Music Trade Review

Issue: 1906 Vol. 42 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
RE™
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
GEO. B. KELLER.
L. E. BOWERS.
W. N. TILER.
WM. B. WHITE.
BOSTON OFFICE:
F. H. THOMPSON.
EMILIE FRANCES BAUER.
L. J. CHAMBEHLIN.
A. J. NICKLIN.
CHICAGO OFFICE:
E. 1'. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
ERNEST II. WAITT, 173 Tremont St.
Ii. W. KAIIFKMAN.
E. C. TOKKKY.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front St.
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00 ; opposite
rending matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
i-ymun Bill.
Directory ol Piano The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
Manulacturers for dealers and others.
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
NEW
YORK,
F E B R U A R Y
17, 1906
EDITORIAL
S
OME of the most important dealers in America have recently
expressed their views to us regarding the present custom of
granting allowances on used pianos to induce the sale of new
instruments.
There can be no doubt but that this subject is one of the most
vital to the retail department of the trade, and it must be con-
ceded at the outset that in no other line of business are there such
price allowances made on used or battered stock as are in most
cases willingly granted by piano dealers.
The question that naturally arises at the present time when
business expenses are increasing, and retail prices diminishing,
should there not be a revision of the general plan adopted in allow-
ances made, for old instruments ?
I
N many parts of the Union old square pianos have reached a
point where their actual worth is very small, and yet liberal
estimates of their value are made by many dealers for these ancient
piano landmarks when taken in exchange.
Does it pay? That is the question.
One prominent dealer in the West while discussing this sub-
ject with The Review remarked: "I had a lady call upon us re-
cently and state that another firm had agreed to allow her twenty
dollars more for her square piano than we had charged her for it
four years ago.
''You can imagine the opinion she had of the piano business
after such an experience. I claim it was not good business, and
the whole system of liberal allowance on old pianos is wrong.
Let us be square with ourselves and adopt new and rigid plans
concerning exchange values."
A NOTHER dealer states: "In my city I know of dealers who
l \ have been allowing from $200 to $250 and even higher for
. old style two pedal upright pianos, which they would gladly have
sold for from $100 to $125." With the adoption of one price such
concessions are beyond all business reason. If the asking price on
the new instrument was made to fit the case the dealer could save
his profit, but if his price was non-elastic he would lose through the
deaL
. .
Such instances are not rare nowadays since the player piano
has become such a factor. Now is it good business to continue
such a course? When we consider that it requires liberal expendi-
REVIEW
tures to repair these old pianos and get them in shape, does such
trading pay? Is it really exchanging one dollar for another?
There are indeed many piano merchants who are heartily sick
of the present liberal trade allowances which are made for old
pianos, and they would like to adopt some general plan to place
the exchange of values on a different basis.
O
NE man says the selling expense of one of these old pianos
is just as great as a new piano, and of course, the profit is
much diminished, if not cut out entirely. Trade is necessary, but
it is obvious that there should be some sort of a reform in the
exchange department. In hundreds of cases, dealers are taking in
the old, used pianos at such prices that when they are resold there
is usually little or no profit when the selling expense is added to the
allowance price.
Obviously there are peculiar conditions which have crept into
the piano trade, and which have been respected as tradition, and if
the officers of the 1'iano Dealers' National Association should deem
it advisable to take up this subject and deal with it in an intelligent
manner, there is no doubt but that they would materially benefit
the entire trade.
It is full of live interest.
CERTAINLY like conditions do not exist in any other industry.
Furniture dealers most assuredly will not take old furniture
and carpets in exchange. They will not concede the slightest allow-
ance on used home furnishings, and no one ever thinks of entering
a furniture establishment and asking what allowance would be made
for some old worn-out furniture in the place of new. It would sim-
ply be absurd to ask for a reduction on account of worn-out stuff.
The owners know full well that in order to dispose of used furni-
ture they must resort to the auction room and would it be a wrong
move to establish piano auction houses in the various cities which
should be general depots for dilapidated and antiquated instru-
ments ?
H
ERE is a problem, a profitable solution of which would mean
a large saving in expense, and would stimulate the sale
of thousands of new pianos.
Every department of the music trade industry has evoluted
during the past few years, and there is no reason to doubt but that
there are many things which have been accepted just because they
have become traditions that are radically wrong and common sense
and good business prudence will establish some kind of a reform
in the exchange department.
A
N illustration showing what may be accomplished through busi-
ness persistence is instanced in the fact that representatives
of the leading talking machine companies have succeeded in bring-
ing about a revision of freight rates on talking machines which
will mean a saving of many thousands of dollars to the dealers in
all sections of the Union.
Through the efforts of the trade representatives, talking
machines and records are reduced from one and one-half first class
to first class in less than carload lots, and to third class in carload
lots. This substantial reduction is the result of effective work on
the part of the men who have the matter directly in charge, and
every talking machine man in this country will benefit through the
operation of this tariff, which goes into effect on April 1st.
A
LARGE Western manufacturer in a recent communication to
The Review stated: "I believe we will have a year of unpre-
cedented business activity unless labor troubles occur to prevent."
Of course, no one can tell with any kind of accuracy what effect
a prolonged coal strike would have upon all of our business inter-
ests, but it does not look as if we stood in much danger of serious
labor troubles. Of course we will always have more or less dis-
turbed conditions. It is not to be expected that everything will
move along without a ruffle on the commercial surface, but there
are business plans made for the year which insure tremendous activ-
ity in all lines. There can be no general stagnation unless the whole
conditions are completely upset.
A recent computation shows that two hundred thousand tons
of structural steel alone will be required for buildings to be erected
in this city the coming season.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
T
HAT statement without elaboration turnisiies an idea of tre-
mendous activity here locally, and if we look over the country
we will see that the railroads have planned improvements which will
tax the steel and iron plants to their utmost. That means that busi-
ness in those great vital industries will be more than good, and it
insures the distribution of large sums of money to wage earners
weekly.
It is not probable that with the enormous demand for staples,
and with no accumulation of stock in sight, that there will be any
slowing up in business during the present year. We are marching
up the hill and not down, and w T hile there may be an occasional
drawback here and there, the general business of the country is
not likely to be seriously affected by these temporary annoyances.
'"T^HE meetings of important business organizations have given
A impressive demonstration of the present business activity, and
thus far February has strengthened the belief which was created at
the beginning of the month in that it would record a steady increase
in the volume of business.
Communications received at this office during the past weeK
indicate an active demand for pianos in nearly all important trade
centers in the country. The manufacturers, too, are receiving a
large number of orders, and it is evident that we are entering on
the Spring trade with retail stocks in good condition. And many
dealers have taken the opportunity to work off a lot of ware-
room stock carried over from last-year, and will enter the Spring
with bright, new lines of instruments in their warerooms. Cer-
tainly the year thus far does not contradict the promise with which
it opened.
EW of the dealers have advanced their retail prices. There
seems to be considerable hesitancy about making a move
in this direction. They are exhibiting as much conservatism in
this particular as was shown by manufacturers who were unwilling
to advance their prices when every article which enters into the
construction of instruments had been raised in price. It seems
to be a good business plan to raise prices in accordance with the
upward trend in everything. Every man who conducts a commer-
cial enterprise to-day must know that it costs him more to do busi-
ness. Rents, salaries, expenses, materials, have all gone up, and
what is more they haven't stopped climbing yet, therefore it is only
right that higher prices should be asked for instruments. There
is no telling where this whole thing is going to end, because as
long as good times continue everything seems destined to advance.
We are all getting our share, printing has climbed up a few points,
likewise paper, and the publishers' lot is just as unhappy as the rest.
To-day it is a question how to establish fixed commercial condi-
tions which will insure a just basis of reward for services rendered.
The conditions won't stay fixed very long, that is where the trouble
comes in, and the indications are that the crest of the wave is still
far distant.
T
l 1E "get together" habit is growing in this trade, and it is
becoming more and more in vogue for either the proprietor
<>r the departmental head to have a meeting with his employes at
certain regular intervals. At such times various matters are dis-
cussed, and one well-known dealer proposes to take up for discus-
sion the best inducement to use in "landing" a prospect.
It is a mighty good subject, and we know of a few people whos<
advice would amount to something along these lines. They are
adepts in the art of landing.
a number of our manufacturers have issued booklets
Q UITE
and folders, advertising their various productions, which are
well calculated to help the dealer, as they are distributed in large
quantities among the.ni for use among their present and prospective
customers.
There is no question but that this sort of literature, if displayed
properly, is beneficial, but there are some kinds that we have seen
recently that certainly do not reflect credit upon the institutions put-
ting it forth. It is a poor business policy to attempt to save on
illustrations of pianos. Some brochures to which our attention has
lately been called, indicate ignorance in sending out literature with
indistinct and imperfect illustrations. The engraver's art is capable
of producing the most pleasing results, and every detail in pianos,
particularly when they are high grade instruments, should be brought
out in the clearest possible manner.
It is a great mistake to send out literature presenting such
costly articles of home accessories as pianos without calling into use
the highest engraving and typographical skill.
F
O
T
T
HE piano manufacturers of Canada are enjoying lively times
as well as ourselves, and in all parts of the Dominion one
hears good reports of present business and of the future outlook.
Canada is an agricultural nation, and the crops last year have been
large and sold at high prices. All farm products from the dairy
and from the garden have found a ready sale and good prices.
During the past eighteen months there has been an unusual
activity in mining, and many new and well paying prospects have
been opened. The manufacturing community are rapidly coming
to the front, and all of these causes are working together to make
good business and prosperous times in Canada. Labor is better
employed to-day and at higher wages than at any time before in the
history of the Dominion. The piano manufacturers and retailers
there are feeling the good effect of this great business activity, and
a communication received from a leading manufacturer in Toronto
this week stated that the increase of pianos manufactured in that
country this year would be very large.
Of course the tariff barrier prevents the American piano manu-
facturers procuring a large slice of that growing and thriving trade.
A few of our leading makers, however, have sold for some years
past quite a .number of pianos in the Dominion. The cheaper instru-
ments sold are manufactured across the border, and our manufac-
turers of commercial instruments find it difficult to compete with
the factories in Toronto and elsewhere with the additional duty
imposed upon pianos. Some of our supply makers have been mak-
ing good shipments across the border.
REIVIEW
NE of the prominent lumber merchants of the country re-
marked this week, while discussing the constant increase in
the cost of lumber, that it would only be a short time comparatively
before we must be forced to find a substitute for timber in many
ways. He said that shortly wooden structures would be out of date,
that we must follow the plan adopted in Europe of erecting stone
and cement houses, and that he could figure out no possible reason
why timber should not continue to increase in cost.
Piano manufacturers are well aware that even the commonest
lumber for piano boxes has gone up at a surprising rate, while
some of the finest woods are out of sight metaphorically.
Perhaps it may be necessary at some time to enact forestry laws
here similar to those of Europe, which for the common weal, pro-
hibit the cutting of trees in private grounds without the permission
of the Government forester, but it is more likely that the movement
already started by some of the owners of lumber lands to cut trees
with discrimination, leaving standing wherever possible everything
which is not required, and to plant seedlings in the place of mature
trees as the latter are removed, will solve the great problem.
HIS agitation has been going on for years, and it is backed by
the Forest Service and the Agricultural Department at Wash-
ington, and already the results produced are encouraging. But the
Government cannot do it all. By far the greater area of forest
lands must be utilized for commercial purposes. The timber must
be cut off to supply the lumber trade and to furnish the pulp which
enters into the manufacture of paper. So the trees that are planted
to-day will hardly help to solve the problem which is going to be
more and more marked.
This is a matter, of course, of vital interest to every piano manu-
facturer, for the increased cost of lumber comes home to him with
telling effect all the time, and according to the opinion of some of
the best lumber experts in this country piano men will be forced to
pay more for lumber as time rolls on.
The question naturally comes up with this steadily increasing
cost, how will this increased cost affect the status of the cheap
piano ?
S
OME time next Spring the first Italian World's Fair will be
opened at Milan in honor of the completion of the great Sim-
plon tunnel through the Alps. British manufacturers are being urged
by the commercial experts of that country to send exhibits to the
Exposition. Our own consular reports point out a promising con-
dition of economics and industrial affairs in Italy. On all sides it
is said that the trade field is distinctly worth cultivating in every
possible way. The United States will be represented at the Exposi-
tion.

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