highest result of spe-
cialization in the periodical press, and publishers feel that the more
time they can save a reader who is interested in the special depart-
ment the stronger their journals will appeal to that trade as a whole.
Take in the case of The Review: It has a larger circulation
than any purely piano trade paper can hope to have, because it ap-
peals to a number of different departments, and some of our sub-
scribers never handle more than one or two of the special branches
which are treated of weekly in these columns. Experience has
shown that specialization in journalism pays. An argument in our
case would seem unnecessary, as a glance through the advertising
pages of The Review will furnish the evidence, if it were desired,
that people in all branches of the music trade are interested in this
publication.
I
T is surprising sometimes, when we consider how far-reaching
are the effect of editorial utterances in moulding trade opinion.
People read certain doctrines, and unconsciously absorb them. They
cannot tell in a little while just from what source they may have
acquired the ideas which have taken root with them, but they have
come to believe they are right, and in many cases the original decla-
ration of principles may be traced to some trade publication.
To illustrate: Years ago The Review advocated a National
Piano Manufacturers' Association. The editor of this paper was
laughed at by some of the other editors, who called the plan an
advertising scheme, but we called the first national trade meeting
ever held in this country in 1888, when a national association was
formed. This was the germ from which all of the other associa-
tions have sprung, and yet to-day no one knows or cares who started
the original idea. We suggested later on the formation of the
Dealers' National Association. No other paper had even offered
this as a suggestion. We urged as a fitting time to start this move
when the National Piano Manufacturers 1 Association was convened
in New York at the Hoffman House. We were even invited by
several of the dealers to call the meeting. This we positively refused
to do, believing that the proper functions of a trade paper did not
include active participation in association work.
O
NE price was next a strong point with us, and we began a
national campaign in favor of it, by offering cash prizes for
the best articles. It aroused national sentiment, and to-day no one
stops to think where these ideas originated—in fact, they care not.
We simply refer to these matters, not with any idea of claim-
ing credit, because any journalistic institution which seeks credit for
the performance of good moves is usually disappointed. The real
satisfaction comes in the knowledge of knowing that the advice
was right.
D
OES trade paper advertising pay, is an old question which is
being externally exploited in periodicals devoted to the devel-
opment of the advertising trade. Yet many of the purely advertis-
ing journals overlook some of the most important functions of a
trade, or technical publication. It is not alone an advertising me-
dium, but it is a tremendous force in the development of an industry.
The trade paper sifts out its readers, and retains those who consume
or buy certain commodities in their business or other related lines.
Therefore an advertiser has a preferred circulation. In other words,
he is not paying for a circulation among readers who have not the
slightest interest in that which he advertises. Trade papers when
properly conducted are helpful to every industry in which they are
published. They not only disseminate valuable information, but
they are constantly making suggestions which are of obvious value
to those whose interests lie in a particular industry.
advertising strength of a trade paper is so wrapped up in
its news features, and is in many cases so indirect, that it is
difficult for the advertiser to trace direct returns. But experience
of years has shown that trade paper advertising of desirable pro-

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