Music Trade Review

Issue: 1906 Vol. 42 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE;
MUSIC TRADE
fflEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
Gno. B. KELLER.
h. K. HOWKUS.
\V. N. TYLER.
\V.\r. B. WHITE.
J7HA Trenidiit
CHICAGO OFFICE:
St.
E. I*. VAN HAKLINGEN, 195-197 Wabash Ave.
TELEI'HONES : Central 414; Automatic 8G»3.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
It. W. KADFFMAN.
E. C. TOMHKY.
C m s . N. VAN BUHEN.
SAN FRANCISCO OFFICE: ALFKED METZGEB, 425-427 Front St.
CINCINNATI, O.:
NINA
PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter,
SUBSCRIPTION, (including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. ?2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $00.00; opposite
reading matter. $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyiniiu
Mill.
Directory ol Piano
Manufacturers
The directory of piano manufacturing tinns and corporations
found on another page will be of great value, as a referenct
for dealers and others.
Exposition Honors Won by The Review
Grand Prix
I'aris Exposition, 1900
Silver .l/t'2
Diploma. Pan-American Exposition, 1901
(told Medal. .St. Louis Exposition, 1S104
Gold Medal.Lewis-Clark
Exposition, 1J)O5
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NE W
YORK, APRIL 28, I 9 0 6
EDITORIAL
Supreme Pacific "wonder, fair Goddess of the Gate,
The world has paid you homage, the world bemoans your fate.
We loved you in your beauty, as you reigned beside the seas;
We love you, scorched and stricken, as you plead upon your knees.
In days of pride and glory you were generous and broad;
You were like an earth-expression of the opulence of God.
—Ella Wheeler W i l c x .
'"I'M IF one absorbing topic in music trade circles for the past ten
A
days has been the discussion of the terrible catastrophe which
has befallen San Francisco. Each hour, as the news slowly silted
in from the West, made the story of the affair more and mon*
dreadful. Sympathy for San Francisco deepened as the news of the
extinction of the city accumulated. The fearful results of the earth-
quake, followed by the fire, left only smoking ruins and ashes and a
few unsteady bare walls on the spot where for years and years the
cumulative work of man built monuments to civilization, and to
American enterprise. For two or three minutes the unchained
forces of nature made a plaything of the strongly reared works of
man and tumbled them down like a house of cards. Then the llames
swept through the city and devoured what the quaking earth had left
standing. Vesuvius uttered warnings of her deadly activity, and for
centuries it had been known as a treacherous neighbor, but warning
was always given of her angry moods, and there was time for flight,
but the earthquake which shook the beautiful city on the hills by the
Golden (late came like a stroke from the blue.
W
l'ut 'tis indeed a heart-rending sight which confronts her resi-
dents, because the shock of earthquake and fire was followed by des-
titution and sickness. It is fortunate that the loss of life was not
larger, and. as compared with the earthquakes in ether countries, the
fatalities are slight, for within recent years more human beings have
perished in a single earthquake in |apan and India. Hut the fate
which has overtaken San Francisco comes home to us with peculiar
lorce. Its people are our people; we have known their homes, their
business men. their streets and public places, as they have known
ours. They are members of the same family—blood relations, whose
affairs are bound to be our personal concern, as those of foreign
peoples never can be.
F. II. THOMPSON.
EMILIE FIUKCES BAUER.
L. J. CHAMBEKLIN.
A. J. NICKLIN.
BOSTON OFFICE:
KKNENT L. WAITT,
REVIEW
1IILF the seismic zone was known to extend from Central
America to Alaska, yet in the fifty-odd years of San Fran-
cisco life it had suffered no serious harm from any of these convul-
sions. Many of the residents had experienced earthquake shocks,
and there is hardly a piano man who has been doing business in that
city who is not familiar with them. Still there was no reason to sus-
pect such a'terrible convulsion of nature. The loss of life has been
appalling, and the destruction of property is still incalculable, but out
of the ashes and ruins, the blasted hopes, the broken fortunes, there
will rise a new San Francisco, more beautiful than ever before, and
a tribute to the indomitable pluck of the Anglo-Saxon.
T
11F calamity spared neither the rich nor the poor, and the land
weeps with them. The national impulse which turned at
once to aid the suffering and stricken city sheds an inspiring ray into
the gloom of disaster. There is no difference in the masses and
classes—for, Mr. Rockefeller who donates $100,000, and the laborer
who gives from his scant earnings, twenty-five cents—all are moved
by that ennobling spirit of brotherhood and humanity which binds
all classes when a great castastrophe befalls a community.
Can this happen again? Can such destruction be repeated?
Scientists say yes, and that Los Angeles is in the danger zone.
( )n the other hand, the Charleston shock has had no repetition
in twenty years. What bearings will this destruction of life and
property have on the future of the Pacific Coast is asked in trade
and financial circles?
The same indomitable spirit which rebuilt Hoston and Chicago,
and reclaimed Galveston, will rear a new and greater city on the
ruins of San Francisco. The spirit of '49—of those men who blazed
the way through the forest and over the deserts to found a beautiful
city, still lives in California to-day. The same courage that changed
a wilderness into a great State, and the stretch of land by the sea
into a beautiful city, will do that work again, and do it better.
I
T is true the survivors are confronted by tremendous obstacles,
because the ruin is deeper than in (ialveston, or in Chicago, or
in St. Louis, or Baltimore. In addition to the wreck above ground
the underground system has been violently disturbed. Water pipes
and sewer mains have been broken, wire conduits disrupted, and all
the subterranean utilities disarranged. The verv foundation of the
city is rent, necessitating something more than the reconstruction
from the ground up. lint the encouraging features of the situation
is that the nation has never been so well equipped with organized
facilities for coping with an emergency of this character. All the
sanitary resources of the Government are at the service of the
stricken city, and millions are pouring in to aid the sick and needy.
I
N common with all the other business interests, the piano and
music trade merchants were great sufferers—in fact, all of
their establishments were swept from earth, and where once stood
magnificent music trade emporiums are now charred ruins. Includ-
ing the great and small establishments there were about fifty con-
cerns occupied in selling pianos, and lines closely allied, in the city
of San Francisco. Iktsiness had been unusually good, and they
were all prepared for a busy season—in fact, some of the leading
men during the week of the disaster had placed large orders in the
Fast for immediate shipment. There is one good feature, however,
about the situation, and that is that most of the leases and books
were saved. Thus, out of the wreckage something is saved and at
least a business chart from which a new course may be planned.
L
FAXDFR S. SHFRMAX, president of the great house of
Sherman, Clay & Co., was in New York last week when the
news of the fearful loss to his home city reached him. The first
report which reached him here was somewhat reassuring, as the
establishment had been damaged by earthquake only, and not
severely, but later on the information was received that the beaut'ful
establishment of Sherman, Clay & Co. so recently decorated h:ul
been reduced to a pile of ashes.
Mr. Sherman, who was m The Review offices last Fridav,
appeared in the calmest mood, lie surveyed the field philosophic-
ally, and remarked that he should leave that night for California and
would at once make his business headquarters in Oakland, from
which point their business would be carried on. lie did not figure
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC TRADE
that he could open San Francisco quarters within a year, as he
deemed it impossible to clear off the wreckage and erect new build-
ings in the city within that time.
Mr. Sherman viewed the situation in the calmest possible
manner, and figures with the wonderful energy of the Western
people that the wounds caused by the great calamity will soon be
healed and onlv the scars remain.
S
CRELY, that is bravery of the right sort. It is the true Ameri-
can spirit so well exemplified in Air. Sherman, who did not
seem cast down or dejected in the least, but immediately departed
for home to place redoubled energies upon his business enterprise.
While San Francisco has been headquarters for the great music
trade establishments, yet not over twenty-five per cent, of their
entire business has been transacted within the city, or in suburban
towns directly adjacent. Three-fourths of the entire business is
conducted in the smaller towns and cities from the -Mexican border
to the Northwest. Probably a number of the music trade merchants
of the Pacific Coast will have headquarters in nearby towns for the
next two months. Hut they will not cease pressing on for a goodly
share of trade, and when the city is rebuilt there will be an oppor-
tunity to sell thousands of pianos to the people of the new San
Francisco.
W
HILE discussing the eond'tions with The Review, Air. Sher-
man remarked that the dealers were all on a basis of
equality, that no one piano man had an advantage over the other,
as they were all cleaned out. so that the opportunities afforded would
be equal.
The work of reconstruction has begun, for the spirit of the
West is indomitable, and the enterprise and energy of her people are
beyond the power of estimate.
The members of our trade have shown the keenest sympa-
thy with the sufferers in California. A number of them have been
greatly exercised over friends and relatives living there, as well as
regarding prominent members of the music trade who were reported
at the Palace Hotel when the first shock occurred. For days after
tlie catastrophe no message was received from them, and as the
hours wore away, naturally the anxiety became intensified. 1'or-
tuuatelv. no casualties have beui reported.
R
IMPORTS indicate a larger attendance at the piano manufac-
turers' convention at Washington next month than was antici-
pated. ICvery week the list of members who will attend is increased,
and it is certain now that there will be a larger gathering than ever
before, and with the dealers meeting the following week, it will mean
that Washington will be the headquarters of pianodom for almost
two weeks, as a good many of the manufacturers will remain over
to meet their various representatives.
There will be no great function given by the piano manufac-
turers. Of course, this does not mean that there will not be a num-
ber of informal dinners, yet the dealers have what may be called the
star banquet, and they have already captured a few lions in the shape
of oratorical talent, so that they have some special attractions to
offer in the way of post-prandial entertainment.
One thing is certain—the men who are actively engaged in pro-
moting the enterprise deserve a good deal of credit. They are
hard workers, and there is no one that is putting in more hours
toward making the event a success than D. E. Woolley. chairman
of the press committee of the Dealers' Association. Mr. Woolley
is constantly working up matters of interest, and he proposes there
shall be no languishing of interest until the convention is a pro-
nounced success.
ONSIDERABLE interest has been manifested in the statement
first appearing in The Review that (/apt. J. A. IT. Dressell, of
the Madison Square Clarden Co., proposed to organize a music trade
exposition, to be held at the Madison Square (iarden in this city next
September.
A number of the manufacturers with whom Captain Dressell
has discussed the matter have expressed themselves as viewing the
project with favor. Captain Dressell is a veteran in the business.
and he feels confident that he can introduce a number of novel and
attractive features. It is probable that he will be present in Wash-
C
REVIEW
ington in order to answer any questions which may be asked regard-
ing his plan of development.
^T^JIE favorable weather which has prevailed throughout the West
J-
and Northwest during the past ten days has greatly stimulated
trade and increased the volume of business that is being done by
retail piano merchants. This is evidenced by the many orders which
are being received bv manufacturers to hurrv shipments. Not only
is this true of business recently placed, but all orders closed earlier
in the season have been urged for hurried spring shipments. It may
be said that the general volume of trade for April has continued
active. The demand from the South is naturally falling off a little
at this season, but conditions with that section are very prosperous,
and our special reports from principal trade centers indicate an excel-
lent condition of business. The general activity throughout the
countrv is apparent.
T
.11 E terrible calamity which has befallen the metropolis of the
Pacific slope has had a reilex on everv business in this city,
and a good many orders which had been pliced for immediate ship-
ment are held awaiting further directions.
New England trade has held up remarkably well, and there is
every indication of a brisk May business. The factories East and
West are busy, and some of them are unable to catch up with the
orders now in hand.
The small grand piano is steadilv growing in trade favor, and
there are some manufacturers, who, in obedience to the public de-
mand, will have small instruments of the grand tvpe ready for the
market in the fall. A number of these men have heretofore re-
frained from entering the grand field, making uprights exclusively.
The demand for players continues excellent. The supply
manufacturers are enjoying the prosperitv which abounds, and their
factories are running to the fullest capacitv. < )ne of the large action
manufacturers stated to The Review recently, that never in his ex-
perience had he known an accumulation of such a number of
advance orders as he had at the present time, and that notwith-
standing his large facilities he had found it impossible to keep up
with orders, particularlv in the various types of grand actions. He
stated that the advance orders which he had would keep his factory
going for months if another order was not received.
This illustration serves to show the demand upon the various
departments of the industry, but a slowing up of shipments all along
the Pacific Coast for some time to come will enable the manufac-
turers to catch u]) with the orders now on hand.
A
N event much talked about in trade circles this week has been
the formal opening of the Wanamaker piano store. This
occupies the entire second Moor in the new building which will be
termed the Wanamaker Annex.
A pen description of the extent and varietv of this new piano
establishment will give a wholly inadequate idea of its extent,
variety and beautv. The rooms are all finished after various art
periods, and as a whole forms a most striking piano wareroom en-
vironment. Naturally with such surroundings and the advertising
which the Wanamaker establishment is constantly doing to promote
its business interests, tin- piano business must materially expand.
The fact that the great merchant has devoted so much space
to the display and sale of pianos may be taken as an indication
that he proposes to place greater emphasis upon it in the future.
In addition to wareroom showing there is a beautiful concert hall
directly adjoining the warerooms, which will be used frequently
for musical entertainments.
C
ERTAINLY no one viewing the magnificent piano store of
Wanamaker will feel that there is any of the atmosphere of
what is commonly termed department store and bargain counter
about it. ( )n the contrary there' is an aesthetic impressiveness
which is calculated to attract the best class of trade. Then, if we
scan a list of the pianos displayed in the Wanamaker wareroooms
we will find that they appeal to the varied tastes from the people
who desire the ("bickering down to those whose financial resources
are limited.
When we consider the enormous piano business which has
been developed in the, two Wanamaker stores within a very brief
time, it must be conceded that the Wanamaker distributive forces
are powerful in pianodom.

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