Music Trade Review

Issue: 1906 Vol. 43 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
fflJJIC TIRADE
VOL. XLIH. N o . 3 .
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, July 2J, 1906.
GREAT HOBART M. CABLE CO. RECORD
Piano Sales Show Increase of 36.54 Per Cent,
and Organ Sales Increase by 23.46 Per Cent,
for the Past Six Months—A Remarkable and
Satisfactory Showing in Output.
(Special to The Review.)
Chicago, 111., July 16, 1906.
A review of the business of the Hobart M. Cable
Piano Co., for the first six months of this year,
shows an increase in Hobart M. Cable piano
sales of 36.54 per cent., and in Burdett organ
sales of 23.46 per cent., as compared with the
same period last year. This is certainly a mag-
nificent showing, and speaks eloquently of the
splendid values which the Hobart M. Cable Piano
Co. are giving the trade of this country.
In discussing the report, Hobart M. Cable,
president of the company, said: "We look upon
this as a most remarkable showing, considering
the fact that last year was the greatest in our
history. We attribute much of it to the great
prosperity of the country generally, but in addi-
tion I believe our strenuous efforts at all times
toward perfection in our product, and in keeping
in close touch with the requirements of the trade,
have been appreciated by our dealers."
The basic reasons underlying Hobart M. Cable
Co.'s success is succinctly outlined in President
Cable's short talk. It is the combination of en-
terprise and substantial merit, for which this
firm have long been distinguished, that has en-
abled them to reach such a high pinnacle in pres-
tige and output.
"Success from the Start" has not turned the
heads of the members of this company. On the
contrary, they have made success more sure as
the years pass by by untiring efforts toward the
betterment of their product in both piano and or-
gan departments, and the Hobart M. Cable crea-
tions, which are being placed on the market to-
day, are ample proof of this fact.
That the next six months will not only equal
but excel the same period which has just closed,
is absolutely certain, as the prospects are of the
brightest for this company in all parts of the
country. The Hobart M. Cable pianos were never
more popular, nor was the demand ever more as-
sertive, while the same may be said of the
business of the Burdett organs, which are made
under the auspices of this enterprising company.
system specific duties, assessed almost entirely by
weight. While this should conduce to simplicity
of administration, it results in great inequalities
under many of the schedules. To take an in-
stance, all kinds of musical instruments pay 55
cents Mexican the legal kilogram, which means
that a Stradivarius violin, for example, would en-
ter for a trifling charge, while a $50 organ, weigh-
ing, perhaps, 400 pounds, cased, would have to
pay more than its original value in duty alone.
This operates against the sale of the cheaper
grade pianos, for which there should be an in-
creasing sale in Mexico, while there are, in fact,
a surprising number sold, considering conditions
here."
WOULD ESTABLISH PLANT IN BOISE.
Inquiry Made of Commercial Club Regarding
Inducement if "Two Experts in the Musical
Instrument Business from Germany" Would
Locate There—No Competition West (?)
(Special to The Review.)
Boise, Idaho, July 14, 1906.
Secretary Reilly Atkinson, of the Commercial
Club, is in receipt of a letter from C. Bath and
William Prince, American agents of German mu-
sical manufacturers, suggesting that they are
looking for a location for the establishment of
a factory, and asking what inducements Boise
can offer for the location of the proposed factory
here. They propose to manufacture self-playing
instruments and church pipe organs.
The letter written by the Eastern musical
agents states that all they desire is enough en-
couragement to give them a good start, and they
will then build up a business of which both they
and the city may well be proud. "There is prac-
tically no competition in the West," write the
two gentlemen, "and we cannot fail to make a
big success."
The two men, they state, came to America from
Germany about six years ago, and are experts in
the musical instrument business.
Secretary Atkinson has written the men, in-
quiring for more definite information as to the
plans of the two men, the amount of capital they
control, the output of the proposed factory, etc.,
assuring them that when the proper time comes
this city will be found ready to do its part.
TEMPLETON REMODELING WAREROOMS.
CUSTOMS LAWS IN MEXICO.
(Special to The Review.)
Washington, D. C, July 16, 1906.
Consul James A. Le Roy, of Durango, reports
on the customs laws of Mexico, and especially
as they are administered at border ports and ap-
plied to inland places. The consul says that the
defects are those of administration rather than
of the law. He describes annoying provisions as
to fines that are arbitrarily imposed for failure
to properly classify an article, although on a pre-
ceding occasion the article may have been en-
tered as described in the invoice. This practice
is said to be frequent at El Paso, Eagle Pass and
Laredo, which are border ports. This lack of uni-
formity in administration is not only annoying,
but expensive to all parties concerned. The con-
sul writes: "Mexico has adopted throughout the*
The J. H. Templeton Co., of 722 Market street,
Chattanooga, Tenn., one of the largest music
houses in that city, have made arrangements for
the entire remodeling of their store and many
new features will be introduced, among which
will be a very complete talking machine depart-
ment, the stock comprising the very latest in
both records and machines. Special attention
will also be paid to the piano players and player-
pianos, and, in fact, the company will keep right
in touch with progress of the times in musical
affairs.
The Cable Piano Company will close its store
at Calumet, Mich., on four evenings of each
week as requested by the clerks' association, Its
representative having signed the petition when
jt was first presented.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
FOSTER ARMSTRONG CO. IN CANADA.
Buy Factory of the Berlin Piano & Organ Co.
at Berlin and Will Make Pianos for the
Dominion—E. P. Hawkins Will Take Charge
at Present—Another Expansive Move.
A short time since The Review made mention
of the possibility of the Foster-Armstrong Co., of
Rochester, N. Y., opening a factory in Canada in
order to meet the growing demands for their in-
struments in that country. This possibility has
materialized into fact, for on Monday we were
advised by Silas Maxson, secretary, that the Fos-
ter-Armstrong Co. had purchased the plant of
the Berlin Piano & Organ Co., of Berlin, Can.,
and expected to open the factory for work this
week. The plant is well equipped in every re-
spect, and gives them facilities for turning out
a large number of pianos. Through manufactur-
ing in Canada they are able to avoid the heavy
import duty on American pianos. E. P. Hawkins,
who has had considerable experience in the Cana-
dian piano business will represent the Foster-
Armstrong Co. at Berlin for the present.
This new move is another one of the many de-
velopments of the great business carried on by
this institution, whose factory at Despatch, N. Y.,
is a veritable piano making city, with an output
this year that will be formidable.
Canada is becoming a most profitable center
for piano making, and owing to the great pros-
perity which the farmers of the Dominion have
enjoyed in common with our own during the
past few years, the sales of pianos have been
steadily growing in volume. With their Cana-
dian business carried on with the same enter-
prising spirit as in the United States they (Fos-
ter-Armstrong Co.) are destined to become fact-
ors of international importance.
A. H. HOWES A VISITOR TO NEW YORK.
Arthur H. Howes, of the piano department of
Grinnell Bros., Detroit, Mich., was a visitor to
New York the early days of the week, and accom-
panied by W. B. Williams, the ambassador of the
Sterling Co., he visited some of the city's most
prominent points (including Coney Island, as a
matter of course) and left Monday evening for
Derby, Conn., where he spent some days as the
guest of the Sterling Co. From there he accom-
panied Mr. Williams to his beautiful home in
Philadelphia.
Mr. Howes' Eastern trip is purely one of pleas-
ure, as he is enjoying a short vacation from his
strenuous labors of piano selling. It is some
five years since he visited New York, and he was
amazed at the marvelous changes which have oc-
curred in the city in that time. In the course of
a chat in The Review sanctum on Monday, he
spoke encouragingly of the business conditions in
Detroit and locality.
A charter will shortly be applied for by the
Tellers Pipe Organ Co., a new concern in Erie,
Pa., who will fit out a factory and begin the
manufacture of organs at an early date. It is
said the company will have a paid in capital of
$50,000.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
6
MUSIC TRADE
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
GBO. B. KELLER.
W. N. TYLER.
F. H. THOMPSON.
EMILIB FRANCES BADKB.
L. B. BOWERS. B. BBIXTAIN WILSON, Wst. B. WHITE. L. J. CHAMBERLIN. A. J. NICKLIN.
BOSTON OFFICE:
EBNEST L. WAITT, 278A Tremont St.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
It. W. KAT1FFMAN.
A . W . SHAW.
CHAS. N . VAN BURBN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front S t
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
~
~ Z
Manufacturers
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
f o r dealer,, a n ( j others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold ifedot.Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
~~
NEW YORK,
JULY
21, 1 9 0 6
EDITORIAL
T
RADE reports from widely separated sections of the country
which have reached The Review office this week, are, on the
whole, most favorable. While the usual summer quietude prevails
in retail circles in the East, yet manufacturers are fairly busy, many
of them working ahead on stock for fall trade. In the West more
active conditions prevail in both wholesale and retail fields. In the
smaller cities the sales are reported as larger than usual this sum-
mer, with the call of a better grade of instruments. In fact,
throughout the far West a very buoyant feeling prevails in business
circles, owing to the splendid outlook for the crops, which, accord-
ing to Government reports, are destined to give the farmers a larger
return in cash than for many years past. This means, of course,
greater purchases of luxuries, and the piano trade in general should
get its share of the expenditure.
T
HE outlook on the Pacific Coast is also most satisfactory. San
Francisco is making steady headway in its plans for re-
building, while the conditions throughout the State of California
and the Northwest were never as prosperous, nor the outlook as
good. As John A. Norris, vice-president of the Smith & Barnes
Piano Co., said in the course of his interesting talk with The Re-
view last week: "I believe, and Mr. Sherman heartily agrees
with me on this subject, that 1907 will be the most remarkable year
for the sale of pianos on the Pacific Coast. There is no possible
doubt of this, and they will be the best instruments too." This
opinion from two gentlemen who may well be termed "experts"
affords an idea of the splendid outlook in the far West.
T
IME was when it was a common thing to study the advertise-
ments of the various piano houses to note a retailer's attempt
to knock his competitor, whether it was expressed or implied. In
about eight of every ten advertisements there used to be "knock-
ing" in, evidence all of the time, but to-day it is generally conceded
by men in all lines of trade that knocking is harmful to those who
indulge in it, and it is a fact that those who indulge in this form
of advertising cannot curb their jealousy and ill-feeling sufficiently
to promote their own merchandise; they are so engrossed in their
desire to hurt their competitor's business that they Jose sight of
REVIEW
the original purpose they had in mind when drafting their adver-
tising.
Many men watch their rivals business closer than their own.
They study the advertising of a competing firm and use all their
efforts to counteract the statements and prices they find, by argu-
ments that apply directly to their competitor's advertising.
That each piano merchant should closely watch his competi-
tor's movements and advertising is commendable; and that every
legitimate means to offset the advertising of one's competitor should
be used, is also necessary.
But the bone of contention is this: Don't answer directly
any statement of a rival concern. The Review has been, "knocked"
by less successful competitors and it has kept right on growing.
Our advice is don't use printers' ink and valuable space to
tell the people whose patronage you are seeking why they shouldn't
trade at such and such a store. Don't exaggerate a statement that
a competitor has made, or cut his prices lower on the same instru-
ments he is endeavoring to belittle and is featuring in his knocking
advertising.
In drawing attention to your store and merchandise, do not
imitate; inaugurate something totally different. This will turn
attention away from your competitor; not to him. To give recog-
nition by answering a competitor's advertising either directly or
indirectly is to acknowledge your fear of his goods and prices.
The public is quick to see such an attitude, and its inevitable re-
sult is to hurt your business, and to accomplish just the opposite
of that at which you aimed—increase your competitor's business.
By concentrating all your energy in advertising your own
goods—dwelling on their high quality—the extensiveness and re-
liability of your stock—the accommodations of your store—prompt-
ness of delivery—courtesy to patrons—lowness of price and other
equally important items, you can easily accomplish all that is lost
by the other kind of publicity.
ND right here let us say something about the last subject,
"lowness of price." To those merchants who are everlast-
ingly and in quick succession hurling into the face of the poor
public "Tremendous Cut Price Sales" and "Extraordinary Dis-
count Sales," your efforts are in vain, unless you give well grounded
reasons for your price cutting—actual reasons, if possible; if there
is nothing upon which to base them, conjure them up. The public
is naturally skeptical, and will not easily absorb these oft-repeated
and meaningless price reductions, unless some plausible reason is
given. If every advertiser would concentrate all his efforts in exploit-
ing his own goods and ignore the existence of his competitor, the
ultimate effect would not only be a decided increase in his sales, but
also inspire the confidence of the public in his store, and in the
pianos which he has to offer. No one can advance his own in-
terests by trying to pull down the reputation of his neighbor's piano.
A
T
HE National Phonograph Co. provided royal entertainment
for their jobbers on their visit to New York this week. A
most interesting programme was provided, and nothing was left
undone by the officials of the National Phonograph Co. to make the
stay of their guests one of rare enjoyment. The thoughtfulness
of the company in so signally honoring their jobbers was keenly
appreciated, and this was evidenced by the presentation of a phono-
graph record in gold to Thomas A. Edison, the inventor of the
phonograph, and a handsome loving cup to William E. Gilmore,
president of the National Phonograph Co., by the visiting talking
machine men.
T
HE first requisite to success is earnestness. Strenuousness is
the key which unlocks the door to the chamber of wealth
and power. A man thoroughly imbued with the spirit of his busi-
ness, and who works intelligently to a purpose, is sure to win.
This earnestness should bristle in all advertisements. But there
are advertisers who mistake boasting for earnestness. It is not
what one says he can do, but it is what he does. The man who
writes advertisements should have faith in the wares he offers for
sale. He should believe in them, at their prices, so greatly that
he can convince others that he has bargains for the public. Real
earnestness is better than the eloquence of rhetorician. Indeed,
earnestness is one of the highest forms of true eloquence. One
never did and one never will persuade, convince, convert and win
pthers except he be imbued thoroughly with the spirit of his theme.

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