Music Trade Review

Issue: 1906 Vol. 42 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
As "retour de comp.iments" Clementine de
Macchi is engaging an American opera company
which he will take to Italy and after appearing
in that country as long as compatible with good
manners—on the part of the Italians—they will
return to this country to make a tour. Caro
Walker is named as leading soprano.
a certain age, gave an address recently at of three church towers. It is easy to compre-
Christ's Church, Oxford, in which he remarked hend that such a combination appealed to the
that "speaking generally there was no country old veteran. Safonoff, junior, says that occa-
where the voice was better than in England. sionally he feels the traces of military blood in
An Englishman, however, on going abroad, espe- his veins, but it rather helps than hinders him
cially to America, acquired the voice of the for he commands a band of 600 students at
natives in a few years, whereas an Irishman the Moscow Conservatory and six children at
could be recognized anywhere, and a Scotch- home."
The orchestral question still continues to fur- man's voice remained unaltered as long as he
nish the talk of the musical circles—that is lived. It was to be wished that every under-
JOHN K. PAINE AND WAGNER.
to say, the Boston Symphony conductorship. graduate in Oxford should have his voice trained
Every time some one thinks he has a definite systematically so that he could stand, think,
There was a time when the late Prof. John
"scoop" he finds that everybody else has the and talk at the same time. This, however, was
K.
Paine was not an ardent admirer of Richard
same thing and after it is all said and done a difficult accomplishment which required a good
Wagner; but the irresistible maelstrom swept
Mr. Higginson comes forward and denies it. deal of training."
him off his feet, like all the rest of the musi-
This is the case with the present rumor which
cians, and in the interesting account given by
states that Dr. Karl Muck has been engaged.
SAFONOFF AJQREAT FORCE
Mr. Otto Floersheim of the Wagner monument
Before anybody had time to rejoice over the
festival in Berlin, the Harvard professor was
matter Mr. Higginson denies the rumor and
In the European
Musical
World—Takes
reported as referring to "the transcendent genius
again leaves us guessing. There is, however,
Charge of the Philharmonic Orchestra This
of Richard Wagner, the great master whose
one guess we can make with a reasonable belief.
Fall—Character Study of the Man.
world-wide influence grows more and more po-
It is that the Boston Symphony Orchestra will
tent year by year, since he completed his unique
have a conductor—that being the case, what's
Safonoff, the distinguished Russian who comes
and wonderful life work." In course of his
the difference?
to us next year to assume the conductorship
remarks, Professor Paine expressed his belief
of
the
Philharmonic
Orchestra,
with
one
of
the
While the Boston organization is still in the
that "in the future, composers will be dis-
dark on the conductor question the Russian largest salaries ever paid, is a man of great tinguished more by their individuality of style
Symphony Society has elected Modest Altschuler eminence in Europe. Commenting on his ap- than by nationality, or what is called local
again for three years and it has set its dates. pearance in Vienna some time ago the "Zeit" color."
It also announces three soloists to assist. They referred to him as follows:
"Last year Vienna also made the acquaintance
are no less artists than Josef Lhevinne, Pet-
AUSTRALIAN WOMEN MTJSICAL.
schnikoff and Alwin Schroeder, the gifted 'cel- of the energetic Safonoff. He is accustomed to
train his players thoroughly, his glance is pene-
list of the Kneisel Quartet.
E. C. Buley, in his new work, "Australian Life
trating; his command certain, and his impulsive-
The resignation of Joseffy from the National ness irresistible. When he for the first time in Town and Country," says: "Among the most
Conservatory of Music was not by any means took in hand our Concertverein orchestra, it prominent characteristics of the Australian
woman is her talent for music, amounting in
unexpected, since for a long time this great seemed as if transformed. A new spirit had
many
instances to positive genius. Go where
taken
possession
of
it,
and
the
drowsiest
sleep-
master has expressed the desire to accept pupils
in private instead of in class, as he was com- ers among the players opened wide their eyes you will in Australia you will hear good voices,
used with instinctive art, and instruments
pelled to do at the Conservatory. Safonoff will and were compelled to follow breathlessly."
After he had conducted the Philharmonic So- played, even where skilled instruction is lack-
accept the directorship of the Conservatory, for
which he will receive $7,000, less, however, than ciety also, the "Neue Freie Presse" gave this ing, with sympathetic and just perception of
Joseffy received. But Joseffy was not conductor interesting sketch of his appearance and career: the meaning of the music. From the singing
"Safonoff's strong, thick-set figure denotes of the church choir in the little back-blocks
of the Philharmonic orchestra, which post
great energy. His hair is slightly gray. The township to the concert given by pupils of the
Safonoff will occupy for three years anyway.
moustache and goatee suggest the military man, musical conservatorium of the capital there is
EMILIE FBANCKS BAUEK.
but the soulful, imaginative eyes at once betray everywhere abundant evidence that Australians
the artist. Before Safonoff had spoken a hun- have not only a true love for music, but the
THE AMERICAN COMPOSER ABROAD.
dred words I knew that he was a musical en- gift of musical expression. Music is the one
thusiast.
In fact, he told me so himself, and art that has received genuine and notable en-
The American composer is receiving more and
couragement in Australia."
more attention abroad. One . of the leading he told me, too, how it had ever been his wish
since
childhood
to
devote
himself
entirely
to
English critics, Vernon Blackburn, contributes
R0SENTHAL AS COMPOSER.
to the "New Music Review" a long article on the career of music. Safonoff's father was a
Horatio Parker, in which he contrasts him with well-known general of the Russian army, whose
Rosenthal, the famous virtuoso who will visit
such men as Strauss and Elgar, who represent post lay in the Caucasas, where Wasili was
the extreme musical tendencies of the age. He born. The elder Safonoff tried to make a sol- the United States next fall for a concert tour,
expresses the opinion that Parker (whose "Hora dier of his boy, but failing in it, he decided has completed a new concerto and written some
Novissima," by the way, will be sung next to dedicate him to the study of law. The youth Hungarian rhapsodies which are said to rival
month by our Church Choral Society) "has no graduated from the Alexander Lyceum in St. those of Liszt in difficulty. Some of these he
intention to pursue the path which the audacious Petersburg, but he soon found relief from the will play during his American tour next season.
dulness of his profession at the Royal Con- Rosenthal has selected the Weber piano as his
artists whose names have been mentioned wish
servatory,
where he studied piano under Le- medium for interpretation.
at all costs to pursue, but that he is anxious,
to a certain extent, to recall a listening world schetizky and Brassin and theory under Zerem-
from excessive violence, and to bring music ba. It was not until 1895 that Gen. Safonoff
WEINGARTNER'S DISCOVERY.
acquiesced in his son's wish to become a pro-
back to a more temperate frame of mind."
fessional musician. The father was completely
Felix Weingartner, who has lately been de-
conquered by a performance of Glinka's "Life lighting Parisian audiences, has made an inter-
for the Czar" which the younger Safonoff led esting discovery. While browsing in the ar-
OSIER'S LATEST PRONTJNCIAMENTO.
Professor Osier, who has been much in the at the coronation in Moscow. His baton com- chives of the Grand Ope"ra he came across the
public eye while in this country, owing to his manded a chorus of 2,500 voices, seven military cantata written by Berlioz in 1829 for the Roman
views on the inactivity of men after reaching bands, four batteries of artillery, and the bells prize—which it failed to get.
PROGRESSIVE DEALERS SHOULD
ORDER THIS STYLE WITH
ACTION 2OO.
N E W M A N BROS. CO., CHICAGO.
MANUFACTURERS OF HIGH-GRADE
PIANOS «E° ORGANS
TRY OUR ORGANS WITH THE PATENT REED
PIPE SET OF REEDS. THEY PRODUCE THE
PUREST PIPE QUALITY OF TONE OF ANY
REED ORGAN MANUFACTURED.
Our Pianos please all who appreciate the highest qualities of the most
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most critical of the superior qualities of our instruments.
FACTORY AND OFFICE :
STYLE 86
W. Chicago Avenue and Dix Street.
STYLE 12.
A LEADER IN COMPETITION
AMONG HIGH-GRADE PIANOS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
6
MUSIC TRADE
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GBO. B. KELLER.
W. N. TYLER.
F. H. THOMPSON.
BMILIE FRANCES BADEH.
L. B. BOWERS. B. BRITTAIN WILSON, Wif. B. WHITE. L. J. CHAMBERLIN. A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 195-197 Wabasb Ave.
TELEPHONES : Central 414 ; Automatic 8643.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
EKNEST L. WAITT, 278A Tremont St.
R. W. KAUFPMAN.
A. W. SHAW.
CHAS. N. VAN BUKBN.
SAN FRANCISCO OFFICE: ALFRED METZGEK, 425-427 Front St.
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per lncb, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Directory of Piano
~
~ ~
Manufacturers
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver MedaZ.Charleston Expoistion, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold Mettal.Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NEW
YORK,
JUNE
2, 1906
EDITORIAL
WELL-KNOWN manufacturer, writing to The Review, says:
"When you first began to advocate the establishment by the
manufacturer .of the retail prices at which his pianos should be
offered I was somewhat opposed to the idea. I did not believe that
it would work out successfully, and it seemed to me to be almost
impossible to establish a selling price for pianos by the manufacturer.
I am now, however, won over to your way of thinking, and I believe
with you that one price is the proper thing, that that price can not
be the right price at all times and in all places, unless named by
the man who makes the goods.
"I recollect years ago when you first began to urge the adoption
of one price, and I recall the fact that you offered a cash prize for
the best-written article embodying an argument on one price, and
I am pleased that you are again following that kind of a campaign.
I followed the various contributions with much interest—I believe
it was the first national attempt to establish one price at retail. It
was certainly the beginning of a one-price movement, which is now
conceded to be the proper thing. The arguments which you have
.made recently have won me over, and I believe that one price is a
misnomer unless fixed by the manufacturers, because, as you state, a
number of dealers in cities which are closely affiliated may place
different prices on the same pianos, and hold closely to those prices,
and still be a mile apart in their prices on the same styles. That is
not a genuine one-price plan."
A
T
HE above communication is well worth reading, because it
presents some truths that are well worth thinking over, and it
sho«jys perhaps how minds are influenced by reading and by argu-
ments put- forth in various publications.
And our friend kindly recalls that the first movement toward
the establishing of one price, so far as we know; ever started in this
country was made by The Review a number of years ago, when we
offered a cash prize for the best article on the one-price system.
For a while interest steadily grew, and then both of the associations
took up the subject and gave it added importance, so that to-day
nearly all members of the trade concede that one price is the proper
thing.
REVIEW
But the price should be the right price, for there may be one
price on a piano in one city, and the dealer in the next town may
ask fifty or a hundred dollars more for the same make and style
of instrument, and still each may hold religiously to one price, but
how can the two prices be correct ?
No matter what viewpoint we may take of the one-price system
to-day, the line of thought will always go back to the establishment
by the manufacturer of that price. If this were generally adopted, it
would place the whole piano business on a fixed basis, as far as
values are concerned, and it would at once do away with all possibili-
ties for deception in the retail departments of the industry.
HE manufacturers in almost every other line of trade place
selling values upon their creations, and they will be forced
to in this industry, if their own interests are safeguarded as they
should be.
J. P. Simmons, the well-known New Orleans dealer, said about
the one-price system: "Study your business; know what your
pianos cost you, and what it costs to market them, then add a fair
profit. Mark your goods in plain figures, stick to them and treat
everybody fair and square."
Surely that is good advice, but the prices should be named by
the men who make the instruments, and dealers at far-away points
should certainly be entitled to receive more for their pianos on
account of freight charges than those near the place of manufacture.
That question could be easily regulated so that everybody may have,
as Mr. Simmons desires "a square deal."
T
I
T would seem, with the resolutions passed both by the piano
manufacturers and the piano dealers at the recent conventions
in Washington, that they were now anxious to adopt a genuine one-
price plan. The manufacturers state that the pianos should be sold
at retail prices established by the manufacturers in cities where they
do business, with proper allowance for freights, expenses, etc. That
would seem to settle the whole business, and the more this one prin-
ciple is hammered at the better it will be for the trade, and it is with
pleasure that we notice other publications following the lead of The
Review and urging the adoption of this matter, which is of such
vital importance to the trade.
T
HE brainiest men are turning their talents to the winning of the
achievements in business. The meager salaries which are paid
college men do not particularly interest or attract young men who are
desirous of winning great advance, which means, according to the
generally accepted theories mentioned, the biggest end of the busi-
ness—that is, the selling end—and the most eagerly sought ability
in the commercial world to-day is the ability to market a product.
It has been said that in the piano industry small salaries have
been paid for the selling ability which is displayed. But is this state-
ment correct? There are some men in the wholesale and retail line
of the trade to whom The Review appeals who draw splendid sala-
ries. Their number is limited, it is true, but there seems to be no
particular halting ground, or dividing line for the man who shows
the right kind of selling ability. And that ability to market a
product consists in a broad and deep knowledge of the principles of
salesmanship, and with the capacity of training, experience and prac-
tice it makes it possible to apply them:
O
NE of the principal reasons why some mighty good men have
not advanced further is because they have only a superficial
knowledge of the business. Simply the ability to play a little while
displaying a piano does not mean that a man is a graduated
salesman. Men who know all about a piano are the men' who are
likely to become the best salesmen. They know the difference
between the pianos which they, have 1 for sale and those offered by
their competitors ; they know something about tone production, about
the principle of acoustics as tljey apply to musical sounds produced
by the vibrating strings. Arid one to know a piano well must under-
stand the laws governing tone quality, and how the propagation and
transmission of sound is produced. For it is conceded that the more
a man knows about that which he tries to sell, the more he will con-
vince the person with whom he is endeavoring to close a sale.
Surely a physician would not impress a patient very favorably if he
knew that he was ignorant of materia medica and had not obtained

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