Music Trade Review

Issue: 1906 Vol. 43 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
low price of the Edison records (they are job-
bers of the Edison goods) has proven a boon to
Other Uses for the Talking Machines Than as the small dealers out of town, enabling them to
an Entertainer—Fills Many Important Roles carry the entire catalogue with a comparatively
in a National Way.
small outlay of capital.
The other dealers, including Sherman, Clay &
That the talking machine has been an active Co., Kohler & Chase, the Columbia Phonograph
agent in the spread of civilization, in assisting Co., Cline's Piano House and William Martins are
exploration and in substituting peace for war, is all getting results from this branch of their busi-
shown by its history.
ness. Mr. Martins is the latest addition to the
Col. Colin Harding, the English explorer of the ranks, but he is holding his end up with the
wilds of central Africa, had many difficulties Victor line.
smoothed from his way by this instrument. Part
of his projected journey through Barotseland
EDISON PLANS AUTO TRIP.
and about the headwaters of the mighty Zambesi
river lay through a wild country peopled by W i l l Take Family and Friends in Three
blacks, who objected to the passage of a white
Machines on a 2,500-Mile Ride.
man's expedition.
Plans have been made by Thomas A. Edison
King Lewanika, of that country, approved of
the expedition, but the difficulty was to transmit for a 2,500-mile automobile trip, on which he
his wishes to the thousands of his subjects in the proposes to start this week. Accompanying Mr.
Edison will be his wife, his daughter, Miss Made-
remote corners of his dominions.
The phonograph was brought into requisition. line Edison, and his son, Charles Edison. The
The Barotse sovereign uttered his commands into inventor also expects to take along a few friends.
Three automobiles will be provided for the ac-
the instrument, and in this way records were ob-
tained in which the monarch exhorted all his commodation of the party. One of these ma-
chines will carry the cooking utensils and camp-
subjects to assist Col. Harding in every way.
Armed with these records, the explorer set out ing equipments, food and other paraphernalia.
upon his hazardous journey. As he penetrated The Edisons will take in a roundabout circuit,
into the country, the native chiefs displayed un- including Buffalo, Toronto, upper New York,
mistakable signs of hostility. On such occasions, Maine, other points in New England, and then
the colonel simply set the talking machine in up through Canada, where Mr. Edison will con-
action, and the unsophisticated natives were al- tinue his researches into the cobalt deposits. He
most prostrated by terror when they heard the thinks Canada will be found particularly rich in
tones of their august monarch proceed from what deposits cf this element.
they termed the "speaking iron."
PHONOGRAPHS NOT TOYS.
They looked at the instrument in awe and with
gaping mouths, expecting every moment to be-
In a decision by I. F. Fischer, the Board of
hold the form or spirit of Lewanika to issue
United
States General Appraisers overruled Tues-
from the "witch thing." When they heard the
royal commands they were very obeisant, and day a claim filed by Marshal] Field & Co., of
proffered their advice and assistance with the Chicago, it being held that phonographs are not
toys, and therefore cannot be given the benefit
utmost prodigality.
of the 35 per cent, duty accruing under the toy
In this way Col. Harding traveled over 8,000
schedule of the Dingley tariff law. The Collect-
miles without the slightest molestation and never
or's action in returning the phonographs as
had to use his rifle oh a single occasion in self-
manufactures of metal at the rate of 45 per cent.
defense against the blacks.
is affirmed.
1
When the Americans were extending their oc-
cupation of the Philippine Islands, the people of
GRAPHOPHONEJN VERSE.
a certain sovereignty manifested a disposition to
rebel. The sultan was induced to visit a war- Owner of One of These Machines Grows Elo-
ship, and, while in the captain's cabin, was en-
quent Over the Possibilities.
tertained by the productions of a phonograph.
So greatly was he pleased with the instrument,
E. D. Marsden, Mill Ash, Derby, Eng., writes
that he agreed to sign a treaty and "be good" if interestingly of his recent effort to arrange a
the phonograph was presented to him. This was program for a small cojicert. He says: "In
done, the treaty was signed, and the sultan de- addition to the ordinary songs, etc., a selection
parted in high glee with his new treasure.
of pieces was played on a sound-magnifying Co-
lumbia graphophone. The machine started its
BUSINESS RUSHING IN SEATTLE.
performance with a record which I had made for
the occasion, supposed to be the graphophone's
Getting Trade Diverted from San Francisco—
description of itself. This I had written in the
Difficult to Keep Stock Required—Johnston
form of a piece of poetry, and recited into my
and Other Leading Dealers All Very Busy.
machine with all the eloquence I could muster.
I do not profess to be a poet, but I managed to

(Special to The Review.)
Seattle, Wash., July 25, 1906. compose the following lines, which served my
As a result of receiving a large portion of the purpose in spite of their shortcomings:
"In me a wondrous instrument behold,
talking machine trade temporarily diverted from
For though I only do what I am told,
San Francisco, the dealers of this city have been
All music I can play! And such my skill
experiencing considerable trouble in keeping
That I can talk, or sing, or what you will.
their stock up to the usual size. Not long ago
The different languages—I speak them all
one house received over 20,000 Victor records in
With joyous laughter or in solemn drawl.
a double shipment, and within a short time such
My voice is ever changeful—loud and strong—
inroads had been made into this immense stock
One moment ringing out in glorious song:
that the company was short on many popular
And then you hear a tender, soft refrain
numbers. And as orders were taken for future
That leaves you sad. But now I change again:
delivery of the leading numbers, incoming ship-
With lovers' vows all passionate I cry,
ments were depleted almost as soon as received.
Or I can sing with dreamy lullaby.
The record famine does not apply to any particu-
I'll sing you anything! Would you be gay?
lar line of goods, for all are equally affected.
The merry music of the dance I'll play.
The outlook for continued good business in the
No instrument's too difficult for me;
•talking machine line is excellent, everybody be-
In bands I play them all in harmony.
ing busy.
Yes! Every sound I can command, and so
The D. S. Johnston Co. have found that the
HELPS TO SPREAD CIVILIZATION.
41
I'm welcomed and beloved where'er I go.
As king of entertainers I am known—
The new Sound-Magnifying Graphophone.
"This left room on the record for a short
speech, somewhat as follows: 'Ladies and gen-
tlemen, it gives me much pleasure to be here in
to-night in order to contribute to your
amusement. I shall do my best to entertain you.'
The record was not very loud, but on the 'Mag-
nophone' it was heard distinctly in every part of
the room, a large one. For anyone who wishes
to make use of the idea, I might say that any
local references and jokes are particularly ap-
preciated. It was amusing to watch the puzzled
expression on the faces of some of the audience
who did not understand how it was done. It is
surprising how many people there are who have
never realized that the talking machine can be
made to say anything by having the record pre-
pared beforehand."—Talking Machine World.
REGINA CO. NOW_V[CTOR JOBBERS.
Formally Appointed This Week—Will Also
Handle Edison Goods—Will Make Magnifi-
cent Display—Quarters Being Handsomely
Fitted Up for This Purpose.
The important announcement was made by
the Regina Music Box Co. on Tuesday that they
had been placed on the list of Victor jobbers,
and would in the future carry a complete line of
the celebrated Victor talking machines and rec-
ords in addition to their regular stock. They
will also deal in all lines of the Edison goods,
carrying a full stock of machines and records.
The magnitude of the equipment of the new
warerooms at 41 Union Square, becomes apparent
when a visitor is taken by Manager Wilbur to
that part of their establishment under ground.
There they will find a series of rooms, magnifi-
cently furnished in the most artistic style, the
rugs and furniture harmonizing with the beauti-
ful cabinets and pianos and player-pianos therein
exhibited. Each of these rooms will contain some
one particular line of the Regina product, rang-
ing from the smallest music box to the most elab«-
orate cabinet, and from a chime clock to their
1 (autiful Sublima piano, which is making such
a great hit with the dealers in coin-operated ma-
chines. In addition, two large parlors will be.set
apart exclusively for the talking machine busi-
ness, one to contain the Victor line and the other
that of the Edison. These rooms are very large,
and their acoustic properties are such that the
machines can be heard to the best possible ad-
vantage.
In the rear they have constructed large stock-
rooms, and have equipped a complete repair de-
partment, which will be under the charge of
their most experienced workmen.
They are bringing out a new line of hall clocks
with chime attachments, which they will soon
have on display in their main showroom. These
clocks have won a well deserved popularity, and
dealers are finding in them a work of art that
meets with a ready sale.
T. J. MURRAY OFF ON TRIP.
T. J. Murray, who has already made his name
famous as a salesman of the product of the
Columbia Graphophone Co., of 90 West Broadway,
left the early part of the week for an extended
tour through the Southwest and Mexico. It Is
his intention to make the name "Columbia" a
household word in that country.
J. E. Poorman, Jr., one of the leading talking
machine jobbers of Cincinnati, Ohio, was in
town the past week after a pleasant sojourn in
Atlantic City, N. J. He left on Tuesday for
Schenectady, en route for his home.
J. B. Kinsey, of the Crown piano store, Ft
Wayne, Lnd,, has added a line of "talkers."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
TRADE HAPPENINGS IN CLEVELAND.
Manager Probeck Banqueted by a Host of
Friends on Birthday—Progressive Man Is W.
J. Roberts, Jr.—New Miniature Theatres
Opened—He Heard the Voice of a Friend—>
The News of the Month in Detail.
(Special to The Keview.)
Cleveland, O., July 28, 1906.
That Cleveland is a good talking machine
town is evidenced by the large number of dealers
and the large volume of business they are doing.
Local dealers of talking machines and records
generally report trade good, though this is consid-
ered the dull season.
Manager G. J. Probeck, of the Columbia Phono-
graph Co., said they were doing the usual amount
Of business, and that prospects were flattering.
Mr. Probeck is a very popular young man, and
well liked by the attaches of the establishment
over which he presides. A few week's ago, as he
Was quietly resting at home, after an arduous
day in his office, he was called to the door by
an attache and told that he was wanted at the
store, as a very important matter had been over-
looked by him, and which required immediate at-
tention. Hastily donning his coat he hurried to
the store, and when he arrived was the most sur-
prised man in seven counties. The counters,
tables and goods had all been relegated to the
wareroom, and in their place a banquet table was
spread, embellished with flowers, with some fifty
friends in waiting to greet him. He was ap-
prised that the occasion was in commemoration
of his birthday, which they desired to celebrate
with him. At the close of the banquet, A. W.
Robertson, in an appropriate speech, presented
Mr. Probeck with an elegant gold chain and Ma-
sonic charm, the gift of his employes. Though
taken so completely by surprise, Mr. Probeck
managed to felicitously respond, thanking them
most heartily for their interest in his welfare and
for the beautiful present. He says he prizes the
gift more highly than anything in his possession,
presented, as it was, by employes of the office.
The dishes and tables, after justice had been
done the choice menu, were removed, and every-
body danced to the music of the Twentieth Cen-
tury Graphophone.
The Columbia Phonograph Co. have recently
established a commercial graphophone depart-
ment, which has started out under the super-
vision of H. E. Jones, with the most flattering
success.
A prominent dealer stated that during the past
twelve months the talking machine business had
increased 200 per cent, in Cleveland, and was
still on the increase.
One of the oldest dealers in talking machines
in Cleveland is W. J. Roberts, Jr. He entered the
phonograph business in 1898, with L. L. Berger.
They purchased the Edison Phonograph Co., then
located in the Arcade, and continued the business
under that name for about a year, when they
changed the style of the firm to the Berger
Phonograph Co. In 1901 Mr. Roberts purchased
Mr. Berger's interest, and conducted the business
In his own name. In May, 1904, he opened a
branch store at the corner of Erie and Huron
streets, and continued jobbing the Edison and
Victor machines from the Huron store. May 15,
1905, Mr. Roberts sold out his entire business to
the Eclipse Musical Co., who soon after sold the
store corner of Erie and Huron to the Cleveland
Phonograph Co., and which was repurchased by
Mr. Roberts, June 6, 1906. For the present Mr.
Roberts will conduct a retail business. He is
making a number of improvements, such as re-
decorating and refurnishing, and when com-
pleted he will have one of the prettiest stores of
its kind in the country. He stated business was
very fair, considering the season of the year.
At the Bailey Co.'s department of the Colum-
bia Phonograph Co. they are doing a fine trade.
The company carry a good stock of machines,
records and supplies.
\V. H. Buescher & Son, 242 Erie street, report
business fair, though it has fallen off some in
the last two weeks. Their store is well stocked
with Victor and Edison machines and records.
MUSIC TRADE! REVIEW
They have just opened a retail store at No. 254
Prospect street, in the Y. M. C. A. building. It
has been fitted up in Flemish oak in a substantial
and at the same time very ornamental style, and
they have two as fine rooms—demonstrating and
sales—to be found anywhere. Their stock of
Victor and Edison machines is large and com-
plete. This store is under the management of
Hugh Gulley, an old and experienced talking ma-
chine; man, and he is catering to the better class
of retail trade, the jobbing trade being confined
to the old store.
W. H. Buescher has also just opened up the
"Penny Arcade and Moving Pictures," under the
firm name of the "Mario Amusement Co.," at Nos.
236-38 Erie street. It is said to be one of the
finest in its fittings and furnishings in the coun-
try, and is well patronized.
The Eclipse Musical Co., under the manage-
ment of T. H. Towell, president and treasurer,
occupy fine rooms at their main store, No. 714
Prospect street, in the Electric Building. They
are jobbers and retailers of Victor talking ma-
chines, records and supplies, and exclusive job-
bers of Edison phonographs. Mr. Towell said
that business was good, and that the prospects for
a good fall and winter trade were never better.
The "Bijou Dream " a miniature theater, has
just been started next door to the opera house,
wherein "life is reproduced by the Edison cine-
matograph." The rental of the place is high in
the thousands, and it has been expensively fitted
up, seating two hundred. The promoter of this
place has had sufficient faith in the desire of the
public to spend its nickels to prompt him to in-
cur an expense of $10,000 to $15,000 annually.
And his friends say he will "make good."
A man, twenty-five or thirty years of age, at-
tracted a crowd about him at one of the penny
exhibits the other day by loudly exclaiming:
"It's she! I know her voice! It certainly is
her!" as he dropped the ear tubes from a ma-
chine that was emitting the words of a popular
song, sung in a mild soprano voice, he picked
them up again excitedly, and heard the piece
through. With less nervousness he put another
penny in the slot, and as he intently listened,
oblivious of the crowd about him, he leaned on
the machine and cried like a child. A sympa-
thizing bystander called the stranger to one side
and inquired the cause of his grief. He said that
be recognized the voice of the singer. That it
was that of a girl he had known in his school
days, in a central Ohio town. She had gone to
New York, where, after indifferent success in
amusement places, had died, with no friends
near to cheer her as she ended her mortal life.
bility of ferrules becoming detached from the
stems. When flower horns came to the front, this
company again showed their originality by mak-
ing horns with concave petals, upon which they
received patents. These horns are by far the
strongest and most attractive flower horns made
to-day. They are finished with oil colors baked
on in their extensive kilns; rather more costly
to make, but this method upholds the reputation
of this company for high-grade goods.
"Horn cranes and horn stands have also been
an important feature with this company. As far
back as April, 1903, when cranes came into de-
mand, a patent was issued, which embodies the
essential features of the cranes to-day. Since
this time, numerous patents have been issued to
this company, and their position regarding horn
cranes to-day is extremely strong. Other manu-
facturers have attempted to imitate and to take
advantage of these original ideas, and the Tea
Tray Co. have found it necessary, and will con-
tinue, to maintain their rights by legal pro-
cesses."
The Tea Tray Co. announce that two new
models of clamp horn cranes for the coming sea-
son are now ready. These models show marked
improvement over the well-known No. 20 Crane,
which has been so popular. Orders are being
placed in very large volume for both horns and
cranes covering the whole of the next season's
requirements. Clement Beecroff, manager of
sales of the Tea Tray Co., has just returned from
a Western trip and reports business of immense
volume, larger than ever before.
AN ENTERPRISING CONCERN
Is the Tea Tray Co., of Newark, N. J.—Have
Built Up a Great
Business in Talking
Machine Supplies—An Interesting Chat as to
Their Varied Achievements.
The Tea Tray Co., of Newark, N. J., are gen-
erally credited with being the pioneer manufac-
turers of horns, horn cranes, etc., used in con-
nection with talking machines, having been es-
tablished about forty years. In a chat with a
member of the firm recently, he set forth the fol-
lowing reasons why they have achieved success
in this industry:
"It has always been the policy of this com-
pany to make only the best quality material, and
this is the keynote of their success in the talk-
ing machine world. The word 'Pioneer' is used
because of the fact that this company is acknowl-
edged to be the originators of the accepted stan-
dard black and gold horns which are finished
with their famous enamel, which enabled them
to secure the gold medal at the Centennial Ex-
position in 1S76, over all domestic as well as for-
eign competitors. They have held their place at
the head of the line, and important improvements
have been made, and are now being added. They
also originated horns with 'reamed-on bells,"
which is a great improvement over the old
method of soldering bells onto stems. They were
the first to make horns with swaged Integral
ferrules, which again did away with the possi-
The Travelers' Insurance Co., of Hartford,
Conn., is using the Edison commercial phono-
graph system in their various departments.
They have found it a tremendous time saver, a
money maker, and commend it very highly. They
have recently received some very flattering tes-
timonials as to the merits of the commercial sys-
tem from men eminent in all walks of life. The
Home Trust Co. have just added the Edison busi-
ness phonograph to the marvelous list of mod-
ern machines used by leading commercial houses
in their equipment to-day.
A Word with
the Piano Dealer
Do you carry a regular line of Talk-
ing Machines? If not, why not?
There's good money in it, and it
blends perfectly with your vocation.
Do you wish to know all about the
business? Its possibilities and how to
make money in selling "talkers"?
THE
TALKING
MACHINE
WORLD
is the only publication in America de-
voted solely to the interests of the
talking - machine trade. It contains
forty to fifty pages 11 x 15 of interest-
ing matter, and has practical sugges-
tions, helpful comments, a complete
list of all records issued monthly by
the leading concerns, patents and im-
provements, and every item of trade
news which is worth recording from
all parts of the world.
The cost is only a trifle—one dollar
a year (stamps or cash). No subscrip-
tion entered for less than one year.
EDWARD LYMAN BILL
EDITOR AND PUBLISHER
OFFICES:
I MADISON AVE., NEW YORK

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