Music Trade Review

Issue: 1907 Vol. 44 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THL
ffU SIC TIRADE
VOL. XLIV. No. 1 0 .
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, March 9, 1907
DENATURED ALCOHOL NOT ENTIRELY SATISFACTORY
As a Solvent for Shellac and Wiping Off Surplus Oil in Polishing—A Letter on the Subject to
H. Paul Mehlin from J. H. Allen Worth Reading.
A careful canvass among some of the best-in-
formed varnish foremen and piano polishers in
this city as to their opinion of the merits of de-
natured alcohol as a solvent for shellac, and to
wipe off the surplus oil in polishing, shows that
it has proved as satisfactory as was hoped. Its
only defect seems to he that the addition of one-
half of 1 per cent, of benzine as one of the
denaturants causes the shellac to dry imperfectly
and as a rubbing off fluid leaves the surface in a
cloudy condition. All agree that if a substitute
for benzine can be found, and there are several
that should answer, denatured alcohol will
fully meet all the requirements intended. J. H.
Allen, secretary-treasurer of the Committee of
Manufacturers, who had charge of the passage of
the denatured alcohol bill, in a recent communi-
cation to H. Paul Mehlin, who as president of the
National Piano Manufacturers' Association, made
such strenuous efforts for its passage, says: "In
event that the manufacturers of pianos find they
cannot use grain alcohol mixed with 9 per cent,
of wood alcohol and one-half of 1 per cent, of
benzine, we will, of course, take up with the
commissioner the question of securing a specific
denaturant which will be satisfactory to your
industry. I will be indebted to. you if you will
kindly advise me on this point." It has been
suggested that it would be advisable for every
piano manufacturer using denatured alcohol to
send in a report of their experience in its use.
Another feature that operates against the use of
benzine is that in burning it in a lamp the
flame is found to contain a considerable per-
centage of carbon, which blackens, or at least
discolors, bright surfaces and renders it unfit for
soldering plated and polished surfaces.
SINGLE COPIES, 10 CENTS.
$2.no PKR YEAR.
old, Mr. Schwankovsky, Jr., has had four years
of active and hard experience in various de-
partments of his father's business and is fully
able to hold down his new position in a very
satisfactory way. Mr. Schwankovsky senior,
will still maintain a general supervision over his
establishment, but the details of the management
will be left to the son.
VOTE FOR TAX ON PIANOS.
French Deputies Insist on Clause in Revenue
Bill—Advocate of Measure Urges That Levy
on Instruments Would be Easy to Collect—
Teachers Are Exempt from Provisions.
According to dispatches from Paris, France,
the piano tax, on the feasibility of which the
Senate and Chamber have been -divided, is caus-
ing as much discussion as the tax on incomes.
When the budget reached the Senate the
clause relating to the piano tax was ruthlessly
cut out, but it was reinstated by the Chamber
the other day, when M. Maurice Berteaux, the
president of the budget commission, justified its
inclusion.
M. Millevoye regarded the tax as anti-demo-
musical
merchandise
and
sheet
music
depart-
SILVERS TAKES CHARGE
ments and will devote the space to their line of cratic, since it struck an instrument of labor.
pianos, of which the Kranich & Bach is the Replying to his critics, M. Berteaux declared that
Of the D. S. Johnston Co.'s Store in Tacoma—
leader.
This house also handles the Apollo very pianos which were used in teaching music would
Mr. Johnston to Reside in Chicago.
be exempt, but that those people who possessed
successfully.
mechanical pianos would have to pay the tax.
(Special to The Review.)
He pointed out that if the Chamber would" not
Tacoma, Wash., March 1, 1907.
THIRTEEN MASON & HAMLINS
vote the tax others would have to be imposed.
D. W. Johnston, who since the retirement of
The tax would be easily collected, he thought.
his father, D. S. Johnston, from active business Purchased by the Florida Female College at
"Suppose,"
he added, "a young woman who is
life, has been the manager of the D. S. Johnston
Tallahassee.
playing
a
piano
says to a young man who is turn-
Co.'s music house of this city, is now in Chicago,
ing over her music, 'I am tempted not to declare
where he will in the future reside. During Mr.
The Mason & Hamlin Co. are exceedingly my piano.'
Johnston, Jr.'s, management of this well-known pleased over the fact that in competition with
" 'Declare it,' the young man would say, 'for
house he has not only proven himself to be a several makes thirteen Mason & Hamlins, the en-
if
you don't do it your neighbor will do it for
thorough, all-round business man of more than tire number, were recently purchased for the
you.'"
ordinary ability, but has built up a wide circle Florida Female College at Tallahassee.
The Chamber allowed itself to be convinced by
of friends in this city who will regret very much
M. Berteaux's arguments, and voted for the re-
his departure. D. S. Johnston, who for over
HOBBS MUSIC CO. REORGANIZE.
tention of the tax, which on upright pianos and
twenty years has figured conspicuously in the
harmoniums is 10 francs a year, 20 francs on
retail piano trade on the coast, is expected to re-
The Hobbs Music Co., Logan, Utah, have been horizontal pianos and 100 francs on large or-
turn within a short time from an extended trip reorganized, with the following officers: Jacob gans.
around the world, the latter will continue to West, president; G. F. Thatcher, vice-president;
The action of the Chamber was not without its
make Tacoma his permanent place of residence, L. Farr, Jr., secretary; Robert Murdock, treas- effect on the Senate. Senators did not again
although he will not again engage in active busi- urer, and James Hobbs, Jr., manager. The com- cut out the clause, but decided that it should be
ness life.
pany is capitalized at $25,000, with James Hobbs, dealt with separately.
T. S. Silvers, who for some five years has re- Jr., as largest shareholder, with 200 shares.
sided in Spokane, where he was assistant man-
INCREASE IN FREIGHT RATES.
ager of Eilers' piano house, will assume f the man- WORRELL BUYS OUT PARK'S INTERESTS.
agement of the D. S. Johnston Co.'s store in this
Railroad Manager in Cincinnati Says It Will
city. Mr. Silvers is said to have been one of the
E. A. Parks has sold his interest in the
/
Average 5 Per Cent.
most successful young men in the piano business Worrell-Parka Music Co., Mexico, Mo., to R. D.
(Special to The Review.)
on the coast.
Worrell, who will continue the business. Mr.
Cincinnati, O., March 4, 1907.
Parks will devote himself to the affairs of Parks'
It
was
said
by
a railroad manager in Cincin-
Music House Co., Louisiana, Mo., which he con-
LECHNER & SCHOENBERGER ENLARGE trols,
and which has branches in several towns nati to-day that on April 1 freight rates on cer-
tain commodities would be increased, and on
in Missouri.
Secure Second Floor of Present Building—To
May 1 rates would be advanced on still other
Give Up Music and Small Goods Lines-—
commodities, the average increase being 5 per
Kranich & Bach Piano Is Their Leader.
F. J. SCHWANKOVSKY, JR., IN CHARGE.
cent.
The Lechner & Schoenberger Co., Pittsburg,
F. J. Schwankovsky, Jr., has been made gen-
A. A. KIBLER SUFFERS FIRE LOSS.
Pa..^ will on April 1 obtain possession of the eral manager of the great six-story music estab-
second •floor of the building, in which they now lishment founded by his father, in Detroit, Mich.,
In the destruction of the Y. M. C. A. build-
oecupy the first and third floors. The quarters succeeding H. O. Friedrichs, who left to become ing in Utica, N. Y., by fire last week, A. A. Kid-
will be redecorated in handsome style. On the manager of. the Smith &. Nixon Piano Co.'s der, the music dealer who occupied a store on the,
above date the company will discontinue their Toledo branch, Although only twenty-two years ground floor, suffered a loss of about $8,000,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
still sales go merrily on and the amounts go steadily piling up. In
no other line, however, are payments on a single sale carried over
such a term of years as in piano-selling. When we think that a
purchaser may extend the paying period from three and one-half
to four years, it would seem to the outsider as if the time-limit
had not only been reached, but had been passed.
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
Quo. B. KBT.I.BB.
W. N. TTLBK.
F . H. THOMPSON.
EMILIII FBANCBB BAUDB.
L. B. BOWERS. B. BBITTAIN WILSON, Wir. B. WBITB. L. J. CHAMBEBLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. YAN HARLINGBN, 195-197 Wabasb Are.
TBLKPHONES : Central 414 ; Automatic 8643
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
L. WAITT, 278A. Tremont St.
PHILADELPHIA :
R. W. KAUFFMAN.
A. W. SHAW.
CHAS. N. VAN BUBBN.
SAN FRANCISCO: S. H. GBAX, 2407 Sacramento St.
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE. MD.: PAUL T. LOCK WOOD.
LONDON, ENGLAND:
69 Basinghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office «s Second Class Matter.
SUBSCRIPTION, (including postage). United States, Mexico, and Canada, $2.00 per
year; all otber countries, |4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, 175.00.
REMITTANCES, In other than currency form, should be made payable to Bdward
Lyman Bill.
Directory ol Plaao The directory of piano manufacturing firms and corporation*
_T~ „ . _ „ „ ~
found on another page will be of great yalue, as a reference
Manulacturera
f o r d e a i e rs and otters.
Exposition Honors Won by The Review
Wand Prim
Paris Exposition, 1900
Silver Medal.Charleston Exposition, 1902
diploma.Pan-American Exposition, 1901
Gold Medal..St. Louis Exposition, 1904
Gold Afcdol.Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
___
Cable address: "Elblll New York."
NEW YORK,
MARCH 9, 1907
T
HEN again, there is another viewpoint. The pianos which
have been sold on the instalment plan out of their proper
class—that is, a piano that should have been sold for $175 instead of
$300, will cause trouble in days to come for the merchant who has
put forth such goods on such terms. There is no reason under
such conditions why a man will ever pay all the instalments on a
piano, because when he has paid for a couple of years, he can get a
new piano on the same terms—and why should be continue to use
and pay for the instrument which has deteriorated under usage
when he can get a new one on exactly the same terms and at a
much less price?
When a salesman informs him that he can sell him as good a
piano for $175 as his was when bought for $300, why should he
continue to pay all the long years to own this piano which at the
start was only worth a little more than half the money asked.
The present method of instalments needs some kind of reform;
there is no doubt about that. If we compare it with other lines of
trade, we will find that there is no single article which is purchased
on the deferred plan in which payments run such an extended time
as pianos. If a drop comes in the business of the country, at any
time, it will means that thousands of payments will cease and
that the shops will be full of used instruments taken back from
those who cannot meet their obligations or who do not care to.
The instalment business is a profitable one, and it enables the
dealer to sell more pianos than on any cash basis, but at the same
time like other good things it may be overdone, and it is possible for
a man to fool himself with the idea that because he has a vast
amount of paper representing a large amount of money in sales, it
is all worth its face-value. But is it? That depends.
EDITORIAL
S
OME time ago The Review started a trade discussion which
developed interestingly along the lines that "we were selling
pianos too cheap." We took the ground that if piano selling was a
profitable 'business, it should be more than ordinarily profitable in
such times as we are now going through, and still the records do
not show that the piano dealers have become multi-millionaires dur-
ing the past few years.
Have we not grown into the habit of extending the time of
deferred payments over too long a period? And are not the regu-
lar payments too small? It is true that it is easy to get anything
nowadays on credit. Without any money beyond his weekly wages,
a sober, well-appearing man can marry, furnish a flat, and start up
housekeeping.
From the engagement ring to the piano in his parlor, every-
thing can be bought on credit and paid for in long-time instalments.
It is really remarkable to what extent this system of long-extended
personal credit is carried. Manufacturers and wholesalers, before
they give credit, consult the mercantile report and require special
detailed statements regarding the persons who ask credit of them.
The average retailer over the country sells the ordinary citizen any-
thing he may desire on the instalment plan before making any in-
vestigation as to his character beyond being sure of his identity and
occupation.
I
T is easy to swindle an instalment man, much easier than pass-
ing a forged check or picking a pocket, yet it may be truly
stated that very few people attempt to swindle merchants from
whom they have purchased on the instalment basis. Most of
the times when the instalment dealer does lose money are when
his customers have over-bought and to keep up the payments is be-
yond their means, or when sickness or loss of work has suspended
the paying power.
It further appears that in the descending scale of wages, the
proportion of loss decreases. Those who buy expensive things,
even in proportion to their means, are less likely to pay for them.
The more modest the furniture and the fewer carats in the engage-
ment-ring, the more likely it is that the payments will be continued
promptly until the end.
This reasoning applies particularly to all kinds of merchandise
which is sold at proper prices within reasonable time limits. The
man with small wages does not usually buy more than he thinks
he sees an assurance of paying for.
The man on a larger salary, or with some easily gotten money
in his possession, is mudh more likely to figure out how he can
make a splurge for a few months without paying for it. Most
likely the reason for this is that men with small wages have their
wives manage their financial affairs.
T
HE man whose salary comes in in a monthly check rarely en-
dorses that over to his wife, while the man whose wages
NE man while discussing this instalment matter recently with
come in in a weekly pay envelope is sure to have his wife waiting
The Review said that he was positive that the percentage of
for him. Most women have a greater horror of debt than men.
losses through bad debts on goods sold to the people of moderate
Women who go into debt wholesale, either do so blindly or through
means was less than the Fifth avenue jewelers. Surely this speaks
ignorance, usually because they have never been trained in the
well for the average honesty of the American citizen. Evidently,
value of money through handling it. This is one of the things
the great middle class may be trusted or else the instalment dealers
that the poor man's wife has had to learn. Her horror of debt has
would be going out of business instead of multiplying. And it been inherited from her mother, and the careful calculations which
seems that there are at the present time quite a large number of
she has to make with her husband's wages are simply a continuance
dealers who will sell pianos on the nothing-down-and-dollar-a-week
of her girlhood's scrimping.
plan.
For these and many other reasons, the business of the instal-
ment dealer—whether in pianos, books or furniture, is worthy of
It is said that a large department store in this city has a million
and a quarter of instalment paper on the dollar-a-w*eek-plan, and the sociologist's study.
O

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