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THL
REVIEW
ffUSIC TIRADE
VOL. XLII. N o . 1 0 . Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, March 10, 1906.
SIX CARLOADS^OF PIANOS
For Warner's Piano House of " 2 7 " Fame—
Record of One Day's Shipment at Warner's
—Makes Total of 170 Pianos in Hand.
Commenting on the arrival of six carloads of
pianos for W. W. Warner, the Madison, Wis.,
Democrat of March 3 says:
"Pianos by the carload—yea, verily, trainload
—is the way "27" buys 'em these days, as any
one can see who chances to pass the Northwest-
ern yards this morning. There's music in the
air, on track and everywhere, for just opposite
the Elver Hotel stand four large freight cars
heavily loaded with pianos and two more cars
are due to arrive by fast freight this morning,
bearing a cargo of Kimball pianos, thus bringing
tne total shipment up to six cars in one day.
That's 'goin' some' in a musical as well as a
business way, but then that's what '27' is here
for, to meet the musical demand if it has to
sacrifice every piano in the store and run an-
other special train. There's nothing small about
the cars either, they're the big kind, the '27'
caliber if you please, each having a carrying
capacity of 80,000 pounds. Each car carries on
its side a white banner with this forceful in-
scription in red letters:
"HAMILTON PIANOS
W. W. WARNER '27'
"That tells the story in a nutshell why the War-
ner Music House can sell pianos at such low
prices. 'Tis only possible when they come to you
in trainloads.
"Some things need to be reduced to figures
before the average mind can grasp fully the true
import. This is the case when pianos come by
the trainload or in groups of six cars which
make a total length of 200 feet or more. Closely
packed in this space are 70 pianos representing
fully $20,000; quite a fortune for one person
even in these days of wealth, but 'tis only an
episode for '27' which draws its check for this
magnificent shipment with its usual sang froid
and promptness.
"If the weather is fine to-day there'll be some-
thing doing at '27' West Main, for these 70
pianos will be hustled into the attractive ware-
room to make the acquaintance of the 100 high-
class instruments already in stock."
ACTIVITY WITH NEWMAN BROS.
Newman Bros. Co., of Chicago, report an un-
usually big business for January and February.
The usual dulness following the holiday trade
did not materialize this year, and orders have
been coming in right along without diminution.
The prospects now are for an unusual big year's
business with this company. Their latest styles
are of unusual attractiveness.
PEASE POPULARITY AUGMENTED.
The popularity of the Pease pianos is being
greatly augmented by the player that they have
been attaching to the:r well-known product,
and both the trade and public are more than
satisfied with the Tesults that are being ob-
tained. The entire Jjne of Pease instruments is
in isuch dfijg?^p4 tha$ the capacity of their fac-
tory is being taxed to its utmost. Their line
of grands has been receiving the particular at-
tention of the trade, and the letters of a highly
commendatory nature that are being daily re-
ceived from all quarters of the globe show that
the "Pease tone" is agreeable to all people alike.
They are now displaying a complete line of their
instruments at their warerooms at 128 West
Forty-second street.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
OUR EXPORT AND IMPORT TRADE.
Import Trade in Musical Instruments Shows
Decrease—Exports for the Month Also Show
Falling Off—Player Shipments Make Fine
Record—The Figures.
(.Special to The Review.)
Washington, D. C, March 6, 1906.
The summary of exports and imports of the
commerce of the United States for the month
of January, 1906, the latest period for which It
GOVERNOR OF OREGON
has been compiled, has just been issued by the
Gives Davenport & Treacy Piano a Thorough
Bureau of Statistics of the Department of Com-
Test and Finds It Equal to All Expectations.
merce and Labor. The figures relating to musi-
Governor Chamberlain, of Oregon, last autumn cal merchandise, including pianos, organs, piano
purchased a Davenport & Treacy piano from players and miscellaneous "small goods" in the
Soulo Bros. Piano Co., the well-known dealers musical field are as follows:
The dutiable imports of musical instruments
of Portland, and after an extended trial of this
instrument the Governor last week forwarded during January amounted to $123,118, as com-
to this company an unsolicited letter speaking pared with $89,286 worth which were imported
in most enthusiastic terms of this piano. The the same month of 1905. The seven months'
fact that it was tested so thoroughly by the total, ending January, shows importations valued
Governor and his friends and has been equal to at $764,024, as against $781,046 worth of musical
all expectations, is a tribute to the merits of instruments imported during the same period of
the Davenport & Treacy piano, of which the 1905. This gives a decrease in imports for the
manufacturers can with all justice feel proud. seven months ending January of $19,022.
The import figures for the seven months' period
But then this testimony is in line with the
for
the three years are as follows: 1904, $880,135;
many kind words spoken of the Davenport &
Treacy piano by dealers and purchasers in all 1905, $781,046; 1906, $764,024.
The total domestic exports of musical instru-
parts of the country.
ments for January, 1906, amounted to $279,013,
as compared with $299,571 for the same month of
AFTER FAKE ADVERTISERS.
the previous year. The seven months' exporta-
tion of musical instruments amounted to $1,904,-
Germany
Handles
Such
People—We
How
699, against $1,911,906, for the same period in
Might Follow and do Likewise.
1905. This shows a decrease in exports for the
The drastic way in which, under the law against seven months ending January of $7,207.
fraudulent advertising, a German concern which
The export figures for the seven months'
makes false or exaggerated statements is handled period for the three years are as follows: 1904,
is shown by a case recently reported from Berlin. $2,002,474; 1905, $1,911,906; 1906, $1,904,699.
The defendant, a merchant of Spandau, whose
Of the aggregate exportations in January there
name was Leo Cohn, advertised that he would were 953 organs, valued at $87,269, as compared
clear out his stock of goods at less than half- with 899 organs in 1905, valued at $79,095. The
price. A customer who made a purchase com- seven months' total shows that we exported 7,918
plained to the police that the advertisement was organs, valued at $536,424, as against 8,172 or-
a fraud. Thereupon the retailer was prosecuted gans, valued at $571,935, for the same period in
by the police and was fined $150 and ordered to 1905, and 9,564, valued at $715,260 for the same
pay the customer $75 damages. On appeal the period in 1904.
fine was reduced to $75 and the damages were re-
In January, 1905, we exported 201 pianos,
mitted on the charge that the customer had not valued at $50,069. as against 136 pianos, valued
suffered any material loss.
at $36,010, in January, 1905. The seven months'
We have a law of similar character in New total exports show 1.670 pianos, valued at $381,-
York State, but, like many others, it is a dead 962 as compared with $1,329, valued at $291,544,
letter, thanks to the indifference of those who exported in the same period in 1905, and 1,171,
should be interested. The glaring misstatements valued at $253,412, for the same period in 1904.
made by some department stores regarding some
Of the aggregate exportations in January
cheap pianos being as good as those costing $500. there were 305 piano-players, valued at $53,955.
etc., is a subject that might interest the local asso- For the previous seven months, 2,494 of these in-
ciation with profit to all concerned.
struments, valued at $491,158, were sent abroad.
The value of "all other instruments and parts
ADOLPH H. EILERS MARRIED.
thereof" sent abroad during January, 1906,
Adolph Henry Eilers, of the Eilers Piano amounted to $87,720, in the same month of 1905,
House, Portland, Ore., was married on February the value was estimated at $99,119.
22 to Miss Gertrude Dae Smith, of that city. The total exports for the seven months under
A host of trade friends will join The Review in this heading foot up $495,155, as against $567,614
extending most cordial felicitations to Mr. and exported during the same period of 1905, and
$460,206 exported during the same period of
Mrs. Eilers on this happy occasion.
1904. This shows a decrease of $72,459.
Ring's Piano House, of Lowell, Mass., is em-
The Fitzgerald Music Co., of Los Angeles,
phasizing in its advertising that it conducts the
Cal.,
have opened a branch store in Luskin, Ariz.
only one-price piano store In that city.