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THE MUSIC TRADE REVIEW
42
BUSINESS OF GOOD VOLUME
CHAPPELL'S SCORE WITH "THE ORCHID.
RECENT MUSIC.
Monday, April 8, the Caryll and Monckton
Is the Report from the Music Publishing Fra-
ternity Working for the Betterment of the musical play, "The Orchid," was produced at
the Herald Square Theater, New York, by the
Trade—Class of Music Most in Demand.
With few exceptions, the publishing houses
East and West are recording a business of good
volume, and the tendency is toward an increase
rather than a diminution. To he sure, conditions
are not ideal, but it is evident a movement is
on foot to inaugurate better methods that will
eventually lift the entire sheet music trade out
of the slough of despond. The department store
system of doing business is not reprehensible if
conducted in a manner that leads not to cutting
the heart out of prices. This matter is entirely
in the hands of the publishers themselves, and
they alone can apply the remedy. It would be
a work of supererogation to dwell upon the de-
tails for putting on the brake, as they are per-
fectly familiar to everybody concerned.
Jobbers report the demand from the dealers
is assuming normal proportions, with every like-
lihood of the highest sales record being broken,
in so far as it relates to popular music at least.
A glance over the market will convince those in-
terested that in point of merit the lighter grades
have shown a vast improvement, especially the
vocal and instrumental numbers and ensembles
injected in the reigning musical comedies. The
same favorable criticism may be truthfully ex-
tended to ballads, story songs and even "coon"
melodies. Sales of these lines are expanding,
but the margin of profit has been reduced at a
rate not altogether comforting to either pub-
lisher or distributers.
No particular change is noted in the sale of
classic, educational or the general run of serious
or the higher grades of music. The steadiness
of this branch of the business is proverbial, as
its members are never victims of brainstorms
when it comes to the conduct of their affairs.
Commenting on the situation a publisher, whose
opinions are framed along conservative lines, re-
marked to The Review: "Business is splendid,
and we think you will find it the same with the
most of the leading houses. In common with
other firms we have a bunch of good sellers, but
prices are too erratic. We do not propose to
sacrifice our reputation or goods to enable either
department or other stores with cutting tenden-
cies to make a bargain day.
FROM M. W1TMARK & SONS.
Vocal—"Bye-Bye, My Caroline," "Love Me and
the World Is Mine," "The Cricket and the Moon"
Shuberts. From the moment the curtain rose (in "The Crickets"), "I'd Live or I Would Die
there was not the slightest doubt as to its suc- for You" and "Come Down and Kiss Me, Honey
cess. As one of the critics said, speaking of the Mine," by Ernest R. Ball; "When Your Heart Is
production, "There is more catchy music in "The in the Fray," by William F. Bock; "Sweet Jessie,
Orchid" than the average musical piece can boast Dear," by Ella Fontelle; "If I Could Only Live
of." The musical numbers that really scored and the Past Again," by Phil. H. Hacker; "Sleepy-
Hard," by Margaret Crosse; "Smile, Smile,
Smile" (in "The White Hen"), by Martin G.
Brown. Instrumental—"Two Hearts," valse, by
Al. Johns; "An Afternoon Call," intermezzo, by
James W. Gearheart.
KKOlt "SHAPIRO," MUSIC 1'UHLISHEK.
Vocal—"Never Introduce Your Bloke to Your
Lady Friend" and "Who Are you Getting at,
Bn?" by George Le Brun; "Because I'm Married
Now" by Herbert Ingraham;' "There's Some-
thing Sweet About You," by Ted Coleman; "And
They Say He Went to College," by Seymour
Furth; "Young Men Lodgers," by George Le
Brun; "I've Lost My Little Dog," by Jack Lori-
mer; "Sonoma," song and intermezzo, by Leo
Friedman.
BRITISH
received encore after encore were: "From Par
Peru," sung by Walter Rock; "I Don't Want the
Dark," sung by Amelia Stone; "I Must Propose
to You,' sung by Irene Franklin; "Come Along
to the Zoo," sung by Laura Guerite; "Liza Ann,"
sung by Maude Fulton and Walter Rock; "Fancy
Dress," sung by Trixie Friganza; "Little Chim-
ney Sweep," sung by Amelia Stone; "Promenade
des Anglais," sung by Walter Rock. The show
is undoubtedly the biggest musical success that
has been on Broadway in years, and will most
certainly run through the summer; in fact, until
the snow appears again. Chappell & Co. are the
publishers, and herewith is given the extremely
artistic title page which they have issued.
PIRATES EXTERMINATED AT
LAST.
A London correspondent writes that the day of
the music pirates has now come to an end. The
pirate, who at one time flourished in the streets
of London, Manchester, Leeds, Birmingham, and,
in fact, all the larger towns, has now passed out
of existence, or, rather, in the majority of cases,
into the cells of the English prisons, where they
will have plenty of time to reflect. The music
publishing business is in consequence in a flour-
ishing condition, and the result of the new Brit-
ish copyright law is felt everywhere, both by the
publishers and sellers of music. The well-known
cry that issued from the mouth of the street
hawker, " 'Ere y'are—all the lytest pyrated mu-
sic!" is heard no more in the land, and there is
joy in the house of the legitimate music dealer.
Dorothy Drew is featuring "With You in Eter-
nity" and "Southern Girl" with great success, and
Genaro and Bailey are meeting with tremendous
success with the two new coon "screams," "Find
Another Tree to Build Your Nest" and "I Like a
Little Loving Now and Then," published by the
"House of Hits."
ANOTHER REMICK HIT.
Vesta Victoria's New Hit
POOR
JOHN!
By the writers of
"WAITING AT THE CHURCH"
FRANCIS, DAY & HUNTER
15 West 30th Street
NEW YORK
"The Tale the Church Bells Tolled," the
latest Williams and Van Alstyne ballad, is being
featured by leading ballad singers in vaudeville
and burlesque, as well as in many stock com-
panies. "The Tale the Church Bells Tolled"
is strictly a "story" song, set to beautiful melody,
and one of the singers writes: "You could hear
a pin drop when we finished the second chorus,
so closely did the audience follow each word."
The Quaker City Quartette, Century Comedy
Four and the Young American Quintette are a
few of the many acts using this number with
marked success.
VICTOR KREMER CO.
CHICAGO
59 Dearborn St.
NEW YORK
1431 Broadway
PUBLISHERS
"Under the Tropical Moon," "Won't You
Let Me Put My Arms Around You,"
"Cinderella," Inst. and Song. "Not Be-
cause Your Hair Is Curly," " W i l l the
Angels Let Me Play," "Paddy," "Can You
Keep a Secret," "Vanity Fair," " I Never
Can Forget You Dear," Kremer's Mandolin
Folio, No. 1 , etc., etc.
OUR "NEW ISSUE"
PROPOSITION
¥ F\/"I? O F A I F R S l should subscribe to M. Witmark & Sons vocal and instru-
Is of Interest to all dealers—we tarnish
you with any quantity of our new
thematic catalogues without charge.
We publish M The Good Old V. S. A.,"
"Just a Little Rocking Chair and You,"
"Keep On the Sunny Side," and other
big hits.
Let us get In touch with you—write us.
M. WITMARK & SONS, 144 W. 37th St., New York.
Hereby agree to take one each of your "NMW" Vocal and Instru-
mental Publications as soon as issued at 5 CENTS PUR COPY. This to begin
with your next shipment of same and to continue until notified to the contrary.
Name
Street Number
F. B. Havfland Pub. Co.
125 W. 37th Street New York
•"-•* " •"•*' U *-***•*-'*-'**'& mental "New Issues" so as to keep their patrons and them-
selves in touch with the latest successes. Five cents the copy is all that is charged. Fill
in and forward attached blank.
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