Music Trade Review

Issue: 1906 Vol. 42 N. 20

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
MEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GBO. B. KELLER.
\V. N. TYLER.
F. II. THOMPSON.
EMILIEJ FRANCES MAUKU
L». E. BOWERS. B. BUITTAIN WILSON, Wsf. B. WHITE. L. J. CHAMBERLIN. A. J. NICKI.IN.
CHICAGO OFFICE:
E. P. VAN IIAULINQEN, 195-197 Wabash Av«
TELEPHONES : Central 414 ; Automatic 8C»S
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
BOSTON OFFICE:
ERNEST L. WAITT, 278A Tremont St.
It. W. KAIFFMAN.
A. W. SHAW.
('HAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZQER, 425-427 Front St.
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage). United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter. $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
l.yuiiin
Bill.
Directory ol Piano
~
I ~
~
Manufacturers
The directory of piano manufacturing firms sind corporations
found on another page will be of great value, as a reference
f 0 I . dealers nnd others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 Silver Medal.Charleston Kxpolstion, 1002
Diploma.Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold il/cd««.Lewls-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NEW
YORK,
MAY 19, 1906
EDITORIAL
T
ill*- musk" trade conventions of 1906 have been remarkable in
some respects. l>oth of the organizations have exhibited
great drawing power, for many of the members have traveled
thousands of miles to be present and take part in the various busi-
ness sessions.
That fact alone shows interest in organization work, and a
fixed belief on the part of the participants that much good can IK-
evolved from the coming together of the creative and selling forces
of the industry.
The attendance at the various sessions was unusually large.
In this respect it differed from some of the former meetings, be-
cause at Atlantic City, particularly, there was a dearth of men pres-
ent at some of the meetings, due either to indifference or to a desire
to follow up personal pleasures outside of the convention hall. The
Washington meetings were characterized by a seriousness, which
shows that the men are interested in the possibilities of good which
may come through organized effort.
P
RESIDENT MEHLIN emphasized the fact in his report that
there was more of a friendly spirit evidenced among piano
manufacturers than would have been possible before the association
came into existence. He said that piano manufacturers had come
to regard their business in a more satisfactory manner than ever
before, and it was evident that each year progress is being made in
the organization. Mr. Mehlin wisely stated that it was impossible
to eradicate all of the evils in a short time, and that it was unwise
to attempt any radical reforms. He also made the point that the
greatest benefits possible through association effort could only be
accomplished by all the members taking an active interest in the
work.
A
DECIDED gain in membership has been made during the
year, and there are to-day over one hundred piano manufac-
turing firms and corporations who arc members of the national
organization. This certainly makes the manufacturers' association a
powerful influence in any direction which it elects to throw its power.
It was announced that some concessions had been obtained from
the railroads, and that a recommendation had been made bv the
REVIEW
Eastern Classification Committee for a second-class rating on car-
load shipments of boxed pianos, players and organs.
This will mean, when once the new tariff is in operation, a sav-
ing of money to dealers in many sections of the country. Advantage
has already been gained in the far western territory, and it is pro-
posed to follow up the question of obtaining concessions in the
south.
I
N referring to the trade press, Mr. Mehlin said: "The attitude
of the trade press in general towards our association during
the past year is deserving of special notice. A more friendly and
better understanding has existed, which 1 hope will continue. The
influence of this association, and of its members should be exerted
to encourage honorable enterprise by the music trade papers." The
attitude of all of the straightforward, honest music trade papers
has been thrown from the beginning towards the support of the
association, and the first national gathering of piano manufacturers
in this country took place at the invitation of and under the auspices
of The Music Trade Review in 1889, when the first national organ-
ization was formed, which was the direct ancestor of the existing
one.
The only opposition which has ever been manifested towards
the association came from that dishonest section of the trade press
who saw that the association's steady growth would develop a
strength which would be useful to put an end to abusive journalism.
This decp-nx>ted antagonism began at the outset, and it reached
its climax some years ago when the manufacturers themselves
found it necessary to pass resolutons supporting one of their mem-
bers in his legal action to protect himself against the cruel and ma-
licious attack of a blackguardly sheet which sought to disrupt the
association.
T
IME was, however, when piano manufacturers were more timid
than they are to-day, and in their isolated position individuals
fell easy prey to the man who Haunted the black flag of jounrdistL"
piracy. It was a common thing to see columns of abuse aimed at
a number of the leading manufacturers, who, rather than to permit
this sort of thing to go on. and fearing an injury to their business,
came to an "understanding." Efforts to destroy the organization
became more pronounced, and boasts were insolently made that the
blackguarding journalist would have the association seal]) at his belt.
It has turned out, however, the other way, and the war-locks of the
senile decadent now grace the girdle of the national organization,
which, if it had done nothing else, it would have justified its right
to existence by stamping out that kin 1 of journalistic piracy which
has so long fattened upon the weaknesses of individuals.
M
AXY of the papers which were read at the dealers' meetings
appear elsewhere in this paper, and are full of interest, and
are well worthy of preservation for occasional reference. The sub-
jects treated have direct relation to the retail department of the
industry, and the topics were broadly handled by men who were
thoroughly acquainted with their subjects by reason of long and
direct association with the points discussed.
I'hilip Werlein, the retiring president of the Dealers' Associa-
tion, has been indefatigable in bis efforts to promote interest in that
organization, and that he has been successful is evidenced in the
roster-roll of the organization, which is larger than ever before in
its history. The dealers' association is doing good, and it is helpful
to the best interests of the trade in many ways.
T
H E R E has been criticism made in some quarters that the
meetings as they were planned this year absorbed too much
of the manufacturer's and dealer's time.
It is impossible to regulate matters of this kind to please every
one, and probably a little respite from business at such a gathering
as was held in Washington, with pleasant interchanging of ideas
between competing members of the trade, becoming acquainted with
the other fellow's personality, accomplishes good. This is a hustling,
busy age, and perhaps the most of us do not spend enough time
away) from business to appreciate the good that often lies in the
hearts of our competitors.
The mellowing influence of association work is marked, and it
has a decided tendency to tone down the rough edges of competitive
life. The story of the Washington conventions makes interesting
reading, and a detailed report of it appears in this paper.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
PROMINENT manufacturer, while recently discussing for-
eign trade with The Review, remarked: "I have been pay-
A
ing considerable attention to trade possibilities in England and on
the continent, and I am sure that if I had placed the whole of my
energy on my home trade, instead of dividing it and trying to
develop a music business in other countries, while I was broadening
my own here, we should have been much better off in every respect.
I am convinced that it costs too much to handle a trade at a dis-
tance.
"I believe that this applies truthfully to the selling of pianos
and organs abroad. It may not be said of talking machines and
small instruments, but I am positive that America is the finest
ground for the piano business in the world."
HERE is no doubt of the truth of the statement made by the
man whom we quote above, but many of our people have
found that a foreign trade was a very pleasing adjunct to a busi-
ness when times were a little slow at home, but with such conditions
as we have enjoyed for the past few years, America is by far the
best market in the world for pianos and organs. The purchasing
power of one million of our people is worth five times a million
population which might be selected in any country in Europe.
There is a trade, however, in the Canadian northwest which
is worth looking after, as the farmers there are fast growing opu-
lent, and they are naturally desirous of fitting up their homes with
the pleasing accessories of modern life. The big piano concerns of
Toronto have not been slow in following up trade advantages in
the Manitoba belt.
The Orient offers big possibilities for the American manu-
facturer, and while it is not probable that vast numbers of pianos
and organs will be shipped there during the next few years, yet all
of that trade which is built up abroad, and which keeps our factory
wheels going at a lively rate, is helpful to our business interests.
T
HE prosperity of one industry has a reflex effect upon another,
and certainly when our people are well employed, and at good
wages, they are in a position to buy more pianos and organs. Here
is the reply of an expert to an inquiry by The Review, Why are
manufacturers not doing a much larger trade in the Orient?
"Largely," he said, "l>ecause, generally speaking, they have
not as yet taken up seriously the question of foreign trade. When
they do they will astonish both their customers and their competi-
tors abroad by the thoroughness with which they will handle a
large and growing international business, as they have handled an
ever-increasing home trade. To-day the British and Germans are
doing the bulk of the export business in the Orient and waxing
fat upon it. The comparatively few American houses which have not
only studied the problem, but have the right representatives in the
field and are giving the necessary attention to the prompt and care-
ful filling of orders and the proper packing of goods, are doing so
well that they are not talking much about it.
"If American manufacturers could only realize that half of the
inhabitants of the globe live on the shores of the Pacific; that much
of this trade can be secured for America by making the proper
effort, and that in most of the countries—Japan, China and the
Philippines, for instance—English is the commercial language, they
would lose no time in making the effort that is necessary to control
these markets. Were some of our leading manufacturers to make
such a tour of the Orient as I have, interviewing the principal
import merchants and large consumers, as I have done, they would
be as enthusiastic as 1 am over the possibilities of extending our
trade in this important quarter of the world."
T
HE spirit of camaraderie is steadily developing in this industry,
and every well wisher must necessarily wish to see it gen-
erally encouraged. Its influence is steadily making for better con-
ditions and cleaner methods of conducting business. Its influence
ui>on piano dealers is clearly in evidence, and in no trade should
there be a more general recognition of faithful service to the com-
munity than in the retailing of pianos. We may not live to see all
pianos sold in their proper class, at the right prices, but there is no
mistaking the fact that more of them are sold on nearer correct
lines than ever before. Broad methods will assist to bring about
good results, and many a piano merchant who to-day is governed
by certain circumscribed ideas is just plodding along, but with the
T
5
adoption of more up-to-date methods there would open for him a
wider horizon which would be in harmony with a broader conception
of his own powers and opportunities. He would achieve a material
success, too, far beyond anything some of the present methods would
possibly bring. It is material success that most men are seeking for,
and no more lasting results can be achieved than through the effect
of clean methods.
O
UR special trade reports for the past ten days have indicated
a slowing up in the trade in smaller localities. This may be
accounted for on the ground that the agricultural classes are busily
engaged in getting their crops in shape, and there has been mov-
ing, and all of those things which are incident to the middle of
May. However, most of the factories are running to their full
capacity, many of them being indeed behind in their orders, thus
suffering some annoyance in sales, and subjecting their customers
to serious inconvenience.
It is fortunate that we have a big and diversified country else
we would have suffered more keenly from the terrible Pacific coast
disaster, but so great and varied are our resources that a $300,000,-
000 loss does not stagger the country, or unsettle business condi-
tions.
S
OME manufacturers to-day are learning that while it is very
desirable to have well filled order books, there is a disadvan-
tage connected with the inability to execute orders promptly. There
is a considerable inconvenience suffered by the manufacturers on
account of difficulty in obtaining materials—a condition of things
which is owing principally to the slow shipments on the part of
some of the mills, and also to delayed deliveries, by reason of in-
sufficient or congested transportation facilities.
Naturally there has been a slowing up of orders from the
Pacific coast, but still moderate shipments are steadily going for-
ward to points within the earthquake zone. The dealers there aie
plucky, and it will be seen by our special reports from the coast that
they are not losing any time in prosecuting their business interests
with astonishing vigor. San Francisco is certainly to be congratu-
lated on the promptness of her decision to rebuild the city. Practi-
cally unlimited credit has been offered for the purchase of new
goods, while treatment no less liberal has been applied to bills due.
We know of numerous generous actions by firms in this in-
dustry who have extended most liberal aid to the far western fac-
tors. Such actions not only present further evidence that "one
touch of nature makes the whole world kin," but they show the
closer union between the widely separated and diverse elements of
which this nation is composed.
C
ONFIDENCE in the prosperity of 1906 has taken a stronger
hold on the public mind in the West as a result of the settle-
ment of the strike of lake laborers and iron workers and the issu-
ance of a favorable crop report by the Government Agricultural
Department. These were the important commercial and industrial
happenings of the week and they were enough to clear away any
doubt that might have lingered regarding the outlook for the sum-
mer. The settlement of the anthracite coal miners' strike also has
had a buoyant effect on trade in the West, especially the iron and
steel trade.
Nearly every item of news from the farms is encouraging. The
Government percentages on condition and figures on acreage in-
dicate a winter wheat crop of 456,000,000 to 465,000,000 bushels,
according to the basis of averages figured on. For the railroads
that is a strong bull item. The cold weather did no appreciable
damage to wheat. Drought in Missouri, Kansas, and other States
threatened to cut down wheat prospects materially, but timely rains
are averting disaster. Corn planting progresses under favorable
conditions, and oats are doing well. Broadly speaking the present
outlook is for a most successful year for the farmer.
Just now California faces an abnormal supply of money, sent
there in its emergency. All this cannot be used at once and within
ninety days much of it will find its way back East. This will work
for rather easier money rates for the time at least. Southern Cali-
fornia is profiting from San Francisco's misfortune. Los Angeles
has a veritable boom, which probably will continue for some time.
Some of the San Francisco business houses have established
branches there and are conducting most of their business from that
point.

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