Music Trade Review

Issue: 1907 Vol. 44 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPDLLANE, Managing Editor
Executive and Reportorial Staff:
Quo. B. KDTJ.BR.
W. N. TTLEB.
F. H. THOMTSON.
BMILIB FBANCBB BAUUB.
L. B. BOWERS. B. BRITTAIN WILSON, WM. B. WHIT». L. J. CHAMBHHLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. "VAN HABLINGBN, 195-187 Wabash Aye.
TELEPHONES : Central 414 ; Automatic 8643
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
L. WAITT, 278A Tremont St.
PHILADELPHIA :
R. W. KAUFFMAN.
A. W. SHAW.
CHAS. N. VAN BUBHN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: NINA PUGHSMITH.
BALTIMORE, MD.: PAUL T. LOCK WOOD.
LONDON, ENGLAND:
69 Basinghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including poitage), United Btates, Mexico, and Canada, $2.00 per
year: all otber countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, 576.00.
REMITTANCES, In otber than currency form, should be made payable to Bdward
Lyman Bill.
Directory of P l a i o
The directory of piano manufacturing firms and corporation^
found on another page will be of great value, as a reference
Manufacturers for dealers and others.
Exposition Honors Won by The Review
Wand Prim
Paris Exposition, 1900 Silver MedaJ.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold Jfedal.Lewls-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
Cable address: "Elblll N e w York."
NEW YORK, APRIL 1 3 , 1907
EDITORIAL
R
OBT. C. OGDEN, whose retirement from the firm of John
Wanamaker was announced in last week's Review, for years
has given a good deal of study and deep thought to the piano busi-
ness. It has been said that much of the Wanamaker advertising
which has been put forth in the New York papers, has been prepared
under Mr. Ogden's personal direction. He has been enthusiastic
concerning the future of piano selling in the Wanamaker stores,
and has contributed to the development of what has been frequently
termed the largest retail piano business in the world.
S
HORTLY after the announcement of Mr. Ogden's retirement
he gave out to a reporter some of his views on how it is pos-
sible for a young man to succeed.
Mr. Ogden has been a partner of John Wanamaker since 1885.
He welcomes his freedom, not because of his advanced years, for
his mind was never more alert, but because he wishes to devote the
remainder of his lifetime to educational work. He is the head of the
General Education Board, to which John D. Rockefeller recently
gave $32,000,000.
"The idealist in business," declared Mr. Ogden, "the man who
sees the ethical value of his work and does not strive day by day
merely to acquire a sum of money, is the only true and practical
business man. He is the only one to see and to grasp the real op-
portunity when it presents itself. Standards cannot be too high.
"To succeed a man must laugh at discouragements and re-
verses. He must be determined, persistent, confident and aggressive.
He must stubbornly forge ahead in the face of any obstacles. Plod-
ding industriously, prompted by ambition, self-reliance, cultivation
of originality in his particular line, he must put his whole soul into
his work. Success does not require genius, but common sense and
hard work.
"It is equally important that a young man should learn to master
principles as against impulsive and superficial influences, seekino-
high friendships, associating with persons of greater intelligence
than himself, persons who are well bred and well informed."
REVIEW
W
HEN we review the history of piano manufacturing for the
past decade it will be seen at once that some of the newer
concerns have made advances which appear almost phenomenal
when compared with the older institutions of twenty years ago.
New York State has a number of great piano-making institutions
which produce an enormous number of pianos annually. Take a con-
cern like the Foster-Armstrong Co. with its splendidly equipped plants
at East Rochester. As a distributing force this great corporation ex-
ercises tremendous influence in every section of the country. The
Bailey Piano Co. may be reckoned among the great piano-producing
concerns in this country. Kohler & Campbell is another concern that
has made a distinct success of piano making as have Jacob Doll &
Sons and Winter & Co.
T
HE combined annual output of the above-named factories would
run into big figures, and the end is not yet, because they are
preparing for larger outputs all of the time.
We mention these names because they fittingly illustrate the
great productive advance which has been made within a compara-
tively brief period of time. The great West too is prolific in great
piano-producing plants, and more are being added constantly.
With such concerns as the W. W. Kimball Co., Steger & Sons,
the Cable Company, Geo. P. Bent, the Smith, Barnes & Strohber
Co., and others, pianos are counted as easily by the thousands as
hundreds were named years ago, and the annual output of half a
dozen of these factories would astonish some of the old timers,
who thought that the business would reach its decadence in 1900.
But still the output increases with each year, and a half million
pianos annually will be reached within the near future, as the total
output of the. American piano factories. An industry which con-
tains such enormous piano-producing institutions must be reckoned
as one of the important ones of this country.
I
N the retail trade there are great changes constantly going on
just the same as in the manufacturing world. Some of the
old timers are being slowly, but surely side-tracked by institutions
which have come into being within the past few years. It re-
quires a greater degree of activity to maintain trade to-day than
ever before, for no one who is engaged in business can lay claim
to certain exclusive preserves which he may hold as his own. The
old lines are constantly being broken, and new conditions and new
methods are being felt in every city in the land. No man engaged
in business to-day can afford to adopt an unprogressive policy.
It takes more money, it is true, to conduct a business on up-to-date
methods, but if the possibilities are there, it will pay to spend the
money.
W
HEN John Wanamaker commenced selling pianos in New
York the market had always existed here before ; he simply
took advantage of opportunities which were all about, and through
enormous advertising, interested the piano-purchasing public.
S
OME of the piano merchants affirm that their business does not
show as good results as they feel that it should. Evidently
they do not fully understand the changing conditions. They have
not awakened to the fact that the piano trade world of to-day is
very different from what existed a decade ago. It is useless to
deny that the commercial spirit is not becoming more and more
active all of the time, and whether or not we like the old days better
than the new, the new have come, and we must conform our methods
to the conditions of our dav.
I
T is the age of commercialism, and simply because a man has
an agency for a well-known piano is not sufficient reason why
people should throng his warerooms clamoring for that particular
product. Other instruments have their special merits interestingly
presented in the advertising columns of local papers, and as a re-
sult trade.very frequently passes the door of the merchant who does
not believe in a generous public exploitation of his wares. It is
evident that the retail piano merchant who does not note the chang-
ing conditions and govern himself accordingly is taking very seri-
ous risks. Yet as we have already asserted, many merchants have
so far failed to recognize the change which is constantly taking place.
The people are becoming better educated as to piano values, and the
enlightened portion of the public know that only in exceptional
cases are bargains to be obtained. The average purchaser in these
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
days of general prosperity prefers newness and merit to cheapness
and second-hand pianos. With the present knowledge which exists
regarding quality, we have reached the point where quality and
correct pricings should be taken as the real basis of piano argument.
M
ANUFACTURERS in all lines are finding it pretty difficult
to secure raw material in sufficient quantities to continue
their business uninterruptedly. In some of the supply departments
of this industry there is a general complaint. Talking-machine
men, too, say that they are unable to get staples as promptly as
they desire for business needs.
With such conditions existing, it is hardly possible to believe
that there will be any reduction in prices of staples, and there arc
many who believe that prices will still climb to higher figures, so
that it will cost more to build pianos six months from to-day than
at the present time.
I
I would seem as if the price level of commodities would be
reached. The breaking point has, in fact, been reached for
stocks and bonds in this and several other countries. Liquidation,
contraction and retrenchment have already begun, not only as to
securities, but as to railroad and other permanent improvements
requiring great amounts of capital. In spite of the unprecedented
industrial activity on all sides, there are many who say that "the
irrepressible crisis" is fast approaching, and the most popular and
superficial explanation of crisis is that somebody or other gets that
scared feeling and communicates it to others, passing it on in turn
until general lack of confidence results. The crisis, in other words,
springs from an abnormal state of mind, and not from the working
of economic law.
T
'T'^HE progress of the season is reflected in the increased volume
A of business in the various stores throughout the land. The
quickening influence of the coming of good weather is felt in every
department of trade, and our reports for the week show that dealers
are viewing the spring business with a most optimistic feeling. We.
have received many communications which indicate a most satis-
factory condition of trade throughout music trade circles. Trans-
portation is more satisfactory, but in many cities there are still com-
plaints that seasonable goods do not come forward as specified.
We may say that retailers in all lines of trade pay readily the
high prices asked for manufactured goods to-day, and this, fact
alone would seem to show that the general business confidence re-
mains, unshaken.
Another excellent feature of the present situation is the steady
improvement in collections, this despite the unsettled condition of
the monev market.
W
ITH the advent of spring weather an enormous amount of
new structural w r ork will be commenced, and the number of
men employed in erecting new buildings will necessarily mean a
goodly distribution of money in various parts of the country. The
official statistics of foreign trade show a large increase over that
of a year ago. There have been fewer failures in the business world
than during any March for four years past. While collections are
not all that could be desired they have exhibited some improvement,
the Southwest being conspicuous in this respect, owing to the fact
that the country merchants are discounting bills. The general crop
conditions are favorable, and there seems to be. no reasonable doubt
why the piano business should not move steadily ahead without any
serious jars.
HIS psychological theory is not in harmony with obvious facts.
It fails to explain, for instance, why crises which were rare up
HE Exposition at Jamestown does not interest piano manufac-
to a hundred years ago should recur with such striking regularity;
turers largely. It • is a question whether piano men as u
why they are more frequent among phlegmatic than among excitable
whole will ever view expositions with favor again. Of course,
people. A second explanation, or rather group of explanations,
there will be some manufacturers who will alw r ays exhibit, and
ascribes crises to overproduction. Supply, at least, in certain lines
who feel that the publicity which they receive, and the honors
outruns demand; according to this theory, the market is glutted,
which they have to win will more than recompense them for the
prices drop, factories stop working, and the crisis is on. It is expenses incident to the preparing and maintenance of exhibits.
well to recall that many a war with its inevitable adjustment of
There is a good deal of valuable publicity which may be gotten
supply and demand has gone on, and many a calamity has occurred
out of expositions, if properly handled. Direct sales are frequently
without bringing on a crisis. It is one thing to state that over-
made, and then the honors won have a value which will live for
production, or waste of any kind produces loss, and an entirely dif-
many years.
ferent thing to say that it leads to crises. To cause a crisis it must
be able to impede commerce and industry, and to impede commerce,
NDICATIONS now point to a convention of more than ordinary
it must work through credit.
interest in Chicago. With the piano manufacturers, the
dealers, the talking machine men, and the travelers all convened
T is obvious, however, that the general public is becoming more
during one week, it means that the population of the city will be.
conservative, and since the first of the year neither over-confi-
augmented materially. The music trade men of the Western me-
dence, nor speculative mania has been established strongly. On the
tropolis are making preparations for the entertainment of their
contrary, intelligent opinion is noticeably conservative. The utterances
guests in a most royal manner. Chicago never does things in a
of many of the leaders of finance and industry since the beginning
half-hearted way, and there is always a genuineness about her treat-
of the year have been tinged by distrust. Neither have their warn-
ment of visiting delegations which causes them to think that they
ings fallen on deaf ears. Retrenchment is the order of the day.
have struck hospitality of the real sort.
Because we are retrenching in various ways, it is going to mako
the country stronger when the drop comes. A number of the larger
piano concerns have cut down their credits, and are selling on shorter
ERE is a.new plan of mail order houses. A furniture paper
time than ever before.
says that comprised in the ambitious designs of the cata-
logue houses is a distinctive industrial system all their own; they
GOOD many furniture dealers over the country are adding
are giving the preference to those manufacturers whom they di-
pianos to their stock. This will mean more dealers in the
rectly or indirectly control and. buying of others only when they
field. Not content with putting in pianos, they have also added
must, but their ultimate purpose is to do their own manufacturing
talking machines in order to supply the home equipment complete.
of all commodities, thus treating the manufacturers they now in-
Hardware men, too, are also placing in talking machines. The sidiously patronize with the same policy of gradual extinction they
marked increase in the purchasing power of the American public
have pursued toward retailers.
has made possible the carrying of side lines previously considered
The manufacturers who have been supplying the mail order
as out of harmony with the regular lines carried by merchants in
houses are playing into the hands of their deadliest enemies. The
various trades. So the stores now in many cities are becoming
knife is all ready for their innocent throats just as soon as the time
more and more department stores, just on the same lines which
is opportune to draw the blade. The manufacturers of the country
made the old country store the original department store of this
are beginning to appreciate this tremendous fact and to realize that
country. Nearly all of the department stores to-day carry musical
they have even more at stake in the fight than the retailers.
merchandise, and what is more they are selling it in vast quantities.
Surely the countless problems of to-day demand for their proper
This kind of competition has been keenly felt by regular piano
solution the organized expression by manufacturers and jobbers
dealers in certain localities. Mail order houses, too, have succeeded
and particularly the problem relating to the ever-widening invasion
in capturing a goodly slice of the musical merchandise trade,
of retail territory by the retail catalogue vandals,
T
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