Music Trade Review

Issue: 1906 Vol. 43 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADI
REVIEW
TIMELY TALKS ON TIMELY TOPICS.
The announcements for the musical season,
which are now practically all in, reveal a state of
things which make one marvel where the audi-
ences will come from to support the bounteous
offerings of the season. Of course we must not
forget that several sources have been opened up
by such men as Frank Damrosch, F. X. Arens,
Sam Franko and David Mannes which did not
exist some years ago. The concerts given to the
people by Mr. Arens and his People's Symphony
Orchestra, the choral classes .and concerts con-
ducted by Frank Damrosch, the orchestral classes
instructed and conducted down on the East Side
by Sam Franko and David Mannes all are work-
ing toward furnishing audiences for the Boston
Symphony and the Philharmonic concerts. The
love for music has not been created exactly, it
exists in most of those we denominate "the peo-
ple." Most people respond to music in much the
same way that they love to hear the wind rustle
through tne trees or the ocean's rhythmic roar;
they do not know why, they do not question why,
but we who think we know more about it believe
it due to the affinity of pulse-beat or rhythm
which is the strongest tie between life, nature
and music. But to such men as above mentioned
is due appreciation for what they have done to
make these people conscious of their love for
music; they have led them from primitive condi-
tions to the point where they can appreciate a
Beethoven sonata or symphony by the side of the
most cultured, and of their own desire they seek
the pleasure to say naught of education afforded
by the large concerts of the season.
To return, however, to the season just ahead—
there is no chance that every enterprise will be
a success. This would not be any more possible
in the world of music than out of it, but under-
proper conditions there will be a great many suc-
cesses this year.
The principal question which seems to agitate
some of those interested is whether the opera will
take from the concert rooms. In all probability
it will. One company did, let alone two or more,
but on the whole those who want music in form
of concert will not be satisfied with opera, and
vice-versa.
One suggestion coming from one who has just
returned from London is worth presenting. The
difference between conditions in America and
London were noted, and strange to say, the state-
ment was made that Londoners always know
when and where to find concerts, since the set-
ting of the advertisements in the daily papers is
so very much better. It is actually hard work to
find the concert advertisements in New York,
while if they were properly displayed instead of
cramped down in a little corner of the papers
people would be attracted to go by seeing them
attractively presented. Concert advertisements
are smothered by those of the theatre, and when
they are seen it is only by those who are going
and are merely in search of details, but to at-
tract the passer-by who had not thought much
about it except as aroused to it by the advertise-
ment, it is very certain that concert advertising
as done in this city could not bring one person
to a concert room, for that reason they are losing
ventures instead of being the very opposite.
A distinct lack in the summer season in New
York this year was the absolute absence of any-
thing at all that approached good music, with
the possible exception of the bands in the Park
or elsewhere, which, however, does not represent
good educational artistic value. New York has
become a center for summer education beyond
the conception of those not especially interested
in such statistics, and if only for the benefit of
the music students, it would have seemed a pay-
ing enterprise. The music students who come to
New York in the summer are totally different
from those of the winter season, and are perhaps
not so dependent in money matters as are the
latter. They represent teachers from all parts
of the country, who come for the purpose of
"brushing up" and learning the latest methods
in teaching. To such, the summer night orches-
tral concert would have been the acme of their
desires and the lack of it is a distinct hardship
and disappointment. The body of students alone
would be able to support such an enterprise even
forgetting that many of the music lovers find
themselves stalled in New York for the summer,
and for these the roof garden attractions offer
little inducement to leave a rather cool apart-
ment to struggle for a seat in a downtown car.
gala event financially as well as socially is
equally sure. All communications concerning the
MacDowel] fund should be addressed to Allan
Robinson, secretary Mendelssohn Glee Club, 60
Wall street.
In addition to the orchestras now announced
of our own, we may have the visit of the Lon-
don Symphony Orchestra, which is planning to
make a tour of Canada in the spring, in which
case it will appear in some of the American
cities. If this means a reappearance in New
York of Henry J. Wood, there will be every rea-
son to rejoice even in a crowded season. There
have been few conductors who succeeded in im-
pressing themselves so firmly and so agreeably
upon the music lovers of this city as did the
talented and cultured Englishman whose charm-
July 29 was the 50th anniversary of the death ing wife insisted that he was "Russian on his
of Robert Schumann, removed so tragically from wife's side." Both Arthur Nikisch and Wassili
his sphere of action at the age of 46. How per- Safonoff will appear with that orchestra during
fectly alive are the works of this great master the season, Safonoff probably not before May,
every concert programme will tell. His superior however, as he will have his hands full in
in many respects has not been born; indeed, it America.
would be difficult to name any one that even sug-
gests the scope and quality of Schumann's crea-
Russia will be well represented on the con-
tions. Chopin, in a certain sense, has moved cert stage of New York, to say nothing of the
along certain lines of similarity and gone further Russian Symphony Orchestra under Modest Alt-
into the exotic, but Chopin was weak with the shuler. We shall, of course, have Safonoff,
orchestra; in fact, with everything but with the Lhevinne and Mrs. Lhevinne as well, Gabrilow-
piano, in which realm he stands by himself. It itsch, Petschnikoff, violinist, and Mrs. Petschnik-
was Henry T. Finck who has likened the fate of off, an American, however, also violinist. Pade-
our own Edward A. MacDowell unto that of rewski, a Pole, is also a Slav if not a Russian, as
Schumann, and no one is closer to the real state are Mme. Szumowska and her husband, Josef
of affairs than Mr. Finck, who is a warm personal Adamowski. Speaking of Russian music it is
friend of the afflicted composer and of his wife. interesting to note that the Warsaw Philhar-
Mr. MacDowell has been taken to his home in monic Orchestra will be the richest orchestra in
Peterboro, where so many flights of genius were the world, it just having received a legacy of
called into being through the inspiration of his $1,000,000, from a Polish lover of music. What
surroundings at this point. Mr. and Mrs. Mac- chance there will be, however, for musical de-
Dowell have given this beautiful spot to the stu- velopment with Russia in the present turmoil is
dents of art and music to pass into their use after a question, and one which only time can answer.
their death. It had been the desire of Mr. Mac-
Dowell long before he was seized with the fatal
To those who understand how to appreciate the
illness, and was carried formally into execution Statue of Liberty, which stands in our harbor,
by Mrs. MacDowell at the last meeting of the it will be interesting to know that Mme. Bar-
MacDowell Club.
tholdi has offered La Comedie-Francaise a group
During the life of Mr. and Mrs. MacDowell in terra cotta, representing the two novelists,
they are to occupy this quiet little spot in the Erckman and Chatrian, embracing one another,
woods, and afterward it is to be available for the former holding a pen in his right hand and
those who need the fresh air and who need to get twining the left arm around the shoulders of
close to nature as was the wont of the great his collaborator. This work of the sculptor
Bartholdi is extremely elegant, and admirably
composer, who is dead while living.
The Mendelssohn Glee Club is undertaking an wrought, but one would hardly understand how
active campaign to establish a permanent fund it could be symbolical. No one who knows the
for the support of MacDowell, who is not only in conditions surrounding these two writers will
a helpless but also in a hopeless condition, but forget that, notwithstanding the great number of
one which may keep him living for years. It works signed with their coupled names, they
confronts those who appreciate what MacDowell broke with one another at the moment of that ca-
has done for music and indeed for the American, reer when they had gained universal celebrity,
to place a monument to him while he lives and and they died without reconciliation. Mme. Bar-
needs it rather than to immortalize him in mar- tholdi desired this piece to go to the Comedie-
ble after his death. Outside of what the com- Francaise because among the first productions of
positions of MacDowell stand for he has done this theatre were three by the joint authors.
still more for the American composer. He has, These were "L'ami Fritz," "Les Rantzau" and
by his own position and aggressiveness, forced "Le Juif Polenais."
the American to be classed with and judged by
the side of the composers of the world, and not
There does not seem to be a serious falling
in a class by themselves. For this, if for this off in the attendance at Beyreuth on account of
only, every composer and the followers of every the American production of "Parsifal." On tV:
American composer owes MacDowell a debt which contrary, there has been a greater attendance
it is now in a certain sense in their power to than ever before, and it would seem as thougn
repay. The Mendelssohn Club has issued a call F?au Cosima owed Mr. Conried a vote of thanks
and there is little doubt but that it will meet and a debt of gratitude. There is no doubt that
with hearty response. MacDowell's connection this increase is due to the interest which the
with the Mendelssohn Glee Club is too well American production aroused, not only in
known to need more than a passing reference, he America, tut all over the world. It is alro a
having been for many years conductor of this, pleasure to note that the bright particular star
one of the most exclusive musical clubs of the of the Festival was Mme. Schumann-Heink, who
country. This very exclusiveness might be used is more glorious in her art than ever. She in as
to some advantage, if it so appealed to the club doubtless forgotten "Love's Lottery." Let us for-
itself, as there is no doubt that one public con- get it, too.
cert at Carnegie Hall, with seats set at any price,
EMILTE FRANCES BAUEII.
would bring in a large fund which could be con-
tributed to the matter in question. Mendelssohn
ELGAR AND STRAUSS COMPARED.
Glee Club never gives a public concert, and one
departure from its custom would bring a house
The clever Ernest Newman, in his new book
of enormous size. Of that there can be no doubt. on Elgar, says that Elgar "treats the orchestra as
That it would receive patronage from curiosity one who loves and respects it, while Strauss, no
is certain, and that all friends of the unfortunate less ardent, sometimes dissembles his love by
composer would lend assistance to make this a kicking the object of his affection downstairs."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GBO. B. KELLER.
W. N. TYLEK.
F. H. THOMPSON.
EMILIE FRANCES BAOKK.
L. B. BOWEKS. B. BRITTAIN WILSON, WM. B. WHITE. L. J. CHAMBEKLIN. A. J. NICKLIN.
BOSTON OFFICE:
ERNEST L. WAITT, 278A Tremont St.
CHICAGO OFFICE:
E. P. VAN HABLINGEN. 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8G43
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
R. W. KAUFFMAN.
A. W. SHAW.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZGEK, 425-427 Front SL
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including p o s t a g e ) , United States, Mexico, a n d Canada, $2.00 per
y e a r ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, p e r Insertion.
On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $ 5 0 . 0 0 ; opposite
reading matter, $75.00.
REMITTANCES, In other t h a n currency form, should be made payable t o Edward
Lyman Bill.
Directory o l Piano
ZZ
~ ~
T h e directory of piano manufacturing firms a n d corporations
found on another page will be of great value, a s a reference
Manufacturers
for
dealers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver itedal.Ch&v\eston Exposition, 1902
Diploma.Pan-American Exposition, 1901
Gold Medal..St. Louis Exposition, 1904
Gold Medal.Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
NEW
YORK,
AUGUST
4,
1906
EDITORIAL
T
H E R E is a law now in this State which it is believed will
abolish the practice of "corruptly influencing employes" by
parties interested in the sale of material.
It has been frequently stated, even before the days of rampant
graft in high places, that there was systematic grafting in the
varnish trade, and that the wheels within wheels that govern the
power in the varnish departments of large factories was extremely
clogged, and the machinery required from time to time considerable
"greasing."
Some varnish men have not hesitated to say most emphatically
that there are inner conditions existing in factories which are un-
known to the proprietors, but which cut merit out of the varnish
proposition entirely.
Along these lines here is a little story apropos of the buyer,
who was an unconscious party in a graft deal, and which may be
applicable to the piano trade:
Not long ago a salesman, for a varnish house made a fifth
unsuccessful call upon the buyer of a large concern that manufac-
tured furniture. The salesman had exhausted every effort to get
a trial order in, knowing that if he did so future orders would
come easy. Somehow or other his varnish had never met with the
approval of the foreman of the painting department. This fore-
man claimed that a certain other and inferior brand was "far
superior in every respect."
Just prior to this last trip the salesman stumbled upon an in-
teresting fact. The foreman of the paint department had a
brother-in-law who was agent for the varnish that he, the fore-
man, so highly recommended. The salesman saw through it all.
Perhaps it was not a graft in which money actually changed hands,
but nevertheless it was a studied and successful attempt to keep
business "in the family."
The salesman called upon the manager of the factory, and
without any preamble said to him: "I have made a number of
trips here to get a chance to sell you people a trial order of varnish.
The buyer has invariably told me that the superintendent of the
department that uses varnish has insisted that our product is in-
ferior, and that only
brand meets with his approval,
and gives satisfaction, Now, I have, reason to know that mv
REVIEW
varnish has never been tried here and, furthermore, 1 know that
the varnish you are now using cannot touch our goods in any par-
ticular. In order to prove what I say, I want to sell you two bar-
rels of varnish. Then I want you to take one of your empty barrels
in which you have been receiving your regular brand and fill it
with our goods. Tell the foreman of the paint department that
you have decided to give us a trial, and have one barrel of our
varnish and our competitor's barrel also containing our varnish
sent to him. You will find that he will use our product in the other
firm's barrel and swear it is all right; you will also find that when
he uses our varnish out of our own barrel that he will kick on it."
T
HE manager of this particular factory seemed impressed, and
called for the foreman of the department. Said he, "Jack,
I have decided to give a trial order for varnish to this gentleman
who represents The
Varnish Co. I want you to give it
a fair show and report to me." "All right," said the foreman, "I
will do it, but there is absolutely no use, because 1 know the stuff
is no good for us. The only varnish we can use here with satisfac-
tion is
(mentioning the brand sold by his brother-in-law).
The experiment was tried and it turned out just as the sales-
man had said it would. The foreman used the salesman's varnish
out of the old barrel and then used the same stuff out of the origi-
nal package. He damned the original stuff and swore by the same
brand of goods that was, as he thought, varnish sold by his relative.
On the following Saturday his pay envelope contained the "blue
slip." ] lave the claims of the various varnish men received the
attention to which thev are entitled at the various known factories?
E
VEN an expert salesman on his first trip usually has a dis-
couraging time, but a salesman who knows his goods can
get a better hearing for them because of the confidence he inspires
in the buyer. The average buyer is a sensitive plant and the least
slip, real or fancied, a salesman makes, weakens the whole fabric
of argument and makes the outcome uncertain. It is worth some-
thing in business to be certain that you are going to get goods
exactly as represented. It is necessary to have goods delivered
exactly as the samples are shown by the salesman, and we recall
one instance where a salesman had exhibited a sample piano which
was splendidly finished, and when his order came to be filled the
instruments were shipped in such condition that they had to be
immediately returned to the factory. That salesman could not
make good with the dealer on his next trip and his house wondered
why orders were cancelled after first shipments had been received.
Every promise made by a salesman should be lived up to. The
honor of the house is at stake.
A
REVIEW of the retail trade advertising which has reached
this office from various cities throughout the Union during
the past month shows that there is less of what is colloquially
termed "knocking" than ever before. Whether or not this is due
to the effect of good fellowship engendered at the various conven-
tions, or whether it is due to a general wave of good feeling which
is creeping over the world, and is often extended to the camp of
music trade journalists, is not determined.
PIANO manufacturer, while discussing advertising, remarked
recently to The Review: "I look upon trade paper adver-
tising as a powerful adjunct to this business, and I know of no
form of investment which has paid us better returns than this
form of publicity. Of course, one must exercise just as great
discretion in placing contracts in the trade newspaper field, as in
any other line, for there is a difference in trade newspapers. But
as a general proposition trade newspaper work is helpful to this
industry."
A
F
AIR discriminating intelligence is needed, but advertising of
all kinds should be an impelling force, should be a trade
stimulator, but it should not be handled indifferently, for adver-
tising is in reality a science. The brightest and brainiest of men
are employed in the solution of its problems. It is no longer looked
upon as a gambling scheme, or as a hit-and-miss game, or as an
expense, but as a safe and sure business investment. Money prop-
erly invested in it is as certain to produce profits as money invested
in anv other line, if not more so.

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