Music Trade Review

Issue: 1905 Vol. 41 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
mm
THE: MUSIC TRADE
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KEI.LEK.
L. K. IiowKiis.
\V. N. TYI.KU.
W M . H. W H I T E .
BOSTON O F F I C E :
E R N E S T L. W A I T T , lTIJ Treraont St.
K. II. Tiiiuii'SuN.
K M I I . I E F R A N C E S RAVKK.
L. J . CIIAMHKHI-IN.
A. J . N I C K I . I N .
~~
CHICAGO O F F I C E :
E. I". VAN HARI.INGKN, l.'Hi'i Monadnook Rlock.
T E L E P H O N E S : H a r r i s o n 1521 ; A u t o m a t i c 12904.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE:
It. \V. KAVFFMAN.
I',. ('. ToititKY
("HAS. N. VAN IH'REN.
SAN FRANCISCO OFFICE: AI.FKEH METZGER, 4'2. r >-427 Front St.
CINCINNATI, O . :
at tlie A'ew York
Post
Office as Second Class
Matter.
S U B S C R I P T I O N , ( i n c l u d i n g postage), United States, Mexico, a n d Canada, ?2.00 per
y e a r ; all other countries, $4.00.
ADVERTISEMENTS, £"-'.00 per inch, single column, per insertion.
On quarterly or
yearly contracts n special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, ifT.I.OO.
REMITTANCES, in other t h a n currency form, should be made payable to Edward
Lvmau Hill.
D i r e c t o r y of P i a n o
~~
"
The directory of piano manufacturing firms and corporations
found on another page will be of great value, a s a reference
Manufacturers
f 01 . ( i<> a i e rs and others.
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NEW
Y ORK,
DECEMBER 3 0 , 1 9 0 5
FT1ITORIAI
T
HE curtain is about to fall upon 1905, for to-day marks the
last business day of the old year. It is therefore fitting to
take a few retrospective glances at the year which ranks as the
banner one in music trade history.
The first of the year trade languished somewhat in various
lines, and it was not until the early fall months when business began
to go forward in leaps and bounds and the productive capacity of
factories in every line was thoroughly tested. The last half of
the year has brought up the average of business, so that, as a whole,
1905 will take rank as the best year which this country has ever
seen for the music trade industry. There has been a life and buoy-
ancy to trade which has been pleasing alike to manufacturer and
dealer. Sales have been readily made, and there is no reason to
question the continuance of the present good times.
I
N many respects the retail business has been run along cleaner
lines than ever before. Piano merchants have been so busy
that they have had little or no time to bother with the affairs of
their neighbors, and, as a result, many of the disagreeable features
of retailing have been completely eliminated, and it is not probable
that they will return in the immediate future, unless trade should
slump very materially, which is not now apparent.
Instances have been rare indeed where dealers have secured
instruments controlled by their competitors and have used them as
weapons to annihilate competing instruments.
There is less inclination on the part of piano men to follow
this demoralizing plan than formerly, and there is, too, a greater
difficulty in securing the instruments required to carry on a reputa-
tion-slashing campaign.
T
their liberal expenditures in printers' ink that they recognize adver-
tising as a great factor in trade-getting.
LL of this widespread advertising has benefited every piano
concern in this country, for it has kept pianos prominently
before millions of people whose attention would not have otherwise
been called to the importance of pianos and the necessity of having
them in their homes, and if our piano men continue to pursue a
liberal policy in the publicity department they will benefit materially
by their outlay.
When people become impressed with the fact that a piano is an
actual necessity in their home, it means that the possibilities of
distribution are ever widening, and we owe much to the great
houses who have inaugurated active and varied campaigns by which
the attention of the people has been called to the merits of particular
instruments.
A
N I N A P I C;H S M I T H .
Published Every Saturday at 1 Madison Avenue, New York
Entered
REVIEW
HERE is no year, too, in which advertising has played a more
important part in the development of trade than the one now
closing. Advertising has been conducted along better and more
progressive lines and manufacturers and dealers have recognized
the impelling strength which it possesses for trade and industry.
The leading magazines have contained some interesting work, pre-
pared by representatives of some of the more important piano
houses, and millions of people have thus become acquainted with
the special claims put forth by the various manufacturers. The
local papers in the more important cities, too, have contained the
business advertisements of leading houses, who have shown through
I
T is all helpful to the entire music trade industry, and if
piano advertisers were to drop out of the papers and magazines
to-morrow, the loss would be tremendous and would be felt by every
dealer in every city and hamlet in the land. A business that is
worth keeping up is worth advertising, and the people must be
interested in particular wares in order to purchase them.
If the bicycle manufacturers in this country had continued
advertising liberally, undoubtedly the sale of wheels would have
continued to be very large, for in England they have recently
demonstrated the power of advertising in resuscitating a defunct
industry. The bicycle manufacturers in that country started in
early this year upon an advertising campaign which involved
millions. At that time the sale of wheels practically ceased, and
through the influence of liberal advertising they not only pumped
new life into a dead industry, but they made it the liveliest kind of a
corpse. As a result of their work, the bicycle factories have been
working day and night in various parts of England to supply the
demand for wheels, and the same results could be achieved in this
country, if manufacturers would only take the same view of the
situation.
I
N the piano trade the advertising force is tremendous, and in no
way has it been better illustrated than in the enormous increase
in the demand for player-pianos.
What has brought about th'is wonderful interest manifested by
the public in what we colloquially term the player-piano? The
name itself is an absurdity, but, passing that by, the inside player
has sold many a piano this year, and it was not through the sales-
man or dealer who first called the attention of the purchaser to its
possibilities, but it was through the columns of advertising mediums
that the people first became acquainted with the wonderful powers
of this new claimant for public patronage.
S
UPPOSE all of the manufacturers were to drop advertising
the player-piano. Would its sales diminish?
That hardly expresses it: they would simply fall with a dull,
heavy and sickening thud, and we might repeat a former statement:
if a business is worth anything, it is worth exploiting, and it is
simply the concentrated essence of all the advertising which has
helped to make the piano business the most profitable in the history
of this industry.
S far as money making is concerned, there are many of the
manufacturing houses whose profits wil be less this year than
some previous years.
This unsatisfactory condition is brought about through the
rising tide of cost in everything which enters into piano construc-
tion. For the year now drawing to a close will go down in the
history of this trade and of all trades as one of high raw materials.
Other periods have witnessed the prevalence of still higher figures
for some commodities, but there has never been a year in which
there has been such an increase in the prices of all raw materials.
Take the cost of boxing pianos—and every dealer does not
order in carload lots.—the cheapest kind of lumber out of which
piano boxes are made has gone up materially in price and cuts a
large item in cost to-day, and some of the finest woods have
advanced very materially. The same with all of the principal
articles which figure in piano making.
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
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L
ABOR, too, is an important item, and still, in spite of all these
elements which have contributed to the increased cost of a
piano, there has not been the substantial advance in wholesale
prices which conditions would seem to warrant. This state of
affairs, of course, accentuates the difficulties of manufacturers ;;ud
it creates a necessity for the increase of output, in order that the
bulk of business may compensate for a decrease in profits on indi-
vidual sales.
n r ^ H E piano merchants throughout the Southern States would
X • no doubt welcome thousands of new workers in their midst.
It would materially increase the possibilities of the piano business
and, sold as instruments are to-day on small monthly payments, it
places them practically within the reach of all who work for daily
wages. Ask the leading piano merchants of the South if they
would not like to see a tide of emigrants turned southward and we
are inclined to the belief that they would answer in the affirmative.
O
I
NE leading manufacturer remarked recently to T H E REVIEW,
while discussing prices, that the manufacturers in all other
lines accepted the condition and acted accordingly, but in the piano
trade it seemed that each manufacturer, fearful lest his dealers
purchase elsewhere, hesitated to raise his prices, which, he remarked,
was an unsound business policy to pursue. He said: "There is no
argument with the lumber man. He simply asks so much more,
and we must pay it or go without the goods. Varnishes the same,
and everything else, and still piano manufacturers to-day are receiv-
ing but a slight increase, when their actual costs have advanced
from twelve and one-half to twenty per cent., thus wholly eliminating
the profits in many cases."
Naturally, these are not pleasant conditions, and it would seem,
judging by all laws regulating trade, that the manufacturers should
receive more for their instruments than years ago. However, we
have been confronted by problems in every stage of political and
industrial history, and the adjustment of prices, with the changing
conditions, is a serious problem. No one can deny that.
T
HERE seems, however, to be no indication of a decrease in
the cost of anything; on the contrary, the trend is still
upward, and it certainly will be easy for the dealers, with such
conditions, to get more from retail customers. They will pay more
because they have more money, and it is up to the consumer
finally to pay the advance. He is the last man on the line, and the
end man invariably gets it.
The price problem is an important one, but there are others;
and one of the problems some say, which, like the poor, we have
always with us, is the question of emigration ; nor is this apart from,
or foreign to, the music trade. . But is it really a problem? If we
receive a million people from Europe annually who add to the
wealth and development of this country, it means that there is a
tremendous piano purchasing power growing steadily, aside from
our own increase in population. And if this inflowing stream from
Europe is to continue, it means that instead of manufacturing
upwards of 225,000 pianos, as we have during the present year,
there is no reason why, in ten years, we should not reach a half
million annuallv.
' T ^ H E figures quoted above are not extravagant, for the inrushing
X
trade from Europe will add to the wealth of the country.
Immigration is good for this country, and the future of many
industries become dependent in no small degree upon immigration,
for it is asserted by good authorities that the production of cotton
in the South has pretty nearly reached its limit, for the reason that
the number of workers, if not on the decline, is at least stationary.
The colored people of the South are flocking from the farms to
the cities, and many are migrating to other sections, and for some
time thoughtful Southerners have been impressed with the desir-
ability of a class of immigrants who would be valuable as farmers
and plantation hands. And offers are being made by a number of
to induce some of our newcomers to settle within their borders, and
thev will add to the wealth of the country.
T
HE cotton mills of the South have been complaining of the
scarcity of hands, so that it is not only in the fields that the
South needs the labor. Many of the mills have tried colored
operatives and found them useless. The supply of white help, on
the other hand, is limited, even though children of tender years
have been pressed into service. Under these circumstances the
expansion of the South's cotton manufacturing industry is threat-
ened with a serious check. Every merchant and every manufac-
turer is dependent upon the general prosperity of the country, and
therefore the class of people who are admitted to our shores, their
ability to forge ahead and help in building up an immense industry,
pro matter? of vital importance to all citizens.
NHERE is no success without system, and a system inaugurated
by some of our leading piano institutions has been the creative
and impelling force which has made their instruments a power in
the land. It is a liberal education indeed to those uninformed
to go through a systematically conducted piano factory, to note
the care, the intelligence, the nicety of detail work, the rigid insist-
ence upon excellence which is evidenced on all sides.
Take the Chickering factory of Boston. One does not wonder
after going through this splendid factory why the Chickering pianos
have won and maintained a prestige for over eighty-three years.
There has been an ever present desire to accomplish betterment
wherever possible—an increasing emphasis on development both
tonal and architectural. It is that system, that desire to do, which
is obvious in all departments w'lich have been instrumental in
creating the Chickering reputation, and then one of the most
notable features in that system is the absolute loyalty of the men
to the organization.
This is manifested in the pride which they take in their work.
They work to attain perfection. Now it takes years to develop a
system—that is, a system which results in producing finished prod-
ucts of the highest type. There are plenty of believers in the
statement that there must be an absolute harmony running through
every department to win the desired results.
A
GOOD system means the combination of all efforts in a
mighty force. When this is used for the accomplishment of
a definite, clean-cut purpose, it cannot fail to win desired recognition.
The successful men are those who have adopted system, and
who have adjusted their action towards the attainment of a certain
clearly seen object. They have worked with a definite aim in view,
and it pays any individual or concern to so systematize commercial
life that every individual connected with an institution is imbued
with the same idea which dominates the chief. Every subordinate
should be specific in his aim and use specific means to attain it.
Push, persistent, systematic effort in meeting each day's difficulties
is the one thing that will keep a business well to the forefront in
these days—for success lies in continuous effort along a certain
line.
L
EADING trade publications are pretty apt to reflect general
trade conditions in the particular industry in which they are
published, and 1905 in point of advertising and subscription re-
ceipts surpasses that of any previous year of Music Trade Review
history. Our readers understand that we control a competent and
well equipped newspaper organization. They know that The Re-
view is a helpful adjunct to the industry—that every department
is managed with the end in view of promoting the legitimate inter-
ests of the trade. They know that fair values are delivered to
advertisers and subscribers. They kno.w that the one dominating
principle of the paper is to make it more useful in every particular,
and a greater power for trade good. And an institution which
can put forth a weekly publication averaging sixty pages and a
monthly publication of forty pages is one which possesses some-
elements of strength and usefulness.
The institution, of course, could not be maintained without the
hearty co-operation of all departments of the trade, and that our
work is appreciated is best evidenced in the fact that many of our
advertisers have increased their yearly contracts for the new year.
They would not do this unless they had received a fair equiva-
lent for their expenditures in the past.
Our plans for 1906 will result in augmenting the usefulness of
The Review in every essential, thus making it more valuable to sub-
scriber and advertiser. There will be no halting on the vantage
ground won.
With the steadfast desire to promote the best interests of the
trade. The Review extends New Year's greetings to its readers
and patrons everywhere,

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