Music Trade Review

Issue: 1906 Vol. 42 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
fflJJIC TIRADE
VOL. XLII. N o . 1 2 . Published Every Saturday by Edward LymanBill at 1 Madison Ave., New York, March 24, 1906.
PRES. ROOSEVELT WILL RECEIVE
The National Association of Piano Dealers of
America on May 16th—President Werlein
Comments on Amalgamation—More Com-
mittees
Appointed—Chairman
Grinnell
Writes on Membership.
(Supplied by Chairman of Press Committee.)
The members of the National Association of
Piano Dealers of America will be pleased to
learn that President Theodore Roosevelt has set
Wednesday, May 16, at 2:30 p. m. as the time for
his reception to the members of the Association.
The event will be held in the East Room of the
White House. This is but the forerunner of
other social functions which the heads of the ad
ministration are arranging for the entertain-
ment of the dealers.
All indications point to the crowding in of
enough events to ordinarily cover two or three
times the length of time set for holding the con-
vention. And it is altogether likely that mem-
bers will extend their sojourn in Washington for
a week or more. The various committees al-
ready appointed by President Werlein are busily
engaged in arranging an elaborate series of en-
tertainments. The local committee in Washing-
ton is as follows: E. H. Droop, chairman; C. B.
Bayly, W. P. Van Wickle, A. V. Grimes, T. P.
Cully, J. C. Conliff, R. K. Paynter, O. J. DeMoll,
D. G. Pfeiffer, C. H. Droop, E. P. Droop, P. S.
Foster, H. Worch, H. Eberbach, J. D. Young, C.
H. McHugh.
PRESIDENT WEKLEIN ON AMALGAMATION.
Various men for the past three weeks have
been commenting on a problem which will come
up for consideration at the Washington con-
vention relative to the amalgamation of the vari-
ous associations of the music trade industry in
one body. At the conclusion of the discussion
President Werlein comes forward with his views,
which undoubtedly will meet the approval of
every person in any way interested in any branch
of the music industry. His conception of the
problem is as follows:
"As to the matter of amalgamation of the as-
sociations, Mr. Blackmore conceded a very valu-
able point when he admitted that it was advisa-
ble for all the national associations to meet at
one time in one place.
"The American scientific societies years ago
adopted the same idea, and from it grew the
American Association for the Advancement of
Science, which is simply an association made up
of the numerous associations, all meeting simul-
taneously, but with different presiding chairmen.
"If the 'American Association of Musical In-
dustries' is formed, the retail sellers of pianos,
the manufacturers of pianos, the talking ma-
chine people, the small goods people, the music
publishers', the musical retailers and others can
have their separate meetings simultaneously; but
there will be, aside from the presiding officers, a
central executive board and a president in com-
mon.
"The social features of this meeting will be
common to all, and with one central committee
attending to those things that are common to
all, we will have a thoroughly organized industry
in which each branch is fully protected and in
which the greatest good to all can be obtained
through the work of the whole."
B. B. CREW'S DELAYED OPINION.
After apologizing for the delay in answering
inquiries caused by his absence in Florida and
Cuba, Mr. Crew says:
"Having been out of touch with the trade for
some little time, as well as correspondence with
the different members of our association, I do
not. feel very well prepared to express myself in
reference to the amalgamation suggested, but at
first blush it comes into my mind, just how valid
I am not prepared to say, that this sweeping
amalgamation of all the musical interests will
minimize and perhaps finally throttle our Piano
Dealers' Association. The manufacturers and
other associations coming in with us would be
to some extent burdensome, I fear, and have a
tendency to lessen the interest in the Dealers'
Association. However, all this is subject to ar-
gument, and I am willing to wait and leave the
matter until we reach Washington. When it
comes up there it will no doubt be subject to a
great deal of discussion, pro and con. However,
as stated, I have hardly been sufficiently in touch
with the discussion of the subject to form an
opinion.
"I have been hard at work endeavoring to in-
crease the membership of our association and
have met with some success. Just at this time
there are a great many who might be termed
experimental dealers in the South, and while for
some reasons it might be desirable to have them
come into the association, still it is a question as
to how long they will remain in the business, and
for this reason it is difficult to arouse in them
much interest as to conducting it along the
proper lines. I am trying to induce all those
whom I think desirable, and who are not already
members, to come in with us. Have sent in sev-
eral names recently. I shall be glad to help you
in any way I can towards furthering the interest
of our association and making the Washington
meeting the greatest in the history of the asso-
ciation."
C. A. CJRIN'NELL EVER ENTHUSIASTIC.
As an illustration of the interest being taken
in the forthcoming convention, the following let-
ter from C. A .Grinnell, of Detroit, Mich., is self-
evident:
"At our last monthly meeting of the local deal-
ers, we had as guests two dealers of small towns
from another state. At the close of the meeting
they said the work of the association was one of
the grandest things they had ever known. They
were most enthusiastic and immediately applied
for membership in the National Association, say-
ing that they would surely attend the meeting in
May and that they regretted there was not a
State association that they could attend in their
own State. I am satisfied that if the dealers
throughout the country only realized the great
benefit to be derived from this local association
there would not be a city of 10,000 inhabitants
where there are three hundred or more dealers
located that there would not be a local associa-
tion. The National Dealers' Association can be
made of great benefit to the local association by
co-operation. If the dealers throughout the
country only realized the advantages to be got-
ten from membership in the National Dealers'
Association there would not be
dealer in this country who would
plication for membership before our
ing in May. We want everybody to
Please
urge all reputable dealers to apply at once to
the secretary, Percy S. Foster, Washington, D. C,
for membership.
"I have received this day a letter from G. Q.
Chase, of Kohler & Chase, of San Francisco, one
of the members of the membership committee,
who says he is getting up a circular letter to
send to all the dealers on the coast, which we
trust will secure the application of most of them
who are not already members."
NEW STIEFF FACTORY.
Contracts Just Awarded for Five-Story Build-
ing Which Will Greatly Increase Capacity.
(Special to The Review.)
Baltimore, Md., March 19, 1906.
Contracts were awarded this week for a large
addition to the Chas. M. Stieff piano factory
which will be five stories in height and 50 x 220
feet. This will virtually double their capacity.
The factory will be the very best mill construc-
tion, equipped with a sprinkler system, lighted
by electricity, and heated by the hot air system.
The machinery to be installed will be operated
by individual electric motors. The plant will be
of fireproof construction throughout, and the
building, exclusive of machinery, will cost about
$62,000. The contractors expect to have it com-
pleted within four months. This latest addition,
which has been made necessary by the growth of
their business, will provide for an average out-
put of fifty upright and twelve grand pianos a
week which, during the busy season, can be in-
creased to about one hundred pianos weekly.
FIRE INSURANCE AS AN ASSET.
Credit Men Endeavoring to Make Western
Dealers Look After Their Insurance.
The credit men of a number of western cities
are pursuing the laudable policy of strenuously
endeavoring to induce retail merchants with
whom they do business to carry a sufficient
amount of insurance. When a line of credit is
extended to a merchant the credit men find out
how much insurance he carries. If the amount
is regarded as insufficient, they report to the in-
surance field organizations and these, in turn,
notify the agents in the city where the merchant
is located. These agents go to the merchant, ex-
patiate on the danger of carrying too small an
amount of insurance and urge him to increase
the amount, so as to properly cover his stock.
By thus working in harmony with the insurance
men. the credit men frequently succeed in get-
ting their customers to give proper attention to
this very important matter, thus greatly reduc-
ing the risk incurred by their firms in extending
credit.
The annual meeting of the stockholders of
Steinway & Sons will be held at their offices, 107-
109 East Hth street, on Monday, April 2, at 3.30
p. m., for the purpose of electing a board of
directors and transacting such other business as
may come before the meeting.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
RFMFW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GEO. B. KELLER.
L. E. BOWEIIS.
W. N. TYLKB.
WM. B. WHITE.
F. H. THOMPSON.
EMILIE FRANCES BAUER.
L. J. CHAMBERLIN.
A. J. N I C K H N .
CHICAGO OFFICE:
K. I*. VAN HARLINQEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
BOSTON OFFICE:
ERNEST L. WAITT, 173 Tremont St.
It. W. KAUFFMAN.
E. C. TORREY.
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZOER, 425-427 Front St.
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
_.
.
.
Manufacturers
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
and others.
f o r dea i er s
Exposition Honors Won by The Review
dnnul J'ri.r
Paris Exposition. 1!>0<>
Silver MnlulA'harleston
Expoistion. 1002
Diploma . I'.-n^Ameriran Exposition, 1SHM
Gold Sfvdal. . St. Louis Exposition, 1!>i>4
(Solil .l/fr/«Uit«wiK-nurk Exposition. !!)().")
LONG DISTANCE TELEPHONE-NUMBER 1745 GRAMERCY
NEW
YORK,
MARCH
24, 1 9 0 6
EDITORIAL
I
T is the purpose of the executive committee of the Piano Manu-
facturers' National Association to bring up a number of orig-
inal topics for discussion at the annual convention in the spring, and
while discussing these subjects with The Review this week Presi-
dent Mehlin remarked that he was strongly in favor of taking up for
the consideration of his fellow members the subject "Shall not piano
manufacturers fix the prices at which their instruments shall be
offered at retail ?"
Mr. Mehlin expressed himself in a most enthusiastic way in
supporting a measure of this kind. He stated that he had been
much interested in the editorials which have appeared in The
Review concerning this topic and he felt that it was the one great
issue before the trade to-day, and he proposed to urge open dis-
cussion of the subject among his fellow members.
C
ERTAINLY this suggestion when made by the President
of the Association must result in bringing It fairly before
the piano men of the country, and we believe that this is a move
in the right direction-. The price fixed by the manufacturer will
settle at once the status of the various instruments and it will place
the entire business on a plane with other industries as far as business
methods are employed in its conduct. Who is better qualified to
judge of the actual worth of the instruments to the consumer than
the man who manufactures them? Certainly the discussion of this
topic along broad lines must result in the attention of a good many
members of the trade being drawn to this subject, and the more
that it is considered the stronger the motive becomes for the manu-
facturer to establish prices at retail.
T
HTS move on the part of President Mehlin will bring the sub-
ject squarely before the trade, and Mr. Mehlin is known to
be an enthusiastic worker for a right cause. He does not hesitate
to say that he believes a principle of this kind to be of the most
vital importance to the piano industry. There are a number of
other subjects which will be duly announced and which will create
a good deal of interest later on.
REVIEW
The National Association has recently received a number of
fresh accessions to its ranks, and to-day has a larger numerical
strength than ever before. The power which can be exercised by
this association working as a unit is simply beyond estimate. It in-
cludes on its membership roll to-day a large majority of the piano
manufacturers of these United States, and when they act in concert
it is pretty certain that they can accomplish a good deal for trade
betterment.
A
DEALER, who is a firm believer in business publicity, re-
cently remarked to The Review that advertisers, particularly
retailers, made a serious mistake when they expected that all the
results would show from advertising within a brief time. He said
that he figured advertising returns would go on piling up
for years, and as an actual experience he related an incident which
occurred some ten years ago when he distributed a few thousand
circulars among a farming community within his territory. The
direct results at that time were not unusually satisfactory, but last
February one of the farmers walked in with a faded piano circular
which he had sent out years before. The farmer stated that he
had been some time making up his mind about purchasing a piano,
but he concluded that the one shown in the circular was about what
he needed. The dealer, of course, informed him that that particular
style had been discontinued, but he succeeded in selling him one of
the later products from the same factory. After he had made the
purchase of a piano he turned around and bought a cabinet player
and a large instalment of music. So the man who believes that
results from advertising are all in within a very brief time do*s
not count on the straggling replies which may come in for months
and even years, as in the case referred to above.
A
CCURACY is demanded in business to-day. The business
man who overlooks the slightest point which may be turned
in his favor shows carelessness which must be detrimental to his
business interests.
It pays to be painstaking and tactful in a business. It is pains-
taking care in every minute detail that creates the best pianos. If
it were not for the care and skill exercised in every detail the
instruments would not show as well to purchasers; neither would
they endure the severe strain to which they may be exposed. Pains-
taking is a tremendous factor in values. A piece of pig iron that
would stand for little more value than a handful of mud becomes
a possession to guard jealously in a safety vault when once an expert
jeweler has expended pains upon it by making it into watch springs.
No musician ever gained a high position in his profession with-
out devoting a large proportion of his waking hours to constant,
painstaking efforts to advance his musical technic. As a matter
of fact thoroughness gets more results than the inspiration of
genius, and the only way to do things successfully is by taking
pains, and selling pianos is no exception to the general rule.
T
H E R E are salesmen who seem to secure orders without any
apparent effort, ami it is often stated that such men have
natural endowments above those of the average salesman. Perhaps
they have, but the difference between them and the men who fail
is that they have taken pains to qualify for success. They not only
started out right, but they have kept up the painstaking process
until it has become a second nature, so that they are practically
incapable of oversights or blunders.
Because a man gets results without perceptibly straining after
them is no argument that he isn't taking pains every minute and
giving careful attention to every detail of his work. Painstaking is
not necessarily a laborious process accompanied by the jar and rat-
tle of brain machinery. The real painstaker is a man with accurate
apprehension—with ability to see possibilities in apparent trifles,
and to give each particular trifle its due importance in relation
to things as a whole.
T
O produce results there must be confidence, for business is
based upon it, and confidence goes out only to those who take
pains and are tactful. The late J. Burns Brown, who was one of
the cleverest salesmen in this trade, fully realized this, and no mat-
ter how poorly dressed was the party who entered the ware rooms
where he was located, he was always courteous, polite and obliging.
We recall one time when a man who was attired in a workingman's
garb entered and asked about the prices of pianos. Some of the

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