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THE MUSIC TRADE REVIEW
NEW HOME OF THE EVERETT.
PIANOS DAMAGED IN FLOODS.
The Everett Piano Co. and the John Church Co.
Move This Week to Their New Building 37
W. 32nd Street, New York.
Low-Lying Districts of Allegheny County Suf-
fered Most—Damage Is Greater Than Was
at First Estimated.
The Everett Piano Co. are now located in their
new quarters at 37 West 32d street, having fol-
lowed the uptown march of the music trade cen-
ter. By the accompanying illustration it will be
seen the building is of handsome appearance and
affords ideal quarters for the combined business
of the John Church Co. and the Everett Piano
Co. They have leased the entire building for a
term of years, and occupy store and several
(Special to The Review.)
Pittsburg, Pa., April 22, 1907.
According to the Gazette of this city, Mendels-
sohn, Beethoven and, Chopin are but memories in
the low-lying districts of Allegheny County. More
than 1,000 homes are quiet. Streets no longer
resound with any other music than the hand
organ or the whistle of the school boy. These
conditions are due to the recent flood, during
which 1,000 pianos were destroyed by the deluge.
These figures were ascertained after a careful
canvass of all music houses in the city. The
little town of Haysville on the Ohio suffered
probably the greatest Over 50 per cent, of all
the pianos in the town were put out of commis-
sion by the flood. McKees Rocks suffered to the
extent of 100 pianos. In lower Allegheny 300
pianos were destroyed. Other places suffered pro-
portionately.
The destruction of these instruments did not
boom the sale of pianos, as nearly all who lost
instruments are people of moderate means. They
cannot buy a piano every day, but often save
money for years for the purchase. As these peo-
ple also lost their household furnishings in many
instances, they will first have to buy the necessi-
ties before the luxuries, under which head pianos
would naturally come.
able rate. At present they have branches at
Yonkers, N. Y.; South Norwalk, Bridgeport,
Waterbury and Winsted, in this State. The firm
have always represented a line of the leading
piano manufacturers of America, including
among others Chickering, Kranich & Bach, Gab-
ler, Sterling, Huntington and the Crown.
STEINWAY TRADE IN CALIFORNIA.
Has Shown a Remarkable Increase During the
Past Twelve Months, Thanks to the Enter-
prise of Sherman, Clay & Co. Who Are Con-
stantly Broadening Out Their Sphere of In-
fluence in the Great West.
One of the most gratifying features of trade in
California and the Pacific Northwest during the
past year, has been the demand for high-grade
pianos. For instance, the sales of Steinway
pianos by Sherman, Clay & Co., at headquarters
in San Francisco as well as at their various
branches, have shown a tremendous increase over
any previous year, testifying alike to the remark-
able musical merits of these famous instruments,
as well as to the splendid enterprise of Sherman,
Clay & Co., who have been blazing the way along
new trails with great success.
This celebrated Pacific Coast firm are great be-
lievers in publicity, and an example of their work
may be seen in the very attractive two-page ad-
vertisement appearing elsewhere in this issue. It
gives an idea of the high esteem in which the
Steinway piano is held by all the noted artists of
the world. The Sherman-Clay publicity is al-
ways intelligently conceived, and there is a force,
E. J. SCHAEFER PIANO CO. FORMED
vigor and purpose to it that leaves its impress
To Do Business in Milwaukee With Capital of on the reader.
There is no greater combination than publicity,
$50.000—Will Open Next Week.
and the right instruments, and when they bear
(Special to The Heview.)
the name of Steinway, why success always fol-
Milwaukee, Wis., April 22, 1907.
lows. The percentage of increase of Steinway
E. J. Schaefer, lately manager of the whole- trade in the Pacific Northwest during the past
sale department of the Kreiter Piano Co., has year has been simply amazing, and demonstrates
organized the E. J. Schaefer Piano Co., capital that at no time in the history of this industry
$50,000, to manufacture and sell pianos. Mr. has the Steinway had a stronger hold on the af-
Schaefer has had a wide experience in the piano fections of the piano buying public.
»
business and is well known in Milwaukee musi-
cal circles. A retail store will be opened on
MARCHANT MUSIC CO;'S NEW STORE.
or before May 1 at 298 Third street, near State
The Marchant Music Co., Charleston, S. C,
street, with a full line of pianos.
have purchased a lot on North Broughton street,
that city, and will shortly erect a building for
SONNENBERG'S HANDSOME STORE. the
purpose of accommodating their growing
Interior Finish Most Artistic in the Neo-Classic business.
Style—Fine Display of Instruments.
DEATH OF THOS. B. WOOD.
(Special to The Review.)
JOHN
C1ILIUII
CO.'S XKW BUILDING.
floors, sub-letting the other lofts. The Everett
pianos will be displayed in the store, while the
John Church Co.'s publishing department will be
located upstairs.
Although the old quarters at 14i Fifth avenue
were not by any means out of the piano district,
this move places the Everett Piano Co. right in
the heart of the new retail field where they may
profit by the growth of that section in a business
way and be in closer touch with those of culture
and musical taste who appreciate the splendid
qualities of the Everett.
FULTON MUSIC CO. IMPROVEMENTS.
The quarters of the Pulton Music Co., 146
Grand street, Waterbury, Conn., have been en-
tirely redecorated and now present a decidedly
handsome appearance. The Fulton Music Co.
was incorporated last December, and the capital
stock of $20,000 is entirely subscribed and paid
in. This concern's success in the last few
months has been remarkable and illustrates
what business energy and hustle, together with
a large and selected stock will do.
Laurence H. Montague, for some time con-
nected with C. Kurtzmann & Co., of Buffalo, N.
Y., has become manager of Hill's Piano Store,
Jamestown, N. Y.
New Haven, Conn., April 23, 1907.
The finishing touches of what is generally con-
ceded to be one of the most artistic business
buildings in the city, that of the M. Sonnenberg
Piano Co., on Chapel street, have recently been
applied. While the exterior has been completed
for some time, much of the elaborate interior
trim and decorating had to be done.
The detail of the exterior is of the so-called
neo-classic style—a renaissance, in which the
modern French feeling largely predominates.
The material used is a white mat, surface glazed
terra cotta, and in this instance is so successful
as to rival white marble in effect.
The interior of the new building is quite as in-
teresting as the facade. The entire trim is done
in mahogany. The side walls are painted in a
Spanish leather effect, the wainscoting being done
in "burnt orange" tone and die above in a soft
olive green shade.
On the first floor, besides the spacious ware-
room, a counting room and a private office for the
president have been done off in mahogany and
plate glass. A new passenger elevator connects
the three floors, and in addition to this a broad
mahogany staircase leads from the salesroom to
the upper floor.
The second floor, which is handsomely dec-
orated also, is used as tuning rooms, and the
third floor is devoted to the repair department.
M. Sonnenberg, the head of the concern, has
been continuously in business in these premises
since 1866, and during these forty years the busi-
ness of the concern has grown at a most remark-
Thomas Baldwin Wood, a member of the Wood
Piano Co., Boston, Mass., died at his home in that
city recently, at the age of seventy-six years.
Mr. Wood was in the piano business for fifteen
years.
HAVE you secured
space for exhibition
purposes at the
NATIONAL
MUSIC SHOW
to be held at Madison
Square Garden ?
Datm
September 18*26, I9O7
Information supplied by
J. A. H. DRESSEL, M«n»g«
1 Madison Ave., New York City