Music Trade Review

Issue: 1906 Vol. 42 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE! REVIEW
magnificent disregard for the rules of grammar Mr. Paderewski, throwing himself upon the mercy
NOTHING NEW WRITTEN THESE DAYS and
a special kind of police license.
of that gentleman to enable him to keep faith
"To a literary person, I know, the lyrics of
with his subscribers. He received no answer to
popular songs must seem very crude. The the letter. This was in June. Late in July the
rhymes are often atrocious, the metre halting editor had business which called him to London.
Vincent Bryan, song writer, declares that the and the sentiment bathos. Nevertheless, there is At the completion of his first day's affairs an Eng-
only thing in the writing of music for a popular a distinct art in writing them, an art which the lish friend invited him to attend the opera. The
average poet can never attain and I believe editor consented indifferently, his mind being
song which is unnecessary is a knowledge of
music. He avers further that there are no new would not attain even if he could. He may fixed on business affairs. They went to the opera,
popular melodies composed nowadays. If they are phrase sentences to suit himself; he may use and as they raised the curtain to enter their box
new they will not be popular. In other words, his whatever imagery suggests itself to him, clothed the editor saw Mr. Paderewski sitting alone in
contention is that the songs we are whistling to- in words that best express it. The song writer the box. The pianist, thinking the editor had fol-
day are merely variations of the songs we have cannot. He must use commonplace imagery and lowed him to Europe to get the minuet, and had
always whistled, and, what is more, he brings commonplace words in order that the common- pursued him into his box at the opera, threw up
forward proofs. Stripped of all verbiage, Mr. place people he writes for—they are greatly in his hands and exclaimed, 'Mr. Blank, I'll write
Bryan's recipe for the concoction of a popular the majority, too—may understand what he is that minuet to-morrow. What a people you Amer-
Moreover, the commonplace icans are!' "
song success is as follows: First get copies of writing about.
the old songs that have been popular, then, after words he uses must be such as may be clearly
having removed all traces of conscience and hav- articulated when sung. That is the reason why
RUDOLPH GANZ
ing cultivated the predatory instinct in its high- EO few poets are successes as song writers. They
remain
on
too
high
a
level."
Has Scored a Great Success on His Concert
est development, secure a jimmy and get to work.
Tour This Season.
Perhaps, however, it is best to let him explain it
in his own fashion.
The list of pianists heard in New York this
"Persons who understand and love good mu-
season has been materially strengthened by the
alc," says Mr. Bryan, "are constantly quarreling How the Great Pianist Was Impressed With appearance of Rudolph Ganz, who has been Intro-
with the public taste as evinced in its selection
American Enterprise.
duced with the New York Symphony Orchestra
of the songs it makes popular. They do not seem
and Felix W T eingartner, and who has yet in
Mrs. Mary Gregory Murray, a lecturer and
able to comprehend why an inferior melody will
store a recital at Mendelssohn Hall on March 21,
be avidly seized by the public, whistled and sung writer on musical subjects of this city, tells the and another later jointly with Harold Bauer, and
until it has become a nuisance, and then thrown following story to illustrate the difficulty of get-
aside for some other popular air, while the bet- ting a musician to work when the inspiration
ter class of songs—songs that are musician ly— does not move him.
remain almost unknown, unless some accident
"At the time of Mr. Paderewski s first visit to
should bring them before the public.
America," she said, "the editor and publisher of
"Nevertheless, the reason is exceedingly sim- the best-known of all periodicals devoted exclu-
ple. We are a quick lunch nation. We discour- sively to the interests of women, conceived that
age originality in music because we are too busy it would be a pleasing feature to secure a minuet
to learn songs which have an unfamiliar air. composed by the great pianist exclusively for the
We like to whistle and hum the tunes which we pages of his publication. He secured the promise
hear, and the only ones with which this is pos- of the minuet, paid several thousand dollars in
sible upon a first hearing are those which we un- advance, and then advertised it to appear in the
consciously know. They may be labeled new, October number, nearly a year later.
t u t we have known them for years, even though
"All winter the pianist played in different cities
we do not recognize them in their disguise. Old of the United States, and the editor could get no
friends are the best. King James used to call satisfaction from him in regard to the minuet.
for his old shoes because they did not hurt his Finally he returned from a western trip and ap
feet, and the American public calls for the old peared for a final recital in Philadelphia. The
jingly songs because it takes no trouble to learn editor appeared at the hall just at the close of
them.
the programme, thinking to catch the pianist.
"Edward MacUoweU, unquestionably the great- By tne time he got back to the stage, however,
est American song writer, is almost unknown to the musician had slipped out of a stage entrance
the great piano loving public, while the names of and gone off to keep an early dinner appointment
many men who compose the popular melodies at the residence of one of Philadelphia's most
anil probably would not know a motif if they met prominent citizens. The editor felt constrained
it face to face, are known all over the country. to wait a decent period until dessert should at
Did any one ever hear one of MacDowelTs songs least have been reached. Then he took a cab and
rendercc! on a street piano? No. Did you ever drove to the home of the eminent citizen. Alas!
hear a messenger boy whistling one of his melo- Mr. Paderewski had dined in haste and immedi-
dies? No, and you probably would not know it if ately driven to the station to catch the train for
you 'lid. That is the answer. The public de- New York. The editor leaped into his cab and
RUDOLPH GANZ.
mands the old tunes, and the composers are pursued the man of music to the station. There
composing them for it every day. Believe me, he saw the train just pulling out. He took the appearances with the Kneisel Quartette in New
you do not need to know anything about mus'c next train to New York, but it was a slow one, York and in Brooklyn.
to compose one. Practically all that is needed is and he had to seek Mr. Paderewski's whereabouts
Mr. Ganz is to be ranked among the first by
a good memory. The arranger will do the rest. among various possible hotels. When he a t last right of every equipment, and many points of
"Indeed, it is far more necessary for the man c-ame up with the master of the keys it was to individual and distinct attractiveness. Mr. Ganz
who writes the words of a popular song to have see him on the deck of an ocean liner, just pointed has had a sensational entree into the music
some knowledge of music than the composer. He down the bay.
world of this country, and there is no doubt that
has to have a vague idea of time and of phras-
"The editor threw up his hands and went sadly he is just in the beginning of a most brilliant
ing, so his words will fit; also he must have a to his desk, whence he wrote a moving letter to and enviable career.
In the Way of Popular Songs Says Vincent
Bryan—Originality Discouraged.
HELD PADEREWSKI TO CONTRACT.
PROGRESSIVE DEALERS SHOULD
ORDER THIS STYLE WITH
ACTION 2OO.
N E W M A N B R O S . CO., CHICAGO.
MANUFACTURERS or HIGH-GRADE
P I A N O S AND ORGANS
TRY OUR ORCANS WITH THE PATENT REED
PIPE SET OF REEDS. THEY PRODUCE THE
PUREST Pipg QUALITY OF TONE OF ANY
REED ORCAN MANUFACTURED.
Our Pianos please all who appreciate the highest qualities of the most
scientifically constructed piano on the market. A trial will convince the
most critical of the superior qualities of our instruments.
FACTORY AND O F F I C E :
8TYLE 86.
W. Chicago Avenue and Dix Street.
STYLE 12.
A LEADER IN COMPETITION
AMONG HIGH-GRADE PIANOS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
WWN
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GBO. B. KELLER.
L. E. BOWERS.
W. N. TYLER.
Wit. B. WHITE.
F. II. THosirsoN.
EMILIB FRANCES BADEB.
L. J. CHAMBEELIN.
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8G43.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
ERNEST L. WAITT, 173 Tremont St.
H. W. KAUPPMAN.
E. C. TORREY.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZOEH, 425-427 Front St.
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
Manufacturers
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
for dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
NEW
YORK,
MARCH
3 , 1906
EDITORIAL
D
URING the past week there has been a continuance of the
features of the situation with which the piano trade are
familiar. The volume of business conducted now is extremely
large, and affords every reason to believe that the large demand
will continue uninterrupted.
There is, however, one unpleasant feature in connection with
the business recently, and that relates to the collection department,
for it must be admitted that collections during the month have not
been up to expectations. In certain sections of the country they
have been positively slow.
This condition of affairs has been brought about by the bank
situation, and while the outlook should not cause the slightest
alarm it cannot be denied that collections have not been just what
was anticipated.
SUBSCRIBER asks what we think of special sales, adding,
"can you suggest a name for same out of the ordinary?"
Special sales are inaugurated these days under various names,
and one enterprising merchant in Ohio evidently figures that the
vocabulary of names applicable to special sales is about exhausted,
and he has inaugurated a special sale name contest.
This is in truth a novelty, and for the benefit of readers who
are planning sales we might say, that this new interest-creating
scheme has evolved the following names: "Customer's Benefit
Sale," "Just Right • Sale," "Great Economy Sale," and one very
brilliant mind suggests "The Avalanche Sale." This latter appella-
tion might be adopted with good effect, if the sale could be big
enough to warrant it.
We have in mind some recent piano sales, where the term
avalanche would be peculiarly appropriate. Then, too, the idea
lends itself well to illustration, for the artist could readily repre-
sent -an avalanche of pianos rolling down the mountain-side.
A
'"INHERE would also be opportunity for the ad. writer to dwell
J- upon the natural avalanche which occurs in mountainous
regions when the warmth of the spring loosens up the great masses
of snow.
Everyone seems to have omitted the word volcano. Now a
volcanic sale would be particularly well applied to some piano
slaughter sales which have been inaugurated. Probably we shall
hear more of special sales as the spring opens, for the majority
REVIEW
of merchants are tempted at one time or another to liven things
up a bit by inaugurating special sales and they invent any excuse
to fit the case.
W
E know of some piano men who have adopted a regular
plan of holding two special sales a year, and in this way
they get rid of considerable stock which is undesirable. If, however,
the special sale plan is persisted in the public will become educated
away from buying goods at regular prices. They will be apt to
defer their purchases until a special sale comes along, and thus
as a direct result of the special sale policy, piano profits will be
reduced all along the line.
Many wise merchants became aware of the dangers of too
frequent indulgence in special sales, and they made up their minds
they would eliminate specials, to no oftener than twice a year.
T
HERE are invariably in every business establishment a large
number of offerings which are really special in value, and
purchasers are well satisfied with the opportunities presented to
purchase them, but to make the main object of the special sale, the
increasing of business during a particular period is considered by
some business men to be a serious error. For instance, the special
sale may be a great and permanent advertisement. If the sale is
of the right kind, the prestige of the house is increased for over
a considerable period, but at the same time a lot of prospects
have been exhausted through the inauguration of the special sale,
and the piano business is not like the dry goods, or that of many
other trades in which a customer makes frequent purchases, but
one sale closes business possibilities for a long term of years.
Therefore no sale should be closed without at least a fair profit
to the merchant.
I
T pays to use particular care and foresight in connection with
special sales. They should be carefully mapped out and
planned; every detail decided upon in advance, for if the reputation
of a well-known piano is slaughtered, it is hard work to again get
a good price for it. People are waiting for the special sales, and
while reasonable excuses may be made for out-of-date styles, and
shop-worn stock, and all that sort of thing, great care should be
exercised in placing regular lines on the bargain counter. The cut
in prices, no matter for what causes, is accomplished with great
and grave danger.
' I ^ HERE are constant changes going on in the music trade in-
X
dustry, and these changes become more apparent when we
review piano trade history for a term of years. By a retrospect
we realize how many dealers have embarked in the manufacture of
pianos, who to-day are facing new conditions, some of which are
not easy of solution.
Many of the old-time manufacturers, too, must be keenly alert
to a possible loss of prestige as well as of present and future
business which they may suffer through a trade alliance with
dealers who are engaging in the manufacture of pianos.
It is but natural that these men should give prominence and
sometimes precedence to their own product, and in doing this they
are only following out a policy which is recognized as strongly
influencing men everywhere.
B
UT in some cases it is a fact that the name and reputation of
famous old instruments have been used as a hoisting power
to place new creations upon the market. The new products have
not only been lauded by the salesmen as "just as good," but they
have been sold in some cases as "a mighty sight better" than the
original.
The argument has been frequently made that all of the good
points have been absorbed from various instruments, handled by the
dealer, and the useless features eliminated, all of which are talking
points, and may interest some purchasers and always to the detri-
ment of the old makes.
This unmistakable trend of business has caused a good many
manufacturers to think that it might be timely for them to make
preparation to be somewhat more independent of the dealer in many
respects, and as a result a good many branches have been in-
augurated, all of which are not run before the world, however, as
having direct relation to the parent house, but they are branches,
nevertheless, and the argument is made in selling customers from
these depots that there is but one profit—from factory to consumer,
that the dealer's margin of profit is eliminated in the deal. This
argument, naturally, has some effect in a good many instances.

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