Music Trade Review

Issue: 1905 Vol. 41 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
fflJJIC TIRADE
VOL. XLI. No. 23.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Dec. 9, 1905.
PRES. ROOSEVELT TO MR. BEALE.
The Australian Piano Manufacturer Gets Mes-
sage to the People of His Country—Control
of Public Utilities in Sydney—Piano Manu-
facturing in Australia.
Octavius C. Beale, of the well-known house of
Beale & Co., Ltd., manufacturers of pianos in
Sydney, Australia, who was a recent visitor to
New York, making his headquarters a t the St.
Denis Hotel occupies a prominent position in the
industrial field of the Antipodes, being president
of the Allied Manufacturers' Association of Aus-
tralia. He is keenly interested in American trade
and political development, and has been much
interviewed by leading men during his sojourn
in the United States. He has made a special
study of the relations existing between employer
and employe, and his opinion has been much
sought for. He is a great believer in the owner-
ship by municipalities of public utilities, and
points to the success achieved in Sydney, where
the street cars, rails, rolling stock and equip-
ment are owned by the municipality. The em-
ployes work only eight hours, and the fare
charged on the cars is only two cents, the profits
accruing from the running of the railroad going
to the public in reduced fares. He also reported
that in Melbourne, at a very early date, the
street car lines will also revert to the munici-
pality, the franchise now in operation being for
a limited number of years. It is hardly neces-
sary to say that Mr. Beale has been much inter-
ested in the municipal ownership campaign in
New York.
Regarding the piano business in Australia, Mr.
Beale reports it in a very excellent shape. There
is a growing appreciation of good pianos, every
part of the instrument being manufactured in
that country. Previous to going into the piano
business for himself, Mr. Beale was a large im-
porter, having sold about twelve thousand pianos
—mostly of German make—in the Australian
market. The dull, or French, finish is much
preferred to the high finish of the American
pianos, and he speaks very highly of California
redwood as being admirably suited for pianos in
the Australian climate.
Mr. Beale recently called on President Roose-
velt at the White House, Washington, D. C, and
was very cordially received. The President was
much interested in his report of Australian prog-
ress, and in response to a request gave him
the following message to the Australian people:
"Next to my own Nation, I am interested in
great democratic island continent. Tell them I
the progress, success and safety of Australia, the
wish them all good things. Open your doors to
immigration. Beware of keeping your far north
empty; encourage an influx there of Southern
Europeans. They will cultivate that rich coun-
try and become good Australians. That is my
message." .
Matthew B. Lamb, the well-known dealer of
Worcester, Mass., is having a tremendous de-
mand for Kranich & Bach pianos. The Daven-
port & Treacy pianos are also big sellers with
him.
A GREAT MOLLER PIPE ORGAN.
Being Built for Roman Catholic Church at
Pittsburg—To Be Duplicated for Another
Church in That City—Contains Many In-
dividual Features.
M. P. Moller, the' well-known pipe organ builder
of Hagerstown, Md., has just completed in the
Immaculate Heart of Mary R. C. Church, of
Pittsburg, Pa., one of the largest and, without
exception, the most complete pipe organ that has
yet been built in that city, which is noted for its
fine organs. The action used in the instrument
is Moller's improved tubular pneumatic through-
out, and in the preparation of the specifications
special study was given to its location to pro-
duce the best tone results and every accessory
was included that has been found advantageous
in the easy manipulation of the instrument, a
number of which have never been used in or
gans of any other make. One special feature in
this instrument is the manner in which the
various couplers of which there are thirteen,
can be operated. Originally those registers are
to be either drawn by knobs or tablets, but in
this instance they can be operated either by a
series of draw knobs placed above swell manual
or by double acting pistons placed below both
great and choir manuals, making the couplers
accessible from any manual without the neces-
sity of the organist removing his hands from the
keys.
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
OUR EXPORT AND IMPORT TRADE.
Export Trade in Musical Instruments Shows
Decrease—Imports for the Month Indicate
Slight Increase, and Player Shipments Make
Fine Record—The Figures.
(Special to The Review.)
Washington, D. C , Dec. 4, 1905.
The summary of exports and imports of the
commerce of the United States for the month of
October, 1905, the latest period for which it has
been compiled, has just been issued by the
Bureau of Statistics of the Department of Com-
merce and Labor. The figures relating to musi-
cal merchandise, including pianos, organs, piano
players and miscellaneous "small goods" in the
musical field are as follows:
The dutiable imports of musical instruments
during October amounted to $126,887, as com-
pared with $118,329 worth which were imported
the same month of 1904. The ten months' total,
ending October, shows importations valued at
$1,033,587, as against $1,027,508 worth of musical
instruments imported during the same period of
1904. This gives an increase in imports for the
ten months ending October of $6,079.
The import figures for the ten months' period
for the three years are as follows: 1903, $1,091,-
475; 1904, $1,027,508; 3905, $1,033,587.
The total domestic exports of musical instru-
ments for October, 1905, amounted to $303,036,
as compared with $283,794 for the same month of
the previous year. The ten months' exporta-
Another special feature is the system of adjust- tion of musical instruments amounted to $2,578,-
able combination pistons, by use of which the 521, against $2,419,328 for the same period in
organist can change the stops on any combina- 1904. This shows an increase in exports for the
tion at will without interfering with his play- ten months ending October of $59,193.
ing, making possible many tone combinations,
The export figures for the ten months' period
which otherwise would not be within the range for the three years are as follows: 1903, $2,699,-
of any performer. Mr. Moller is at this time 939; 1904, $2,419,328; 1905, $2,578,521.
erecting an exact duplicate of the organ in the
Of the aggregate exportations in October
Immaculate Heart of Mary Church for the First there were 1,501 organs, valued at $88,650, as
Congregational Church of Pittsburg, Pa., making compared with 1,414 organs in 1904, valued at
thirty pipe organs that Mr. Moller has already $81,963. The ten months' total shows that we
built for churches in that city.
exported 9,742 organs, valued at $673,509, as
Space will not permit us to give the specifica- against 10,732 organs, valued at $761,563, for the
tions in full, but briefly they are as follows: The same period in 1904, and 11,935, valued at $887,-
manuals, compass, CC to C, 61 notes; pedals, com- 347, for the same period in 1903.
pass, CCC to F, 30 notes. The great organ has
In October, 1905, we exported 217 pianos,
eleven stops, with 813 pipes. The swell organ valued at $47,192, as against 231 pianos, valued
has fifteen stops, with 1,073 pipes. The choir at $53,637 in October, 1904. The ten months' total
organ has six stops, with 366 pipes. The pedal exports show 2,053 pianos, valued at $467,471,
organ has five stops, with 150 pipes.
as compared with 1,647, valued at $343,123 ex-
A feature of this instrument is that the con- ported in the same period in 1904, and 1,542,
sole is extended and reversed so that the or- valued at $322,460, for the same period in 1903.
ganist sits facing the altar.
Of the aggregate exportations in October
there were 436 piano-players, valued at $88,306.
For the previous ten months 3,833 of these in-
EADIE-WARD MUSIC CO., LTD.
struments, valued at $755,726, were sent abroad.
A. E. Ward, formerly of the firm of Ward &
The value of "all other instruments and parts
Templin, Elkhart, Ind., has purchased a one-half
interest in the Eadie Music Co., Marshalltown, thereof" sent abroad during October, 1905,
la., and will hereafter be associated with them amounted to $78,888, in the same month of 1904
under the firm name of The Eadie-Ward Music the value was estimated at $63,694.
The total exports for the ten months under
Co., Inc. They are preparing for an aggressive
campaign for business, and hope to greatly in- this heading foot up $681,815, as against $718,944
exported during the same period of 1904, and $1,-
crease their output.
221,002 exported during the same period of 1903.
This shows a decrease of $37,129.
The Plaut-Cadden Co., of Norwich, Conn., have
purchased the stock of C. Ford Aylott, who was a
Derby & Green have arranged to open a piapo
piano dealer in that city.
store in South Framingham, Mass.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC TRADE
REVIEW
A good many manufacturers have taken their traveling men off
the road, stating that they cannot fill any more orders than they have
on their books during the year which is now rapidly drawing to a
close.
J
EDWARD LYMAN DILL,
Cditor and Proprietor
J. B. S P I L L A N E , M a n a g i n g E d i t o r .
EXECVTIVE AND REPORTORIAL STAFF:
Gw>. B. KBLLHB,
L,. E. BOWERS.
W. N. TYLER,
F. H. THOMPSON.
BMILIE FRANCES BAUER,
WM. B. WHITB.
L. J. CHAMBERLIN.
A. J. NICKMN,
BOSTON OFFICB:
CHICAGO OFFICB
ERNEST L. W A I T T , 173 Tremont St.
B. P. V A N HARLINGEN, 1362 Monadnock Block.
PHILADELPHIA OFFICB «
TELEPHONES : Harrison 1 5 2 1 ; Automatic 2904.
MINNEAPOLIS AND ST. PAUL:
5 T . LOUIS OFFICE:
R. W. KAUFFMAN.
B. C. TOKBET.
SAN FRANCISCO OFFICB:
C H A S . N. VAN BUREN.
ALFRED METZQEK, 425-427 Front. St.
CINCINNATI, P.;
NINA PUQH-SMITH.
'
Published Every Saturday at 1 Mudisen Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SVBSCRIPT1ON (including postage), United States, Mexico and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $50.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman B11L
On the first Saturday of each month The Review contains in its
THE ARTISTS* "ArtistB 1 Department all the current musical news. This is effected
without In any way trespassing on the size or service of the trade
DEPARTMENT section of the paper. It has a special circulation, and therefore
augments materially the value of The Review to advertisers.
• i t rrTftBY ./ PI ANA ' 1 ^ ne d J r e c t ory of piano manufacturing firms and corporations
•IKXvTOKY 9 rlANO jj oun a o n another page will be of great value, as a referenct
MANVFACTUR.ER.S
f Or dealers and others.
LONG DISTANCE TELEPHONE-NVMBER 1745 GRAMERCY.
NEW YORK. DECEMBER 9. 19O3.
S we approach the holidays there is a noticeable increase in
the volume of trade in all lines, and piano merchants are
enjoying a trade which has never been equalled in the history of
the industry, and institutions which cannot do business under the
present conditions may be said to be removed considerably from
the path of success. In other words, they are out of the race,
because, with pleasing conditions all about us, every man whose
business shingle swings to the breeze should be drawing a fair
patronage. While the prosperity of the agricultural classes is well
known and the great crops of the year are often alluded to in a
general way, the additions thus made to the wealth of the country
are brought forcibly to the attention of the public in the summary
which has gone out from Washington of the interesting report of
the Secretary of Agriculture.
The fact that the year is unprecedented in the volume and
value of these farm products, cannot but affect the general tone of
business, as the prosperity thus reflected and produced must in the
natural course of things influence the trade favorably, as the money
thus realized goes into circulation to the advantage of all classes
from the laborer to the capitalist, and from the retail center of
distribution to the source of supplies in factory and mine. The state
of business as the year draws to a close corresponds with the con-
fidence which prevails.
A
M
ANUFACTURERS in all lines, of course including piano
manufacturers, find their order books well filled, and in
some cases crowded. There are some piano concerns to-day that
are hundreds of orders behind, notwithstanding they are working
overtime to supply the needs of their agents. Railroads have dif-
ficulty in moving the great quantities of produce, raw material, and
finished goods, the transportation of which overtaxes their facilities.
There has been, too, a steady advance in cost of the staples,
and in the prices of labor as well, therefore piano manufacturers
having to pay more for everything which enters into the construc-
tion of their instruments must in turn exact more from the dealer.
The volume of current business is extremely large, and appearances
now indicate a tremendous pressure upon the retail department
the week preceding Christmas.
UDGING from the advertisements which constantly reach this
office representing the kind of publicity carried on by various
leading piano men, we are inclined to the belief that the energy
in the retail department is not slowing down in the slightest, al-
though there are many who say that they are busy enough and that
there is no need to sit up nights planning how to get the people
coming their way.
Collections have been decidedly better during the past week,
and the high rates for money which prevailed before Thanksgiving
aroused very general suspicion that the stringency was not natural,
but was created by the almost omnipotent interest that existed in
the financial world for the purpose of depressing values of secur-
ities. While the conditions prevailing in Wall Street do not affect
the general conditions of the country in the same manner that they
did a few years ago, a flurry in stocks would be of no particular
interest to the average piano merchant or manufacturer who attends
to his own business and leaves Wall Street to itself, were it not for
two facts.
O
NE of these is that the stringency in the New York financial
center has a blighting effect upon the country at large. The
talk of tight money creates conservatism everywhere, and in many
cases new loans have to be effected to cover those called in by New
York, while in others, funds that ought to be at the disposal of local
borrowers are temporarily diverted by the excessive rate obtainable
in Wall Street. The other fact, that the national treasury is usually
called upon to help the New York speculators out of a hole, is less
important to the individual, but is of considerable moment to the
people of this country. But the prosperity of the country is so
overwhelmingly self-evident that we can afford to view Wall Street
spasms with complacency.
P
IANO merchants are becoming fully alive to the advantages
which a tasty wareroom filled with well kept stock has over
a dark depressing-looking establishment in which are displayed
dust-covered instruments. The arrangement of stock is a very im-
portant one in the retailing of pianos, and customers are frequently
attracted to a store where there is brightness and cleanliness apparent
everywhere, and the dealer who follows out the plan of making
his warerooms attractive has a decided advantage over the man who
believes in keeping stock in any old way.
Another thing about the keeping of stock which some do not
appreciate, is to have the proper number of pianos displayed and
not attempt to crowd instruments on a floor so that callers have to
edge along between narrow aisles lined with pianos.
The instruments in crowded quarters show to poor advantage
—in truth they cannot be seen or shown properly, and when cus-
tomers have tramped around in dust covered piano aisles, they are
not in a mood to buy any particular instrument which is shown
under such environment. After leaving such a store and visiting
an up-to-date wareroom, the man who has the bright, attractive,
well-arranged stock easily becomes the victor.
S
YSTEM regarding accounts and collections is a very important
matter, but a piano system that does not also include a well
kept stock in an attractive wareroom is lacking in essentials. Many
men wear themselves out trying to avoid difficult problems when a
successful man grappling with the situation would have strength-
ened them and made their business extremely profitable.
The piano business, it is true, is different than many others,
but after all, the same business principles which apply successfully
to other trades will work satisfactorily if applied to the retailing of
pianos. The business may be brightened and strengthened materi-
ally if the right kind of thought is placed upon it.
W
HEN you come to think of it, a piano salesman has but one
line to talk, and therefore he should develop the strongest
line of argument possible. We do not mean by that that he should
not vary his line of persuasion, but piano selling affords a splendid
opportunity for the exercise of high salesmanship talent.

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