Music Trade Review

Issue: 1906 Vol. 43 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
ROTO
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
Gao. B. K I L L M .
W. N. TYLER.
P. H . THOMPSON.
BMILIB FHANCIS BADSB.
L. B. BOWERS. B. BRITTAIN WILSON, WM. B. WHITE. L. J. CHAMBBBLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
B. P. TAN HARLINOBN, 195-197 Wabasb Ave.
TELEPHONES : Central 414 ; Automatic 8643
PHILADELPHIA OFFICE: MINNEAPOLIS a n d ST.PAUL: ST. LOUIS OFFICE
BJBNEST L. WAITT, 278A Tremont St.
R. W. KAITFMAN.
A. W. SHAW.
CHAS. N. VAN BUBBN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front Bt
CINCINNATI. O.:
LONDON. ENGLAND:
NINA PUGH-SMITH.
60 Haslnghall St., B. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage). United States, Mexico, and Canada, $2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter. $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
LyujHD Hill.
Directory ol Plaao
__
. .
MannUduren
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
f o r d e a I e r B a n d others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 /Silver MedaJ.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal..St. Louis Exposition, 1904
Gold 4/PdoI.Lewls-Clark Exposition, 1905
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
Cable address: "ElblU New York."
NEW YORK, NOVEMBER 3 , 1906
REVIEW
to protect their own interests. They will hardly be content to buy
pianos from the same source that supplies the catalogue houses. At
least it is hardly reasonable to believe that they will.
VERY visitor to Germany must be impressed with the im-
mense industrial strides that country is making in all lines
of trade. German piano manufacturers are supplying England and
English colonies throughout the world with thousands of pianos,
and there seems to be no halting in Germany's prosperity. The
great towns are busy producing every kind of manufactured prod-
ucts, and the piano business is particularly good. All of the fac-
tories are being rushed to their utmost.
Once a year the people of Germany have an opportunity to
study their own prosperity in comparison with the progress of the
rest of the world. They have reason to be proud of the showing, as
indicated by the Jahrbuch for 1905, and if they exult over it Amer-
icans know how they feel, for we, too, think we are conquering the
world.
A generation ago France had the largest population of the
civilized European states, except Russia. Now Germany is not
only ahead, but rapidly passing out of the class of both France and
Great Britain. The German population is growing at the rate of
nearly a million a year, England at less than half that rate, and
France scarcely at all.
Notwithstanding this increase, business and manufacturing
have grown still faster, so that the number of unemployed in Ger-
many is now less than ever before. The percentage is one and six-
tenths, or about one-third of the percentage in England.
Railway earnings reflect the general prosperity. During fifteen
years the profits have increased from two and two-tenths per cent,
to six per cent., and the number of miles by eight thousand; and if
further evidence of the general well-being were needed, it may be
found in the bank deposits and the receipts from the income tax,
which there is imposed upon the man of small means as well as upon
the rich.
E
HERE are some other facts about German growth that are not
revealed, or only partially revealed, by statistics. Chief
among them is the bold and successful invasion of the markets of
the world by German productions. German merchants and agents
ENERAL business continues excellent, and the difficulty in
swarm in every commercial city of every continent, pushing their
V J getting goods is still a marked feature of the trade situation.
wares successfully on the tradesmen and consumers of every race.
Not only in this trade, but in many others are manufacturers get-
The reasons for the abounding prosperity of Germany lie largely
ting unpleasantly behind in their orders. Prices, too, owing to the
in
national
character, intelligent, energetic, practical, which mani-
state of things in the iron and metal markets, and the heavy de-
fests
itself
in
the best trade-schools and technical education in the
mand upon stocks and manufacturing facilities, are advancing al-
world,
in
commercial
laws frankly intended to promote German in-
most daily in one line or another. Manufacturing costs still con-
terests.
Every
effort
in this direction is enthusiastically promoted
tinue to creep up, and it is certain that a moderate advance will be
by
an
Emperor
who
is really an alert and immensely energetic
necessary in piano prices ere long.
"business
manager"
for
all his people.
One prominent piano man while discussing the subject of
Alfred
Dolge,
the
well-known piano felt manufacturer, who
prices remarked recently that he had always been actuated by the
passed
his
early
youth
in
Germany, where he learned the art of piano
desire to give his dealers every advantage of the price conditions
making,
recently
remarked
to The Review that it was the practice
of the market, and although he had been compelled to advance
at
the
time
he
was
a
resident
of Leipsic, for the German piano
prices on all his instruments once, he felt that another advance
manufacturers
to
send
their
practical
men and departmental heads
would be imperative within the near future.
to England to learn factory system and piano building according
HE furniture men are considerably exercised over the growth
to the English standard. Germany has well learned her early
of the mail order business, and according to a furniture trade
lessons, for to-day she is selling more pianos to the English trade
paper: "Furniture manufacturers all over the country are taking
than the British manufacturers themselves are turning out. She
the initiative in a movement to curtail the extensive business done
has beaten the Britisher in his own market, and thus if the tariff
everywhere by the big mail order and catalogue houses and the were removed permitting easy access to this country the German
retail furniture dealer in the small town is rejoicing. The manu-
piano would be no small factor in these United States.
facturers now have sent out notices to the mail-order people that
their contracts will hold good only until January I, 1907, and that
HE technical work recently produced by this newspaper in-
after that time they will have to buy upon the same terms as the
stitution known as "Theory and Practice of Pianoforte Build-
retail dealer."
ing" has created widespread interest everywhere, and from present
Certainly if the statement made is correct, the action on the indications it will become the standard work of the piano industry.
The few copies which have been sent out thus far have elicited the
part of the furniture men will go a long ways towards cutting off
warmest praise, and we have now on the press a large edition so
the catalogue house competition. The catalogue house people will
then either have to create their own factories, or sell on the same
that we shall be able to take care of all the demands which come
basis as the retail dealer. It is said that the big catalogue houses
to us.
George Rose, managing head of the great English house of
in Chicago which are offering $87.50 pianos are getting prices on
Broadwood & Sons, and one of the leading scientists of Europe,
their instruments which are far below those paid by the regular
writes: "I have perused the book with much pleasure and 'Theory
piano dealer. If this is the case, it might be well to note the atti-
and Practice of Pianoforte Building' should be in the hands of every
tude of the manufacturers in a kindred trade, and it will not be long
practical and interested man in the trade."
before the dealers themselves—provided the mail order competition
George A. Witney, head of the Brockport Piano Mfg. Co.,
becomes the least bit acute in the piano line—will take some action
EDITORIAL
T
T
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
who is an expert of national repute, says: " 'Theory and Practice
of Pianoforte P>uilding' is a most valuable book for those interested
in piano construction."
Charles Stanley, one of the eminent scale draftsmen of the
country, says: "I can sincerely say that no work that has reached
my hand has ever given me such genuine pleasure. I consider it
one of the best (if not the only one) of its kind that I have ever
read, and should be in the hands of every student, mechanic and
piano builder in the country. As a scale draughtsman I find it of
the greatest value from a practical as well as a working chart in
the laying out of the scale; and in many other ways the work is of
great value to any one who has the interest of their work at heart."
Henry Keeler, Grafton, W. Va., writes: "I most heartily con-
gratulate you upon launching such a worthy book. I consider it
the best work ever written upon the subject it covers, and I hope its
ready sale will cause a reprint of many editions."
This is the second technical work which has been put forth by
this institution directly relating to the practical affairs of the trade,
and in this connection we may say that The Review conducts weekly
a technical department edited by an expert, who will cheerfully
answer any question of a technical nature relating to pianoforte
building. A trade newspaper institution should not alone present
news, but it should be an educator as well in the broadest sense.
is the best, but what price it can be purchased for, also decide which
is the best proposition made for the innocent purchaser. The name
of W. G. Heinekamp is signed to these communications as presi-
dent of this association, which guarantees to teach by mail how to
buy a piano with the knowledge of^an expert judge.
Just on what ground, or by what right Mr. Heinekamp elects
himself to pose as a high judge of piano values is unknown to the
average individual, but attempts of this kind to discredit the values
offered by the piano dealers are becoming more and more frequent.
W
E may expect these sort of love-pats from those outside of
the trade, but it is rather of an unexpected attack to be
called a lot of sandbaggers and thieves by trade papers which are
supposedly published in the interests of the industry. Of course,
all instruments are not sold in their class, but because that evil exists,
no good reason can be advanced why the entire trade should be
maligned. The quickest and only way to adjust all piano values
properly in every section of the Union is for the manufacturers
themselves to establish the prices at which their instruments shall
be offered to the retail purchaser. By one stroke that will do away
with all misrepresentation and will help the interests of the legiti-
mate dealer in any section of the country. It is far better to carry
on a campaign of argument rather than a campaign of abuse.
N almost every trade there is a shrinkage of stock values by
HE automobile is coming to be quite an important factor in the
I shrewd
reason of certain goods going out of style. No buyer is so
T
retail piano trade. It has been found to be one of the most
but that his stock will develop some slow selling goods—
practical methods of bringing the rural folk to town. Some of the
they may sell so slowly that large stocks will remain on hand, which
will have to be forced out at cost, or even less than cost, owing to
the fact that the styles have changed.
In the piano trade there is little or no depreciation in retail
stocks by reason of change of styles, therefore there is no actual
sacrifice required in disposing of out-of-season goods, and there is
no reason why, in such times as the present, pianos should be sold
at prices which do not afford the dealers fair margins of profit. It
is far better to take liberal space in local papers to stir up the public
to a desire to purchase stocks that are lagging, than to have the cut
price knife brought into action.
T
HE article which is quoted below is not from any of Hearst's
publications, but is from the editorial page of The Musical
Age of recent date:
"The piano trade of this country bas builded for itself a monument of muck,
the very nature of which must appal the analytical mind of the investigator who
has the courage to use the rake. And we have only begun to remove the outer-
most layer of the pile. This is the layer that has been near the sun, the layer
that has been exposed to the air and that in some part has been cleansed. The
inner core of rottenness, of dishonesty, of misrepresentation, of deliberate and cal-
culated trickery and deceit, the hazy financial structure upon which rests the
very lives of women and children, and of the people all over the country, is cov-
ered as yet.
"Before the honest men In the trade can look each other in the face, be-
fore the man of upright business principles can go home to the bosom of his
family with a clear conscience, and feeling that he is not allied with or engaged
in a business that is beginning to be the synonym for dishonesty in the business
world, this mountain of muck must be cleared away.
"It is a tremendous task, but we do not fear it, nor do we fear the vul-
tures, the birds of prey who have been fed for so many years from the evil pile."
It only needs a few "liars," "thieves," "stink-pots," thrown in
at intervals, to remind one of one of the pronunciamentos of Dowie.
Well! Well! To think of it! And we have lived all these years
in this trade, and never had the slightest idea that so much "rotten-
ness" existed. We were of the opinion that the music trade as a
whole contained a pretty clever lot of men, and who measured fully
up to the average of honor, honesty and intelligence to be found in
any industry, and if the removal of this "mountain of muck" is
going to be such a "hideous task," why not leave it alone and permit
us to retain the excellent impression which we have always had of
the good old music trade.
T TNDER the title of "Piano Buyers' Protective Association"
vJ
communications are being sent forth from Wilmington, Del.,
to possible piano purchasers in every section of the Union. The
aim of the author of these communications is to discredit the regular
piano business in the estimation of the public, and this "association"
makes offers that for from one to five dollars they will supply
the names of different pianos of standard makes and those which
are "cheap, deceptive and unworthy" special brands. For three
dollars, always sent with order, they will tell "which piano is the
best," and for a five dollar note, they will not pnly tell which piano
piano dealers who have used the automobile as a means of conveying
"prospects" to town have found it extremely valuable. One dealer
recently stated to The Review that he was more than pleased with
the results obtained from an automobile investment which he made
last year. Certainly if a car appears alongside of a farm house, a
dozen or fifteen miles from town, and a clever salesman offers to
send the farmer's wife or daughter spinning over the good roads
to the city with him to examine a piano, it is quite likely that the
invitation will be accepted; and a bracing run over the country roads
certainly is exhilarating, and puts one in an amiable frame of mind
when the town is reached. Moreover, kindly feelings are aroused
in the minds of all participants in the ride towards the piano, the
salesman and the house which he represents. When these pleasur-
able impressions conveyed are cleverly handled, they may be turned
to excellent business advantage, and certainly the people who are
brought into town in such a manner do not usually shop around at
the vajious other piano stores before concluding a purchase. The
automobile is developing suburban towns at a surprising rate, and
it is also a business stimulator in more trades than one.
T
HE musical season, which virtually opens this week in New
York, is destined to be one of the greatest in our history. A
formidable list of eminent pianists will be heard this season through
the medium of noted American pianos, and who can question that
the concerts and recitals at which these artists will appear will not
add a dignity and importance to the piano which it so richly de-
serves? In addition to pianists, we will have two great operatic
companies embracing the greatest artists of the world; concerts
by great symphony orchestras; distinguished singers in concert and
recital; eminent violinists—in fact, the musical menu made up for
New Yorkers this season is one that contains rare delicacies which
cannot fail to be keenly enjoyed by our musical epicures.
HE removal at an early date of Charles H. Ditson & Co. to
magnificent new quarters on 34th street and Fifth avenue,
again brings to mind the continual changing of retail centers in
New York. The old-time piano section of this city which runs
south of 23d street is proving unpopular, owing to the encroach-
ment of cloak and suit manufacturers in that territory. The Aeolian
Co. evidently saw the drift at an early date and were the pioneers
of the northern movement. Recently Wm. Knabe & Co. took pos-
session of their magnificent building on Fifth avenue and 39th street,
and we understand a number of other retail piano houses are con-
templating moving further north as soon as their leases expire.
This week the Welte Player-Piano Co. secured handsome quarters
on Fifth avenue opposite Tiffany's. Within a few years it is clearly
evident that the new retail piano center will be located, between 23d,
and 43d, sheets,
T

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