Music Trade Review

Issue: 1906 Vol. 43 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
11
REVIEW
such facts as, for instance, the same piano being
sold at prices vastly different, and thus the pub-
lic is made to believe that there is a great, big
Established by the Manufacturer—Its Advan-
profit
in the piano business.
tages Over Present Methods Set Forth by
Such education is constantly going on, and is
S. E. Peregrine in an Interesting Contribu-
hurting the entire trade.
tion to The Review.
The dealer with his one-price system may or
S. E. Peregrine, piano dealer, of Colville, Wash., may not have a reasonable price on all of the
who it will be remembered contributed a very in- different grades, and his system is commendable
teresting article on the "Benefits of One Price to the extent that it treats all alike.
But he cannot dictate to his go-as-you-please
Established by the Manufacturer/' and which se-
cured the first prize of $25 offered by The Re- competitor, who only has to match his quality,
view on this subject, has favored The Review and then cut the price in order to make the sale.
The idea that seems to prevail among some of
with another contribution this week under the
the retail brethren, that the manufacturer has no
following caption:
right to fix the retail price, is not well founded.
"Why the Reail Prices on Pianos Should be
It is rather a short process of reasoning that
Named by the Manufacturer Rather Than
arrives
a t the conclusion that all there is in it
by the Dealer."
is that when a dealer buys a piano and pays for
In tlfe first place, the dealer cannot establish it he can do as he pleases with it. As far as the
one piano is concerned it might be so; but it
would be a very narrow business indeed that
did not recognize the interest of the manufac-
turer in the manner of handling his pianos and
looking out for future trade.
A dealer should not expect to be able to get a
second supply if the first was sold in a way not
satisfactory to the manufacturer.
The different grades of pianos when priced
light represent good values, and it is the manu-
facturer who should first stand behind his
product with the proper retail price placed upon
it, for it is he who knows best what to expect of
the hidden parts of the instrument as to its
durability, and hence no one else is so compe-
tent to name the price that tells what the piano
is really worth.
By placing a retail price on such piano the
manufacturer is lining up with the public as well
as protecting the dealer, and if he has given good
value he may expect a permanent demand.
A piano sold out of its class is a left-handed
advertisement for both the dealer and the maker.
When the retail trade is given to understand
that prices must be adhered to or the agency
ceases, they will gladly drop into the groove and
get down to business.
Under such a system a dealer can rest assured
prices that will apply outside of his local agency
that the same piano cannot be had for les^s
and the territory he controls.
The same piano may be sold at lower or at money anywhere on the market, and a reason-
mucn higher rates elsewhere, and if sold at a able profit will t e insured on each sale.
C. S. PEREGRINE.
lower price the dealer is confronted with the
plain fact that he is not furnishing as good value
as can be found on the market, although his
READ & READ CO. INCORPORATED.
prices are right.
If sold, say, $50 higher in some other city, the
dealer who has the right price may use that fact
The Read & Read Co., of Brockton, Mass., have
t" show that his prices are low; but he cannot been incorporated, with $5,000 capital, to han-
fail to see that something is wrong with the dle musical instruments. President, Alfred J.
other fellow who charges $50 above a fair profit. Moorehouse; treasurer and clerk, Alice M. Moor-
The public is not very slow in getting wise to house, both of Boston.
PEREGRINE ON "ONE PRICE "
OUR FOREIGN CUSTOMERS.
Pianos and Other Musical Instruments Shipped
Abroad from the Port of New York for the
Week Just Ended—An Interesting Array of
Musical Specialties for Foreign Countries.
(Special to The Review.)
Washington, D. C , Oct. 15, 1906.
The following were the exports of musical in-
struments and kindred lines from the Port of
New York for the week just ended:
Alexandria—19 pkgs. talking machines and ma-
terial, $475.
Barbadoes—3 cases music, $490.
Barcelona—1 case piano players and material,
$135.
Berlin—285 pkgs. talking machines and ma-
terial, $6,163.
Bombay—4 pkgs. talking machines and ma-
terial, $200.
Bremen—3 cases organs and material, $150.
Brus?els—200 pkgs. talking machines and ma-
terial, $2,000.
Buenos Ayres—32 pkgs. talking machines and
material, $3,913; 6 cases organs and material,
$980; 11 cases pianos, $1,328; 4 pkgs. music
paper, $100; 138 pkgs. talking machines and ma-
terial, $8,217.
Calcutta—2 cases organs and material, $250;
4 pkgs. talking machines and material, $457; 2
cases organs and material, $190.
Callao—1 case piano players and material, $250.
Cardiff—63 pkgs. talking machines and ma-
terial, $712.
Colon—6 cases organs, $170.
Corinto—2 pkgs. talking machines and ma-
terial, $107.
Glasgow—6 cases organ material, $300; 57
pkgs. talking machines and material, $700.
Guayaquil—2 pkgs. talking machines and ma-
terial, $166.
Hamburg—3 cases organs, $318; 17 cases
pianos and material, $690; 27 pkgs. talking ma-
chines and material, $1,200; 2 cases piano play-
ers and material, $104.
Havre—10 pkgs. talking machines and ma-
terial, $207; 50 cases pianos, $15,000.
Havana—17 pkgs. talking machines and ma-
terial, $231.
Kingston—1 case organs, $115; 2 pkgs. talking
machines and material, $223; 1 case pianos and
material, $150.
La Guaira—3 pkgs. talking machines and ma-
terial, $190.
Leeds—42 pkgs. talking machines and ma-
terial, $275.
Liverpool—25 cases organ material, $2,537;
1 case musical instruments, $250.
London—86 pkgs. talking machines and ma-
terial, $6,953; 1 case piano players and material,
1
D U R A B I L I T Y
SO ESSENTIAL IN PLAYER-PIANOS IS
ONE OF THE CHARACTERISTICS OF THE
MASTER (PLAYER) PIANO
WINTER
& CO.
1014=1020 Southern Boulevard
NEW VORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
TH
$240; 3 cases music, $185; 1,278 pkgs. talking
machines and material, $13,398; 9 cases pianos
and material, $3,051; 16 cases organs, $3,210; 5
cases piano players and material, $1,230; 9 cases
music, $774; 2 pkgs. talking machines and ma-
terial, $134; 6 cases music, $4,127; 45 pkgs. talk-
ing machines and material, $2,792.
Milan—13 pkgs. talking machines and ma-
terial, $453.
Montevideo—14 pkgs. talking machines and
material, $1,458.
New Castle—71 pkgs. talking machines and
material, $446.
Para—11 pkgs. talking machines and ma-
terial, $194.
Rio de Janeiro—1 case pianos and material,
$253; 3 cases organs, $119; 10 pkgs. talking ma-
ehines and material, $304; 9 cases music, $903;
10 pkgs. talking machines and material, $1,200;
2 cases piano material, $427.
Savanilla—23 pkgs. talking machines and ma-
terial, $7,222.
Sienna—2 cases musical instruments, $100.
St. Petersburg—20 pkgs. talking machines and
material, $877.
St. Johns—2 cases piano material, $195.
Sydney—1,917 pkgs. talking machines and ma-
terial, $20,073; 28 cases pianos and material,
$9,500.
Tampico—3 cases pianos, $214; 9 cases music,
$427; 1 case organs and material, $200; 1 case
pianos and material $385.
Trinidad—1 case pianos and material, $250.
Tumaco—1 case pianos and material, $225.
Turin—1 case pianos and material, $430.
Valparaiso—22 pkgs. talking machines and ma-
terial, $1,410; 4 cases organs and material, $105;
2 pkgs. firearms, $105; 2 pkgs. talking machines
and material, $126.
Vienna—14 pkgs. talking machines and ma-
terial, $498.
Yokohama—9 pkgs. talking machines and ma-
terial, $373; 1 case organs, $120.
A Sherman Clay & Co. agency has been placed
with the Williamson Boot Store, Hollister, Cal.
MUSIC TRADE
REVIEW
organs at from $2,000 down to $15, and the
higher grades of pianos, including world-re-
To Catch Trade Is Necessary and Is Some- nowned Steinway & Sons, Knabe, Sohmer, Meh-
lin, Fischer, Shoninger, A. B. Chase, Packard,
thing Which Every Dealer Should Consider.
Schaeffer, Grunewald and Knorr. The company
One of the most essential things for a music have two entire warehouses in addition to their
dealer to understand is the particular conditions warerooms, and carry a surplus stock of pianos
to be met with in dealing with the trade in his sufficient for all possible demands.
THE RIGHT KIND OF BAIT
locality. The purchasing public of no two sec-
tions are influenced by the same means, and it
it; the dealer who studies the devices he should
use who gets the business.
In this connection an interesting lesson is
found in the window of a hardware store where
fishing tackle was sold. In this window was dis-
played a card, upon which were a number of
artificial flies, with this very emphatic and sug-
gestive statement: "Plies with which to catch
fish in this locality."
The point that impressed itself upon the ob-
server was this: That the storekeeper, in these
few words, stated that he was doing business for
the special benefit of the people of his own sec-
tion. That he was not bothering himself as to
what sort of fishing tackle was necessary to
catch sharks in the Gulf of Mexico, trout in the
woods of Michigan, or eels in the Shrewsbury
River of New Jersey, but was thoroughly posted
as to the sort of fishing tackle and appliances
necessary to catch the special species of fish nat-
ural to the waters about the town in which he
was doing business.
Getting business resembles fishing in a num-
ber of ways, and, like fishing, the proper kind
of bait is the chief consideration. Are you
using the right kind?
THE L. GRUNEWALD CO., LTD.
The L. Grunewald Co., Ltd., of New Orleans,
La., were the subject of an extended write-up in
a recent issue of the Sunday States of that city.
The immensity of the institution was commented
upon at length, and a history of its steady
growth. As the article said the house handled
ARE YOU INTERESTED IN
TALKING MACHINES?
HE BUNCOED "A SLOW OLD TOWN."
(Special to The Hevlew.)
Pitman, N. J., Oct. 15, 1906.
A well-dressed and smooth man, giving his
name as J. L. Fehr of Harrisburg, Pa., dropped
into town as the alleged representative of a talk-
ing machine company. He sought the town's
leading club, which he desired to present with
? $50 outfit. He was referred to E. Linwood
Clark, an officer of the Pitman club, who intro-
duced him to the principal business men of the
town, many of whom paid the man $3 for an ad-
vertisement that was to go on the lid of the
talking machine.
After the desired amount was obtained Clark
was told that the machine would be sent imme-
diately by express, and a few nights afterward
it came. With it was a C. O. D. bill. As it was
in a big box the members of the club thought'
they had a big bargain, but after paying the
bill they found a small toy phonograph with
three records. One of the records was entitled
"A Slow Old Town." There was no advertise-
ments on the lid of the box; in fact, there was
no lid to the machine.
C. D. Houlette, formerly of the Minneapolis
branch of the W. W. Kimball Co., has been made
manager of the St. Paul branch to succeed Mr.
Holland, who resigned.
F. H. Tuttle & Co., piano dealers of Salem,
Mass., have removed to new and enlarged quar-
ters in the Butman Block, that city.
Do you wish to know all
about them, and their money-
making possibilities? :
If so, we can place you in direct line of securing all the neccessary
information—all of the latest news of the trade, suggestions, helpful
hints and comments, scientific articles, illustrated sketches of all
patents, and every scrap of information worth recording, regarding
the talking machine interests from all parts of the earth. We refer to
TEe Talking Machine World
The only journal published in America exclusively devoted to the
Talking Machine interests. It has gained an extensive circulation in
this country and in Europe as well, and is universally regarded as the
great and only exponent of talking machine interests. It is a large,
handsome paper, containing over sixty pages (11x16) brimful of useful
matter. It will tell you how to make dollars by handling talking
machines. Send an order for a sample copy, and you will become a
. regular subscriber. Annual subscription is one dollar, and no order
taken for less than a year. You will make no mistake by sending
in your dollar. Our word for it.
EDWARD LYMAN BILL, Editor and Publisher, 1 MADISON AVENUE, NEW YORK
- = CHICAGO OFFICE : 195 Wabash Avenue, E. P. VAN HARLINGEN, Manager _
FOREIGN HEADQUARTERS: 69 Basinghall St., London, E. C , W. LIONEL STURDY, Manager. Foreign Subscriptions, $1.25

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