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THE
MUSIC TRADE
REVIEW
COLUMBIA CO.'SJNEW QUARTERS.
Lease Large and Central Quarters in the Iron
City.
(Special to The Review.)
Pittsburg, Pa., Dec. 26, 1905.
The new six-story white enameled front build
ing at 636 Penn avenue, owned by S. M. Willock,
has been leased to the Columbia Phonograph Co.
for a term of five years at $7,000 per year. The
building covers 20 by 60 feet, and is just being
completed. The company will occupy the entire
building and the front and interior will be so
altered as to meet the requirements of the lessee,
the work to be started at once so that occupancy
can be had as early as possible. The first, sec-
ond and third floors will be occupied as display
rooms. The fourth floor will be used as a
graphophone department, and the two upper
floors as offices. The building will be hand-
somely inuminated on the outside by electric
signs, and is to be made one of the most attrac-
tive business houses in the city. Before closing
the deal Edward D. Easton, president, and Geo.
W. Lyle, general manager of the Columbia Phono-
graph Co. came here, and with Manager McMur-
try, inspected various buildings.
TRADE NOTES FROM ST. LOUIS.
(Spechil to The Review.)
St. Louis, Mo., Dec. 23, 1905.
Talking machine trade for the past month is
reported good, and some concerns report that
they are reserving some nice orders for just be-
fore Christmas delivery. There is a general ex-
pectation of a good holiday demand.
P. E. Conroy, president of the Conroy Piano
Co., one of the fathers of the talking machine
trade, is decidedly enthusiastic on the present
conditions, and the futurity of the talking ma-
chine as an entertainer.
He states that in his opinion each year will
show a very substantial improvement over the
preceding year from now on.
Vice-President and Manager Ramsdell, of the
St. Louis Talking Machine Co., reports their
trade quite satisfactory, and that he expects a
large holiday trade.
J. Frank Mahret, formerly attached to the Vic-
tor Co., at Camden, N. J., is now sales manager
for the St. Louis Talking Machine Co.
The Columbia Phonograph Co. report an ac-
tive volume of business being transacted at their
two stores here, and are pleased with prospects.
George C. Sagar, formerly with the Columbia
Phonograph Co., Omaha, Neb., is now manager of
their retail sales department here.
AMUSEMENT PARLOR FOR PITTSBURG.
(Special to The Review.)
Pittsburg, Pa., Dec. 26, 1905.
Adolph Zukor, of New York, is the lessee of the
Rafferty building at 221-223 Fifth avenue, now
occupied by Kleber's music store. He is the pro-
prietor of nearly a score of high-class amuse-
ment parlors, having eight in New York, five in
Boston and one in Buffalo, as well as other cities.
He proposes to occupy the first and second floors
of the Fifth avenue building with one of these
resorts, where will be slot machines, phono-
graphs and other penny amusements. These two
floors will probably be made into one story, with
a wide balcony around it, and the estimated cost
of the remodeling is put at $30,000. Before agree-
ing to this sort of tenant Gilbert T. Rafferty sent
a representative to New York, who found that
the amusement parlors there as conducted by
Mr. Zudor are strictly high-class and are con-
sidered an advantage in a business way to the
streets where they are located. The rent will be
about $20,000 a year.
The first batch of sample records has been re-
ceived by the Victor Talking Machine Co., Cam-
den, N. J., from George K. Cheney at Shanghai,
China. Being Chinese records, there is little, if
any, difference between male and femaue voices,
but are declard to give excellent results. Mr.
Cheney is expected to remain in the Orient for at
least a year yet making masters.
Let the people
know it
How are you going to get your share of the Victor
business if people don't know you have our goods ? You
can't do it!
But there's a way to tell them, and you ought to
make use of it—advertise liberally in your local news-
papers.
We find it profitable to advertise
*
Victor Talking Machines
and Records
in the leading magazines and tell our story to 46,000,000
people every month. We find that it stirs up business
all over the country and is a great help to the dealers.
Did you ever consider that not a few of these 46,000-
000 people are right in your own territory and would
come to your store for Victor goods if you only got after
them ?
Newspaper advertising is the thing you need to fol-
low up our magazine advertising and put you on the
road to making more money. The sooner you start the
better for you.
Victor Talking Machine Company
Camden, N. J.
. S.—One of the most valuable "hints " to a keen dealer is: Place
standing monthly orders for the new records with your distributor, and
push this feature. (Keeps your customers calling at least monthly—they
look for them.)
Artistic Monthly Bulletins furnished free for this purpose.
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