Music Trade Review

Issue: 1905 Vol. 41 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. XLI. No. 26.
PabUshed Every Saturday by Edward LymanBill at J Madison Avc, New York, Dec. 30,1905.
POOR FREIGHT TRANSPORTATION. .
Piano Manufacturers and Dealers Have
Suffered Considerably Within the Past
Couple of Months from the Delay in
the
Matter
of
Shipments
by Rail-
roads—Freight Traffic
Facilities Should
be Given Greater Consideration in the In-
terests of Our Growing Commerce.
While not in any sense attempting to dis-
parage the remarkable strides that the steam
railways of the country are making in the mat-
ter of quick passenger traffic, it seems that there
are other phases of the railroad development that
are vastly more important to the business in-
terests of the country.
It is undoubtedly true that the high speed
trains are wanted by the traveling public; at
the same time the business world is being ham-
pered and retarded by slow freight transporta-
tion. We have what are known as fast freights,
but their use is largely confined to the trans-
portation of perishable supplies.
The freight traffic of a raliroad is the sub-
stantial, the living portion of the road's busi-
ness, while the passenger traffic is a luxury or
rather a necessary evil, for it is not the money
making feature.
Why then should the attention of yie railroad
companies be confined very largely to the bet-
terment of the condition, so far as the traveling
public is concerned, while the matter of improv-
ing the quick transportation of freight is left
with little consideration; in fact, is given a set-
back by the conditions brought about in the ef-
forts being made to reduce the passenger train
time between given points.
Any business man who is shipping or receiv-
ing goods by rail will bear testimony to the ex-
asperating delays to which he is subjected, and
the railroads will admit the truth of the claims.
It is a fact that while it requires but twenty-
four hours for a passenger train to make a given
distance, the carrying of freight for the same
distance means from a week to a month, if not
longer, and then very often the final delivery is
not secured until tracers have been employed to
scour the country for missing cars.
Very recently one of the great roads of the
country was compelled to make strenuous efforts
on different Sundays, employing every available
locomotive, to relieve the glut of freight at Pitts-
burg. At the same time the tracks were kept
clear" for the movement of passenger trains
which earn the road practically nothing.
There are no greater sufferers from the slow
transportation of freight than are the piano
manufacturers, lumber dealers and the dealers
in general building supplies. The goods they
handle are what is termed of a non-perishable
nature, and consequently there seems to be an
idea among railroad men that there is no espe-
cial need for-getting the cars through to their
destination in anything like a reasonable time,
and in thousands of cases the losses sustained
have been considerable.
In this age of progress and rapid communica-
tion there is no matter that is in need of greater
study than this one of improving the freight
traffic facilities on the part of the railroads
which are sustained by the earnings from this
portion of their business. Germany is giving
the problem thought as one of the prime factors
in the advancement of the business welfare of
the nation, and it is reasonable to ask that it
be given the attention it deserves in this country.
WHAT WE OWE THE SALESMAN.
Manufacturers Should Give Them Hearty Sup-
port in Their Labors.
At a recent convention of credit men in St.
Louis, L. D. Vogel made a splendid address, of
which the following is an extract:
"Salesmanship is the science of putting into
each day's work honesty in speech, loyalty to
employer, the hustle of modern civilization, of
watching your weak points, of strengthening
them, of not only keeping your customers but
gaining new ones, of being always a gentleman.
"It has been my pleasure to meet many sales-
men—in our office and during my travels, and a
more courteous and pleasant lot of gentlemen it
has never been my pleasure to become acquainted
with. * * * Quoting from the sayings of a
wise man, 'The principal thing to strive for is
wisdom.' Next to that the thing we are all
working for is the almighty dollar. The sales-
man is human; he wants his share, and the em-
ployer who does not cheerfully give it to him
makes a mistake. * * * A salesman's efforts
can be supplemented by the firm employing him.
Proper attention and treatment of the customer
by the house will certainly strengthen their
position. There are so many ways. Setting
aside the question of equipping a man with
salable goods and proper prices, the attention an
account receives by the firm in any and all of
the departments of a business, has a vast influ-
ence on the efforts of a salesman. Modern and
thorough business methods suggest so many ex-
cellent ways of doing what is right and. proper
that it must be a careless man indeed who does
not give this subject thought and attention.
"And the house should not only give attention
to those that the traveler sells, but those as
well on whom he calls and does not sell. It is
certainly important to give attention to pros-
pective customers, and the firm can often put on
the final touch needed to supplement the efforts
of the salesman and open up a desirable ac-
count. • * * The traveling salesman, if he
is a gentleman and has not proven himself un-
worthy of your confidence, deserves courteous
treatment and all the encouragement you can
afford to give him. He calls on you because it
is his business, and in most cases, his pleasure
also. There can be cited plenty of cases in
which the buyer suffered more by discourtesy
than the salesman against whom it was directed,
whether thoughtlessly or intentionally."
WEAVER PIANO CELEBRATION
Held In Honor of the Manufacture of Their
500th Piano.
There was a celebration held at the factory of
the Weaver Organ & Piano Co., York, Pa., on
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
Saturday afternoon, Dec. 23, that was unique. It
was the occasion of celebrating the completion
of Weaver Piano No. 50500. In the history of
this business, which was established in 1870, the
organs were numbered consecutively from No. 1
up. In 1882, when the company was incorporated,
the organs started at No. 1400, and in 1900, when
the Weaver piano was first manufactured, the
organs had reached over 40,000, and it was then
determined that the piano numbers should begin
with 50,000. Up to this time 500 of these pianos
have been completed.
The men of the piano department being proud
of their accomplishments, decorated piano No.
50500 and invited the men from every other de-
partment, including the officers of the company,
the force in the office including the lady stenog-
raphers, to the celebration Saturday afternoon.
Richard Gleitz, superintendent of the piano de-
partment, opened the celebration with a short
address, after which there were some musical
numbers. Addresses were also made by M. B.
Gibson, president; W. S. Bond, secretary and
treasurer; John S. Mundorf, salesman, and W. H.
Poff, factory superintendent.
The men in the factory are not only proud of
the finished piano, but they are proud of the fact
that the scale was drawn and developed, and the
case was designed and is made and finished right
in the factory at York, Pa. The backs are also
constructed there and the sounding boards con-
structed and prepared for the case. All this re-
quires skill in many departments. The most
beautiful thing in this whole demonstration was
the fine spirit existing between the different de-
partments in the factory as well as between the
employers and the employes.
LARGE SHIPMENTS OF VOITGH PIANOS.
(Special to The Review.)
Waterloo, N. Y., Dec. 27, 1905.
The Vough Piano Co. find that their shipments
for this month have been even larger than those
for November, their previous record month.
When last month they shipped two weeks' reg-
ular output of the factory more than they had
ever shipped in one month before, they thought
that another record month was quite remote.
The December shipments, however, have ex-
ceeded those of November by a good percentage,
thereby making a more than excellent showing
for the Vough Changeable Pitch Piano.
TO BRANCH OUT IN NEW JERSEY.
The Armstrong-Orr Piano Co., recently incor-
porated in Newark, N. J., with $50,000 capital
have closed a lease for warerooms at 22 New
Street, where they will have three floors and
basement. It is the intention of the company in
due course to open branches in Jersey City, Tren-
ton and Paterson, N. J. The pianos to be han-
dled will include the Marshall & Wendell, Foster
& Co., Haines Bros., Brewster, Armstrong, Haines
& Co., Smith & Nixon and Ebersole.
The Mathushek Piano Co., of New Haven,
Conn., have been working overtime in order to
fill the demands for the holiday trade.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
mm
THE: MUSIC TRADE
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KEI.LEK.
L. K. IiowKiis.
\V. N. TYI.KU.
W M . H. W H I T E .
BOSTON O F F I C E :
E R N E S T L. W A I T T , lTIJ Treraont St.
K. II. Tiiiuii'SuN.
K M I I . I E F R A N C E S RAVKK.
L. J . CIIAMHKHI-IN.
A. J . N I C K I . I N .
~~
CHICAGO O F F I C E :
E. I". VAN HARI.INGKN, l.'Hi'i Monadnook Rlock.
T E L E P H O N E S : H a r r i s o n 1521 ; A u t o m a t i c 12904.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE:
It. \V. KAVFFMAN.
I',. ('. ToititKY
("HAS. N. VAN IH'REN.
SAN FRANCISCO OFFICE: AI.FKEH METZGER, 4'2. r >-427 Front St.
CINCINNATI, O . :
at tlie A'ew York
Post
Office as Second Class
Matter.
S U B S C R I P T I O N , ( i n c l u d i n g postage), United States, Mexico, a n d Canada, ?2.00 per
y e a r ; all other countries, $4.00.
ADVERTISEMENTS, £"-'.00 per inch, single column, per insertion.
On quarterly or
yearly contracts n special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, ifT.I.OO.
REMITTANCES, in other t h a n currency form, should be made payable to Edward
Lvmau Hill.
D i r e c t o r y of P i a n o
~~
"
The directory of piano manufacturing firms and corporations
found on another page will be of great value, a s a reference
Manufacturers
f 01 . ( i<> a i e rs and others.
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NEW
Y ORK,
DECEMBER 3 0 , 1 9 0 5
FT1ITORIAI
T
HE curtain is about to fall upon 1905, for to-day marks the
last business day of the old year. It is therefore fitting to
take a few retrospective glances at the year which ranks as the
banner one in music trade history.
The first of the year trade languished somewhat in various
lines, and it was not until the early fall months when business began
to go forward in leaps and bounds and the productive capacity of
factories in every line was thoroughly tested. The last half of
the year has brought up the average of business, so that, as a whole,
1905 will take rank as the best year which this country has ever
seen for the music trade industry. There has been a life and buoy-
ancy to trade which has been pleasing alike to manufacturer and
dealer. Sales have been readily made, and there is no reason to
question the continuance of the present good times.
I
N many respects the retail business has been run along cleaner
lines than ever before. Piano merchants have been so busy
that they have had little or no time to bother with the affairs of
their neighbors, and, as a result, many of the disagreeable features
of retailing have been completely eliminated, and it is not probable
that they will return in the immediate future, unless trade should
slump very materially, which is not now apparent.
Instances have been rare indeed where dealers have secured
instruments controlled by their competitors and have used them as
weapons to annihilate competing instruments.
There is less inclination on the part of piano men to follow
this demoralizing plan than formerly, and there is, too, a greater
difficulty in securing the instruments required to carry on a reputa-
tion-slashing campaign.
T
their liberal expenditures in printers' ink that they recognize adver-
tising as a great factor in trade-getting.
LL of this widespread advertising has benefited every piano
concern in this country, for it has kept pianos prominently
before millions of people whose attention would not have otherwise
been called to the importance of pianos and the necessity of having
them in their homes, and if our piano men continue to pursue a
liberal policy in the publicity department they will benefit materially
by their outlay.
When people become impressed with the fact that a piano is an
actual necessity in their home, it means that the possibilities of
distribution are ever widening, and we owe much to the great
houses who have inaugurated active and varied campaigns by which
the attention of the people has been called to the merits of particular
instruments.
A
N I N A P I C;H S M I T H .
Published Every Saturday at 1 Madison Avenue, New York
Entered
REVIEW
HERE is no year, too, in which advertising has played a more
important part in the development of trade than the one now
closing. Advertising has been conducted along better and more
progressive lines and manufacturers and dealers have recognized
the impelling strength which it possesses for trade and industry.
The leading magazines have contained some interesting work, pre-
pared by representatives of some of the more important piano
houses, and millions of people have thus become acquainted with
the special claims put forth by the various manufacturers. The
local papers in the more important cities, too, have contained the
business advertisements of leading houses, who have shown through
I
T is all helpful to the entire music trade industry, and if
piano advertisers were to drop out of the papers and magazines
to-morrow, the loss would be tremendous and would be felt by every
dealer in every city and hamlet in the land. A business that is
worth keeping up is worth advertising, and the people must be
interested in particular wares in order to purchase them.
If the bicycle manufacturers in this country had continued
advertising liberally, undoubtedly the sale of wheels would have
continued to be very large, for in England they have recently
demonstrated the power of advertising in resuscitating a defunct
industry. The bicycle manufacturers in that country started in
early this year upon an advertising campaign which involved
millions. At that time the sale of wheels practically ceased, and
through the influence of liberal advertising they not only pumped
new life into a dead industry, but they made it the liveliest kind of a
corpse. As a result of their work, the bicycle factories have been
working day and night in various parts of England to supply the
demand for wheels, and the same results could be achieved in this
country, if manufacturers would only take the same view of the
situation.
I
N the piano trade the advertising force is tremendous, and in no
way has it been better illustrated than in the enormous increase
in the demand for player-pianos.
What has brought about th'is wonderful interest manifested by
the public in what we colloquially term the player-piano? The
name itself is an absurdity, but, passing that by, the inside player
has sold many a piano this year, and it was not through the sales-
man or dealer who first called the attention of the purchaser to its
possibilities, but it was through the columns of advertising mediums
that the people first became acquainted with the wonderful powers
of this new claimant for public patronage.
S
UPPOSE all of the manufacturers were to drop advertising
the player-piano. Would its sales diminish?
That hardly expresses it: they would simply fall with a dull,
heavy and sickening thud, and we might repeat a former statement:
if a business is worth anything, it is worth exploiting, and it is
simply the concentrated essence of all the advertising which has
helped to make the piano business the most profitable in the history
of this industry.
S far as money making is concerned, there are many of the
manufacturing houses whose profits wil be less this year than
some previous years.
This unsatisfactory condition is brought about through the
rising tide of cost in everything which enters into piano construc-
tion. For the year now drawing to a close will go down in the
history of this trade and of all trades as one of high raw materials.
Other periods have witnessed the prevalence of still higher figures
for some commodities, but there has never been a year in which
there has been such an increase in the prices of all raw materials.
Take the cost of boxing pianos—and every dealer does not
order in carload lots.—the cheapest kind of lumber out of which
piano boxes are made has gone up materially in price and cuts a
large item in cost to-day, and some of the finest woods have
advanced very materially. The same with all of the principal
articles which figure in piano making.
A

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