Music Trade Review

Issue: 1907 Vol. 44 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE RBVIEW
accepted at the old prices, provided:we have the
pianos in stock on receipt of such orders."
The Metzler Humanola Player-Piano.
The Metzler Humanola player-piano is receiv-
ing a splendid reception in the trade. Mr. Grim-
ston reflects upon its possibilities thus: "The
fact that the player-piano is little larger than an
ordinary instrument, and takes up less space than
the cabinet, is an important matter. It is of that
compact nature so popular with the English, and
the demand fully convinces us that we must ex-
pect the combined piano to be in front of all
others of its class." Naturally the "Cabinet"
style must maintain an even demand, owing to
the thousands of homes containing the ordinary
piano, but undoubtedly there will only be one
choice for those that can afford a self-playing
instrument. It is the catch of the season, so to
speak, and will become still more popular among
the public as the manufacturers are able to
reduce prices, either in the saving on materials
bought in bulk, or in competition. "The season
is a good one," added Mr. Grimston, "and we find
sales ever on the increase in all models."
Willis Co.'s Latest Songs.
The Willis Music Co., of Newman street, W.,
have recently issued a number of pleasing songs
and pianoforte pieces in their now famous songs
penny edition, among the most captivating being
"Give Me a Garden," words and music by Tesche-
macher; "Deep in My Heart," by A. H. Behrend;
an excellent humorous sea song, by J. M. Capel,
called "Old Bill Fuss," and a song cycle entitled
'"Love Episodes," containing four numbers at
sixpence each.
Strauss Fails of Election.
Richard Strauss, Germany's greatest modern
composer, recently failed to obtain election to
the Senate of the Berlin Academy of Arts. The
painters, sculptors, and architects all voted for
him, but strangely enough he was opposed by his
brother musicians, including Joachim, Gern-
sheim, Bruch, Schulze and Humperdinck.
Ivory Prices Going Up.
9
through their London branches were the Aeolian
Co., and the Farrand Organ Co.
Prevent Corruption in Mercantile Circles.
As a preventative of corruption in mercantile
circles Parliament recently passed an act that
comes into force on January 1, wherein the dis-
honest salesman or buyer renders himself liable
to severe punishment. The Act is in four sec-
tions, but the real "meat" is contained in a por-
tion of section one, and reads as follows:
AGENTS RECEIVING BRIBES.
Reg. U. S. Pat. Off.
"If any agent corruptly accepts, obtains, or agrees
to accept or attempts to obtain, from any person, for
himself or for any other person, any gift or considera-
tion as an inducement or reward for doing or forbear-
ing to do, or for having after the passing of this Act
done or forborne to do, any act in relation to his prin-
cipal's affairs or business.'*
"ANY PERSON" GIVING BRIBES?.
"If any person corruptly gives, or agrees to give or
offers any gift or consideration to any agent as an in-
ducement or reward for doing or forbearing to do, or
for having after the passing of this Act done, or for-
borne to do, any act in relation to his principal's affairs
or business, or for showing or forbearing to show favor
or disfavor to any person in relation to his principal's
affairs or business."
FALSE ACCOUNTS AND INVOICES.
"If any person knowingly gives to any agent, or if
any agent knowingly uses with, intent to deceive his
principal, any receipt, account, or other document in
respect of which the principal is interested, and which
contains any statement which is false or erroneous or
defective in any material particular, and which to his
knowledge is intended to mislead the principal."
PENALTIES.
"He shall be guilty of a misdemeanor, and shall be
liable on conviction on indictment to imprisonment,
with or without hard labor, for a term not exceeding
two years, or to a fine not exceeding £500, or to both
such imprisonment and such fine, or on summary con-
viction to imprisonment, with or without hard labor, for
a term not exceeding four months, or to a fine of not
more than £50, or to both such imprisonment and such
fine."
The other sections minutely define the scope
and power of the Act, and the circumstances that
would render an agent liable under its provis-
ions. It is modeled somewhat after certain anti-
bribery laws in force in various sections of the
States and will do much to eliminate entirely
an evil that has been growing to alarming pro-
portions.
The price of ivory in England has advanced
'from 20 to 30 per cent., according to authorities,
and increased prices in other materials have
caused manufacturers to take steps to impress
LOW RATES TO NEW YORK
upon dealers the fact that the increased prices
are real and not fictitious, and that advanced From Trunk Line Association Territory on
prices on the completed product are absolutely
February 23d to 26th and March 16th
necessary. One Continental maker of key- to 19th—Should Bring a Crowd.
boards—Heinrich Ad. Meyer, of Berlin and Ham-
burg—has already advised his customers of a
The Merchants' Association of New York an-
rise in the prices of his goods, which he at- nounces that merchants' rates to this city will be
tributes directly to the higher cost and small in effect from Trunk Line Association territory
supply of ivory.
on February 23 and 26, inclusive, and March 16
to 19, inclusive, with the customary fifteen-day
Piano Players and Teaching.
A new development of the popular demand return limit. The special rate will be, as usual,
for piano-players and player-pianos is the teacher a fare and one-third for the round trip, the re-
who devotes her time exclusively to instructing duction being granted under the certificate plan.
Roughly described, Trunk Line Territory ex-
owners and operators of those instruments in
the proper way to operate them in order to get tends from the New England-New York border
best results. The teacher's efforts are princi- west to and including Buffalo and Salamanca,
pally directed toward familiarizing those lacking N. Y.; Erie and Pittsburg, Pa.; Wheeling, Park-
in the technical facility necessary to the proper ersburg and Huntington, W. Va., south to the
rendition of music, with the means of infusing Potomac River and the line of the Chesapeake &
warmth and color into their performances of Ohio Railroad. The rate does not apply from
the higher class of music. Proper instruction points in the States of New York, Pennsylvania
has also the added advantage of protecting the and New Jersey less than 100 miles distant from
more or less delicate mechanism of the instru- the metropolis.
The merchants who take advantage of these
ments from misuse, for when the operator is
aware that the pedals and levers work more rates will register at the association's new head-
effectively when not strained he will not pump quarters, the Merchants' Association Building,
the pedals or force over the levers regardless C6-72 Lafayette street (formerly Elm street) be-
tween Leonard and Franklin streets. In the new
of results.
offices, which occupy the entire second floor of
That Milan Exhibition Episode.
the building, every convenience will be afforded
Although when the Milan International Exhi- to visitors to the city, a prominent feature be-
bition was first being promoted it was announced ing a large and well-equipped reading and writ-
that only musical instruments of Italian manu- ing room.
facture would be permitted to be exhibited, the
numerous requests especially from French manu-
facturers finally resulted in the committee relent-
FORBES QUARTERS IN JACKSON, MICH.
ing and inviting foreign makers to show their
products. The final decision came so late that The E. E. Forbes Piano Co. have removed their
the foreign manufacturers did not have time to Jackson, Miss, to new and highly decorated quar-
prepare special features but withal an excellent ters on East Capital street. They handle the
showing was made by the various concerns. Everett, Kranich & Bach and Kurtzmann pianos
Among the American firms who exhibited among other makes.
• .
Pianos and
Victors—
A winning combination.
Pianos may m a k e y o u
moaey, but Victors will make
you a great deal more. You
can't sell even the best of
pianos all the time; twelve
months in the year there is
a steady demand for
Victor Talking
Machines and Records
Our magazine advertising to
56,000,000 people throughout
the United States every month
reaches all the buying people
right in your own city. Your
Victor business, if you work it
right, can be bigger than the
possible business in any other
two or three musical instru-
ments, including pianos.
Victor business is the sim-
plest you can find—small
capital required, one way of
selling, one price, large per-
centage of profit protected
from cut-throat competition
by our contract with every
Victor dealer. Best of all, there
is no troublesome variety of
equipment needed to piece
out the Victor, for the Victor
is complete in itself.
The strongest Victor sup-
porters to-day are piano men
who have seized this oppor-
tunity. Has any one else in
your city a Victor agency?
Victor Talking
Machine
Company
Camden,
N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
ACCORDING TO SALES—OR PROFITS?
The Apportioning of General Expenses Among
Departments Always a Live Question to
Piano Merchants as Well as the Thoroughly
Up-to-date Business Men.
The apportioning of general expenses among
departments is a question that always comes up
for consideration and discussion about this time
of the year. The method which is perhaps most
generally employed, and the one used in some
of the leading stores of the country, is to pro-rate
all general expenses, with the possible exception
of rent, advertising and fire insurance according
to sales. Serious objections are made to this
plan by department heads. And not without rea-
son. As is well known, in almost every depart-
ment, some goods are sold at or below cost, and
it stands to reason that when general expenses
are apportioned according to sales the more
the department sells the more it has to pay, de-
spite the fact that if a department's volume of
business is unduly swelled by sales effected a t
a small profit it can ill afford the additional bur-
den thus thrust upon it. To put it more clearly
—just as the sales of a department forge ahead
of those of other departments so does that de-
partment's share of the store's general expenses
increase, and this independently of whether
the gain in sales represents increased profits or
not. It may be urged that the store management
does not want its departments to sell at a small
profit any more goods than they can possibly
help, but it must be remembered that if the cus-
tomers call for the goods the department must
supply the demand.
Some merchants may ask: "Since this is true
of all departments, doesn't it even itself up in
the long run?" It by no means follows, how-
ever, that the proportion of goods sold at or be-
low cost is alike in all departments, seeing that
the sales of some departments may involve a far
larger percentage of "leaders" than do those of
others.
Some merchants may say: "Each department
head ought to be able to overcome the small per-
centage added by him on some goods by increas-
ing the mark-up on others, thus effecting the
proper average." The fact remains, however,
that different departments in a house show alto-
gether different ratios of average gross profit.
Pro-rating general expenses solely according to
sales ignores these facts; whereas the method of
pro-rating • general expenses according to gross
profits not only recognizes it, but in a simple
way protects those departments whose gross
profit was smaller than that of other depart-
ments.
Another point which, is practically ignored
when general expenses are pro-rated on the basis
of sales is the question of the value of the serv-
ices rendered. Take, by way of example, the
case of a property owner. If such a one is about
to rent a store to a business which he knows
will render a good, round profit, he will in all
likelihood demand more rent from the prospec-
tive tenant than if the business is known to be
a far less profitable one. In the same way, if the
store divides general expenses according to gross
profits it practically says to the department
head: "We are going to charge you for these
services just what they were worth to you, and
the more your department earns in the way of
gross profits the greater will be the assumed
value of the services rendered to it by the store."
To sum up: If it could be clearly demonstrated
that every time a department increased its sales
it increased the quota of service derived from the
store—in the way of general expense—then i t
would be just to pro-rate this general expense
according to sales; but since it can by no means
be generally proven that increased sales in a de-
partment are necessarily followed by increased
general expenses of the character enumerated by
us on our store accounting page last week, it is
obviously unjust to use the increase in sales as a
basis for increasing the charge for such expenses.
On the other hand, as the Dry Goods Economist
properly says, if no fixed standard can be found
for determining precisely how much service was
rendered to each department, and if no fixed
value can be set upon the
perfectly fair to assume
worth to each department
it helped that department
said service, is it not
that the service was
precisely as much as
to earn?
SHERMAN CLAY & CO. IN SPOKANE.
(Special to The Review.)
Spokane, Wash., Dec. 24, 1906.
Sherman Clay & Co. have opened their new
branch in this city, thereby completing their
chain of music stores on the Pacific Coast. The
Spokane store is at 810 Sprague avenue, an ideal
business location, and is most attractive in ap-
pearance both as regards interior and exterior
fittings and makes a welcome addition to the
city's handsome stores.
The company have inaugurated an extensive
advertising campaign in the interests of their lat-
est branch and have installed a line of high grade
instruments that should insure the success of the
project.
THOMAS & SONS ANNUAL CELEBRATION.
Will T. Thomas & Sons, Sharon, Pa., held their
fifteenth annual opening recently and scored an
immense success. An orchestra furnished music
both afternoon and evening and souvenirs were
distributed. This house expects the year 1907 to
be a record breaker and they have started in a
fair way to gain that result.
Their line includes the Packard as leader, the
Behr Bros., Poole, Briggs, Keller Bros., Schiller
and Van Dyke pianos, as well as the Farrand
Co.'s line. They also handle the Victor talking
machine and Edison phonograph.
COL.
ESTEY IS A DELEGATE.
Among the delegates to the foreign commerce
convention to be held in Washington on January
14, is Col. J. Gray Estey, of the Estey Organ Co..
who was appointed to represent Vermont by Gov.
Proctor.
WARNING TO INFRINGERS!
This Trade Mark is cast in the plate and also appears upon the fall board
of all genuine SCHUMANN PIANOS, and all infringers will be prosecuted.
Beware of imitations such as SCHUMANN & COMPANY, SCHUMANN & SON,
and also SHUMAN, as all stencil shops, dealers and users of pianos bearing a
name in imitation of the name SCHUMANN, with the intention of deceiving the
public, will be prosecuted to the fullest extent of the law.
FACTORY AND GENERAL OFFICES,
ROCKFORD, ILLINOIS.
SCHUMANN PIANO CO.,
209 State St., CHICAGO, ILLINOIS.

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