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40
THE
MUSIC TRADE
REVIEW
over the world. Their merchandise department
is doing very well, and their Emil Bauer, 2d, is
now traveling through the State and sending
Representation of Full Line of Band Instru-
The Volume of Business Since the First of the
in a bunch of orders every morning, which are
ments Made by This House Placed With the
Year
Has Broken All Records—Musical
very satisfactory to the management.
Mackie Music Co. of Rochester—Now Rep-
Merchandise
Departments Controlled by
At present they are getting out nothing new,
resented in Nineteen of the Leading Ameri-
Music Dealers Are Meeting Strong Compe-
because their present styles are selling so well.
can Cities.
tition from Outside Sources—Some Very
Mr. Bauer says that he thinks he has verified
Large Orders Piaced for Early Shipment—
The enterprising House of York, located at his judgment that last year would be a big banjo
The Situation Reviewed.
Grand Rapids, Mich., is using every legitimate year, as his firm sold more than 4,000, which is
Tremendous quantities of small goods are being means of placing its splendid brass instruments a big percentage over the previous year, and
sold these days, the amounts in the aggregate before the public in all sections of the country. they expect to increase their sales 50 per cent,
staggering the importers and domestic manufac- Its latest move is to appoint the Mackie Piano, over this total the present year. They are mak-
turers when their sales since the first of the year Organ & Music Co., of Rochester, N. Y., special ing monthly shipments to the Coast to Sherman,
are considered. It must be confessed, however, agents for the sale of the York instruments for Clay & Co., and are doing more business in Phila-
that the music trade, the natural avenue of dis- that city and vicinity, thus obtaining excellent delphia than ever before, through John Wana-
tribution, does not handle the predominant pro- representation in one of the best portions of the maker, J. P. Drew, E. J. Albert and other local
portion of this large business. The reasons are State for business purposes. The above-named handlers.
The Bauer Co. had a very pleasant visit this
not to be discussed here, notwithstanding the fre- firm now has nineteen special agencies, in nine-
quent criticisms aimed at houses handling the teen of the largest and most wideawake Ameri- week from an old friend, Tom Carpenter, of
greater part of this so-termed "outside" trade. can cities, and every one of these agencies re- Providence, R. I., who handles a full line oi their
The demand in this quarter is constantly grow- ports an unusual demand for brass instruments goods in that city—the visit being pleasant also
ing, and the extent of the orders emanating from at this time of the year, when bands are gener- from a social standpoint, as Mr. Carpenter and
this line of middlemen cannot be disguised, ally supposed to be doing little or nothing in the Mr. Bauer are old friends.
though it be at the expense of the music dealer way of making preparations for the coming sea'-
proper. The goods are certainly being acquired, son's business. This demand is rapidly being
LARGE HOHNER STOCK
and at prices that must represent satisfaction in satisfied with York instruments, which give the
best
of
satisfaction
in
every
way,
by
reason
of
handling, otherwise they would be cut out. Just
To Make Up Loss by Fire Will Arrive Within
what the music dealers can or will do in the prem- their low price and excellent wearing as well as
a Very Short Time—Meanwhile All Demands
ises is a matter of conjecture. The placing of a playing qualities.
Are Being Met With Dispatch.
limit on special prices favorable to this trade
in order to give them an advantage over the no-
The new importations ordered by Hans
BAUER CO.'SJiREAT YEAR.
tion or mail order house is manifestly imprac-
Hohner, of the firm of M. Hohner, of 475 Broad-
Increased Demand for the Products of This
ticable. It may be said, however, if an instru-
way, New York, to fill up the gap in their stock
Great
Philadelphia
House Most
Marked
ment is not musically sound or lacks the endorse-
caused by their recent fire, are reported as on
Since the Opening of the Present Year—
ment of the trade in a musical way is sufficient
their way, and it is thought it will now be but
May Have to Increase Prices Shortly Owing
to condemn it for any purpose. This is carefully
a comparatively few days before their stock will
to
Greater
Cost
of
Raw
Materials—An
Op-
looked after, however, and the goods command-
be in a more perfect condition than at any pre-
portunity, However, for the Wise Dealer—
ing the largest sale may be said to have received
vious time. So far they have been able to keep
Large
Foreign
and
Pacific
Coast
Shipments.
the approval of the only authorities in the mat-
their dealers from running short of stock. Mr.
ter. The only cause for regret is that the music
Hohner says the orders that have been coming in
(Special to The Review.)
trade does not enjoy the emoluments. Where
are unusually heavy, and the demand for all
Philadelphia,
Pa.,
March
25,
1906.
dealers have displayed the requisite enterprise
The Bauer Co., manufacturers of the famous grades and varieties of their products has ex-
and aggressiveness, they have always won out,
S.
S. Stewart instruments, report that they have ceeded their expectations. The assortment cards
but association resolutions are of no avail, there-
of harmonicas continues to prove one of the fav-
fore the catalogue guerilla slips in and reaps the been doing very much more business this year
orite selections of the trade, and they will keep
than
they
did
last.
The
reason
for
this
may
be
benefit, more's the pity.
the knowledge among the dealers that instru- that line well to the front.
Trade in general is surprisingly good and or- ments of this class will undoubtedly have to
be increased in price shortly, on account of the
ders are so much swollen, as against the bills of
last year, that it occasions pleasurable comment. marked increase in the cost of raw materials.
Large orders from abroad are coming in for early Lumber is higher, so are drum heads, brass, etc.,
shipment to their ultimate destination, and the and the Bauer Co. say that probably within a
datings have been advanced to suit. The last month they will have to send out a higher
schedule of prices, as many firms have already
ten days have shown a marked improvement, and
prices are exceedingly firm. In the general line, done, including the Excelsior Drum Works of
trade is excellent, with a special bulge on vio- this city. Unfortunately they have a large stock
lins, harmonicas and accordeons. Some of the of instruments on hand, in spite of their big
NEW
PROCESS
largest orders ever received have been booked by trade, all of which were made with materials
the leading importers during the last fortnight. before the price was raised, but from this on
every instrument they turn out will be at a
Are the finest manu-
much greater cost to them, and naturally the
factured. Used by all
THOMAS VIOLIN ADVERTISED FOR SALE.
trade will have to assist in paying this advance.
prominent artists
Victor Flechter, the well-known violin special-
Emil Bauer has just returned from a very
ist of this city, is advertising an Amati violin, satisfactory trip West, and he says that in that
which is described as "former property of late section the prospects are splendid for the year.
Theodore Thomas, and sold by him to Mr. Nich- They are also exporting very heavily, mostly to
olas Longworth, here on sale from Cincinnati." London, where the instruments are shipped all
IMPORTANT YORK AGENCY.
TREMENDOUS SMALL GOODS TRADE,
BLACK DIAMOND
STRINGS
National Musical String Co.
NEW
Eagle Brand Drum and Banjo Heads; 20th Century Drums,
Rex Banjos, Mandolins and Guitars.
FACTORS
THE TRADE.
C. C. CONN CO.'S
New York Branch Office,
No. 46 West 28th Street.
BRUNSWICK,
PIANO
N.
J.
STOOLS
BENCHES
CHAIRS
SCARFS
COVERS
Weaver's New Method of
Instruction for the Reed
Organ. 38,000 copies sold
in 10 months.
A display of the famous "Perfected
Conn-queror" Cornets and the
"Wonder" and American Model
O. D. WEAVER & CO.
Band and Orchestra Instruments.
195-197 Wabash Avenue, Chicago
JAS. F. BOYER, Nlgr.