Music Trade Review

Issue: 1906 Vol. 42 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE:
MUSIC TRADE
RE™
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KELLER.
L. E. BOWERS.
W. N. TYLER.
W»r. B. WHITE.
F. II. THOMPSON.
EMILIE FRANCES BADEE.
L. J. CHAMBEKLIN.
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
EHNEST L. WAITT, 278A Tremont St.
E. P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8043.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
It. W. KATIFFMAN.
E. C. TOBREY.
C m s . N. VAN BUHEN.
SAN FRANCISCO OFFICE: ALFRED METZGEB, 425-427 Front St.
CINCINNATI. O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States, Mexico, and Canada, $2.00 per
year ; all other countries, ?4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00 ; opposite
reiidlng matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyiuun Bill.
Directory ol Piano The directory of piano manufacturing firms and corporations
__
. .
found on another page will be of great value, as a reference
Manufacturers
f01 . d e a i e r s a n d others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Expoistlon, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold J/e LONG DISTANCE TELEPHONE-NUMBER 174S GRAMERCY
NEW
YORK,
M A Y 5, 1 9 0 6
EDITORIAL
W
E stated years ago that sooner or later manufacturers must
see the importance of taking action regarding this, else the
business would slowly but surely disintegrate. Manufacturers in
almost every line of trade from cigars up, fix the retail prices for
their product, and they are well satisfied with the working of this
plan.
There are some leading piano concerns like Stcinway & Sons
who have advertised broadly prices at which some of their special
products can be purchased of any of their agents in the country,
with, of course, the reasonable addition of freights at far away
points from New York. This plan has not only been helpful to the
Stein way interests as a corporation, but it has also helped their
agents, and what has been found to be good by the house of Stein-
way can be followed with profit by others.
Whether this question is definitely settled this year, or next
year, or the year after, it will have to l>e settled if the industry is to
be preserved and maintained on a high plane. Certainly it would be
no harm to make a reasonable start this year. A radical change
cannot be easily accomplished, but a good start can be made in that
direction.
President Mehlin has expressed himself to The Review as
strongly in favor of this move, as in his opinion, it will clearly define
the status of each piano.
S
OME of our piano manufacturers have been making modest
shipments of instruments to South American points.
American business people are taking a lively interest in the
forthcoming Pan-American congress at Rio Janeiro, because it is
expected to result in definitely closer trade relations between South
American markets and the United States. Until now, as is well
known, the cream of South American trade has been monopolized—
because scientifically and restlessly cultivated—by European coun-
tries. England, Germany, France and Italy possess extensive and
important markets in South America and enormous amounts of
European capital are invested in all the important Latin republics.
South Americans are constantly appealing for a livelier North
American interest in their markets and investment opportunities,
and the forthcoming meeting at Rio will devote particular attention
to the question of bringing it about.
P
T
T
T
REPARATIONS are steadily going on for the two music trade
conventions in Washington, which will occur this month.
From present indications it seems that there will be pretty nearly
two weeks' outing required for those who desire to he present at
both of the conventions.
The manufacturers' gathering will be the latter part of next
week, and those who come a long distance will be compelled to leave
home the early part of the week, and it will be practically until the
close of the following week before the last burst of oratory shall
have announced the close of the dealers' programme. It will be two
weeks of lively trade happenings in Washington. The dealers have
assigned a number of interesting trade topics to well known mem-
bers of the trade, who, without doubt, will present some interesting
views upon the subjects assigned them.
H E manufacturers, at their business sessions, propose to dis-
cuss among other things, the advisability of establishing by
the manufacturers the retail prices at which their pianos shall be
sold. The interest in this topic which has been steadily advocated
by The Review for years past is steadily growing, and we are glad
to see some of our contemporaries who have remained silent upon
this topic, now urging it as a matter of vital interest to the entire
piano trade.
,
;
No one who will study the subject thoroughly will deny that
the establishing of retail prices by the manufacturer is the key to
an important trade situation.
In a number of industries it has been clearly established that
manufacturers can dictate the prices at which their products shall
be offered to the public, and there is nothing that can sustain the
piano industry on a higher plane than for the men who make the
instruments' to name the prices at which the public may purchase
them. It would clarify the entire piano atmosphere. Tt would
place the special brands in their proper place, and would at once do
away with the plan still adopted by some men to sell instruments out
of their class. In other words to sell them at prices far beyond
their actual worth, and in this way to deceive customers.
REVIEW
HE commission evil in the piano business has steadily diminished
each year, and it will continue to lessen as dealers themselves
realize the necessity of putting the commission proposition on purely
a business basis.
There is no reason why people should not be fairly remunerated
when they actually deliver the goods, or in other words, are helpful
in closing a sale, but to allege payment for a certain mythical, un-
traceable influence, is the merest tommyrot, and should not be ac-
cepted by any piano man as evidence why he should deliver a cash
payment for such shadowy influences. Music teachers and profes-
sional people should be put on squarely a business basis. A good
many of them have proven loyal, and a good many have given evi-
dence of disloyalty and trickiness in their dealings, and all such
methods should be discountenanced by the trade.
HIS subject, of course, will come up for consideration at the
Washington conventions, as it is one of the matters which
may be always discussed wherever piano men meet.
It is presumed, too, that the advisability of taking part in the
proposed music trade exposition, which is to be held in Madison
Square Garden next September, will also be considered. The Madi-
son Square Garden Company, under whose auspices this show is to
take place, will lay the matter before the piano manufacturers at
their Washington meeting. The manager states in a recent com-
munication to piano men that the charge for main floor space from
September 19 to 27 will be $1.50 per square foot for the entire time
of the show. This charge will include platform, floor covering,
post, brass railings, signs as well as electric lights and decorations.
The development of this show will be awaited with considerable in-
terest.
SUBSCRIBER to The Review asks, "Would you advise me
to give out confidential information regarding my business
to an alleged mercantile agency?"
Well, that would depend. There are some regularly organized
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
agencies who for years have occupied a high position in the mer-
cantile world, and whose reports are viewed as conservative and
fairly accurate. There are, however, some other institutions which
are not viewed in the same light. It would be possible for a con-
cern without character to use confidential information to the serious
disadvantage of the firm supplying information as to its financial
resources.
One should be extremely careful in supplying such information,
else it possibly might be used as a hold-up proposition later on.
There are reliable agencies which can supply all desired informa-
tion, and piano manufacturers in common with men in other indus-
tries usually are subscribers to these important agencies. There
are few others which have won the confidence of business men, and
there are also companies formed for the purpose of obtaining inside
information which they may use for no good purposes later on.
T
H E R E is l>efore the Massachusetts legislature proposed legis-
lation against mercantile agencies which provides that an
agency by giving information which turns out to be false shall be
deemed to have done so maliciously. The minimum penalty which
the conviction carries is a term of five years in State's prison, or a
fine of five thousand dollars, or both. It says among other things,
however, that one who willfully and maliciously publishes orally
any false statements concerning the character, financial, or social
standing of any person, corporation, or business concern, of any
description, shall l>e guilty of a crime punishable by imprisonment
in States prison, or by a fine not exceeding five thousand dollars, or
both.
The act is sweeping, and if placed upon the statutes, will make
ii. impossible for any blackmailing corporation to do business under
the guise of a mercantile agency; but we should say to our sub-
scriber that it would not be wise to impart to any mercantile agency
information of a private character, and which affected his financial
standing, without first convincing himself of the reliability and
character of the men who solicited the information. He should not
be deceived in the slightest by any apparent desire on the part of
these men to serve his interests. He should first satisfy himself as
to their honesty of purpose.
I
T is needless to say that the sympathy of the members of the
music trade industry has gone out in ample measure to the
sufferers of the San Francisco catastrophe. The reports which we
have printed for the past two weeks show that this trade has con-
tributed liberally towards the alleviation of the suffering of the
stricken ones in far away California.
However, many generous acts have been performed which
never have been or never will be known to the world. Leading
firms have placed large sums of money to the credit of their Cali-
fornia representatives, and they propose to stand by them straight
through the rehabilitating process, cost what it may.
T
HAT is the kind of spirit which tells, and it is the kind of gen-
erosity which should cause business friendship to endure as
long as life lasts. All of the great music trade houses have been big
sufferers in San Francisco, and it is gratifying indeed to learn that
the precious papers contained in their safes and vaults have been
saved. The destruction of their buildings and the great stocks of
pianos in them have caused an enormous loss, and characteristic is
the energy with which the work of recovering is being taken up,
and only a short time will .have elapsed before a new city will arise
on the ruins of the old, built on better lines, and prepared to restore
and extend the prosperity so suddenly and so tragically interrupted.
I
N the carrying out of all these plans, San Francisco will have
the sympathy and co-operation of the trade, and of the whole
country. The noble response from all quarters in contributions of
money, and in the rendering of assistance through every possible
channel, is a most impressive illustration of the genuineness and
depth of sympathy evoked by the great calamity.
There have been catastrophes which have involved far heavier
loss of life, but it is altogether probable that the destruction of
property in the same space of time has never before been exceeded.
It is estimated that the property loss of San Francisco will run up-
wards of $300,000,000. These figures far exceed the loss in the
great Chicago fire of '71, which had, until the fateful week in San
Francisco, the melancholy distinction of having been the greatest
REVitlW
fire since the time when old Nero applied the torch to Rome and
played the violin while the city was being reduced to ashes.
N
OW that the citizens of San Francisco are assured of adequate
care, the question presents itself as to the effect of this great
calamity on the business interests of the country. Values in stocks
have been depressed as is usual after any catastrophe involving the
destruction of an enormous amount of property, which will have to
be replaced.
It is always assumed that our accumulations of capital which
little more than suffice for the regular requirements of trade must
be heavily drawn upon to meet the extraordinary emergency causing
the rapid conversion of securities into immediately available funds.
Insurance companies must In.' prepared to pay losses as soon as ad-
justers can pass upon claims. Merchants and manufacturers in the
stricken city may not only be unable to meet their obligations to
creditors who are probably scattered all over the country, but they
must ask for financial assistance to resume operations. Meanwhile
outside creditors are not paid, and their financial resources may be
seriously impaired.
A
LL of this means some derangement of the orderly course of
finances, and is necessarily taken into account by those who
have anything to do with transactions of securities. The Chicago
fire in 1871 was for this reason followed by a sharp fall in stocks.
Jt was soon seen, however, that great as was that calamity, it had
not inflicted serious damage to financial interests generally, and it
was further seen that important branches of business were greatly
stimulated by the heavy demand coming from those who were re-
building Chicago and re-establishing commercial and manufactur-
ing facilities. Within a few weeks the Chicago fire had ceased to
be a disturbing influence in the security markets, and the following
year, in spite of the fact that what was then described as an appalling
destruction of property had occurred, the country experienced one
of the greatest booms ever known.
As over thirty-four years have passed since the Chicago fire the
country has increased immeasurably in all forms of wealth, and it
may be safely assumed that the San Francisco calamity, gigantic
as it may be, can be much more easily borne. In this instance, as
was the case with the Chicago fire, the foreign insurance companies
carried heavy risks, so that a part of the burden of indemnifying
property owners will fall on the world at large, and will not be
taken from this country as some imagined.
T
HE rehabilitation of the city, however, no matter what ma-
terials may be used, will necessarily for a long time greatly
stimulate many branches of trade. So while there may be, before
we are completely readjusted, frequent pinches in the local money
markets, yet it is not believed by the most eminent financiers in this
country that there will be a serious disorganization of any financial
fabric on account of the destruction of such an enormous amount
of property.
The Pacific Coast disaster must result in large demands on the
production of the country for materials and goods, to take the place
of those destroyed and needed for the rebuilding of the city. In this
way there will be a new and unexpected call for a very considerable
quantity of iron and metal products which will give mills and fac-
tories, already fully occupied, many orders to which under the
peculiar circumstances they will doubtless give the best and most
prompt attention.
There is an enormous demand for skilled labor on the coast,
and our special reports from Portland and other points in the north-
west indicate that big wages are offered to skilled lalx)r all along
the coast to go to San Francisco.
As far as the music trade interests are concerned San Fran-
cisco will have to be rebuilt, at least partially, before there can be
a local piano trade; but, as announced in earlier issues of The Re-
view, the piano men will concentrate their efforts on trade at far
away points, and as a result, piano trade all along the coast will be
prosecuted with increased vigor. A number have already estab-
lished temporary quarters in Oakland and at near-by points, and it
is believed by many that trade outside of the district directly affected
by the earthquake will be excellent in all lines. Piano merchants
who placed orders before the earthquake have wired that shipments
of musical merchandise now be made.

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