Music Trade Review

Issue: 1905 Vol. 41 N. 4

mm
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL. XLI, No. 4.
Pablished Every Saturday by Edward Lyman Bill at I Madison Aye., New York, July 29, 1905.
ONLY AN OLD "SQUARE" PIANO.
A Pleasing Eulogy Which Will be Appreciated
By Those Who Were "Brought Up" With
This Type of Instrument.
The old square piano has been immortalized
time and time again in verse, but we have rarely
read a more timely eulogy than that which ap-
peared recently in an editorial in the Washing-
ton Times. Evidently the writer had pleasant
memories of the old square and appreciated its
influence in the home. The subject is a humble
one, and simply told, and touches a "tender spot"
in the man or woman who was "brought up" far
away from great conservatories and from the big
cities where music abounds on all sides. This is
what our friend says:
"An old piano has stood on a pavement near
The Times office for the past two or three days.
Out the window we could see a little colored boy
sidle up and strike its keys like a sinner looking
into the gates of heaven. Then came two young
ladies, with their noses in the air. Next was a
smart young man with hat on the back of his
head. After him was a messenger with a bicycle,
who tried to see how near the piano he could
come and miss it, and register a big scratch on
one of its legs. All the others of the procession,
like the two young ladies and the smart young
man, looked at the old instrument—if they looked
at it at all—in indifference or contempt.
"Yet that old 'square' has made a great many
hearts light. Its keyboard, now as yellow as
butter, has responded to the gentle touch of who
knows how many small hands? As we looked at
it we could see the parlor where it stood—a
square room carpeted with a highly-colored 'tap-
estry brussels'; furnished with haircloth parlor
'set'; a marble-topped table in the middle, with
an album and the family Bible on it; a 'what-
not' in the corner; a deep oval frame on one
wall with shells in it; two candlesticks and a
clock on the mantel; pictures of 'Evangeline' and
'The Rock of Ages'; and a motto over the door
reading, 'The Lord is My Shepherd.'
"That is a bleak, inartistic, cheerless sort of
a place you say. Well, it was not too bleak or
inartistic or cheerless to contain a great deal of
happiness, and this old piano played its part in
making that happiness. On baking days, when
the bread was all out of the oven, the young lady
of the house would put on her best linen lawn,
iron stiff, and play 'Annie Laurie,' Schubert's
'Serenade,' 'The Last Hope' and 'When This
Cruel War Is Over.' Prayer meeting nights the
family would sit round while this young lady'f
mother, in a silver-gray poplin with angel sleeves,
played hymns—not 'Throw Out the Life-Line' or
'Pass Along the Invitation,' but 'Federal Street'
and 'Come Ye Disconsolate.' And on Sister Judy's
birthday they had a party and danced the racket,
the waltz, the polka, the varsovienne, and the
Virginia reel and Judy's parents went down the
center just to show the young folks some dancing
that was dancing.
"If you have never been to a dance like that,
where the doctor's daughter plays 'The Bell Goes
Ringing for Sarah,' 'John Anderson' and 'Arkan-
saw Traveler,' and the venerable principal of the
academy throws off his dignity and 'shassays'
like the youngest man in the room, you don't
know what a good time is. And neither are you
any judge of old pianos.
"If we could have back the things that went
with the prim 'square' out there on the pave-
ment we would not give it up for all the 'par-
lor grands' that could be manufactured in a
thousand years."
SPECIAL RATES TO NEW YORK
STNGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
agreed to put in the special rate via the St. Louis
gateway: Frisco System, Houston & Texas Cen-
tral Railroad, International & Great Northern
Railroad, Missouri, Kansas & Texas Railway, San
Antonio & Aransas Pass Railway, St. Louis, Iron
Mountain & Southern Railway.
The Chicago, Rock Island & Gulf Railway, Chi-
cago, Rock Island & El Paso Railway, and the El
Paso-Northeastern System will make the rate
effective via the Chicago gateway. Full fare com-
ing, one-third fare returning.
For Merchants from the Territories of the Mer-
chants' Association and the Trunk
Line
Association—Southern Roads in Line.
THE BALDWIN BUILDING
In Indianapolis Will be Magnificently Equip-
ped at a Cost of $15,000—A Rest Room for
Women One of the Attractions.
Reduced fares have been arranged for mer-
chants and their representatives by the Mer-
chants' Association of New York from the terri-
(Special to The Review.)
tories of the Central Passenger Association and
Indianapolis, Ind., July 25, 1905.
the Trunk Line Association (except from points
D. H. Baldwin & Co. have just closed contracts
less than 100 miles from New York). To New
with the contractors whereby the building which
York, full fare; returning, one-third fare.
they will occupy at 18-20 North Pennsylvania
CENTRAL PASSENGER TERRITORY.
street, this city, will be entirely remodeled. A
Points west of but not including Buffalo, Niag-
number of unique features will be embodied in
ara Falls, Suspension Bridge and Salamanca,
the structure, notably a very handsomely
N. Y.; Pittsburg and Allegheny, Pa.; Bellaire, O.;
equipped and comfortably arranged rest room for
Wheeling, Parkersburg, Huntington and Charles-
women. This will be on the ground floor and
ton, W. Va.; north of the Ohio River and east
conveniently reached from the street. It goes
of the Mississippi River, and south of a line from
without saying that it will become very popular
Keokuk, la., to Chicago, 111.; Chicago, St. Louis,
with shoppers. It will take about a month to
Louisville, all points in Kentucky on the Chesa-
complete the alterations in the building. The
peake and Ohio Railway, and Canadian towns on
scheme of decoration throughout will be elabo-
the Michigan Central Railroad and Wabash Rail-
rate. There will be rooms for special display.
road in the Province of Ontario are included in
The front will be of solid glass. Nothing will be
Central Passenger Territory.
Dates—Tickets
spared to make these premises one of the most
with reduced rate return trip certificates, good
attractive in the country. The alterations will
only for points in Central Passenger Territory,
cost $15,000.
will be sold July 22 to 26, inclusive, Aug. 19 to
23, inclusive. Tickets bought in this territory
on other dates are worthless for return reduc-
tions. Return limit, 30 days from date of ticket.
H. S. PATTERSON FOR EUROPE.
TRUNK LINE TERRITORY.
From Buffalo, Niagara Falls. Suspension
Bridge, Dunkirk (via Erie Railroad) and Sala-
manca, N. Y.; Erie (via Penna. Railroad), Pitts-
burg and Allegheny, Pa.; Bellaire, O.; Wheeling,
Parkersburg, Huntington and Charleston, W. Va.;
and points on and north of the Chesapeake and
Ohio Railway, east thereof to the New England
Line. (N. Y. & Harlem Railroad not included.)
Dates—Tickets with reduced rate return trip
certificates, good only for points in Trunk Line
Territory, will be sold Aug. 19 to 23, inclusive,
Sept. 3 to 7, inclusive. Tickets bought in this
territory on other dates are worthless for return
reductions. Return limit, 15 days from date of
sale.
Reduced rates will be made to New York from
Texas over the Southern Pacific System Houston
& Texas Central Railroad, via the New Orleans
gateway on the dates mentioned herein, under
the certificate plan.
The Southern Pacific Co. offers the same re-
duced rates from points reached by its system in
Texas in connection with the water trip to New
York from New Orleans on the Southern Pacific
new passenger steamships. The special fare by
rail and steamer also covers meals and state-
room while on board the boat.
Up to this date the following railroads have
The
Weil-Known Member of the Mellor Co.
Will Seek "Pointers" Abroad.
Harvey S. Patterson, of the C. C. Mellor Co.,
Pittsburg, Pa., left on Wednesday last for Europe,
accompanied by his wife and family. He will
be absent about two months and will visit all of
the principal points of interest in the Old World.
He will especially look into the methods of re-
tailing pianos abroad; in fact, he will gladly
pick up "pointers," if any exist, that will be help-
ful to him in the development of the Mellor busi-
ness, with which he has been connected for some
twenty-nine years.
PIANO DEALERS OF HARTFORD ORGANIZE
(Special to The Review.)
Hartford, Conn., July 24, 1905.
The piano dealers of this city have organized
the Hartford Piano Dealers' Association in which
practically every dealer in the city is represented,
with the exception of L. Barker & Co., who are
expected to fall in line in the near future. The
officers elected at their meeting, held last week,
were as follows: President, Emil C. Wander, of
Wm. Wander & Sons; vice-president, John M.
Gallup, of John M. Gallup & Co.; secretary, A. F.
Wood, of Woods-McCann & Co.; treasurer, F. A.
Sedgwick, of Sedgwick & Casey.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN DILL,
E d i t o r a n d Proprietor
J. B. 5P1LLANE. Manarfln* Editor.
EXECVTIVE AND REPORTORIAL STAFF:
GKO. B. KELLER.,
W. N. TYLER,
BMILIE FRANCIS BAUER,
WM. B. WHITE,
W. L. WILLIAMS,
A. J. NICKLIN,
GEO. W. QDERIPEL.
BOSTON OPPICE:
CHICAGO OFFICE
ERNEST L. WAITT, 255 Washington St.
E. P. VAN HARLINGEN, 1362 Monadnock Block.
PHILADELPHIA OFFICE:
MINNEAPOLIS AND ST. PAUL:
S T . LOUIS OFFICE
R. W. KAUFFMAN.
E. C. TORREY.
C H A S . N. VAN BUKEN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 F r o n t . St.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman B11L
On the first Saturday of each month The Review contains in its
THE ARTISTS' "Artists' Department" all the current musical news. This is effected
without in any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
niRFTTORV rf PIANO T h e d l r e c t o r y o f P l a n ° manufacturing firms and corporations
UIK.LHUKT of riAnu found on another page will be of great value, as a reference
MANVrACTUKERS
f or dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORK, JULY 29, 19O5.
T
HE extreme heat of last week paralyzed all lines of trade, and
many factories were compelled to shut down temporarily.
Quite naturally business continues to be quiet, but the reports which
come from manufacturers in regard to the first half of the year, in-
dicate that business for that period was on the whole of very satis-
factory volume, several of them referring to their trade as having
been exceptionally good.
The prevalence of warm weather naturally has the effect to
depress trade in the immediate present, but the tone of advices from
all classes of merchants and manufacturers is encouraging and even
confident. With the practical assurance of good crops and the preva-
lence of generally prosperous conditions, the outlook for the re-
mainder of the year is full of promise.
r
I ^ H E R E is a belief on the part of some that the fall trade will be
X
the largest which has ever been experienced in this industry.
There are many who believe that there will not be manufactured
goods enough to go round, but nevertheless, it is the tendency of
the dealers to order sparingly. Very few piano men place heavy
orders months in advance, for there is no denying the fact that
there is a tendency to conduct business conservatively, and not to
purchase at all speculatively. Conservatism is all right; in fact it
is better to exercise moderate conservatism than not to use discre-
tion in purchases for future business. But at the same time, con-
servatism can be overdone.
According to the views of those who are best informed the
fall trade will be of satisfactory proportions, therefore it will be
to the advantage of piano merchants to see to it that their trade
stock is ordered well in advance. Bright, fresh stock in the early
fall will help them to get the first of the favoring trade breezes. A
state of preparedness is the first essential to business success.
A
MANUFACTURER writing to The Review says: "I think
your term 'special brands' which applies to pianos of indefi-
nite origin much more applicable than the old worn out term,
'stencil.' We have outgrown that word, and 'special brands' ap-
plies with directness and exactness."
The word "stencil" has become obsolete, and the names which
appear on the fall boards of various pianos made for dealers are in
most cases their own special brands. They are names under which
they exploit them, and they are generally created in most instances
for the individual dealer.
The term, "special brands," will steadily grow in favor, and
find a permanent place in piano nomenclature.
O
NE of our correspondents in a Western city last week stated
that a local dealer "was very much pleased with his special
brand pianos which bore his own name, and which he was
selling with splendid results, competing with the best known pianos
on his floor."
This same dealer, by the way, has the agency for one or two
pianos of established reputation and splendid history, and yet he
is using the drawing influence of both of these instruments to sell
his own specials.
()f course, this sort of traffic from a legal standpoint is all
right, and if manufacturers are content to permit their instruments
to be used to prop up some special brands why it is their affair, but
any one who has given this subject the study which it deserves
must realize that the exploitation of the special brands "as the just
as good" or "a trifle better" is working serious evil to the industry.
It is undermining the faith of the people in the pianos of glorious
historv.
customers, believing in the. sincerity and honesty of the
dealer, have purchased his own special brands after listening
to his positive utterances regarding their values—his statements
that in them are incorporated several of his own ideas, and that his
own plans are carried out down to the minutest detail—that he has
incorporated within them all of the good points of the best grade
pianos in addition to some of his own which, of course, are far su-
perior. After having listened to the persuasive eloquence of the
dealer whom they trusted, and having selected one of his own special
brands rather than the instrument which bore the manufacturer's
name of established reputation, and learned that it has proved
to be an instrument of mediocre value—in other words, a common,
ordinary, commercial piano—has not the whole transaction through-
out shattered their faith in piano values, and in the truthfulness
of the statements of piano merchants? They trusted the dealer
implicitly, and when they accepted his word that his own special
brand exceeded in value the pianos which had won fame, they
accepted his statements that on account of his reduced expenses he
could sell it to them at a considerably reduced price. They swal-
lowed the bait because they believed the dealer.
T
HE people will learn that the instruments which are exploited as
specials are of the most ordinary values in pianodom, and the
whole line of the dealer's argument will have done much to destroy
their faith in piano values.
This question is a broad one, and affects even the instruments
which occupy a seemingly impregnable position to-day, for, if per-
sisted in the sale of special brands will in the future very seriously
militate against any concern maintaining a high position in the
piano world for artistic products.
As far as the legality of this kind of work is concerned that is
not to be questioned. Self-interest dominates the views and de-
termines the attitude of the dealers who purchase these goods and
the manufacturers who create them and carries with it, some argue,
no reproach.
T
HEY say that it is simply good business. Well, if it is, it should
be discussed from a broad standpoint, and like all trade
questions treated purely upon merits, with a breadth of view,
independence of judgment, and a uniform fairness that shall avoid
abuse on one side or on the other.
The Review 7 holds that a discussion of this matter in an inde-
pendent, impartial spirit can only be helpful to the best interests of
the trade, and our observations gleaned in thousands of miles of
travel yearly, teach us that the insidious work of the special brand
is steadily going on in such a way that it is obviously detrimental
to the future of the piano business.
How to adjust it—how to regulate it?
W
ELL, that is one of the problems which confront the trade.
Piano merchants buy and exploit this class of goods,
because they make large profits on the individual sales. In most
instances they sell the pianos out of their class. Manufacturers

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