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THE MUSIC TRADE REVIEW
is his intention to largely increase the present
stock of music, small instruments, talking ma-
Is That of the Jesse French Piano Co.'s New chines and musical merchandise of every de-
Establishment
in Chattanooga, Tenn -
scription, a stock of pianos being an added fea-
Warerooms as Beautiful as the Exterior.
ture. The new store has in connection a work
room, wherein repair work will be carried on.
A HANDSOM^STORE FRONT.
music. He is bringing his line to the attention
of the people of his locality by well written half-
page advertisements, which must be productive
of splendid results.
C. W. HARRIS RESIGNS
(Special to The Review.)
Chattanooga, Tenn., Nov. 12, 1906.
One of the tastiest store fronts on Market
street has been put in for the Jesse French Piano
Co. Pour pieces of glass, two of them measur-
ing 10x12 feet, are set by the new Polard sys-
tem. These two larger pieces are set nearly
normal to the street line and form a most busi-
ness-like and attractive appearance.
The inside of the store is also most attractive.
The floor is laid with hard maple, the mural
scheme being green and red. The first floor
show room is 25x100 feet, while on the second
floor the room is 48x80. The street side of the
second floor is divided into four studios which
are rented by local musicians. On both these
floors are displayed beautiful pianos. The fa-
mous Steinway is given especial attention, while
there is displayed a handsome line of the new
art creations of the Starr Piano Co. A Starr
baby grand occupies a prominent position in one
of the windows. It is a beautiful instrument,
both to the eye and the touch, and combines the
requirements of the concert stage and those of
a drawing room.
Both floors are very attractive to piano con-
noisseurs, and doubtless will be carefuly in-
spected by the many guests expected at the com-
ing opening.
The rear of the building is devoted to the
shipping and handling of the immense stock, a
big elevator running from the side street en-
trance to both floors.
The general appearance of the store is one of
complete harmony and beauty, and the Jesse
French Piano Co. is to be congratulated on the
establishment of such an up-to-date piano house.
SOME UNIQUE ADVERTISING
By the Temple Book Concern Treating of the
C. W. Harris, for seventeen years with the
Increased Cost of Piano Making—Some
Karn Piano & Organ Co., Ltd., Woodstock, Ont.,
Facts in This Connection Which Will In-
terest the Trade.
has resigned his position. Mr. Harris has held
The Temple Book Concern, which handles
pianos in Temple, Tex., recently' treated the read-
ing public of that town to an educational course
in piano advertising, showing in an exceedingly
lucid way why the price of good pianos has ad-
vanced. The matter was as follows:
"Pianos have gone higher than a cat's back.
That is the first-class article. The sham article,
that is all flash on the outside and very little
inside, will never go up until it goes to the scrap
heap. Fine mahogany and walnut veneers are
out of sight. As for ivory, it is a crime to kill
off the few remaining elephants just for piano
purposes. Sounding-boards, that is, the best, and
that are made from Adirondack spruce, are
handled now with kid gloves, and treated as
gently as cut glass. Look at the price of fine
wool, and then judge how the felts of the piano
have gone up. As for varnishes, it is almost
cheaper now to send a piano through a uni-
versity than to give it the seven coats of high-
grade polish, with two weeks between each coat-
ing, that it gets in the factory. As to fine copper
and steel strings, of which we find 225 in a mod-
ern piano, all we have to say is the magic word
'trust.' The heavy iron plates, the backbone of
a piano, are away up, that is those made without
flaws.
"The making of piano actions is now a sepa-
rate industry, and it takes years for the wood
that composes them to become properly air sea-
AN ORIENTAL PIANO.
soned. In a high grade piano we find some 9,000
It is said that an East Indian, one Hamid Ali pieces in its composition. Every one of these
Khan, Nawat of Rampur, has invented a piano pieces is now up and up, and to climax all, the
especially designed for the rendering of East gray-headed laborers, the high-class and highly
Indian music. Besides the usual piano "in- skilled mechanics, that only are employed by
nards," this piano has an additional keyboard the high-grade factories, they also are receiving
and action to press upon the free portion of the double pay to-day, and they are hard to get.
strings and to cause their pitch to rise after
"As for the cheap shoddy pianos, they are be-
striking and is also equipped with a set of extra coming cheaper and more numerous every day
strings and Keys for producing the monotonous because the higher that good instruments are
accompaniment usual in Eastern music. At bound to go, the more numerous become the
present the device is built to be applied to grand imitators."
pianos only.
ARTISTIC HAHNE LITERATURE.
COLE REORGANIZATION PROBABLE.
The Cole Church Organ Co., of Boston, Mass.,
have suspended operations on account of certain
financial difficulties, although there has been no
regular assignment made. It is said that a
satisfactory settlement will be made with the
creditors, and that Mr. Cole will continue the
business, Mr. Young, treasurer of the company,
retiring.
TROGNITZ IN NEW QUARTERS.
R. E. Trognitz, the well-known music dealer,
of San Diego, Cal., who has occupied a store in
the Isis Theater Building for the past eleven
years, has been forced to secure larger quarters
on account of increased business. The large
store at 1154 Fifth street, in the Griswold block,
three doors above the old location, has been se-
cured, and is now occupied by Mr. Trognitz. I t
Hahne & Co., of Broad, New and Halsey
streets, Newark, N. J., have issued a very hand-
some booklet under the caption of "The Piano;
the Instrument Indispensable." The evolution of
the instrument is referred to, followed by illus-
trations and descriptions of the line of pianos
which they represent, and which include such
eminent creations as the Kranich & Bach, Hard-
man, Hazelton, the Hardman Autotone and others
oL cheaper grade. There are also some interior
views of this handsome establishment which is
admirably furnished in sympathy with the fine
line of instruments displayed.
SHERWOOD OPENS IN DE SMET.
Vincent M. Sherwood who recently opened up
a music store in De Smet, Kingsbury County,
S. D., is handling the Baldwin line of pianos and
organs, and Victor talking machines and sheet
THE
ERNEST A.
As Assistant Superintendent of the Karn Piano
& Organ Co.
TONK
PIANO
the position as contractor of one of the piano
departments for fourteen and a half years and
for two and a half years has been assistant
superintendent of the piano factory under T. H.
Smelt, now of Boston.
Mr. Harris has not as yet any definite plans
for the future. Mr. Harris went to Woodstoch
from Guelph when the Karn Co. first started the
manufacturing of pianos, and during his con-
nection with the company has proved himself
an efficient workman and a capable superin-
tendent.
KNABE PIANO IN PORTSMOUTH, 0 .
Karl Gerlach, who was formerly with the Bein-,
kamp Piano Co., Cincinnati, has opened ware-
rooms in Portsmouth, O., and will handle the
Knabe piano as his leader.
WINTERROTH CO. INCORPORATED.
A certificate of incorporation has been filed
with the State Department at Albany by the
Winterroth Piano Co., of the village of Sea Cliff,
whose capital stock is placed at $10,000, divided
into shares of $10 each. The directors are Chas.
E. Neier, Valentine J. Faeth and Emil J. Winter-
roth, of Brooklyn.
TO MAKE PIPE ORGANS AT AVON, 0 .
Hugo E. Stahl, well known in the pipe organ
field, will shortly go into business for himself as
the Stahl Church Organ Co. His factory will
be in Avon, O., with offices in Cleveland, O. '.
FREDERICK STORE BEAUTIFIED.
W. F. Frederick's music store, at 56 Baltimore
street, Cumberland, is being redecorated, and
when the work is completed it will be one of the
prettiest stores of the kind in that vicinity. The
walls are being decorated in a most artistic man-
ner, the floors are being replaced and the whole
interior of the big store is being improved and
thoroughly remodeled.
H. I. Paul, son of the well-known piano dealer
of that name in Pottsville, Pa., is learning the
piano business in the H?rdman factory. He is
quite a musician, and is a member of the Ora-
torio Society.
Willis & Co., the prominent piano dealers,
Montreal, Can., have had plans drawn for a large
ten-story building which is to be erected for
them at the corner of St. Catherine and Drum-
mond streets. It is expected that ground will
be broken before long.
A branch of Bailey's music stores, which have
their headquarters in Burlington, Vt., was
opened last week in the Campbell Building on
Main street, St. Albans, Vt. Theodore St. An-
toine, of Burlington, will be in charge of the
store.
EXTRAORDINARY
DURABILITY
RTISTIC
DESIGN
Correspondence with active
dealers solicited.
LIGHT AND
T OUCH
RESPONSIVE
INCORPORATED
A
William Tonk&Bro.
452-456 Tenth Ave., Ntw York