Music Trade Review

Issue: 1906 Vol. 43 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
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V O L . XLIII. N o . 2 2 . PubHshcd Every Saturday by Edward Lyman BUI at 1 Madison Ave., New York, December U 1906.
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$I.OO 0 P P EI S VE 0 AR ENTS -
REVIVAL OF HARP PLAYING.
MR. GEORGE'S REMARKABLE "FIND."
CAPEN PIANOS IN NEW YORK.
American Made Instruments Lead the World
—More Harps Sold Now Than Ever Before
—The Revival Due in Part to the Improve-
ments in Harps—The Instruments Expensive
Whether New or Second Hand.
Says Japanese Pianos Are Shipped to Berlin
and With a German Patronymic Shipped
Here—Some Surprising Information.
The Fine Line Shown at the Wm. A. Pond &
Co's Warerooms on Fifth Avenue Admired.
According to Henry George, Jr., who has been
reviewing business conditions in Japan, numbers
The advertisement said "new and second-hand of pianos are made in that country and shipped
harps," and if you could now buy harps second to Berlin, where they are marked with German
hand, that would seem to indicate that there must names and then sent to the United States as
be more harps in use and that more people must German instruments. Just who buys them in
be buying new harps, and the musical instru- our country and how an instrument going
ment man said that deduction was quite correct, through all that travel and being subjected to
that there had been a revival of the harp, and tariff charges can compete with American goods
that now there are more harps sold than ever.
profitably is not explained in the letter. Henry
This greater demand for harps, he said to The George may be all right as an expounder of Sin-
Sun, began some twelve or fifteen years ago, and gle Tax, but he is not acquainted with piano con-
has continued increasing ever since, with its ditions in the United States. Japanese pianos
greatest increase within the last three years. The with German names sold here? 'Tis to laugh!
new favor into which the harp has now come is
due in some measure to the general prosperity,
BUSINESS MEN ORGANIZE
but more, perhaps, to the great improvements
that in recent years have been brought about in To Protect Their Interests at Albany Against
its construction.
Injurious Legislation.
While the harp is associated in the mind with
(Special to The Review.)
ancient times and with Eastern and European
Syracuse, N. Y., Nov. 26, 1906.
countries and with history and romance gen-
The New York State Council of Business Men's
erally, it seems that the best harps made in the
present day are those produced in new and prac- Associations was organized here on Saturday for
the purpose of establishing a "people's lobby" at
tical America.
The modern harp is in every way superior to Albany. It is intended to examine legislation af-
the old-time instrument; but in its later develop- fecting the business interests of the State, to
ment the greatest improvements in the harp, con- promote beneficial legislation and to oppose that
tributing to its musical effectiveness and to its which is undesirable. One hundred representa-
utility and endurance as an instrument, have tives of business interests, from all over the
been made in this country; with the result that State, were present, including several piano
The following officers were
American harps are now sold not only here but manufacturers.
in Europe and wherever lovers of the harp are to elected:
be found.
President, Giles H. Stilwell, of Syracuse; first
The harp is now heard in every orchestra of vice-president, R. J. MacParland, of Brooklyn;
note; it is more and more used in churches, and second vice-president, O. S. Foster, of Utica; sec-
its music is to be heard at weddings, and now it retary, William B. Jones, of Albany; treasurer,
Judson G. Wall, of Brooklyn. Mr. MacFarland is
is coming to be used in more and more homes.
It is itself a beautiful object for the eye to rest president of the Manufacturers' Association of
upon—many of the harps now made are very New York, which promoted the organization. The
beautiful—and it is highly decorative in its ef- plan is to establish a bureau a t Albany for the
fect; and the music of the harp appeals to many, purposes of publicity, and each branch of busi-
and more people than ever before are learning to ness will be kept fully informed of bills intro-
duced and the status of pending legislation affect-
play upon it.
With the increase in the use of harps there are ing them. The piano people being particularly
now more harp teachers. One musical concern in concerned in measures defining the status of
New York has upon its books the names of fifty- conditional sales and the exempting of their re-
four harp teachers, men and women, in New cording, believe this so-called "lobby" will prove
York and Brooklyn, and there are thirty-seven a beneficial institution.
teachers of the harp in the musical union. All
told, there are now in New York a hundred or
CABLE COMPANY'S EXHIBIT AT TAMPA.
more teachers whose pupils include children as
well as adults, some of these teachers supple-
The Cable Company had an extensive piano ex-
menting their teaching with playing in orches- hibit at the State Fair, recently held in Tampa,
tras or at weddings.
Fla., which was most favorably commented upon
Harps are rather expensive. There are low by the press and visitors. Their pianos were also
priced American harps suitable for beginners, but used in a number of other exhibits in the vari-
the best American instruments cost from $650 to ous buildings. At the company's Tampa sales-
$2,000, and first-class harps in perfect condition rooms, 506 Franklin street, was seen an instru-
cost at second hand from $350 up to $500 or $600. ment that attracted more attention than any
But despite these prices harps go not into the other musical instrument ever seen in Tampa. It
homes of the wealthy alone, but as well into the would have been at the Fair, but the railroad
homes of people of more moderate means. And company succeeded in losing the beautifully
harps are sold on instalments and rented, like carved legs of this magnificent Symphony Con-
other musical instruments.
over grand piano.
The Brockport Piano Co., of Brockport, N. Y.,
have now on exhibition in the warerooms 4t
Wm. A. Pond & Co., the music publishers at 148
Fifth avenue, a complete line of Capen piano^,
made by this well-known concern. Since their
introduction in this city, they have been tested
by many musicians, who have expressed appre-
ciation of their tone, construction and finish.
The placing of their pianos in such a prominent
place enables the visiting dealers to study and
become acquainted with their many good points,
and in the event of taking or holding an agency,
to make a selection of designs. The Capen
pianos have become a very popular instrument
wherever introduced, and dealers agree that they
form a valuable adjunct to any stock, and an
instrument that stands up to the strong guaran-
tee of its makers.
NEW PIANO FACTORY IN TOLEDO, 0.
(Special to The Review.)
"_
Toledo, O., Nov. 26, 1906.
It is said that Toledo is to have a new piano
factory. The Hollerbach Piano Co., which is lo-
cated at 713 Jefferson avenue, will be the nucleus
of the new plant and the men who are interested
in the Hollerbach plant will be interested in the
new concern. However, the new company will be
composed largely of Chicago men. The company
is to be incorporated with $150,000 capitaliza-
tion, and the plant will have a capacity of 18
pianos a week. Up to the present time the site
for the factory has not been definitely decided
upon, although two locations have been con-
sidered.
ELABORATE INTERIOR DECORATIONS.
An unusual and elaborate style of interior
decoration has been completed in the store of
Sherman, Clay & Co., San Francisco, the walls
being hung with fine silk brocade such as is
used in homes of the rich. The striking effect
obtained, however, is fully worth the heavy cost.
JANSSEN'S SOUVENIR POSTALS.
Ben H. Janssen, always to the front with new
ideas, has made a decided hit with the series of
souvenir postal cards he has been sending out to
the trade recently. The designs on the postals
were drawn especially for Mr. Janssen, and deal-
ers all over the country who handle the Jans-
sen piano have requested permission to repro-
duce the cards for distribution to their retail
trade. Mr. Janssen will shortly issue a new
catalogue of his pianos, which will be rather
elaborate in character and illustrated in colors.
P. E. Ceruti has joined the ranks of piano
manufacturers making the Ceruti piano at a fac-
tory in Evans City, Pa.
A new piano store has been opened in Middle-
burgb, Pa., by C. C. Seebold & Son.
. '.:..'{
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
MEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPELLANE, Managing Editor
Executive and Reportorlal Staff:
QBO. B. KETJJK.
W. N. TYLJDB.
F. H. THOMPSON.
EMILIB FBANCM BAUBK.
L. B. BOWERS. B. BRITTAIN WILSON, Wsr. B. WHITE. L». J. CHAMBESLIN. A. J. NicrLiN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. TAN HARLINOBN, 195-197 Wabaib Aye.
TELEPHONES : Central 414 ; Automatic 8643
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
DBNIST L. WAITT, 278A Tremont St.
R. W. KATJFFMAN.
A. W. SHAW.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZQER, 1035 Van Ness Ave.
CINCINNATI, O.:
LONDON. ENGLAND:
NINA PITCH-SMITH.
69 Basinghall St., K. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION.(Including postage), United States, Mexico, and Canada, (2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter, $76.00.
REMITTANCES, in other than currency form, should be made payable to Bdward
tyman BUI.
Directory ol P l a i o
The directory of piano manufacturing firms and corporation*
found on another page will be of great value, as a reference
Manufacturers for dealers and others.
Exposition Honors Won by The Review
brand Priw
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901
Gold Medal..St. Louis Exposition, 1904
Gold Afcdal.Lewls-Clark Exposition, 1905
_____
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
Cable addreaw: "Elblll New York."
NEW YORK, DECEMBER 1, 1906
EDITORIAL
S
PECIAL reports sent to The Review from the principal cities
throughout the country during the past ten days indicate that
business, while still continuing in a very large volume, naturally
shows the influence of the season, and the near approach of the
holidays and the close of the year.
Dealers in almost every city and hamlet have been conducting
a good early fall trade, and now as the holiday season approaches
there is a considerable augmentation of business which is, of course,
most gratifying to the retailers who are sharing in the good times
which are being distributed so generally; 1906 will rank as the
banner year for the pianoforte industry. No doubt of that.
There has been recently a demand upon the factories for hur-
ried orders, showing that many of the dealers believe that their
present stock is not adequate to withstand the holiday strain without
breaking here and thus showing a shortage.
W
ITH good times so general throughout the country there
could be no better period than the present in which to es-
tablish the piano industry on a firmer and better basis than it has
ever known before. This can be done by demanding larger monthly
payments for the instruments sold on time, and the correct and the
soundest move of all would be to sell instruments in their proper
class. That is the crux of the piano situation. The trade has never
been surrounded by better conditions and there can be no better
time than the present to establish correct principles in piano sell-
ing. One of the best known men in the industry remarked re-
cently that he had been much interested in the arguments advanced
by this publication that the dealers by selling instruments out of
their proper class were injuring themselves more than it appeared
on the surface. He believed with The Review that the dealer who
sold a piano for $350 which should have been sold for $185 in the
end would not profit by asking a dishonest price for a cheap piano.
He agrees, with our statement that by the time the payments shall
have been half made the purchaser would permit the instrument to
be recalled rather than to continue paying for years mote on an in-
strument of low grade when he could go to one of the nearby de-
partment stores and purchase a new instrument for half the price
that he had agreed to pay originally for his piano.
REVIEW
T
HE movement toward one price is steadily growing, and men
who years ago viewed the plan with suspicion and believed
it impracticable in the piano trade, have now been won over and
class it as the sheet anchor of the business. One price is all right,
but the right price is a mighty sight better and it is useless to talk
one price in one section of the country and another for the same
piano in an adjoining territory. In other words the nationalization
of prices must be established before all instruments can be sold in
their proper class. When this is accomplished one price will then
have become a reality and not a shadowy indefinite principle ad-
hered to by a few dealers.
We believe that next year at the conventions of the music trade
associations the matter of nationalization of prices will occupy a
stronger place in the discussions of both gatherings than ever before.
This year the dealers themselves went on record as favoring the
plan which had been urged only by The Review. However, the
dealers need the support of the manufacturers in order to put this
plan into working shape. The move must be supported by both
branches of the industry, else it cannot be fairly and logically en-
forced.
W
HEN the manufacturers themselves decide to publish their
retail prices broadcast, allowing additional charges for in-
struments at remote points where freight rates are excessive, then
and not until that "time will the piano business begin to assume its
proper position among the many trades. It is well known that
through methods adopted by some in asking any old price for in-
struments, that a portion of the public have come to look with dis-
trust upon piano values, and the way to establish the piano business
firmly and confidently in the estimation of the public is to offer in-
struments at the right prices, and who is better able to fix these
prices in a consistent manner than the men who create the instru-
ments ?
The nationalization of piano prices would at once fix the status
of the cheap and of the special brand pianos. No one could be de-
luded into paying a high price for a special brand piano whether it
bore a fictitious name, or the name of the dealer selling it. It would
have no national or local standing.
DVERTISING methods have been largely revolutionized in the
past few years, and the advertiser who is not educating the
A
trade and the public is not looking far for the advancement of his
own interests. Living in the midst of an unparalleled era of pros-
perity, it must be admitted that the purchasing public is open to con-
viction along many consistent lines. Shrewd business men realize
the truth of this, and are constantly endeavoring by large expendi-
tures to influence public opinion.
No better illustration of the power of advertising can be evi-
denced than in the growth of the piano player business through the
efficacy of general advertising. This condition reflects credit upon
the intelligence of the foremost manufacturers who realized that it
was necessary to go into the advertising field in no uncertain man-
ner in order to attract trade to a special creation.
HE attention of millions of people has been drawn through
clever and attractive advertising to the special advantages of
piano players, and as a result there has been an enormous business
built up in this special branch of the industry within a very brief
period.
It is true that the non-progressive manufacturers have profited
by the cash expenditures and aggressive methods adopted by the
leaders. .The effect of the enormous advertising of the piano player
has been to attract attention in a general way towards the entire
product. Of course those players which have been specially ad-
vertised have reaped a larger advantage, but there has been an indi-
rect value of this advertising to every small piano player manufac-
turer in America.
If the player advertising should drop out of prominence in the
magazines of enormous circulation for twelve months, the effect
would be paralyzing upon the entire industry. The player would
cease to be talked about in a large way outside of trade circles. The
shrewd and intelligent directing forces of the larger institutions fully
realize the truth of this, and they are not slowing up in their ex-
penditures. On the contrary, it is stated upon excellent authority
that enormous advertising contracts have been made by some of the
leading player concerns for the next twelve months, and that the
T

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