Music Trade Review

Issue: 1906 Vol. 42 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW/
9
EDUCATION NECESSARY IN DULL OR ART FINISH.
J. Burr Tiffany Says Dealers Must be Educated to Intelligently Explain to Customers the Espe-
cial Advantages of the A r t Finish—Some Woods That Can be Specially Utilized—Cheap
Finish to be Avoided—Review Representative Discusses the A r t Finish Situation W i t h
Eminent Manufacturers—Their Opinions Form a Symposium of Great Interest.
The resolution passed at the manufacturers'
convention in Washington advocating the dull or
"Art" finish on pianos has set the manufacturers
in this city at work experimenting on the best
way to accomplish that result in a manner that
will prove satisfactory to all concerned. The
idea is prevalent among dealers that this finish
is much cheaper than the high polish to which
they have so long been accustomed, but the con-
trary is the fact. Some of the art cases that
have been produced have cost fully one-third
more to make than the same case with four or
five coats of the finest varnish. So when the
question of cost is considered, provided the finish
is what it should be, the art finish at the same
price is less desirable as a matter of first profit.
But the arguments advanced by the advocates of
this finish for its general use are worthy of con-
sideration, and the expressions of those who
stand high in the arts and crafts cannot fail of
interest.
Matter of Harmony in Furnishing.
There is one man, who as a creator of art in
piano architecture, is known by reputation at
least wherever pianos are made, and it might be
added, sold, ana that is J. Burr Tiffany, the head
of the art department of Steinway & Sons, of
this city. In speaking on this subject to The
Review, he said: "In the first place it is a mat-
ter of education. Primarily the dealer must be
educated so that he can intelligently explain to
his customers the advantage that the art finish
possesses over any other. To do this, he must
himself realize that the tendency of those versed
in art is to secure soft effects. A glassy surface
offends the eye. For instance, look at the mir-
rored surface of a lake on a sunny day. The
effect is dazzling, and the eyes soon become
wearied. How restful is the effect when a c'.oud
covers the sky. The same is true of a highly
polished piano, or in fact any piece of furniture
or other art work. The prevailing tendency of
those of an artistic temperament is to have all
of their furniture without any gloss, and nat-
urally they wish to have their pianos harmonize.
There are some woods that are particularly
adapted to this finish, such as English oak, wal-
nut and Circassian walnut. Mahogany looks
well, but not so much so as the woods mentioned.
Oak should have a wax finish, but the others
should be done in varnish, and rubbed down with
the greatest care. On the dull surface, cracks
will be scarcely discernible, but it will be par-
ticularly susceptible to finger marks, and will
require more care, but less dusting. Dust will
not show like it does on a polished surface. 1
hope that in time this finish will obtain the
popularity it deserves, and that both dealers and
manufacturers will begin a campaign of educa-
tion on the subject."
Bad Results from Cheap Imitations.
One large manufacturer, in a talk with The
Review, expressed the fear that the adoption of
the art finish may result in cheap imitations that
will injure the reputation yet to be won in the
domain of dull finish by many makers of the
highest grades. A couple coats of varnish with
the surface removed by an application of pumice
stone will be passed by them as an art finish,
and prove deceptive to those who desire the
genuine article. "When a firm like the Behning
Piano Co., who have spent years in perfecting a
finish that is impervious to atmospheric changes,
put a true art finish on the market, and are then
called upon to compete with one that is as I
have described, where the imitation was the first
in the particular field, it will be hard to pur-
suade other customers that the other is not made
the same. The makers of cheap pianos cannot
afford to put a first-class a r t finish on their in-
struments, and will be forced to offer some sub-
stitute or not make them. Then it will be a
hard matter to convince the public that it is not
a scheme on the part of the manufacturer to
save money in the construction of his product,
and 1 have had dealers already write me that
they could not believe that it cost as much to
produce the satin finish as one that required a
great amount of polishing."
Mission vs. Art Finish Cases.
The dull finish in wax on the Mission styles
has. in a measure, according to several manu-
facturers, been the chief reason why the art fin-
ish has won so many friends. In the first place,
they say, there is a wide difference between the
two finishes, so far as practical results are con-
cerned. Oak that has had its pores properly
filled with wax, and other woods, treated so as
to eliminate the gloss, will after a short time
show vastly different surfaces, and the difference
will not be in favor of the art finish. The finish
such as has been placed as a standard is too ex-
pensive, and dealers who have pianos thus
treated have found them slow sellers. It is true
that they will resist the extremes of heat and
cold, but that will not offset the disadvantages
that confront the dealer in making sales. The
Mission finish is particularly adapted to that
style of instrument, and any other would look
incongruous, but a I.ouis XV. style without a
polish looks incomplete.
Test the Taste of the Purchaser.
Other manufacturers expressed themselves as
perfectly willing to make cases in any finish that
the individual purchaser might desire, but do
not believe in stocking up heavily on them so
long as their reception is an unknown quantity.
One manufacturer said: "I have notified all of
my dealers that I am prepared to furnish them
with pianos in art finished cases upon request,
but. I will not urge them to put any samples in
stock. Several of our larger dealers have or-
dered a Colonial style with that finish as a sam-
ple, but do not seem to be taking many orders.
They will only look well in houses where all the
furniture will match or in places where the high
polish placed on the average instrument would
be quickly marred."
What the Dealers Think.
Some of the manufacturers in this city have
written to dealers for an expression on the art
finish subject, and the majority, while conceding
its superiority so far as overcoming the objection-
able features of a high polish are concerned, at
the same time think that the trouble of introduc-
ing it will offset any ultimate gain. Others wel-
come it, regarding the innovation as some-
thing that has long been needed, and think that
the time spent in educating the public will be
well spent, as there will be fewer complaints
about defective varnish work, as well as creating
an artistic tendency. They have the courage of
their convictions, and have placed the orders for
art finished instruments for fall delivery.
CUT RR. RATES FOR MERCHANTS.
Merchants' reduced rates to New York City
will be in effect from the territory of the Central
Passenger Association on July 28-August 1, in-
clusive, and August 18-22, inclusive, the applica-
tion of the Merchants' Association of New York
for such special fares having been granted. The
rate will be one fare and one-third for the round
trip, the concession being made under the cer-
tificate plan. The return limit will, as usual, be
thirty days.
BAILEY CO.'S PURCHASE.
The Bailey Co., of Cleveland, Ohio, have pur-
chased the retail piano business of the Meckel
Kros. Co.. of that city, the latter firm confining
themselves to manufacturing entirely. The
Bailey Co. handle the Everett, Ludwig and How-
ard pianos.
The Victor
and pianos
A great combination for
piano-dealers.
No matter how much money
you make on pianos, you can
do just as good — maybe bet-
ter—in selling the Victor, and
you don't need nearly so much
capital.
Such a thing is not a mere
possibility. It is actually being
done to-day by many wide-
awake piano-dealers.
Some of the leading music
houses in the United States
are making more money by
handling
Victor
Talking Machines
and Records
than in their entire piano
department — and their piano
business nets them good
profits.
This Victor trade also in-
creases their business in S. M.
and small goods and brings
them prospective piano buyers.
We stimulate the selling by
advertising Victor goods to
49,000,000 magazine readers
every month, and dealers all
over the country benefit by
this publicity.
Why don't you take on the
Victor and profit by this /*>
opportunity?
~
Victor Talking
Machine
Company
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE:
THIS ORDINANCE TOO BROAD.
Meadville Dealer Has Visiting Piano Man
Fined—He Uses Same Ordinance to Strike
Back—Amusing Were It Not Costly.
MUSIC TRADE
REVIEW
ceived two deys before while at work at the
'DEALING WITH COMPLAINTS."
factory of the Shoninger Piano Co. He was
moving a piano with a helper, and his hand was
An Interesting Contribution by W. H. Wade, of
caught and crushed between the wall and the
Lyon & Healy, on a Subject Which Is Bound
heavy piano. He was taken to the hospital and
to Come Before Every Salesman, No Matter
blood poisoning set in.
in What Line He Casts His Lot.
(Special to The Review.)
Meadville, Pa., June 18, 1906.
There has been considerable litigation recently
in this city over the enforcement of an ordi-
nance prohibiting selling without a license on
the part of "transient retail merchants." The
ordinance further specifies "other dealers,"
"canvassers from house to house," etc.
The E. T. Bates Music Co. brought suit against
b\ W. Steck under this ordinance, and a fine of
$20 was laid upon Steck, the court sustaining the
plaintiff's contention that Steck was a transient
retail merchant, without residence or permanent
office here, and that he had no business to be
selling pianos without paying the transient re-
tail license.
Mr. Steck was very warm over this matter,
and he hauled three of the E. T. Bates people
tiefore Justice Pytcher, making three cases un-
der the same ordinance, complaining that they
were "other dealers," and that they canvassed
from house to house, etc. Alfred J. Bates, Blaine
Spencer and H. C. Cramer were awarded a fine
of ?15 each and costs of suits. An appeal was
taken from Justice Pytcher's decision, and the
court will later on have an opportunity to pass
on the ordinance.
The license fee required by the ordinance in
question is from one to five dollars per day, at
the discretion of the Mayor or City Clerk, and
if enforced will curtail considerably the possi-
bilities of doing a piano business in that section.
CONDEMNS CERTIFICATE SYSTEM.
W h a t Snoderly Says of Certificates Issued by
Some Piano Houses.
So popular are the lines of pianos carried by
J. R. Snoderly, of Creston, Iowa, that he has
plenty of business without resorting to the cou-
pon or certificate plan to interest the public. In
fact, he arraigns the system severely in his adver-
tisements, as can be seen herewith:
"They buy tne piano of us and then present us
with the coupons, and consequently we have
gathered together a great number of these value-
less certificates, and it will give us great pleasure
to present any person who will take the time and
trouble to call at our store and carry away these
bits of paper that in value represent only the
paper and labor expended in printing. We are
so busy unpacking pianos and sending out the
large number of pianos we have sold that we have
no time to give much attention to these coupons,
but if you call you will find them here and can
help yourself. Should you be contemplating the
purchase of a piano we would be glad to show you
the standard instruments we carry—Mason &
Hamlin, Conover, Cable, Tryber, Mathushek &
Son, and Chicago Cottage and Lakeside organs.
All pianos of rare musical value and all sold at
the lowest possible price, and the citizens of the
community recognizing this fact, prefer to buy of
us although we offer no special inducement other
than the superior quality of the pianos them-
selves."
ARRESTED ON SERIOUS CHARGE.
WAS MADE IN BALTIMORE.
"Dealing With Complaints" is the title of an
article contributed to "Salesmanship" by W. H.
Chas. Stieff Writes Concerning Old Piano
Wade, wholesale manager of Lyon & Healy, Chi-
Which Is in the Possession of the Gerard
cago, in which he says:
Heintzman Co Supposed to be Made in
"How to deal with the customer who cherishes
Germany One Hundred Years Ago—It Is,
a grievance is a problem that is always recurring
However, of Baltimore Manufacture and
to salesmen in every line—and comparatively
Was Made Fifty Years Ago.
few have mastered the art of placating the in-
jured one, satisfying him and increasing his
In The Review of June 2 there appeared an trade, and at the same time defending the firm
article regarding an antique type of piano which from unfair demands.
is now in possession of the Gerard Heintzman
"This requires as much of the 'velvet touch' as
Co., Toronto, and which has been exhibited in it takes to sell goods.
the window of their Yonge street warerooms.
"In many cases a complaint from a dissatisfied
The instrument is harp-shaped, the greater part customer can be turned to good advantage, pro-
of the strings and the tuning pins being exposed vided the man who complains has been sincere,
in a vertical frame at the back. It is very hand- but mistaken, in his grounds for making it.
somely finished, and was supposed to be of Ger-
"The salesman should take a conservative atti-
man origin. It bore the name of Kuhn & Ridg- tude until he has thoroughly investigated the
away, without address of place of manufacture. It cause of the trouble. If he launches immediately
was stated further that the persons from whom
into assurances that the customer 'must be mis-
Messrs. Heintzman obtained the piano stated that taken,' the latter, who feels certain for his part
it was in their possesion for one hundred years. that there can be no mistake, considers that in
Regarding the foregoing, we are in receipt of
suit to his mental powers has been added to
the following interesting letter from Charles whatever injury he has sustained, or believes he
Stieff, the eminent piano manufacturer, of Balti- has sustained. Besides being angry he then be-
more, in which he says:
comes obstinate, and more exorbitant in his de-
Editor The Music Trade Review, New York:
mands for reparation. Under these circumstances,
My Dear Sir—I read an article in your issue unless the salesman can promise to fulfill any un-
of June 2 headed "An Old Piano." The actual reasonable request, he is likely to lose a part or
facts are that the piano was made in Baltimore even all of his customer's trade.
about 1855 or 1856, so you see it is about fifty
"When such a promise is made it may entail in
years old. Mr. Kuhn was a pianomaker, and the keeping an unwarrantable expense to the
took out a patent for this unique arrangement. house. If it is not kept, through the salesman's
He and Ridgaway formed a partnership to make deliberately ignoring it, the house is undeservedly
the new style of instrument. They sold some; affected again."
but the instrument did not take with the public.
I was personally acquainted with the two gentle-
" A VERY SUPERIOR INSTRUMENT."
men, and trust the information will set our
friends in Toronto right. Believe me to be, very
The Price & Tesple Piano Co., Chicago, have
truly yours,
CHARLES STIEFF.
recently been in receipt of a number of com-
munications from noted musicians speaking in
SUES FOR NOT TAKING OUT LICENSE. the most enthusiastic terms regarding the fine
musical qualities of their creations. For instance,
Authorities of Waukegan Brings Suit Against
Karl G. Heinrich, manager of the Bohumir Kryl
F. G. Smith Piano Co.—Will Fight Case.
Concert Co., in a recent communication, writes
au follows:
(Special to The Review.)
"The Price & Teeple piano furnished for our
Waukegan, 111., June 16, 1906.
concert company is a very superior instrument,
Before Justice Van Deusen an action has been and I take great pleasure in recommending it for
started against the F. G. Smith Piano Co., of solo and concert work."
Chicago, for having operated a store here with-
This appreciation of the merits of the Price
out having taken out a license as provided in the & Teeple piano is in line with the many kind
ordinances. It is charged that the company, words which have been said regarding it by lead-
when it located in the Mohrmann block, stated
ing dealers and purchasers in all parts of the
that they were to locate here permanently, country. It certainly is something of which the
therefore they did not take out a license.
manufacturers can feel justly proud.
They ran the store for a time, however, and
now the contention of the city is that they are
KIMBALL CO. IN MARSHALLTOWN, IA.
moving or have moved the stock back to the
city and do not intend to maintain a store here.
The Kimball Co. have leased the Willard build-
The company will put up a hard fight on the
ing,
Marshalltown, la., and are having it refitted
case, claiming that they located here with the
end in view of operating permanently, but later in order that they may occupy it by July 1.
changed their plans, which they have a perfect George Redel, who has been with the Kimball
Co. in St. Paul for some time, will have charge
right to do.
of
the new branch.
As this is the first case of the kind to come
up under the new ordinance, its outcome will be
DECKER & SON PIANO FOR ISTHMUS.
watched with interest. The fine for failure to
take out a license as per the ordinance is not
Decker & Son have received an order from the
to exceed $200. The hearing will be continued
Isthmian Canal Commission for a Style A dull
some day this week.
finished piano for use in the Government Build-
ing, Panama. T. Linton Floyd Jones, manager
H. C. WAITE ENJOYING VACATION.
of the retail warerooms, booked the order.
Elmer Sommers, aged 22, who said he was a
school teacher, and gave his address as 228 North
Calhoun street, was arrested last week in Balti-
more, Md., charged with purchasing a piano from
the J. Fred Kranz piano firm, agreeing to pay
so much on it per month and then selling it to
an auction house on Howard street. At the hear-
H. C. Waite, the music dealer of Cedar Rapids,
ing the case, was continued.
la., is spending a two months' vacation in Chi-
cago after being active in business for thirty-
DIED FROM INJURY AT PIANO FACTORY. seven years continuously. His wife and family
accompany him. As already stated in The Review
Mr. Waite still has an interest in the recently
Patrick Madden, of New Haven, Conn., died
last Saturday at the New Haven Hospital from formed H. C. Waite Music Co.. and has no inten-
blood poisoning as the result of an injury re- tion of dropping out of business.
GOETZMAN'S FIRST PIANO.
The first piano turned out by Goetzman & Co.,
Rochester, N. Y., has proved a success and the
factory is now running in earnest, turning out
pianos after scales drawn by a well-known piano
expert.

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