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6
THE:
MUSIC TRADE
RE™
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KELLER.
L. E. BOWERS.
W. N. TYLER.
W»r. B. WHITE.
F. II. THOMPSON.
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L. J. CHAMBEKLIN.
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
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Lyiuun Bill.
Directory ol Piano The directory of piano manufacturing firms and corporations
__
. .
found on another page will be of great value, as a reference
Manufacturers
f01 . d e a i e r s a n d others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Expoistlon, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold J/e
LONG DISTANCE TELEPHONE-NUMBER 174S GRAMERCY
NEW
YORK,
M A Y 5, 1 9 0 6
EDITORIAL
W
E stated years ago that sooner or later manufacturers must
see the importance of taking action regarding this, else the
business would slowly but surely disintegrate. Manufacturers in
almost every line of trade from cigars up, fix the retail prices for
their product, and they are well satisfied with the working of this
plan.
There are some leading piano concerns like Stcinway & Sons
who have advertised broadly prices at which some of their special
products can be purchased of any of their agents in the country,
with, of course, the reasonable addition of freights at far away
points from New York. This plan has not only been helpful to the
Stein way interests as a corporation, but it has also helped their
agents, and what has been found to be good by the house of Stein-
way can be followed with profit by others.
Whether this question is definitely settled this year, or next
year, or the year after, it will have to l>e settled if the industry is to
be preserved and maintained on a high plane. Certainly it would be
no harm to make a reasonable start this year. A radical change
cannot be easily accomplished, but a good start can be made in that
direction.
President Mehlin has expressed himself to The Review as
strongly in favor of this move, as in his opinion, it will clearly define
the status of each piano.
S
OME of our piano manufacturers have been making modest
shipments of instruments to South American points.
American business people are taking a lively interest in the
forthcoming Pan-American congress at Rio Janeiro, because it is
expected to result in definitely closer trade relations between South
American markets and the United States. Until now, as is well
known, the cream of South American trade has been monopolized—
because scientifically and restlessly cultivated—by European coun-
tries. England, Germany, France and Italy possess extensive and
important markets in South America and enormous amounts of
European capital are invested in all the important Latin republics.
South Americans are constantly appealing for a livelier North
American interest in their markets and investment opportunities,
and the forthcoming meeting at Rio will devote particular attention
to the question of bringing it about.
P
T
T
T
REPARATIONS are steadily going on for the two music trade
conventions in Washington, which will occur this month.
From present indications it seems that there will be pretty nearly
two weeks' outing required for those who desire to he present at
both of the conventions.
The manufacturers' gathering will be the latter part of next
week, and those who come a long distance will be compelled to leave
home the early part of the week, and it will be practically until the
close of the following week before the last burst of oratory shall
have announced the close of the dealers' programme. It will be two
weeks of lively trade happenings in Washington. The dealers have
assigned a number of interesting trade topics to well known mem-
bers of the trade, who, without doubt, will present some interesting
views upon the subjects assigned them.
H E manufacturers, at their business sessions, propose to dis-
cuss among other things, the advisability of establishing by
the manufacturers the retail prices at which their pianos shall be
sold. The interest in this topic which has been steadily advocated
by The Review for years past is steadily growing, and we are glad
to see some of our contemporaries who have remained silent upon
this topic, now urging it as a matter of vital interest to the entire
piano trade.
,
;
No one who will study the subject thoroughly will deny that
the establishing of retail prices by the manufacturer is the key to
an important trade situation.
In a number of industries it has been clearly established that
manufacturers can dictate the prices at which their products shall
be offered to the public, and there is nothing that can sustain the
piano industry on a higher plane than for the men who make the
instruments' to name the prices at which the public may purchase
them. It would clarify the entire piano atmosphere. Tt would
place the special brands in their proper place, and would at once do
away with the plan still adopted by some men to sell instruments out
of their class. In other words to sell them at prices far beyond
their actual worth, and in this way to deceive customers.
REVIEW
HE commission evil in the piano business has steadily diminished
each year, and it will continue to lessen as dealers themselves
realize the necessity of putting the commission proposition on purely
a business basis.
There is no reason why people should not be fairly remunerated
when they actually deliver the goods, or in other words, are helpful
in closing a sale, but to allege payment for a certain mythical, un-
traceable influence, is the merest tommyrot, and should not be ac-
cepted by any piano man as evidence why he should deliver a cash
payment for such shadowy influences. Music teachers and profes-
sional people should be put on squarely a business basis. A good
many of them have proven loyal, and a good many have given evi-
dence of disloyalty and trickiness in their dealings, and all such
methods should be discountenanced by the trade.
HIS subject, of course, will come up for consideration at the
Washington conventions, as it is one of the matters which
may be always discussed wherever piano men meet.
It is presumed, too, that the advisability of taking part in the
proposed music trade exposition, which is to be held in Madison
Square Garden next September, will also be considered. The Madi-
son Square Garden Company, under whose auspices this show is to
take place, will lay the matter before the piano manufacturers at
their Washington meeting. The manager states in a recent com-
munication to piano men that the charge for main floor space from
September 19 to 27 will be $1.50 per square foot for the entire time
of the show. This charge will include platform, floor covering,
post, brass railings, signs as well as electric lights and decorations.
The development of this show will be awaited with considerable in-
terest.
SUBSCRIBER to The Review asks, "Would you advise me
to give out confidential information regarding my business
to an alleged mercantile agency?"
Well, that would depend. There are some regularly organized
A