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THE MUSIC TRADE REVIEW
11
"EXPANSION AT AEOLIAN HALL."
TRADE NOTES FROM ST. LOUIS.
J. R. HARTPENCE IN NEW YORK.
Striking Advertising of the Great New York
House Which Tells of a Phenomenal Busi-
ness Growth in All Departments.
New Baldwin Store to Open Nov. 20—Estey
Grand for Prof. Goldbeck—Big Call for
Chickering Pianos—Thiebes-Stierlin's Re-
cent Publications—Prominent Trade Visi-
tors—Other News of Interest.
The Australian M-anager of the Aeolian In-
terests in the Antipodes Visiting His Native
Heath After Several Years Absence.
With the caption "Expansion at Aeolian Hall"
the Aeolian Company have been using full-page
(Special to The Review.i
advertisements this week in the New York
St. Louis, Mo., Nov. 14, 1905.
dailies. The pages tell in a convincing manner
The D. H. Baldwin Piano Co. expect to open
of the phenomenal growth of a great music trade
their new retail store a t the southwest corner
industry. Here is an excerpt:
"Aeolian Hall is now not only the musical of Tenth and Olive streets on next Monday, No-
center of New York, but every square foot of vember 20. Manager Boyd, of this concern,
the space of its twelve floors is devoted to the states that ever since the World's Fair, where
exposition and sale of the various musical in- they had a magnificent exhibit, their retail in-
struments which the Aeolian Company manu- terests have been growing larger in this terri-
tory, and that they were compelled to seek a new
factures and controls.
"When the company outgrew its old quarters location with much improved facilities.
in Twenty-third street, three years ago, and The F. G. Smith Piano Co.'s local branch an-
erected the fine twelve-story building at 362- nounce a large sale of factory pianos this week,
364 Fifth avenue, it was supposed that it would beginning to-day.
O. A. Field, president of the Jesse French Piano
require at least a decade before the business
would become sufficiently large to warrant the & Organ Co., and son returned last week from a
entire use of all the space in this building; con- two weeks' visit at Dallas, Tex., and other points.
Manager Read, of the Estey Co., reports quite
sequently a limited number of tenants were
an active trade last week, which included a sale
taken for some of the upper floors.
"The business has, however, grown more rap- of an Estey Grand to Professor Robert Goldbeck,
idly than anyone could have foreseen, and it the veteran teacher and composer of this city.
W. H. Bollman, in charge of the library of the
has become necessary to take possession of one
office after another, until now the last remain- Bollman Bros. Piano Co., and Alex. McDonald, ad-
ing tenant, The Vogue Publishing Co., has re- vertising manager of the same concern, returned
on Monday from a week's trip to New York.
moved to other quarters. The publishers of
Vogue, in making this change, issue the fol- F. G. Smith, Jr., of the F. G. Smith Piano Co.,
is expected here next week on a visit.
lowing announcement:
Frank Leatherman, of the Kimball Piano Co.,
"For three years Voyue has occupied one of the floors
spent several days here last week.
of the Aeolian Building, at 34th St. and Fifth Ave., and
has literally been driven out by the gradually over-
The Thiebes-Stierlin Music Co. report a nice
whelming growth of that business, which for the past trade in Chickering instruments lately. This
year has had Yoyue as its only tenant. . . . This
expansion has virtually made Aeolian Hall the metro- firm also report great activity in their sheet
music department. They are placing two ne>
politan center of musical interest."
"There is one feature of this situation of compositions on the market, named "Longing,"
particular interest to the New York public and composed by F. J. Brown and Isidore Heiden
worthy of special emphasis: as a retail piano reich, of this city, which was specially written
center Aeolian Hall offers advantages not for Miss Francis, who sings "Robin Hood" in
equalled anywhere else in the world. Not only the Babes in the Woods company, who will sing
do all makes of pianos find their way into the it for the first time in Chicago Wednesday night,
Exchange Department, but the opportunity is and "Down Where the Oyster Cracker Grows,"
offered to purchase direct from the manufac- composed by E. Dustin, the well-known local com-
turer, under his full responsibility, four differ- poser who represents this firm on the road.
ent makes of high-grade pianos, each the stand-
Mr. Dustin left last night (Monday) for Chi-
ard of its class. Indeed, so complete are the cago and the East on a four weeks' trip for the
facilities offered intending purchasers that it purpose of placing these and other popular com-
has become a matter of public opinion that no positions on the market.
one can reasonably afford to purchase a piano
The following prominent trade visitors were
without first paying a visit to Aeolian Hall."
here recently: George Doll, Jacob Doll & Son,
Then follows a directory of the twelve floors spent last Friday here on way to Indianapolis;
devoted to the sale of pianos and other musical Mr. Palmer, Clinton D. Martin Piano Co.; E.
instruments, with this significant paragraph a t Devereaux, vice-president Kurtzman Piano Co.;
the close: "Owing to its greatly increased vol- Mr. Maynard, Chicago; H. W. Metcalf, secretary
ume of business, the Aeolian Company has also Simplex Player Co.; Albert F. Price, Price &
been obliged to establish two storage ware- Teeple Piano Co.; August Wigand, Duplex Piano
houses on Thirty-second and Thirty-sixth streets. Co.; H. J. Rixby, National Music Co., Chicago;
Here are carried large reserve stocks of the in- George Fischer, J. Fischer & Bro., New York.
struments and music-rolls sold at Aeolian Hall."
CABLE PIANO CO. EXPANSION IN TOLEDO.
"PEERLESS" VICTORY AT PORTLAND.
(Special to The Review.)
Toledo, O., Nov. 14, 1905.
Roth & Engelhardt, makers of the Peerless and
The Cable Piano Co., George W. Watkins, man-
Harmonist pianos, are displaying the handsome ager, has renewed the lease of the present quar-
banner which announced the award of the Gold ters at 311 Superior street, next to the Gardner
Medal for their instruments at the Lewis and building, for a period of ten years from January,
Clark exhibit at Portland, Ore., in their ware- 1906. In addition to their present warerooms, the
rooms at 2 East 47th street, New York. The lease includes 1,500 square feet of the second
advancing season is bringing in a great increase floor, which is to be converted into piano parlors.
of orders for new players, and the requirements The building will be completely remodeled.
of their patrons for music is keeping their cut-
W. W. Templin, of Ward & Templin, piano
ting branch more than busy.
dealers, EiKhart, Ind., has purchased the inter-
G. D. Robertson of Bloomington is planning to ests of A. E. Ward, and will continue the busi-
ness as heretofore.
open a music house in Mason City, 111.
THE
ERNEST A.
TONK
PIANO
J. R. Hartpence arrived on Monday at Aeolian
Hall from Australia, where he controls four
branches of the Aeolian business under the firm
name of H. M. Berge & Co. He stopped a few
days in London to look over modes of conducting
the business of this unique organization, which
has such far-reaching as well as original meth-
ods. Mr. Hartpence was much impressed with
the business tactics of America, and feels that
an occasional visit to this commercial center
would benefit any and everybody, no matter how
large or important a foreign city he may hail
from.
With headquarters at Melbourne, Mr. Hart-
pence conducts the branches at Sydney, Brisbane
and Adelaide as well, and he has all of the sec-
tion under him in good healthy responsive condi-
tion. He sells a large number of pianolas, and
especially satisfactory has been the activity of
the Wheelock with pianola.
Taking into consideration the enormous duty
which is added to the cost of the instrument, to
say nothing of transportation, it may be seen
that it means something to buy instruments of
this quality.
The directors held a meeting a t Aeolian Hall
on Wednesday morning, and among other im-
portant matters reports were heard on the Aus-
tralian affairs. Mr. Hartpence has been away
from this country for three years, and he appre-
ciates a whiff of free American air.
BALDWIN LUMBER YARD
May be Established in Harriman, Tenn.—
Representatives Looking Over the Ground
at Present.
(Special to The Review.)
Harriman, Tenn., Nov. 10, 1905.
The Baldwin Piano Co., of Cincinnati, has had
representatives in the city this week seeking a
location for a lumber yard. Most of the timber
used there in the manufacture of instruments is
secured in this immediate section. Heretofore the
lumber has been shipped to Cincinnati in the
rough and sawed there. This necessitates pay-
ing freight on a lot of lumber which is useless
to the company, and if the yard should be lo-
cated here the sawing will be done in this city
and the refuse sold on the local market. The
representatives, it is understood, have secured a
suitable site for the location of the yard.
RICCA & SON'S NEW FACTORY.
Work on the new piano factory of Ricca & Son,
of 889 Southern Boulevard, New York, is well
under way, and it is expected that the founda-
tions will be completed before December 1. Dur-
ing the past week they have had a perfect flood
of orders, many of the large ones being by tele-
graph. By working overtime, they are keeping
their orders well in hand, and hope to go through
the season without disappointing any customers.
The demand for their new foot-power interior
player is far beyond all of their expectations, and
they are devoting all possible energy in getting
them on the market as fast as needed.
A recent visitor to the city was Mrs. A. Cham-
berlain, who has sold pianos in Hannibal, Mo.,
for the past twenty-seven years. She handles the
Strich & Zeidler, Kurtzmann and other pianos,
and reports a splendid trade in her territory.
EXTRAORDINARY
A-* DURABILITY
Correspondence with active
dealers solicited.
A R T I S T I D C E S I G N
William TonkS Bro.
LIGHT AND
RESPONSIVE
452-456 Tenth Ave., New York
INCORPORATED